Best General Interest Websites

Each year the Web Marketing Association names the Best General Interest web site as part of the annual WebAward Competition.  Since 1997, the WebAwards are recognized as the premier industry based Website Award program in the world.

Here is your chance to stand out from your competitors and win the recognition you deserve while receiving valuable independent feedback on your development efforts.

Best General Interest websites are selected by judges who review the entered websites using the seven criteria below:

The World of Tessellated Art
2023 Best General Interest Site
The World of Tessellated Art
Will your site be next?

2023 WebAward Trophy
  • Design
  • Ease of use
  • Copywriting
  • Interactivity
  • Use of technology
  • Innovation
  • Content


As a participant, you will receive:

  • An independent evaluation of your General Interest Website by independent expert judges
  • Valuable feedback to help Benchmark your efforts against other General Interest industry websites.


If your site wins recognition with the General Interest WebAward, you will also get:  

  • A beautiful statue or certificate of achievement to display proudly
  • Higher visibility for your company
  • A great marketing opportunity to promote your site to the media
  • Links to your site from the highly ranked WebAward site to help SEO
  • The admiration of peers, friends and co-workers – maybe even a raise!
  • A personal achievement for your resume

Each year the Web Marketing Association's WebAward Competition names the Best General Interest web site.  Best websites are selected by judging the entered websites using seven criteria - design, ease of use, copywriting, interactivity, use of technology, innovation and content.  Websites not selected as best General Interest website are also eligible for an Outstanding Website Award or a Standard of Excellence Award.

Setting General Interest Trends and making General Interest News

Stay up to date with the all the Web Marketing Association Award programs and join our mailing list. You can also follow us on Facebook, LinkedIn and Twitter.

Entering the WebAwards can help keep you up on General Interest Trends by showing you how other General Interest websites compare to the WebAward standards. You also can make General Interest news if you have the Best General Interest website. General Interest news letters will want to cover you win bringing you additional visibility within your industry.

The 2023 WebAward competition has ended. Please add your name to our mailing list to be notified about WebAward 2024.


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Here are the past Best General Interest WebAward winners:

Year  Winner Site Name
2023 Rick Mohr The World of Tessellated Art
2022 Forum One AARP Livability Index
2021 VIA Studio Celestial Bodies of the Past Present & Future
2020 Alexander & Tom, Inc. Fort McHenry Virtual Tour
2018 Cybercenter Concurso Vitrinas y Fachadas de Navidad de Transbank
2017 Brand USA
2014 Risdall Advertising Agency Sealed Mindset Website Redesign
2013 Baltimore County Enjoy Baltimore County Tourism Website
2012 Recr. Boating & Fishing Fdn Take Me Fishing
2011 TripAdvisor TripAdvisor TripWow
2010 The Hong Kong Heritage Project The Hong Kong Heritage Project
2009 Risdall Marketing Group The LandLovers Web Site Design
2008 Small Army Rose Fitzgerald Kennedy Greenway Conservancy Website
2007 Genex ALPO Redesign
2006 Bridge Worldwide Noxzema Site Redesign
2005 Meredith Interactive/ Try-A-Hairstyle, from
2003 The Scotts Company

*some URLs may no longer be valid, especially for older WebAward winners.

Stay up to date with the all the Web Marketing Association Award programs and join our mailing list.

To view other industry winners, please click on the link below:

| Advertising | Advocacy | Airline | Architecture | Arts | Associations | Automobile | B2B | Bank | Beverage | Biotechnology | Blockchain | Blog | Catalog | Computer: Hardware | Computer: Software | Construction | Consulting | Consumer Goods | Cooking and Recipe | Credit Union | Crypto Currency | Customer Service Portal | Design | Directory or Search Engine | Education | Electronics | Employment | Energy | Entertainment | Environmental | Events | E-Zine | Faith-based | Family | Fashion or Beauty | Financial Services | Food Industry | General Interest | Government | Health Care | Healthcare Provider | Home Building | Hotel and Lodging | Information Services | Insurance | Interactive Services | International Business | Intranet | Investment | Legal | Leisure | LGBTQ | Magazine | Marketing | Manufacturing | Media | Medical | Medical Equipment | Military | Mobile | Music | Mutual Fund | News | Non-Profit | Online Community | Other | Pharmaceuticals | Photography | Political | Professional Services | Public Relations | Publishing | Radio | Real Estate | Recreation | Regional | Restaurant | Retail | SAAS | School | Science | Shopping | Small Business | Sports | Technology | Telecommunication | Transportation | Travel | University