Web Marketing Association News

A way to promote your awards

Posted by Bill Rice - 05/15/17 at 10:05:48 am

Once you’ve won an award for your work, it’s important to do everything you can to promote that win, both inside your company and without.

Awards Finder is a new website that was designed to help marketers find award programs that fit their marketing needs. They also offer the ability to promote the awards you have won with a post on their Awards Finder Blog.

To submit your award for consideration, use this short form to submit your details to Award Finder.

 

Web Marketing Association Announces the Winners of the 2017 Internet Advertising Competition Awards

Posted by Bill Rice - 03/28/17 at 09:03:21 am

The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org
“As more and more marketing dollars are poured into online advertising, the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc.  “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”

Best of Show Winners

These Best of Show winners represent the pinnacle of achievement across all industries.  The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.

Here are this year’s Best of Show winners:

Disney Creative Group for Disney x Coach won  Best of Show Online Ad

TMV Group for FaygoUnbottled.com won Best of Show Website

USA Network for Mr. Robot Email Campaign  won Best of Show Email Campaign

Think Jam for Trolls International Media Campaign won Best of Show Rich media Online Campaign

The Regional Municipality of York  for #YRMatters  won Best of Show Online Newsletter

TVGla for PetMOJI  won Best of Show Mobile application

true[X] & OMG@WB for Warner Bros. Suicide Squad won Best of Show Rich Media Ad

Razz Interactive for Pitbull Messin Around Album Launch won Best of Show Interactive Application

Sanky Communications for Covenant House  2,000 Heroes for Homeless Kids won  Best of Show Email Message

These Days for Coins of Hope won Best of Show Integrated Ad Campaign

These Days for Put a Price on your Precious won Best of Show Social Media Campaign

These Days for Sound of Tomorrow won Best of Show Online Campaign

Pretty Damn Sweet for Back to Work  won Best of Show Online Video

 

Top Agency Winners

The Web Marketing Association recognizes the agency that demonstrates consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. Each entrant was awarded points based on the level of award for each award received. The agency with the most points is awarded the Top Agency Award.

These Days is recognized with the 2017 Top Agency Award, winning 10 IAC Award winning entries, including three Best of Show awards and a total of 66 quality points towards the Top Agency Award. Founded in 2001, These Days is an integrated, multidisciplinary communication agency with 150+ employees delivering services (strategy, creation, production, media, analytics) to customers worldwide.

Seven additional organizations were recognized as Outstanding Advertising Developers in the 2017 IAC Awards for winning 6 or more awards. They are:

AGENCY (number of awards)

Scorpion USA Network TMP Worldwide INNOCEAN USA Giants & Gentlemen Sanky Communications TMV Group	12 12 9 9 6 6 6

The IAC Awards web site with a complete list of winners is located at www.IACAward.org

 

 

The Web Marketing Association is now accepting entries for the 21th annual WebAward Competition for Web site development.  Deadline for entry is May 31, 2017.

 

Insights from the WebAward Judges

Posted by Bill Rice - 03/24/17 at 11:03:24 am

Each year at the conclusion of the WebAward program, we ask our esteemed panel of WebAward judges a series of questions to help participants better understand what the judges are looking for and to improve the website recognition program for the next year.

On the survey last year we asked “When judging a site, what usually had the greatest positive impact on your score?” 35.6% of the judges responded that outstanding design was the thing that helped bring up a score. The criteria that had the second most responses was ease of use with 23.7%. Content was in third with 15.25% of the judges relying on this criteria the most.

 

At the other end of the scale, we also asked what had the most negative impact on your scores. Not surprising, 39% of the WebAward judges said that bad design was the top criteria when they scored a site poorly. Ease of use (18.6%) and Navigation (15.25%) also played a factor when the judges felt a website did not live up to its potential.

These results remind us that first impressions are important when developing a website.  Even though the WebAwards uses seven equally weighted criteria to determine a websites final score. Judges are asked to review the site as though they were the target audience. They then add their experience and expertise and understanding of current web trends to provide a score for the entry.

With each entry being reviewed by up to five different judges, we then take the average of the top two scores to determine the entries final score. This way we strive to provide the most fair judging of any awards program available to the online marketing community.

To have your website judged by professionals in the 2017 WebAwards, enter at www.WebAward.org

New Publication Available for Online Marketing Professionals

Posted by Bill Rice - 03/22/17 at 01:03:28 pm

Use discount code “WMMWEB010” to receive 10% off your subscription.

2017 IAC Award Winners To Be Announced March 28th

Posted by Bill Rice - 03/21/17 at 10:03:13 am

The Web Marketing Association will be announcing the winners of the 15th annual Internet Advertising Competition awards on March 28, 2017 on the IAC Awards Website.

Judges from all over the world have reviewed each entry and have selected the best in nine different advertising formats. We thank our judges for their time and expertise in selecting our winners.

Internet Experts Needed To Judge 21st annual WebAward Competition

Posted by Bill Rice - 03/14/17 at 08:03:31 am

Excellence deserves recognition and the Web Marketing Association is looking for experienced Internet professionals who can help judge the Websites that are entered into its 21st annual international WebAward competition, the standards-defining award program that sets industry benchmarks based on the seven criteria of a successful Web site. Interested individuals can submit their names for consideration using the WebAward Judges Nomination Form.

The 2017 WebAward Competition for Website development is currently accepting entries until May 31, 2017. Judging will begin in mid-June and run through early August.

Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as Universal McCann, SapientNitro, T Rowe Price, Bridge Worldwide, Disney, Euro RSCG, Boeing, Huge, ING Direct, VML, Facebook, J. Walter Thompson, Gartner, Possible Worldwide, YUM!, Cuker Interactive, PayPal, Razorfish, Munich Re, Refinery, Ernst & Young, Magellan Health Service, Microsoft, R/GA, Family Cookbook Project, Saatchi & Saatchi, SAP, Starwood Hotel, and Website Magazine.

If you or someone some one in your organization would make a good judge, they can learn more and enter their name for consideration on the WebAward Judges Nomination Form.

“The vast majority of our judges return each year to participate again as a WebAward judge, but some need to take time off from judging and because of the popularity of the WebAwards there is a constant need for new judges”, said William Rice, President of the Web Marketing Association. “Prior to the beginning of the judging, we spend several weeks discussing the current state of Web development and how it should be recognized through the WebAwards.  Being a WebAward judge is a valuable experience that helps the individual better understand overall Web development and of course looks impressive on a resume or corporate bio”.

Best Retail Websites of 2017

Posted by Bill Rice - 03/11/17 at 03:03:40 pm

The Web Marketing Association is looking for the best retail Websites in the world as part of their 21st annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including retail and shopping websites, based on the seven criteria of a successful web site. The deadline for retail or shopping websites to enter is May 31, 2017.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each retail websites entered is judged against other entries in its industry category and then against an overall standard of excellence.

All retail entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Winners of a WebAward in the public interest categories will also receive:

• Handsome statue or certificate of achievement
• Increased visibility for their company
• Marketing opportunity to promote the company website to the media
• Links to your site from the highly ranked WebAward site to help SEO
• Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Retail Website and Best Shopping Website based on the scores submitted by the competition

 
Recent winners of the Best Shopping Web site include:

2016 – DEG for Helzberg Diamonds We Propose You Propose
2015 – Copious for Nau Digital Flagship
2014 -SharpMotion for Plaza Hollywood Official Website
2013 – BlueLuna for Phoodeez
2012 – Nebo for J.J. Buckley Website Redesign
2011 – Wright Strategies for KEEN Footwear Global e-Commerce Website
2010 – Copious Creative for Tactical Distributors Website
2009 – A Far Site Better for Magic Beans
2008 – Cooking.com for Cooking.com
2007 – Rare Bird, Inc. for Gilchrist & Soames
2006 – ShopLocal for ShopLocal
2005 – Ion Global for The Luxury Gift Company Online Shop
2004 – Gevalia and Fry, Inc. for Gevalia Web Site
2003 – Polo Ralph Lauren and AGENCY.COM for RLGirl

Retail and Shoping Websites can be entered into consideration for the 2017 Best Retail Website WebAward at the WebAward Website.

Best Advocacy Websites and Best Non-Profit Websites of 2016

Posted by Bill Rice - 03/11/17 at 02:03:38 pm

The Web Marketing Association is looking for the best non-profit and advocacy Websites in the world as part of their 21st annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including advocacy, arts and non-profit websites, based on the seven criteria of a successful web site. The deadline for public interest websites to enter is May 31, 2017.

There is also a reduced entry fee for sites entering the Non-profit industry category.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.

All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Winners of a WebAward in the public interest categories will also receive:

• Handsome statue or certificate of achievement
• Increased visibility for their company
• Marketing opportunity to promote the company website to the media
• Links to your site from the highly ranked WebAward site to help SEO
• Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Advocacy Website based on the scores submitted by the competition judges.

Recent winners of the Best Advocacy Web site include:

2016 – Aten Design Group for Human Rights Watch

2015 – Extractable for Energy Upgrade California

2014 – Havas Worldwide Prague for 3 minutes are enough

2013 – Nebo for Eames House 250

2012 – Biggs|Gilmore for Kellogg’s Share Your Breakfast

2011 – IQ for American Cancer Society

2010 – Forum One Communications for County Sin Rankings

2009 – Clarity Coverdale Fury for We All Pay the Price for Tobacco

2008 – Clarity Coverdale for Fury Are You Ok With That?

2007 – Ignite Health for Banner Moments

2006 – Ignite Health for Live with it

2005 – Tribal DDB for Exhale

2004 – Change for Register and Vote 2004

2003 – International Fund for Animal Welfare for Protecting Animals and Their Environments

2002 – The Cato Institute for The Cato Institute

 

Recent winners of the Best Non-Profit Web site include:
2016 – Perficient Digital for The Henry Ford

2015 – Coyne PR | The Christopher and Dana Reeve Foundation for

The Big Idea: Epidural Stimulation Research for SCI

2014 – dZi Foundation for Endless Ascent Website

2013 – Vector Media Group for Associated Press: 2012 Digital Annual Report

2012 – Mineral for Casa Pacifica Website

2011 – agency for National Cherry Blossom Festival

2010 – I-SITE for Anacostia Watershed Society

2009 – Arnold Worldwide for Tough Love 2 Game – Cupid’s Revenge

2008 – Reading Is Fundamental for Leading to Reading

2007 – Arnold Worldwide for Singing Cowpoke

2006 – Bridge Worldwide for VH1 Save The Music/P&G brandSAVER

2005 – IconNicholson for Project Rebirth Web Site
2004 – I.T. UNITED Corporation for WWF Children of the Earth
2003 – I-SITE and AWARE Foundation for Teen Health Talk
2002 – Interactive Knowledge for Corridos Sin Fronteras
Non-Profit and Advocacy Websites can be entered into consideration for the 2017 Best Advocacy Website WebAward at the WebAward Website.

Best Public Relations Websites of 2017

Posted by Bill Rice - 03/11/17 at 11:03:56 am

The Web Marketing Association is looking for the best PR Websites in the world as part of their 21st annual international WebAward Competition for Web site development at the WebAward Web site. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including advertising, PR and marketing web sites, based on the seven criteria of a successful Web site. The deadline for public relations web sites to enter to be judged is May 31, 2017.
“The public relations industry understands the importance of independent evaluation and third party endorsements of their online efforts on behalf of their clients,” said William Rice, President of the Web Marketing Association. “Winning an independent award can provide PR firms with a newsworthy event to promote both externally to the public and internally to senior management.”

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the advertising category is judged against other advertising entries in its industry category and then against an overall standard of excellence.

 

All PR entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.
Winners of a WebAward in the advertising and marketing categories will also receive:

• Handsome statue or certificate of achievement
• Increased visibility for their company
• Marketing opportunity to promote the company website to the media
• Links to your site from the highly ranked WebAward site to help SEO
• A highlight for your resume.
• Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Public Relations Website based on the scores submitted by the competition judges.

Here are the past Best Public Relations websites include:

2016 – INK for PR In a Different Light

2015 – Allstate Corporate Relations for Allstate Bringing Good to Life

2014 – Waggener Edstrom Communications for Microsoft: Life in the Digital Crosshairs

2013 – BGT Partners for Brad Meltzer Website Redesign

2012 – LeapFrog Interactive for We THRIVE! Hamilton County Public Health

2011 – Finn Digital with Briggs & Stratton Corporation and Littlewood, Inc. for Briggs & Stratton Yard Smarts Yard Care Intervention

2010 – Rachel Meranus for PR Newswire’s Optimized News Platform: Speed, Content & Connectivity

2009 – BGT Partners for Sony CES 2009 Virtual Press Kit

2008 – frog design for GE Corporate Web Site

2007 – Wirestone, LLC for Official Site of Dan Wheldon

2006 – PRWeb for PRWeb.com

2005 – Peter A Mayer Advertising for Community Coffee History Site

2004 – Cisco Corporate PR for News@Cisco: Innovating Cisco’s Corporate Press Room

2003 – Weber Shandwick Web Relations and Benjamin | Irvine, on behalf of Toshiba for Toshiba Tablet PC Launch

 

Recent winners of the Best Advertising Web Site include:
2016 – TMP Worldwide for TMP Worldwide Website

2015 – MediaMath for Marketing’s Big Moment

2014 – The Engine is Red for The Engine is Red Website

2013 – LIQWID for LIQWID

2012 – Venables Bell & Partners for Slim Jim’s Center for Spice Loss

2011 – Corey McPherson Nash for Corey McPherson Nash Website

2010 – Metia for Mass Effect 2 Silverlight Campaign

2009 – Red Square Agency for the Red Square Agency Website

2008 – Sharpe Partners for the Burns Group Website.

2007 – SpotRunner for SpotRunner Website

2006 – SpotRunner for SpotRunner Website

2005 – Young & Rubicam Brands/Wunderman, Detroit for Meet the Lucky Ones
2004 – Hanon McKendry/The Brand Consultants for Lake Effect Website

2004 – Oasis for Toyota Scion
2003 – Google for Google AdWords

2002 – Fusebox, Inc for JCDecaux Airport US

Recent winners of the Best Marketing Web site include:

2016 – Ferrero – Tic Tac for Tic Tac Minions Sweepstakes Website

2015 – BETC/BETC Digital for The interactive form

2014 – R2integrated for R2integrated Website

2013 – WebbMason for Rebranding for Interactive Success: WebbMason

2012 – UrbanDaddy for UrbanDaddy + Herradura Mixology Battle Royale (which also won Best of Show 2012)

2011 – IQ for The Wizarding World of Harry Potter

2010 – Physicians Interactive for Physicians Interactive Corporate Website

2009 – Arc Worldwide for Leo Burnett’s Big Black Pencil Goes Global

2008 TYS Creative for Ensemble HD Home Cinema System by Epson

2007 Hanson Dodge Lime for Product Launch

2006 Rare Method for Silvertip Resort

2005 Nurun | Ant Farm for Nurun | Ant Farm Interactive Website Interactive

2004 Vérité, Inc. for Symantec Client Security 2.0 Channel Launch Kit

2003 Zugara for The Getaway

2002 Disc Marketing, Inc. for Disc Marketing Corporate Website
PR and Advertising-related Websites can be entered into consideration for the 2017 Best Public Relations Website and other advertising related WebAwards at the WebAward Website.

The 2017 WebAwards are sponsored by the following leading organizations: PR.com, EContent Magazine, iContact, ad:tech conferences, Cranbery Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

Best Faith-based Websites of 2017

Posted by Bill Rice - 03/11/17 at 10:03:36 am

The Web Marketing Association is looking for the best faith-based Websites in the world as part of their 21st annual international WebAward Competition for Web site development at the WebAward Web site. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including all religious denominations web sites, based on the seven criteria of a successful Web site. The deadline for advertising web sites to enter to be judged is May 31, 2017.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the advertising category is judged against other advertising entries in its industry category and then against an overall standard of excellence.

Here are the past Best Faith-based Website winners:

2016 – Centre for Content Creation for PERMATA Programmes

2015 – NXT\ Digital Innovation | Crescent Lifestyle for Crescent Lifestyle App

2014 – Communications Department for Dallas Theological Seminary

2013 – Mark Deitch & Associates, Inc. for Temple Aliyah

2012 – Webknowledgy for Calvary Lutheran Church

2011 – PARTNERS+simons for Portsmouth Abbey Monastery Website

2010 – Joel Osteen Ministries and Lakewood Church for Lakewood Church

2009 – Guideposts for Guideposts.com

2008 – Mediapulse for Park West Church

2007 – Bayshore Solutions for Wycliffe Bible Translators

2006 – Dallas Theological Seminary for Dallas Theological Seminary Website

2005 – Biola University for Talbot School of Theology Website

2004 – PhotoMission, Inc. for A Worldwide Community of Christian Photographers

All faith-based entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Winners of a WebAward in the advertising and marketing categories will also receive:

• Handsome statue or certificate of achievement
• Increased visibility for their company
• Marketing opportunity to promote the company website to the media
• Links to your site from the highly ranked WebAward site to help SEO
• A highlight for your resume.
• Admiration of peers, friends and co-workers

Faith-based or religious Websites of all denominations wishing to be considered for the Best Faith-based Website can submit their website for consideration at WebAward.org.

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