The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their website advertising work for consideration may do so at www.IACAward.org before the deadline of January 31, 2024.
“In today’s digital marketplace, websites are not just a platform; they are the cornerstone of contemporary marketing strategies,” said William Rice, President of the Web Marketing Association. “The IAC Awards spotlight the transformative power of websites as essential tools in advertising that can captivate audiences worldwide. For marketing professionals, these awards underscore the importance of mastering web-based advertising to elevate brand presence and consumer interaction. This recognition is more than an award—it’s an endorsement of skill and innovation in the digital space that professionals can leverage for enhanced visibility and acclaim among clients, prospects, and industry leaders”.
The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Association’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit. A site can be entered in both the IAC Awards and the WebAward Competition.
The 2024 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2024 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:
- Social Media
- Mobile Apps and websites
- Online ads (including banner, pop-up or interstitial)
- Rich media ads
- Email message campaign
- Online newsletter campaign
- Online applications
- Voice Skills or Actions
- Integrated ad campaign
- Online Video
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
Other past top winners in the Website category include:
2023 Lapero for Arkansas Foodbank Website
2022 Norwegian Cruise Line for Norwegian Prima Website
2021 AbelsonTaylor for Our Lab Is Everywhere
2020 TMP Worldwide Advertising & Communications for Careers at Sony Pictures Entertainment
2019 Visit St. Pete/Clearwater and Miles Partnership for Visit St. Pete/Clearwater’s “Central Avenue”
2018 Wyoming Office of Tourism and Miles Partnership for Travel Wyoming Website
2017 TMV Group for FaygoUnbottled.com.
2016 HAVAS PARIS for La Marine Nationale : On Board Careers
2015 SapientNitro for The Blight Authority: Changing Blight to Bright
2014 Human. for Hudson Yards New York
2013 McCann Digital for Donate with Style
2012 Saatchi & Saatchi LA for The Camry Effect
2011 Rockfish for America’s Health Rankings
2010 Biggs|Gilmore for FrootLoops.com
2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2023, five agencies won this honor.
Judging for the IAC Awards will take place in February 2024. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.
A complete list of past winners can be found at the IAC Award Website.
To learn more and enter, visit www.IACAward.org.