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Best Email Advertising Campaigns to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration may do so at before the deadline January 31, 2024.

“Email marketing continues to be a cornerstone for businesses seeking to strengthen their relationships with customers and prospects,” emphasizes William Rice, president of the Web Marketing Association. He notes the evolution of email campaigns from simple text to sophisticated, highly personalized ads tailored to specific audience segments. The effectiveness of these campaigns hinges on creativity, innovation, impact, and design. The IAC Awards offer a unique chance to spotlight those who excel in crafting impactful email advertising. Winners gain an invaluable opportunity to showcase their exceptional work to key decision-makers, clients, and potential leads.”

The 2024 Internet Advertising Competition Awards is industry based and will accept entries from 86 industries, including construction, computer hardware, consumer goods, credit unions, medical, financial services, real estate and small business just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.

Past Best of Show Email Campaigns winners include:                                              

2023    John Hancock for Year 1 Onboarding

2022    Data Axle for Defy Logic Email

2021    Zeta Global | Sprint | Tmobile for SPRINT Samsung Galaxy S20 5G Launch

2020    Scoppechio for Longhorn Steakhouse email campaign

2019    TMV Group for Faygo Email Newsletter

2018    Sanky Communications for Vera Fall/Welcome Series

2017    USA Network for Mr. Robot Email Campaign

2016    USA Network for  Mr. Robot Email Campaign

2015    Acxiom Digital Impact for L’Oreal Mousse Absolue Campaign

2014    FVM Strategic Communications for OCE “Choose My Future” Email Nurturing Campaign

2013    McCann Digital Israel for Designed for Peace

2012    VerticalResponse for Customers Get Their Deal On VerticalResponse

2011    CDMG Inc. for Coffey Anderson – Email campaign

2010    PGATOUR.COM and Datran Media’s StormPost for PGATOUR.COM Scores Hole in One with Video in Email


Past Best of Show Email Messages Winners include:

2023     Marriott International & Data Axle for Marriott Bonvoy Year in Review Generates Engagement with Hyper-Personalized Content

2022    University of Guam for University of Guam Student Recruitment Campaign Fall 2021

2021    Sanky Inc for Habitat for Horses Giving Tuesday Campaign

2020    Olive Garden for Olive Garden – New Year

2019    Zeta Creative | Giant Food Stores for Giant Food Stores Halloween Sweet Spot

2018    Drum Agency for AT&T Surprise Offer December Email Promotion

2017    Sanky Communications for Covenant House 2,000 Heroes for Homeless Kids

2016    Orange Label Art for Advertising – Greenwell Farms: Holiday Email Campaign

2015    Miles and Hilton Sandestin Beach Golf Resort & Spa For Hilton Sandestin Beach Golf Resort & Spa Email

2014    Acxiom Digital Impact for Garnier Stylefinder Email

2013    Marketing Results, Inc. for Marketing Results Holiday Email

2012    TMP Worldwide for ESPN – Tutu Email

2011    e-Dialog, Inc. for e-Dialog 2010 Holiday Card

2010   e-Dialog, Inc. for e-Dialog 2009 Holiday Card

The 2024 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at  The deadline for entry is January 31, 2024 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:

  • Social Media
  • Online Video
  • Rich media ads
  • Web sites (including microsites and landing pages)
  • Online ads (including banner, pop-up or interstitial)
  • Online applications
  • Online newsletter campaign
  • Integrated ad campaign
  • Mobile Apps
  • Voice Skills and Actions

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2023, five agencies won this honor.

Judging for the IAC Awards will take place in February, 2023. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

To learn more and enter, visit