Best Mobile Web Sites and Best Mobile Apps of 2018 Announced
Posted by Bill Rice - 12/10/18 at 08:12:29 am
The Web Marketing Association is pleased to announce the winners its seventh annual international MobileWebAward competition. This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications. The complete list of winners for each of the 86 industries covered can be found at www.mobile-webaward.org.
“Use of smartphones and tablet computers continue to explode and companies are racing to have users connect and interact with them using mobile devices,” said William Rice, president of the Web Marketing Association. “The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet.”
This year’s top awards include:
Milestone Internet Marketing won Best of Show Mobile Website for VIVE Hotel Waikiki. VIVE hotel Waikiki’s target audience is made up of leisure travelers, with heavy representation from Korea, Canada and Australia, and offer the very best value and location while still providing a stylish package. Milestone created a “true” mobile first website design that includes design is based on user intent and task completion, simple, clear, and easy to use Calls to Action, intuitive forms designed for small screens and other state of the art features.
State Farm Insurance won Best of Show Mobile Application for State Farm Mobile App. By combining banking and insurance, the app takes on two of life’s biggest needs–and does it with simple ease. State Farm partnered with Y Media Labs to create a customer-centric design. The app lets customers deposit a check, pay their insurance bill, request roadside assistance, file and track claims, and much more. The app features many breakthrough innovations—like a photo damage estimator that lets drivers take a picture of their damaged vehicle which is then used to write an estimate; a claims chatbot to guide them through the claim filing process; proof of insurance cards available without even logging in; and a quoting process that allows for creative comparisons of policy options.
TMV Group was named Top Interactive Agency for the 2018 MobileWebAwards competition. They received 6 best of industry awards: Best Food Industry Mobile Website, Best Automobile Mobile Website, Best Mobile Mobile Website, Best Beverage Mobile Website, Best Retail Mobile Website and Best Beverage Mobile Website.
A complete list of winners can be found on the award program’s Website.
The Best of Industry winners receive a statue reminiscent of a personal mobile device, it could be yesterday’s smart phone, today’s tablet, or tomorrow’s device. It is crafted of fine jet black crystal with the iconic “W” accent in 24kt plated gold and personalized with your award information. The award is entirely hand crafted by, Society Awards, the makers and designers of other notable award programs such as the Golden Globes, Emmys, MTV VMAs, and CLIOs to name a few, and presented in its own custom gift box.
The 2018 MobileWebAwards are sponsored by the following leading organizations: PR.com, EContent Magazine, iContact, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
IAC Awards to Name Best Alexa Skills
Posted by Bill Rice - 12/03/18 at 09:12:04 am
Internet Advertising Competition Crystal Statue
The Web Marketing Association announces a new advertising medium has been added to the 17th annual Internet Advertising Competition (IAC) Awards for Voice Skills or Actions. This marks the first time an international award program will judge the exploding use of voice assistants like Alexa skills or Google Actions in branding and advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2019.
“Consumer demand for Internet enabled voice devices continues to explode,” said William Rice, President of the Web Marketing Association. “Brand marketers are recognizing this opportunity and are creating thousands of grand-breaking skills for Amazon Alexa and actions Google Assistant. There are now more than 50,000 Alexa skills alone, up from 1,000 back in June 2016. The IAC Awards will provide clients of interactive agencies and corporate marketing departments the third-party confirmation that their consumers are getting the best creative for their ad dollars. Winning awards is a great way to demonstrate your creative potential.”
Alexa skills are third-party apps you can add to your Alexa account based on your needs and preferences. Google Assistant’s version of these apps are called Google Actions.
The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 96 industry categories. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
The 2019 Internet Advertising Competition Awards are sponsored by PR.Com, EContent Magazine, iContact, IRCE, and WebMaster Radio.
2018 MobileWebaward Update
Posted by Bill Rice - 11/30/18 at 04:11:03 pm
The judging results are in and being tabulated and the Web Marketing Association will be emailing the participants of the 7th annual MobileWebAwards with their results on or about Dec 5th with a public announcement of winners scheduled for Dec 10th.
Best Social Media Campaigns to Be Named by Web Marketing Association
Posted by Bill Rice - 11/19/18 at 08:11:44 am
The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 17th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at http://www.IACAward.org before the deadline of January 31, 2019.
“Marketers using social media, like Facebook, Pinterest, Instagram, and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
The 2019 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Past Best of Show Winners in the Social Media category include:
| Year | Entry Name | Winner | |
| 2018 | Rip It Social Media | TMV Group | |
| 2017 | Put a Price on your Precious | These Days | |
| 2016 | Ask Pharma | Atmosphere Proximity | |
| 2015 | Which Career Character Are You? AT&T Quiz | AT&T – Jennifer Terry-Tharp | |
| 2014 | The Walking Dead Chop Shop | INNOCEAN USA | |
| 2013 | Revlon Expression Experiment | VML | |
| 2012 | The Source Code Mission | The Visionaire Group | |
| 2011 | Coca-Cola Happiness Machine | Definition 6 | |
In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:
Mobile Apps
Email message campaign
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Online applications
Integrated ad campaign
Rich media ads
Online Video
Online newsletter campaign
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.
Judging for the IAC Awards will take place in February, 2019. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2019 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
Who Has The Best Websites for Advertising?
Posted by Bill Rice - 11/15/18 at 08:11:02 am
The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 17th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their website advertising work for consideration may do so at www.IACAward.org before the deadline of January 31, 2019.
“Websites are an effective advertising tool to build brand awareness and engage consumers on a global scale,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise and ability to develop a website as an advertising vehicle. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Association’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit. A site can be entered in both the IAC Awards and the WebAward Competition.
The 2019 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:
Social Media
Mobile Apps and websites
Online ads (including banner, pop-up or interstitial)
Rich media ads
Email message campaign
Online newsletter campaign
Online applications
Integrated ad campaign
Online Video
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
The 2017 Best of Show for Websites was given to Wyoming Office of Tourism and Miles Partnership for Travel Wyoming Website.
Past top winners in the Website category include:
2017 TMV Group for FaygoUnbottled.com.
2016 HAVAS PARIS for La Marine Nationale : On Board Careers
2015 SapientNitro for The Blight Authority: Changing Blight to Bright
2014 Human. for Hudson Yards New York
2013 McCann Digital for Donate with Style
2012 Saatchi & Saatchi LA for The Camry Effect
2011 Rockfish for America’s Health Rankings
2010 Biggs|Gilmore for FrootLoops.com
2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, four agencies won this honor.
Judging for the IAC Awards will take place in February, 2019. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2019 Internet Advertising Competition Awards are sponsored by PR.com, iContent, EContent Magazine, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
Best Interactive Applications to Be Named by IAC Awards
Posted by Bill Rice - 11/14/18 at 08:11:26 am
The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 17th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2019.
“Online apps are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
The 2019 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:
Social Media
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Rich media ads
Email message campaign
Online newsletter campaign
Mobile apps and websites
Integrated ad campaign
Online Video
The 2018 Best of Show for Interactive Applications went to Wastell Homes & tbk Creative for There’s Beauty in The Build.
Past top winners in Interactive Application format include:
| Year | Entry Name | Winner | |
| 2017 | Pitbull Messin Around Launch | Razz Interactive | |
| 2016 | StopChildPorno Filter | These Days | |
| 2015 | Caine’s Quest – Jupiter Ascending | Thinkingbox | |
| 2014 | Egg Beaters Benefit Calculator | POSSIBLE | |
| 2013 | Manulife – Ride to 65 | Manulife Financial | |
| 2012 | Beef Equity – Here’s the Beef | Wendy’s and The Kaplan Thaler Group | |
| 2011 | Toyota Sponsafier | Saatchi & Saatchi LA | |
| 2010 | Apple Jacks Gliders | Biggs|Gilmore | |
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, four agencies won this honor.
Judging for the IAC Awards will take place in February, 2019. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2019 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
Top Online Advertising Professionals Needed to Judge Internet Advertising Awards
Posted by Bill Rice - 11/13/18 at 08:11:04 am
The Web Marketing Association’s 17th annual Internet Advertising Competition (IAC) Award program is currently accepting entries and is looking for qualified judges to help adjudicate this year’s award program. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.
To nominate yourself or someone within your organization, please complete the Judge’s Nomination Form. Internet and advertising professionals selected as judges will be contacted during the first week of January.
“We are looking to expand the judging pool for the awards by bring on qualified advertising professionals to help us set the standard of excellence for online advertising,” said William Rice, president of the Web Marketing Association, Inc. “We created the IAC Awards to highlight the best in this unique advertising medium by industry and need additional individuals who have direct experience developing online advertising. Our judges must have an in-depth understanding of the current state-of-the-art in web advertising, an eye for a well-designed ad and the objectivity to score entries according to a predefined set of criteria.”
Judging for the IAC Awards will take place in February, 2019. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
“It is an honor and an important responsibility when you are chosen to participate as a judge,” said Rice. “Judging an award show like the IAC Awards is a great way to share your experience and expertise with the online advertising community. You are helping to set the standard for award winning advertising throughout the Web.”
The 2019 Internet Advertising Competition Awards are sponsored by PR.com, EContent Magazine, iContact, WebMaster Radio and Website Magazine.
Who Has The Best Mobile Apps for Advertising?
Posted by Bill Rice - 11/12/18 at 08:11:31 am
The Web Marketing Association judges will select the best mobile applications for 2019 in 86 industries as part of their 17th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their mobile development work for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2019.
“While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association. “Whether for the iPhone or Android phones, mobile apps are becoming a must have marketing tool. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
The 2019 Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:
Social Media
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Rich media ads
Email message campaign
Online newsletter campaign
Online applications
Integrated ad campaign
Online Video
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
The 2018 Best of Show for Mobile Apps was awarded to T3 for QuickTrip Route Planner for iOS.
Other past Best of Show winners in the mobile application category include:
2017 TVGla for PetMOJI
2016 SapientNitro for Voice Cooking
2015 Franklin Templeton Asset Management (India) Pvt. Ltd for Fundtastic Cup
2014 Lowe Campbell Ewald for Navy: SeaPerch App
2013 RED Interactive Agency for Battleship: Destroyer Experience
2012 Nissan North America & Critical Mass for Nissan Versa iPad Experience
2011 HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta
2010 imc2 for Pizza Hut iPhone App
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, four agencies won this honor.
Judging for the IAC Awards will take place in February, 2019, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2019 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
Who Has The Best Online Video Advertising Campaigns?
Posted by Bill Rice - 11/08/18 at 08:11:37 amThe Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 17th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at www.IACAward.org before the deadline of January 31, 2019.
“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association. “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
Past Best of Show video winners from IAC Awards include:
| Year | Entry Name | Winner | |
| 2018 | ADHD Unbranded Videos | Shire and Intouch Solutions | |
| 2017 | Back to Work | Pretty Damn Sweet | |
| 2016 | UpRight by Tross Creative | Tross Creative | |
| 2015 | Blind Test Drive | INNOCEAN USA | |
| 2014 | Finn & Friends “The Great Outdoors” | Interlude, Y&R, Geometry Global | |
| 2013 | Twig the Fairy | bswing | |
| 2012 | Yaris It’s a Car! Web Films | Saatchi & Saatchi LA | |
| 2011 | Help Me Choose | Organic, Inc. | |
| 2010 | Morningstar Farms Video Recipes | Biggs|Gilmore | |
The 2019 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019.
In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:
Online ads (including banner, pop-up or interstitial)
Rich media ads
Social Media
Web sites (including microsites and landing pages)
Email message campaign
Online newsletter campaign
Online applications
Mobile apps
Integrated ad campaign
Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2018, four agencies received this honor.
Judging for the IAC Awards will take place in February, 2019. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2019 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
Who Has The Best Email Advertising Campaigns Of 2019?
Posted by Bill Rice - 11/07/18 at 08:11:22 amThe Web Marketing Association judges will select the best email advertising messages and campaigns in 86 industries as part of their 17th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration may do so at www.IACward.org before the deadline of January 31, 2019.
“Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists. Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work”.
The 2019 Internet Advertising Competition Awards is industry based and will accept entries from 86 industries, including construction, computer hardware, consumer goods, credit unions, medical, financial services, real estate and small business just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.
Past Best of Show Email Campaigns winners include:
Year Entry Name – Winner
2018 Sanky Communications -Vera Fall/Welcome Series
2017 USA Network – Mr. Robot Email Campaign
2016 USA Network – Mr. Robot Email Campaign
2015 L’Oreal Mousse Absolue Campaign- Acxiom Digital Impact
2014 OCE “Choose My Future” Email Nurturing Campaign – FVM Strategic Communications
2013 Designed for Peace – McCann Digital Israel
2012 Customers Get Their Deal OnVerticalResponse – VerticalResponse
2011 Coffey Anderson – Email campaign – CDMG Inc.
2010 PGATOUR.COM Scores Hole in One with Video in Email – PGATOUR.COM and Datran Media’s StormPost
Past best of Show Email Messages Winners include:
Year Winner – Entry Name
2018 Drum Agency – AT&T Surprise Offer December Email Promotion
2017 Sanky Communications – Covenant House 2,000 Heroes for Homeless Kids
2016 Orange Label Art + Advertising – Greenwell Farms: Holiday Email Campaign
2015 Hilton Sandestin Beach Golf Resort & Spa Email – Miles and Hilton Sandestin Beach Golf Resort & Spa
2014 Garnier Stylefinder Email – Acxiom Digital Impact
2013 Marketing Results Holiday Email – Marketing Results, Inc.
2012 ESPN – Tutu Email – TMP Worldwide
2011 e-Dialog 2010 Holiday Card – e-Dialog, Inc.
2010 e-Dialog 2009 Holiday Card – e-Dialog, Inc.
The 2019 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:
Social Media
Online Video
Rich media ads
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Online applications
Online newsletter campaign
Integrated ad campaign
Mobile Apps
Ads the client did not choose
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, four agencies won this honor.
Judging for the IAC Awards will take place in February, 2019. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2019 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
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