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21st Annual Internet Advertising Competition Call For entries Now Open

The Web Marketing Association announces the Call for Entries for the 21th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, social media and voice skills in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2023.

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2023 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats including:

  • Best Social Media Campaign
  • Best Online ad & Campaign (including banner, pop-up or interstitial)
  • Best Email message & Campaign
  • Best Online newsletter & Campaign
  • Best Website (including best landing pages and best microsites)
  • Best Online video
  • Best Mobile applications
  • Best Voice Skills or Actions
  • Best Integrated ad campaign

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2022 through January 31, 2023.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. Agencies winning an IAC Award will also be automatically included in the Award Winning Agencies Database.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2021, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2023. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2023 Internet Advertising Competition Awards are sponsored by PR.Com, iContact, eTail and WMR.FM.

A complete list of past winners can be found at the IAC Award Website.

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Web Marketing Association Launches New Recognition Center

The Web Marketing Association, producer of the WebAward Competition for Website Development, Internet Advertising Competition (IAC) Awards and the MobileWebAwards has introduced a new website, Recognition Center, to allow past award winners to personalize and order additional awards to highlight their achievement.

Ordering an additional award can be done in 3 easy steps. First pick the award program you participated in:

Next, Pick the award that you would like to personalize by clicking on the “Select Options” button:

Finally, Identify the entry you wish to recognize (we supply a look up tool if you don’t remember your entry number) and tell us who you wish to recognize on the first line of the award. This can be a person, company, department, agency or a client.

Add the completed award to your shopping cart and check out. If 3-4 weeks, your award will be delivered directly to your door and be ready to display and show the world your “award-winning” achievement.

 

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The Best Online Advertising To Be Recognized By Web Marketing Association

The Web Marketing Association announces the Call for Entries for the 20th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, social media and voice skills in 96 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2022.

“Online advertising is driving creative achievement for many companies”.  “We created the IAC Awards to highlight the best in this unique advertising medium by industry, and also to help advertising professionals validate their efforts to clients and senior management. The IAC Awards can provide third party confirmation that clients are getting the best creative for their ad dollars.  Winning awards is a great way to demonstrate your creative potential.”

William Rice, President of the Web Marketing Association

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2022 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats including:

  • Best Social Media Campaign
  • Best Online ad (including banner, pop-up or interstitial)
  • Best Email message
  • Best Online newsletter
  • Best Website (including best landing pages and best microsites)
  • Best Online video
  • Best Mobile applications
  • Best Voice Skills or Actions
  • Best Integrated ad campaign

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2021 through January 31, 2022. 

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. Agencies winning an IAC Award will also be automatically included in the Award Winning Agencies Database.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2021, four agencies won this honor.  

Judging for the IAC Awards will take place in February, 2022. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2022 Internet Advertising Competition Awards are sponsored by PR.Com, iContact, eTail and WMR.FM.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the  Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

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The Winners of the 2021 Internet Advertising Competition Awards

The Web Marketing Association announces the winners of its 19th annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

“At a time where everyone could use some good news, the winners of the 19th annual Internet Advertising Competition (IAC) Awards represent the best in online advertising in 86 industries and 10 advertising formats,” said William Rice, president of the Web Marketing Association, Inc.  “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”

 

Best of Show Winners

These Best of Show winners represent the pinnacle of achievement across all industries.  The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.

Here are this year’s Best of Show winners:

Clum Creative for Discount Filters winner of Best of Show Online Video

PPK for MONOPOLY Bonus Spectacular winner of Best of Show Integrated Ad Campaign

Selective Service System (SSS) for 2020 Selective Service System PSA Campaign winner of Best of Show Online Video Campaign

Amadeus Hospitality (TravelClick) for Amadeus Integrated Booking Suite – Village Hotels winner of Best of Show Interactive Application

Data Axle for Marriott Bonvoy for Marriott Bonvoy Traveler winner of Best of Show Online Newsletter Campaign

GEICO for GEICO Mobile winner of Best of Show Mobile Application

Sanky Inc for Habitat for Horses Giving Tuesday Campaign winner of Best of Show Email Message

DELVE for DELVE Applies Data Science to Deliver 200% ROAS for UNICEF USA winner of Best of Show Online Campaign

AbelsonTaylor for Our Lab Is Everywhere winner of Best of Show Website

Zeta Global | Sprint | Tmobile for SPRINT Samsung Galaxy S20 5G Launch winner of Best of Show Email Message Campaign

true[X] for Walgreens winner of Best of Show Online Ad

Norwegian Cruise Lines for Staycation Social Campaign winner of Best of Show Social Media Campaign

 

Top Agency Winners

The Web Marketing Association recognizes the agency that demonstrates consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. Each entrant was awarded points based on the level of award for each award received. The agency with the most points is awarded the Top Agency Award.

true[x] is recognized with the 2021 Top Agency Award, winning 13 IAC Awards, including a Best of Show award, 12 Best of industry awards and a total of 82 quality points towards the Top Agency Award.  True[x] is a technology company building the next generation of advertising products and experiences for premium video.

Three additional organizations were recognized as Outstanding Advertising Developers in the 2020 IAC Awards for winning 6 or more awards. They are:

AGENCY (number of awards)

Miles Partnership (12)

Clum Creative (7)

Data Axle (7)

 

The IAC Awards web site with a complete list of winners is located at www.IACAward.org

 

The Web Marketing Association is now accepting entries for the 25th annual WebAward Competition for Web site development.  Deadline for entry is May 28, 2021.

 

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Online Ad Professionals Needed to Judge Best Online Advertising Awards

The Web Marketing Association’s 19th annual Internet Advertising Competition (IAC) Award program is currently accepting entries and is looking for qualified judges to help adjudicate this year’s award program. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

To nominate yourself or someone within your organization, please complete the Judge’s Nomination Form. Internet and advertising professionals selected as judges will be contacted during the first week of January.

“We are looking to expand the judging pool for the awards by bring on qualified advertising professionals to help us set the standard of excellence for online advertising,” said William Rice, president of the Web Marketing Association, Inc. “We created the IAC Awards to highlight the best in this unique advertising medium by industry and need additional individuals who have direct experience developing online advertising. Our judges must have an in-depth understanding of the current state-of-the-art in web advertising, an eye for a well-designed ad and the objectivity to score entries according to a predefined set of criteria.”

Judging for the IAC Awards will take place in February, 2021. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

“It is an honor and an important responsibility when you are chosen to participate as a judge,” said Rice. “Judging an award show like the IAC Awards is a great way to share your experience and expertise with the online advertising community. You are helping to set the standard for award winning advertising throughout the Web.”

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The Best Online Advertising To Be Recognized By Web Marketing Association

The Web Marketing Association announces the Call for Entries for the 19th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, social media and voice skills in 96 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 29, 2021.

“Online advertising is driving creative achievement for many companies,” said William Rice, President of the Web Marketing Association.  “We created the IAC Awards to highlight the best in this unique advertising medium by industry, and also to help advertising professionals validate their efforts to clients and senior management. The IAC Awards can provide third party confirmation that clients are getting the best creative for their ad dollars.  Winning awards is a great way to demonstrate your creative potential.”

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2021 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats including:

Best Social Media Campaign

Best Online ad (including banner, pop-up or interstitial)

Best Email message

Best Online newsletter

Best Website (including best landing pages and best microsites)

Best Online video

Best Mobile applications

Best Voice Skills or Actions

Best Integrated ad campaign

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2020 through January 31, 2021.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. Agencies winning an IAC Award will also be automatically included in the Award Winning Agencies Database.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2020, eight agencies won this honor.

Judging for the IAC Awards will take place in February, 2021. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2021 Internet Advertising Competition Awards are sponsored by PR.Com, iContact, and WMR.FM.

A complete list of past winners can be found at the IAC Award Website.

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Best Social Media Campaigns to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 19th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at www.IACAward.org before the deadline of January 29, 2021.

“Marketers using social media, like Facebook, Pinterest, Instagram, and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media.  The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2021 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 29, 2021 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

 

Past Best of Show Winners in the Social Media category include:

2020    Direct Orthopedic Care  won by GWL Advertising and Direct Orthopedic Care

2019    Wild Turkey: 101 Years, No Apologies won by Heat

2018    Rip It Social Media won by TMV Group

2017    Put a Price on your Precious won by These Days

2016    Ask Pharma won by Atmosphere Proximity

2015    Which Career Character Are You? AT&T Quiz won by AT&T – Jennifer Terry-Tharp

2014    The Walking Dead Chop Shop won by INNOCEAN USA

2013    Revlon Expression Experiment won by VML

2012    The Source Code Mission won by The Visionaire Group

2011    Coca-Cola Happiness Machine won by Definition 6

 

In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:

Mobile Apps

Email message campaign

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Online applications

Integrated ad campaign

Rich media ads

Online Video

Voice Skills and Actions

Online newsletter campaign

A complete list of past winners can be found at the IAC Award Website.

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Best Email Advertising Campaigns to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 19th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration may do so at www.IACward.org before the deadline January 29, 2021.

“Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association.  “The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists.  Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work”.

The 2021 Internet Advertising Competition Awards is industry based and will accept entries from 86 industries, including construction, computer hardware, consumer goods, credit unions, medical, financial services, real estate and small business just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.

Past Best of Show Email Campaigns winners include:

Year    Winner for Entry Name                                          

2020    Scoppechio for Longhorn Steakhouse email campaign

2019    TMV Group for Faygo Email Newsletter

2018    Sanky Communications for Vera Fall/Welcome Series

2017    USA Network for Mr. Robot Email Campaign

2016    USA Network for  Mr. Robot Email Campaign

2015    Acxiom Digital Impact for L’Oreal Mousse Absolue Campaign

2014    FVM Strategic Communications for OCE “Choose My Future” Email Nurturing Campaign

2013    McCann Digital Israel for Designed for Peace

2012    VerticalResponse for Customers Get Their Deal On VerticalResponse

2011    CDMG Inc. for Coffey Anderson – Email campaign

2010    PGATOUR.COM and Datran Media’s StormPost for PGATOUR.COM Scores Hole in One with Video in Email

 

Past Best of Show Email Messages Winners include:

Year    Winner – Entry Name

2020    Olive Garden for Olive Garden – New Year

2019    Zeta Creative | Giant Food Stores for Giant Food Stores Halloween Sweet Spot

2018    Drum Agency for AT&T Surprise Offer December Email Promotion

2017    Sanky Communications for Covenant House 2,000 Heroes for Homeless Kids

2016    Orange Label Art for Advertising – Greenwell Farms: Holiday Email Campaign

2015    Miles and Hilton Sandestin Beach Golf Resort & Spa For Hilton Sandestin Beach Golf Resort & Spa Email

2014    Acxiom Digital Impact for Garnier Stylefinder Email

2013    Marketing Results, Inc. for Marketing Results Holiday Email

2012    TMP Worldwide for ESPN – Tutu Email

2011    e-Dialog, Inc. for e-Dialog 2010 Holiday Card

2010   e-Dialog, Inc. for e-Dialog 2009 Holiday Card

 

The 2021 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Online Video

Rich media ads

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Online applications

Online newsletter campaign

Integrated ad campaign

Mobile Apps

Voice Skills and Actions

 

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2020, seven agencies won this honor.

Judging for the IAC Awards will take place in February, 2021. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

 

 

A complete list of past winners can be found at the IAC Award Website.

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Best Interactive Applications to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 19th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so at www.IACAward.org before the deadline of January 29, 2021.

“Online apps are an effective advertising tool to build brand awareness and engage consumers wherever they may be,” said William Rice, president of the Web Marketing Association.  “The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2021 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at www.IACAward.org.  The deadline for entry is January 29, 2021 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Rich media ads

Email message campaign

Online newsletter campaign

Mobile apps and websites

Integrated ad campaign

Online Video

Voice Skills and Actions

 

The 2020 Best of Show for Interactive Applications went to Hong Kong Trade Development Council for HKTDC Marketplace App

Past top winners in Interactive Application format include:

 

Year    Entry Name                 Winner

2020    Big Goals Bracket  won by Adams & Knight, Inc.

2019    Words With Friends 2 won by Heat

2018    There’s Beauty in The Build won by Wastell Homes & tbk Creative

2017    Pitbull Messin Around Launch won by Razz Interactive

2016    StopChildPorno Filter won by These Days

2015    Caine’s Quest – Jupiter Ascending won by Thinkingbox

2014    Egg Beaters Benefit Calculator won by POSSIBLE

2013    Manulife – Ride to 65 won by Manulife Financial

2012    Beef Equity – Here’s the Beef won by Wendy’s and The Kaplan Thaler Group

2011    Toyota Sponsafier won by Saatchi & Saatchi LA

2010    Apple Jacks Gliders won by Biggs|Gilmore

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2021. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

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Internet Ad Competition to Name Best Alexa Skills

The Web Marketing Association judges will select the best Voice Skills or Actions in 86 industries as part of their 19th annual Internet Advertising Competition (IAC) Awards. This is the first international award program to judge the exploding use of voice assistants like Alexa skills or Google Actions in branding and advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 29, 2021.

“Consumer demand for Internet enabled voice devices continues to explode,” said William Rice, President of the Web Marketing Association.  “Brand marketers are recognizing this opportunity and are creating thousands of grand-breaking skills for Amazon Alexa and actions Google Assistant. There are now more than 50,000 Alexa skills alone, up from 1,000 back in June 2016. The IAC Awards will provide clients of interactive agencies and corporate marketing departments the third-party confirmation that their consumers are getting the best creative for their ad dollars.  Winning awards is a great way to demonstrate your creative potential.”

Alexa skills are third-party apps you can add to your Alexa account based on your needs and preferences. Google Assistant’s version of these apps are called Google Actions.

The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, social media and now voice skills and actions in 96 industry categories. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2021 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

A complete list of past winners can be found at the IAC Award Website.