IAC Award Deadline Approaching

There are only two weeks left to enter the Web Marketing Association’s Internet Advertising Competition (IAC) Awards. The deadline is January 31, 2018.

That still gives you plenty of time to enter, because entering is easy. However, you know how busy you can get. So why wait. Submit your entry today and know that you and your company have a great chance to win recognition for your hard work.

Winning an award is a great way to demonstrate to the world the effectiveness of your online advertising capabilities. It can benefit new business pitches, staff morale, budget justification and personal career advancement.

This award will get you noticed, but only if you enter and now you only have two weeks so get cracking.

Learn more and enter at www.IACAward.org

 

Best Internet Advertising Awards

Future Digital Finance Conference

The Web Marketing Association is a proud association partner of the to be held March 26-27, 2018 on Amelia Island, FL.Launched in 2002, Future Digital Finance (previously NetFinance) is the conference for digital finance innovators who are paving the way forward at America’s largest financial institutions. Future Digital Finance is a high level conference that continues to bring together the most senior level speaker faculty enabling attendees to hear from the people making real decisions. In fact, 85% of speakers are at a VP level or above. They have carved out three days in the midst of a still challenging business environment because the payback is tremendous at this event. Learning the latest trends in innovation, mobile, and omni-channel customer experience will add value to your organization in the long run.

This is once conference you won’t want to miss. Download an agenda and register at https://netfinance.wbresearch.com/.

WMA Offers Discount to eTail West 2018 Conference

If you are planning on attending the eTail West 2018 Conference, February 26 – March 1, 2018 at the JW Marriott in Palm Springs, CA, maybe we can help.
When you register, use the promo code ETW18WMA to get a 25% discount to the conference.
If you were not planning on attending, maybe you should rethink that decision.
eTail, launched in 1999, is the premiere multi-channel retail conference dedicated to supporting the growth of the retail industry through high-level networking and extensive thought leadership. eTail West was launched as part of the eTail Conference series to speak to the unique challenges facing retailers looking to grow their brand in the market. Download the agenda to learn more.

The Web Marketing Association is an proud association partner of the eTail Conferences.

Best Mobile Web Sites and Best Mobile Apps of 2017 Named by Web Marketing Association

The Web Marketing Association is pleased to announce the winners its sixth annual international MobileWebAward competition.  This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications.  The complete list of winners for each of the 86 industries covered can be found at www.mobile-webaward.org.

“Smartphones and tablet computers are exploding and companies are racing to be allow users to connect and interact with them using mobile devices,” said William Rice, president of the Web Marketing Association.  “The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet.”

This year’s top awards include:

TMP Worldwide won Best of Show Mobile Website for Walmart Careers with a Mission- Walmart has a rich history of recognizing and honoring Veterans. To speak to this audience on how Walmart can be a resource to veterans for careers, in the community, and the various commitments they make. It’s an invite to those who want to support veterans and their families, and a resource if you are looking for employment which they will guarantee if you’ve honorably discharged. The entry also won Best Military Mobile Website.

Extra Solid Media, LLC won Best of Show Mobile Application for UMass Dining Services. The Award-Winning Dining of University of Massachusetts Amherst app makes it simple to access all of the favorite campus dining locations with daily menus, operating hours, real-time traffic reports, special offers, and more.

Scorpion was named Top Interactive Agency for the 2017 MobileWebAwards competition. They received 17 awards, including: Best of Show Mobile Website, Best Small Business Mobile Website, Best Automobile Mobile Website, Best Professional Services Mobile Website, Best Health Care Mobile Website, Best Legal Mobile Website, Best Financial Services Mobile Website, Best Other Mobile Website, Best Fashion or Beauty Mobile Website and 9 Outstanding Mobile Website Awards.

Two organization were recognized with the Outstanding Mobile Interactive Developer for winning five or more MobileWebAwards. They are TMP Worldwide and TravelClick Inc.

A complete list of winners can be found on the award program’s Website.

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.

The Best of Industry winners receive a statue reminiscent of a personal mobile device, it could be yesterday’s smart phone, today’s tablet, or tomorrow’s device.  It is crafted of fine jet black crystal with the iconic “W” accent in 24kt plated gold and personalized with your award information.  The award is entirely hand crafted by, Society Awards, the makers and designers of other notable award programs such as the Golden Globes, Emmys, MTV VMAs, and CLIOs to name a few, and presented in its own custom gift box.

The 2017 MobileWebAwards are sponsored by the following leading organizations: PR.com, EContent Magazine, iContact, SEO Inc, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

Case Study: Attention To Detail Is The Name Of The Game At Algoworks

Algoworks recently won the 2017 WebAward for Outstanding achievement in Web Development presented by the Web Marketing Association (WMA). The competition was held in order to acknowledge the best web developers.

As the company was expanding the knowledge base and working on many new and different technologies, creating a website that could reach global clients was necessary. The idea was to create a site that was engaging, appealing and attractive, also, easy to browse through. A lot of thought process went into the making of such website which could gain us beneficial connections and noble clientele.

Throwing some light on one of the biggest challenges, Mr. Nauman Ahmad, Marketing Head at Algoworks remarked, “Algoworks services are unique in their own way. In the IT world, while most company websites work exclusively on mobility or CRM services or ECM or SPE services,the good thing is that we are unique, providing country’s finest services on such different domains all under one roof. But our first challenge in building the roadmap was to decide how to talk about our services on each domain, such that one’s presence does not underwhelm the service providing capabilities of the other besides the obvious challenge of completely different sort of audience it was meant to with each different technology.”

The technologies used by the developers were PHP and WordPress CMS for establishing the website. The team faced a lot of challenges at different levels of development stages while developing the website. Creativity was one department that was given the most freedom to get the best outcome. However, this was the only exception. Other involved departments underwent robust restructuring and planning to get an effective output to get the best laid-out implementation out in the market. The website boasts of unique design for each different page, respecting the theme and the content and disregarding the conventional one-theme website. Mr. Nauman commented, “The strategy was to cater to the audience in their language, than to try to impress someone in particular by the overall website. Irony, however, is that we did get rewarded anyways which confirmed our previously questioned belief that customer comes first, and if we respect that, the recognition indeed follows.”

Animations on the website required deep knowledge and understanding of the subject of the page including technologies being used. The primary challenge was for the designers to understand the technology. The secondary challenge was for developers to implement the planned animations efficiently by programming into website. Since animations require scripts which slow down website loading speed remarkably, the final and the most important challenge was to do it efficiently, subjecting website to rigorous optimizations at various levels.

Toward the end of the development phase, the website was subjected to rigorous testing, and automated scripts were implemented, some via tool and mostly custom written scripts to check the performance of the website and compatibility with the servers. From testing the site speed, to checking its code in all major browsers, compatibility on all the most popular and latest devices, Algoworks, testing lab with more than 70 devices was utilized for this project and it took a long time as a lot of corrections, updates, upgrades, and synchronization and operational settings were optimized on the backend as much as the efforts were spent in improving the UI/UX of the website. Having committed mistakes of not using the marketing guidelines of some of the technology products Algoworks works on, the technology leaders contacted and requested the team to re-align the website content, both textual and imagery, as per the guidelines of their marketing document. The team also had to launch very light themed, cleanly designed landing pages for ads, but before the final template was finalized, designers had had four rejected implementations on the grounds of ‘slow page loading times’, since landing pages are supposed to be super light and lightning fast than regular website pages. Note that these landing pages cannot be crawled and are orphan pages, hence you may not be able to browse them from www.algoworks.com.

As for the website challenges, the website designing unit had to consult the most experienced tech gurus in the company to help map a plan and re-align the efforts in the right direction to help the team cross the hurdles. They helped us pick the right plugins on the WordPress backend, helped customize and clean up the backend for a fantastic admin experience, and did a remarkable contribution in driving all forms fthe contact forms via single form, and recommending strategies for developers to get a high performance for the unique design of the website.

The end result, however, was achieved as planned and the praises by one and all seemed to confirm that the project was one of the most well planned and successfully executed projects. Mr Nauman concluded, “This is overwhelming. When we began to write the story for our website, we started right from the scratch and the route we decided to opt seemed not so conventional. Eventually, the journey to completion has been incredible, thanks to the unparalleled commitment of the creative bunch on one hand and our research specialists in the team on the other hand. Getting recognized by none other than WebAward is indeed an accomplishment and we would like to learn more from what the judges have as feedback besides the praise they have honored us with”.

The company’s co-founder and Director, who himself invested a lot of time personally into the making of the website, was thrilled to have won the 2017 WebAward, “A lot of creative thinking was gone into the making of our website as we wanted it to stand out, and it did. We are really glad and feel honored to receive such a prestigious award. Bagging the 2017 WebAward in the category “Best Information Services Website” has added a feather to our cap. I believe everyone at Algoworks is really proud of the commitment for perfection each and everyone involved has exhibited in the Marketing team.”

 

 

Best Online Newsletters to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online newsletters of 2018 in 86 industries as part of their 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2018.

“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association.  “Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other Award Winning Online Newsletters included:

Year Entry Name Winner
2017 #YRMatters The Regional Municipality of York
2016 Town & Country Bank Website Town & Country Bank
2015 L’Oreal Paris USA’s Red Hot Holiday Trends Acxiom Digital Impact
2014 African Wildlife Online Newsletter campaign Sanky Inc
2013 WWF fundraising email campaign rabbit eMarketing GmbH
2012 Bing Travel Horizontal Scroll Acxiom Creative
2011 Manulife Solutions BlueRush Digital Media Corp.
2010 Online Newsletter campaign for VISIT FLORIDA Miles Media

The 2018 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2018 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:

Integrated ad campaign

Online ad (including banner, pop-up or interstitial)

Online ad campaign

Email message

Rich media ad campaign

Rich media online ad

Social Media campaign

Online newsletter campaign

Web sites (including microsites and landing pages)

Online Video

Mobile Apps

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2017, seven agencies won this honor.

Judging for the IAC Awards will take place in February, 2018. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2018 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

 

Best Online Newsletters to Be Named by Web Marketing Association

Best Advertising AwardsThe Web Marketing Association judges will select the best online newsletters of 2018 in 86 industries as part of their 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2018.

“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association.  “Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other Award Winning Online Newsletters included:

Year Entry Name Winner
2017 #YRMatters The Regional Municipality of York
2016 Town & Country Bank Website Town & Country Bank
2015 L’Oreal Paris USA’s Red Hot Holiday Trends Acxiom Digital Impact
2014 African Wildlife Online Newsletter campaign Sanky Inc
2013 WWF fundraising email campaign rabbit eMarketing GmbH
2012 Bing Travel Horizontal Scroll Acxiom Creative
2011 Manulife Solutions BlueRush Digital Media Corp.
2010 Online Newsletter campaign for VISIT FLORIDA Miles Media

The 2018 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2018 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media Campaigns

Online ad (including banner, pop-up or interstitial)

Online ad campaign

Email message

Rich media ad campaign

Rich media online ad

Online newsletter campaign

Integrated ad campaign

Web sites (including microsites and landing pages)

Online Video

Mobile Apps

 

 

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

 

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2017, seven agencies won this honor.

Judging for the IAC Awards will take place in February, 2018. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2018 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

Best Email Advertising Campaigns to Be Named by Web Marketing Association

Best Advertising AwardsThe Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACward.org before the deadline of January 31, 2018.

“Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association.  “The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists.  Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work”.

The 2018 Internet Advertising Competition Awards will accept entries from 86 industries, including airline, biotech, B2B, consumer goods, education, health care, financial services, professional services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.

Past Best of Show Email Campaigns winners include:

Year    Entry Name  -Winner

2017    USA Network – Mr. Robot Email Campaign

2016    USA Network – Mr. Robot Email Campaign

2015    L’Oreal Mousse Absolue Campaign- Acxiom Digital Impact

2014    OCE “Choose My Future” Email Nurturing Campaign  – FVM Strategic Communications

2013    Designed for Peace – McCann Digital Israel

2012    Customers Get Their Deal OnVerticalResponse – VerticalResponse

2011    Coffey Anderson – Email campaign – CDMG Inc.

2010    PGATOUR.COM Scores Hole in One with Video in Email – PGATOUR.COM and Datran Media’s StormPost

 

Past best of Show Email Messages Winners include:

Year    Entry Name – Winner

2017    Sanky Communications – Covenant House 2,000 Heroes for Homeless Kids

2016    Orange Label Art + Advertising – Greenwell Farms: Holiday Email Campaign

2015    Hilton Sandestin Beach Golf Resort & Spa Email – Miles and Hilton Sandestin Beach Golf Resort & Spa

2014    Garnier Stylefinder Email – Acxiom Digital Impact

2013    Marketing Results Holiday Email – Marketing Results, Inc.

2012    ESPN – Tutu Email – TMP Worldwide

2011    e-Dialog 2010 Holiday Card – e-Dialog, Inc.

2010   e-Dialog 2009 Holiday Card – e-Dialog, Inc.

 

The 2018 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2018 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Online Video

Rich media ads

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Online applications

Online newsletter campaign

Integrated ad campaign

Mobile Apps

 

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2017, seven agencies won this honor.

Judging for the IAC Awards will take place in February, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2018 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

 

Case Study: Fotor Converts From A Flash-Based Platform To A Fully-Fledged HTML5 Site

Fotor was recognized by the Web Marketing Association (WMA) with the 2017 Webaward for Outstanding Achievement in Web Development.

The latest nomination of honours follows the release of Fotor from a Flash-based platform to a fully-fledged HTML5 conversion, and will be used to provide an improved user experience for all Fotor platforms, to enhance the Fotor Team, and expand Fotor’s global exposure and reach.

 

 

 

 

 

 

It was not a simple task for Fotor to implement the conversion from Flash to HTML5. As a celebrated online photo editing and design platform, Fotor has a considerable user base and had created comprehensive features and tools for their use. The Fotor Team needed to ensure the preservation of the user experience, alongside the continuance of all functionality and the performance of each feature. Fotor’s conversion process started in 2016. A number of browsers started to downgrade their support for Flash-based sites in as 2017 began. As you can imagine, this was a nightmare for the industry and the Team was in a race with the clock to keep dissatisfied users. Meanwhile competitors were striving to instruct users on how to navigate an unpleasant experience. By this time however, Fotor had already move to the next stage.

Following 10 months of intensive development and testing both in-house and online, the new version was finally launched. To ensure an improved user experience, the Team developed some cool new features to make what was great even better. Syncing work and photos to the Fotor Cloud, supporting HD PDF saving for easy printing, and the addition of handy tools under Design. There are no limitations for any user at Fotor.

Fotor was first launched in 2012 as an all-in-one, photo editor and collage creation suite and was quickly dubbed “Photoshop Lite” by the BBC Fotor is a renowned graphic editing and designing suite, utilizing technology to bring digital editing to anyone, anywhere. Its design features give users the ability to design graphics where the only limitation is their imagination, and Fotor is successfully competing in the Photo Editor, Collage, and Graphic Design applications market.

 

 

 

 

 

 

 

 

 

Fotor has upwards of 250 million users in more than 180 countries, received Top Developer in Google Play and, in the category of Free Photo Apps, placed 1st in more than 100 regions within the Apple Mac photographic community.

In the end of 2015, Fotor launched its graphic design feature.

 

 

 

 

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“Following on from our initial launch, the Fotor premise remains,” said Tony Duan, CEO of Fotor. “Not everyone has an eye for good design, or is comfortable using professional-level tools like InDesign or Photoshop, but Fotor users still need to create graphics for things like invitations, posters, blogs, marketing promotions, and much more.”

That’s where Fotor for design comes in. Fotor offers a variety of editing options that appeal to prolific bloggers, designers, account managers, and such. People need to be able to create new graphics quickly and inexpensively within an application interface that’s sleek and minimal.

Most features in Fotor are free of charge. However, users can subscribe monthly or annually to upgrade their account and enjoy premium functions. Fotor has grown rapidly in a fairly short span of time, and currently reaches more than 40 thousand subscribers.

Looking to the future, at the moment Fotor’s main templates are designed by in-house designers. However, Fotor has begun recruiting freelance graphic creators to generate templates that are rich in design. In an effort to create a persistent flow of fresh and high-quality content on all of our sites, Fotor is in the process of enhancing the Fotor community through the implementation of user-generated content. Users can contribute to our content creation efforts by sharing their designs, and re-designing the work of others. This capability increases engagement on Fotor and lets users tap into everything shared on the web. Additionally, the launch of Fotor’s own site of stock photos, with images sourced from Fotor apps, lets users purchase images at a much lower price when compared with traditional stock photo sites. Our Challenge section, presents a series of photographic contests with various topics that are updated each week. To date, Fotor has collected over one million photos that users have given us permission to sell.

“Our goal is to provide the best photo editing products for photographers around the world regardless of their experience or level of skill,” said Duan. “Fotor continues to innovate and push the boundaries of what is possible in photo editing and design.”

 

 

Best Online Video Campaigns to Be Named by Web Marketing Association

Best Advertising AwardsThe Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2018.

“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association.  “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other Best of Show winners from IAC Awards for best video include:

Year Entry Name Winner
2017 Back to Work Pretty Damn Sweet
2016 UpRight by Tross Creative Tross Creative
2015 Blind Test Drive INNOCEAN USA
2014 Finn & Friends “The Great Outdoors” Interlude, Y&R, Geometry Global
2013 Twig the Fairy bswing
2012 Yaris It’s a Car! Web Films Saatchi & Saatchi LA
2011 Help Me Choose Organic, Inc.
2010 Morningstar Farms Video Recipes Biggs|Gilmore

The 2018 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2018 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:

Online ads (including banner, pop-up or interstitial)

Rich media ads

Social Media

Web sites (including microsites and landing pages)

Email message campaign

Online newsletter campaign

Online applications

Mobile apps

Integrated ad campaign

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2017, seven agencies won this honor.

Judging for the IAC Awards will take place in February, 2018. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2018 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

 

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