Best Toy & Hobby Websites

Each year the Web Marketing Association names the Best Toy & Hobby web site as part of the annual WebAward Competition.  Since 1997, the WebAwards are recognized as the premier industry based Website Award program in the world.

Here is your chance to stand out from your competitors and win the recognition you deserve while receiving valuable independent feedback on your development efforts.

Best Toy & Hobby websites are selected by judges who review the entered websites using the seven criteria below:

  • Design
  • Ease of use
  • Copywriting
  • Interactivity
  • Use of technology
  • Innovation
  • Content


As a participant, you will receive:

  • An independent evaluation of your Toy & Hobby Website by independent expert judges
  • Valuable feedback to help Benchmark your efforts against other Toy & Hobby industry websites.


If your site wins recognition with the Toy & Hobby WebAward, you will also get:  

  • A beautiful statue or certificate of achievement to display proudly
  • Higher visibility for your company
  • A great marketing opportunity to promote your site to the media
  • Links to your site from the highly ranked WebAward site to help SEO
  • The admiration of peers, friends and co-workers – maybe even a raise!
  • A personal achievement for your resume

Each year the Web Marketing Association's WebAward Competition names the Best Toy & Hobby web site.  Best websites are selected by judging the entered websites using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content.  Websites not selected as best Toy & Hobby website are also eligible for an Outstanding Website Award or a Standard of Excellence Award.

Setting Toy & Hobby Trends and making Toy & Hobby News

Stay up to date with the all the Web Marketing Association Award programs and join our mailing list. You can also follow us on Facebook, LinkedIn and Twitter.

Entering the WebAwards can help keep you up on Toy & Hobby Trends by showing you how other Toy & Hobby websites compare to the WebAward standards. You also can make Toy & Hobby news if you have the Best Toy & Hobby website. Toy & Hobby news letters will want to cover you win bringing you additional visibility within your industry.

The 2023 WebAward competition has ended. Please add your name to our mailing list to be notified about WebAward 2024.


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Here are the past Best Toy & Hobby WebAward winners:

Year  Winner Site Name
2021 90 Degree Design Maebelle Climbers
2020 Hong Kong Trade Development Council HKTDC Hong Kong Toys & Games Fair (Online)
2019 Spinrite Inc. Rebrand & Site Relaunch
2016 Cibo Anki
2015 Isobar LEGO Friends BFF Book
2014 Cartoon Network & Hasbro Hasbro Iron Man 3 Assemblers
2013 Cartoon Network CN & Hasbro Iron Man 3 Assemblers
2012 Euroweb Internet GmbH East Germany's biggest toy museum. 'Childhood a little closer'
2011 SapientNitro Sneakerpedia
2010 Isobar Mattel Ring in the Fun
2009 Worktank Xeko Website
2008 Studiocom Activision
2007 Mattel Brands Online
2006 Tellus MJ Trim
2005 Endeca A Toy Store of Toy Stores
2004 ChevronTexaco Products Company Chevron Cars
2003 eleven inc. Kodak LS420 Sitelet

*some URLs may no longer be valid, especially for older WebAward winners.

Stay up to date with the all the Web Marketing Association Award programs and join our mailing list.

To view other industry winners, please click on the link below:

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