It’s been 2,5 years since we last redesigned our website. The website we created in the winter of 2013 could still hold it’s own (even in todays terms of quality), and we were still getting a lot of compliments for it. Also, to be very honest, we could have managed completely fine as a business with the old one.
The Web Marketing Association is pleased to announce that it has selected SEO, Inc. as the official Search Engine Marketing partner for its industry leading award programs. The Web Marketing Association is organizer of the WebAward Competition for Website Development, Internet Advertising Competition and the MobileWebAwards.
“Search engine optimization and content marketing is key to any marketer looking to have their marketing materials found on the Internet”, said William Rice, President of the Web Marketing Association. “SEO, Inc. will help us insure the winners of our award programs receive the maximum exposure possible because of their achievement. Winning an award is an outstanding way to show off your expertise in web development, but it also can be a boon for your web marketing. SEO Inc. is going to help us improve us optimize our award websites so that award winners receive critical inbound links from a credible source.”
SEO Inc is an award winning innovative Internet Marketing company located in San Diego CA. SEO Inc has more than 20 years of SEO / PPC specific experience in the digital marketing field, that’s more that 99% of current SEO companies. We believe in developing digital marketing campaigns that are built on a foundation of SEO Inc’s proven methodology. Their seo services fills in every piece of the ever changing and complex SEO puzzle, get SEO Optimization that gains marketing traction quickly and establishes your brand in your industry. Our SEO company can get you campaign off the ground, with a long-term proven custom SEO strategy.
“We are thrilled to support the WMA, and it’s outstanding award programs for their contributions in recognizing the best the web has to offer,” says Garry Grant, CEO of SEO Inc. “It is our pleasure to work with them to ensure that hard-working webmasters get the recognition they deserve.”
This month, the Web Marketing Association is holding a drawing to win a free full conference pass to two outstanding industry conferences.
ad:tech New York – November 2-3, Javits Center NYC — From Fortune 100 to emerging start-ups, innovators across industries converge to discuss the new era of advertising and marketing technology. This 20th Anniversary of ad:tech looks to be the most comprehensive yet with exciting hands-on exhibitions, invaluable learning opportunities, and the players reimaging the future of the industry.
NetFinance Interactive – Nov 29-Dec 1, Carlsbad CA — The event for FS executives, NetFinance Interactive is the one-stop shop for digital and multi-channel thought leaders. It’s an event where you’ll learn, gain inspiration and find solutions for your business – all while building lasting relationships.
To enter either drawing or both, visit the WMA Contest Page before the end of day on October 25, 2016.
If I’ve learned anything in the past decade of running a software consulting company, it’s that redesigning your own website is an extremely difficult endeavour, just for the sheer fact that you are your own client with extremely high expectations. This made me cautious to any undertaking that involved a redesign of our website.
But, our team wasn’t happy with the current state of affairs and wanted to change things. The designers wanted to create a completely new look and feel. The developers weren’t happy with the code, mostly because we’ve increased our development standards so much since then.
Everyone just felt that we’ve improved so much over the past 2,5 years and that our website should show it. We recently celebrated the company’s 10 year anniversary and felt this was a good occasion to do a redesign. So we threw caution to the wind and went for it.
Who are we doing this for?
Whenever you approach a major task like a redesign, you need to have a clear idea of why are you doing it, and what are the business goals you want to achieve.
We set out with a simple, but important, process:
- Analyzing existing website traffic – we went into Google Analytics and researched in-depth where our visitors are coming from and what pages are they visiting
- Defining personas – who are our main visitors, why do they come to our website and what do they care about?
After that, we defined two primary personas that we’d be building the site for. All subsequent decisions would be made with these two personas in mind.
- The Client – someone who wants to build a digital product. He/she may be a manager at an established company, running their own startup or working at an agency. The Client is looking for a quality design/development shop that can build the product or work in cooperation with his/her team. The Client has a rough vision of the product and a dedicated budget.
Presenting the work
Probably the most important part of our website is presenting the work we do in the form of case studies. It’s one thing to say we do good work, it’s another to actually put it up on display.
From a branding perspective, we wanted each case study to be branded according to the clients (or projects) individual brand. If we were to present this work “inside” the Infinum website, the brand would be mixed up with the Infinum brand so we wanted to avoid that.
Also, we wanted to make it easy for the visitor to jump in and out of different case studies. We thought the idea of having a case study pop out, and then pop back in after you’re done viewing the case would do the trick.
For this, we built a custom case display system we call “Zoomer”. We prototyped the interactions and animations for Zoomer in Keynote and Adobe Flash (yes, Flash is still good for something) and we immediately fell in love with the concept. You can see it on our Homepage or in the Client work sections.
We do a lot of stuff internally that’s not billable client work. It’s either productized software (like Productive), education initiatives (like iOS/Android talks or Infinum Academy) or open source contributions.
We do this for a variety of different reasons:
- it improves our internal processes
- it improves our skill that we leverage later for Client Work
- we use a lot of open source, so it makes sense to give back to the community
- it’s fun to do so it’s kind of a creative outlet for us
Our old website didn’t talk about this part of Infinum enough, so we needed to change that. We created Our stuff where we will showcase this aspect of the company.
As we mentioned earlier, one of the most important Personas visiting our website is the New Hire. Our old website had the Careers section listed as a 2nd tier item, somewhere under the “About” section. We wanted to raise the importance of this.
More importantly here was to convey the work atmosphere, and the way we take care of everybody (gym, health checks, ..). So, an imperative here was to use only real photos, no stock photography. No bullshit, just the real stuff.
And when it comes to real photos, it doesn’t get more real than this. For the People section, we wanted people to be able to express their own personality, so instead of doing professional photos of the crew, we told everyone to take a selfie of themselves.
What we learned from this is that we need to work on educating people what a selfie actually is.
There’s no About page
Currently, our website doesn’t have an About page, and this is on purpose.
We figured it’s kind of stupid to have a special About page, since the whole website is basically about us. The best way to find out “About” Infinum is to:
- check out our Client work
- see the People you’ll be working with (either as a client or potential employee)
- read our blog posts
I just hate lengthy mission statements and wanted to avoid talking about how great we are and let our work speak for ourselves.
Hiring us is now even easier
We improved our Request For Quote (RFQ) form to make it even easier to Hire us for any projects you might have. We scaled down the number of questions, while staying true to the facts we need to know before engaging in a project:
- About you and your business
- About your project
- Your deadlines
- Your budget
- Your target audience
A lot of thought went into selecting the right typography. This was also a mini rebranding event for us since we’re changing our base typography set.
We wanted to choose a clean typeset, but also one that has character and that would leave an impact. The idea was to avoid trendy and overused fonts like Futura, Circular and Proxima. Those are some great fonts but we wanted to try something different.
After bouncing around a couple of ideas and testing a number of different fonts, we fell in love with the monolinear geometric grotesque typeface GT Haptik. It has a regular and rotalic style, and includes alternate versions of certain characters (like G, C etc…) that also have a strong influence on optical legibility.
A continuing story
For the backend, we use a custom CMS. Apart from serving blog posts, it also handles RFQs, Client surveys, Event signups and a couple of other doo-dads. All the copy editing is done via Phrasing, making it simple to tweak any wording when we feel like it.
The old website was built on Bootstrap because…well, everything was built in Bootstrap back then. In the meantime, Bootstrap proved not so great at doing everything, so we ditched it and went with a custom set of frontend technologies that would be more flexible and easier to maintain in the future.
As an example, some of the techniques we used include:
- SUSY – the subtext for this project says it all – “CSS Libraries are a bloated mess of opinions about how to do your job. Why let the table-saw tell you where to put the kitchen?”
- Lazyr – Lazy loading of images keeps everything running smoother, especially on mobile
- BEM methodology – Block Element Modifier is a methodology, that helps you to achieve reusable components and code sharing in the front-end.
- SVG images – all around we use Scalable Vector Graphics. This especially makes sense on retina displays.
It took us about 2.5 months of working on the website in tandem with client work to get it out the door. We launched the beta version at our 10-year anniversary party. A couple of our closest friends and partners got a glimpse, gave us feedback, and we improved on that feedback.
The devil is in the details, and there is a bunch of special details scattered all around the site for you to find. We don’t want to give anything away, so browse for yourself and explore.
We hope you like it, and if you have any comments, drop us a line at firstname.lastname@example.org.
If you’ve already entered, October 14th is also the final day you can edit your entry before it is sent to the expert judges.
This award program is an opportunity for mobile developers to demonstrate their expertise in this growing medium. It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding responsive & mobile websites and mobile applications.
The MobileWebAwards deadline for entry is now October 14, 2016. The entry form can be found at www.mobile-webaward.org
The Web Marketing Association is pleased to announce the winners of its 20th annual WebAward Competition for Web site development. Entries from 40 countries were adjudicated in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.
A complete list of the winning sites can be found at the WebAward Web site at www.webaward.org.
“Each year, the online marketing community raises the bar in terms of website development,” said William Rice, President of the Web Marketing Association. “Website design is constantly evolving to better meet the needs of the online audiences. This year, the WebAwards competition received remarkable entries from around the world that show impressive creativity and functionality. We congratulate all of our winners for developing websites that deliver for their audiences. ”
Best of Show
The 2016 Best of Show WebAward is presented to BETC Paris for their outstanding work on The End of Society Simulator. The site was also recognized as Best Entertainment Website and Best Media Website and Best Mobile Website.
The end of society simulator uses real data to create a hyper-personalised experience of events to set the scene before the launch of Tom Clancy’s The Division. Inspired by existing epidemic models with input from emergency risk specialists, the website simulates a global pandemic of the fictional variola chimera virus. The experience starts after the user has been infected when he is asked to type in his address and before being taken through the fall of society’s dominos (overwhelmed hospitals, out of stock pharmacies and supermarkets, riots, exodus, global blackout, fall of governments). The simulation demonstrates how quickly the cities and society that we take for granted can collapse even from our own home.
TravelClick, Inc. was named Top Agency at the 2016 WebAward Competition, taking home 29 WebAwards this year. The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms. TravelClick provides innovative solutions for hotels around the globe that increase revenue, reduce cost, and improve performance. TravelClick has a worldwide on-the-ground presence that enables us to maintain a deep understanding of local markets in the context of the global hospitality industry. The agency was recognized in the 2016 WebAwards with 15 Outstanding Website WebAwards and 14 Standard of Excellence WebAwards.
Fourteen agencies or companies were also recognized as Outstanding Website Developer for winning six or more WebAwards in 2016. They include:
AGENCY (Number of Awards)
TMP Worldwide 22
Scorpion Design, LLC 20
Risdall Marketing Group 11
Lyons Consulting Group 9
HeBS Digital 7
Positioner SA 6
UP Hotel Internet Marketing 6
The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.
The WebAward competition format allows Web sites to compete head to head with other sites within their industry to win the Best of Industry award. Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards. Each site is judged on seven different criteria and earns a score between 0 and 70 points. The highest score in a given category wins Best of Industry for that category. If the remaining entries receive a score of 60 or greater, they receive the Outstanding Web site award. Entries that score higher than their industry average and below 59.9 receive the Standard of Excellence.
The 2016 WebAwards are sponsored by the following leading organizations: Small Army Creative Services, PR.com, ad:tech conferences, EContent Magazine, VerticalResponse, SEO, Inc., Webmaster Radio and Website Magazine.
About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward, Internet Advertising Competition and MobileWebAward award programs have been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 20th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.
Enter to win a copy of Domains 360, A new book about the Fundamentals of Buying & Selling Domain Names by Peter Prestipino, Editor-in-Chief of Website Magazine.
To enter, visit the WMA Contest Page before Friday, September 23rd.
The Web Marketing Association’s MobileWebAwards competition is currently accepting entries and is looking for additional qualified judges to help adjudicate this year’s award program. This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile websites and the best mobile applications. The Competition Web site is located at http://www.mobile-webaward.org and the deadline for entry is September 30, 2016.
To nominate yourself or someone within your organization, please complete the Judge’s Nomination Form. Mobile development professionals selected as judges will be contacted during the first week of October.
“Since 1997, the WebAwards have helped define the standards for website development. The MobileWebAwards are doing the same for responsive websites, mobile-specific websites and apps designed for mobile devices,” said William Rice, president of the Web Marketing Association. “Smartphones and tablet computer use continues to explode and companies are racing to be allow users to connect and interact with them using mobile devices. We are looking for individuals who have direct experience developing for the expanding mobile platform. Our judges must have an in-depth understanding of the current state-of-the-art in mobile development, an eye for a well-designed interface and the objectivity to score entries according to a predefined set of criteria”.
Judging for the MobileWebAwards will take place in Mid-October, 2016, and winners will be notified by e-mail one week prior to the general announcement of winners in December, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in mobile website design and mobile application development. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, R/GA , Saatchi & Saatchi, Blattner Brunner, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, A&E Television Networks , New York Post Interactive, Ernst & Young , J. Walter Thompson, Xerox, Art Institute of Pittsburgh, and Aristotle.
Entries will be accepted in both the Mobile Website and the Mobile Application formats. Entries will be judged on seven criteria:
- Ease of Use
- Use of the medium
“Judging an award show like the MobileWebAwards is a great way to share your experience and expertise with the mobile development community, said Rice. “It is an honor and an important responsibility when you are chosen to participate as a judge. You are helping to set the standard for award winning advertising throughout the Web”.
The Web Marketing Association is pleased to announce the call for entries for its 5th annual international MobileWebAward competition. It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding mobile Websites and mobile applications. The deadline for entry in the 2016 MobileWebAwards is September 30, 2016. The entry form for this award program can be found at http://www.mobile-webaward.org.
“As Internet traffic from mobile devices is set to overtake desktop devices, it is becoming more critical than ever to have an effective online presence tailored to mobile devices.” said William Rice, president of the Web Marketing Association. “The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet. Whether a responsive website, mobile-specific website or a mobile app, our expert judges will select the best offerings in 96 industries.”
The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.
This year’s top awards will include:
- A “Best of Industry” MobileWebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.
- The competition’s highest honor, the 2016 MobileWebAward “Best of Show,” will be given to the one best mobile website and one best mobile app that the judges believe represents the pinnacle of outstanding achievement in Web development.
- The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward.
- Each organization that wins 5 or more MobileWebAwards will be awarded an Outstanding Mobile Interactive Developer trophy.
Last year’s top awards winners were:
WSI won Best of Show Mobile Website for Lastejaam, which also was recognized as Best Family Mobile Website. Lastejaam provides an easy library of children’s TV shows and games provided by the Estonian Public Broadcasting company.
FreshDirect won Best of Show Mobile Application for FreshDirect iPhone App, which also was awarded Best Food Industry Mobile Application. This app allows individuals to order groceries online today for delivery tomorrow.
TopSpot Internet Marketing was named Top Interactive Agency for the 2015 MobileWebAwards competition. They received 6 awards, including: Best Small Business Mobile Website, Best Medical Mobile Website, Best Construction Mobile Website, Best Sports Mobile Website, Best Catalog Mobile Website, and an Outstanding Mobile Website Award.
Judging for the 2016 MobileWebAwards will take place in October and winners are expected to be announced in late December. Judges will consist of a select group of Internet professionals who have direct experience designing and managing mobile Websites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past WebAward judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, BGT Partners, Worldwide, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ion Global, J. Walter Thompson, John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP, Starwood Hotels, Sun Microsystems, Warner Bros. Online, Xerox and Website Magazine.
The 2016 MobileWebAwards are sponsored by the following leading organizations: Website Magazine, PR.com, Small Army Creative Services, VerticalResponse, EContent Magazine, ad:tech conferences, SEO Inc, and Cranberry Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
About the MobileWebAwards
The Web Marketing Association’s 5th annual MobileWebAwards are based upon the success of its long running international WebAward Competition for Website Development and the Internet Advertising Competition. All Web Marketing Association award programs recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning entry.
NetFinance Interactive 2016
November 29 – December 1, 2016
Park Hyatt Aviara Resort, Carlsbad, CA
The event for Financial Services executives, NetFinance Interactive is the one-stop shop for digital and multi-channel thought leaders. It’s an event where you’ll learn, gain inspiration and find solutions for your business – all while building lasting relationships. This year, we’ll have topics covering the full spectrum digital success from online marketing and mobile to customer acquisition and retention strategies. At NetFinance, we aim to spark new insights for you so if you have a challenge, we’ve got you covered.
For more info, go to http://netfinanceint.wbresearch.com/