The Web Marketing Association judges will select the Best Online Newsletters for 2024 in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email newsletters for consideration may do so at www.IACAward.org before the deadline of January 31, 2024.
“Online newsletters play a pivotal role in the marketing strategies of numerous companies eager to keep the conversation going with their customers and prospects,” said William Rice, president of the Web Marketing Association. He points out that the criteria for judging these newsletters include copywriting, creativity, design, and overall impact, emphasizing the importance of innovation in leveraging the medium. The IAC Awards shine a light on those who are leading the pack in newsletter creation, offering winners not just an accolade, but also a prime opportunity to highlight their achievements to their audience and company leaders.”
Past Best of Show Online Newsletters include:
2023 Engaging Marriott Bonvoy Members Worldwide with Personalized Content at Scale to Drive Bookings won by Marriott International & Data Axle
2022 University of Guam Big G Weekly Newsletter won by University of Guam
2021 Marriott Bonvoy Traveler won by Data Axle for Marriott Bonvoy
2020 ROXOR Weekly Dealer Email won by TMV GROUP
2019 Spartan Life Newsletter won by Spartan
2018 The Citizens Daily FiX Online Newsletter won by EMI Strategic Marketing
2017 #YRMatters won by The Regional Municipality of York
2016 Town & Country Bank Website won by Town & Country Bank
2015 L’Oreal Paris USA’s Red Hot Holiday Trends won by Acxiom Digital Impact
2014 African Wildlife Online Newsletter campaign won by Sanky Inc
2013 WWF fundraising email campaign won by rabbit eMarketing GmbH
2012 Bing Travel Horizontal Scroll won by Acxiom Creative
2011 Manulife Solutions won by BlueRush Digital Media Corp.
2010 Online Newsletter campaign for VISIT FLORIDA won by Miles Media
The 2023 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2023 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.
In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:
- Social Media Campaigns
- Online ad (including banner, pop-up or interstitial)
- Online ad campaign
- Email message
- Rich media ad campaign
- Rich media online ad
- Online newsletter campaign
- Integrated ad campaign
- Web sites (including microsites and landing pages)
- Online Video
- Mobile Apps
- Voice Skills and Actions
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each award won will count for points. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2023, five agencies won this honor.
Judging for the IAC Awards will take place in February 2024. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 22nd Annual Internet Advertising Competition is sponsored by the following leading organizations: PR.com, WMR.FM, eTail Conferences and iContact.
To learn more and enter, visit www.IACAward.org.