Web Marketing Association News

Award Programs Are For More Than Just Fame and Glory

Posted by Bill Rice - 05/20/20 at 01:05:14 pm

We all love recognition. It’s human nature to crave affirmation on a job well done. Being recognized for the work we do makes us work harder to maintain a high level of excellence and hopefully be recognized once again. That is one reason why many brand marketers enter their work into advertising and Web site award programs.

Marketers are not alone entering award programs, our entire society places a great credibility on award winners and award programs are persuasive in every medium. An Oscar or Tony can have significant impact at the box office. A national book award and the sales of a novel can explode.  MTV movie awards, Motor Trend Car of the Year, Grammy, and Malcolm Balridge are some popular awards we all recognize.

The Marketing and advertising community also loves awards. Clio, Cannes Lions, Addys, WebAwards, IAC Awards, One Show and DMA Echo awards all recognize outstanding advertising in each of its many forms.

Agencies and marketing departments enter awards for many reasons:

Stand Out From The Competition – Awards are a great way of helping your company stand out from the crowd. Independently assessed, they provide a genuine comparison between your company and its peers.

Client Respect – Clients respect the independent confirmation of the work being done for the company compared to industry averages and proving the outstanding level of work be winning awards can strengthen the relationship between agency and client.

Budget Time – Letting senior management know their money is well spent will help come budget time. Providing the bean counters with quantifiable evidence can help support requests for expanding marketing budgets doesn’t hurt either.

Individual Recognition – Face it, we’re not in the industry just for the money.  At all levels we need affirmation of our value to the team.  Awards provide us an opportunity to recognize team players at all levels.

Marketing Opportunity – Winning awards can be the start of a great marketing program. Press releases, newsletter articles, print ads and special events can be effectively used to increase brand recognition and drive traffic to your Web site.

Feedback – Receiving valuable feedback about an entry can worth the entry fee alone.  Many top award programs provide comments from the judges to help future development.

Staff Morale – In this current environment with team members separated or working remotely, winning an award can bring everyone together and be a great shot in the arm to boost the team’s morale.

Excellence deserves recognition and the marketing community offers many well-established award programs that marketing professionals can use to satisfy your healthy competitive ego and allow you brag a little bit. However, you can’t win if you don’t enter.

 

William Rice is President of the Web Marketing Association. Founded in 1997, recognizes the people and organizations responsible for developing the most effective online marketing programs on the Internet today.

The 24th annual international WebAward competition recognizes the individual and team achievements of Web professionals in 96 industries all over the world who create and maintain outstanding Web sites.  The deadline for entry for the 2020 WebAwards is May 29, 2020.  A complete list of past winners and this year’s entry form can be found at www.webaward.org.

 

WebAward Deadline May 29th

Posted by Bill Rice - 05/18/20 at 09:05:50 am

The deadline for entering the Web Marketing Association’s 24th annual WebAward competition is now only two weeks away – Friday, May 29th.

Excellence deserves recognition and it’s time for you to be recognized for your work. Enter the 2020 WebAwards Competition for Website Development and show the world your talent. More importantly, winning helps increase the morale of your team allowing them to get recognized for their hard work.

Remember, it’s easy to enter but you only have two weeks before it is too late, so don’t wait, enter today!

Learn more and enter at www.webaward.org.

Best Online Advertising Winners Named in 2020 Internet Advertising Competition Awards

Posted by Bill Rice - 04/07/20 at 09:04:36 am

The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

“In 2019, digital advertising is expected to account for more than 50% of total US media ad spending for the first time. As more and more marketing dollars are poured into online advertising, the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc.  “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”

 

Best of Show Winners

These Best of Show winners represent the pinnacle of achievement across all industries.  The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.

Here are this year’s Best of Show winners:

DP+ for Subway HTML5 winner of Best of Show Online ad

AIA Worldwide for Future Hunters winner of Best of Show Online campaign

true[X] and Starcom for Best Buy Back To School winner of Best of Show Rich media Online ad

Scoppechio for Longhorn Steakhouse Email Campaign winner of Best of Show Email message campaign

Olive Garden for Olive Garden – New Year winner of Best of Show Email message

TMV GROUP for ROXOR Weekly Dealer Email winner of Best of Show Online Newsletter campaign

LEAP Frame for Hershey’s Time Square winner of Best of Show Integrated ad campaign

GWL Advertising and Direct Orthopedic Care for Direct Orthopedic Care winner of Best of Show Social Media campaign

Zambezi + Experience Kissimmee for Finding Whelmed winner of Best of Show Online Video

Adams & Knight, Inc. for Webster Bank: Jargon Defined winner of Best of Show Online Video Campaign

GEICO for GEICO Mobile winner of Best of Show Mobile application

Adams & Knight, Inc. for Big Goals Bracket winner of Best of Show Interactive Application

TMP Worldwide Advertising & Communications for Careers at Sony Pictures Entertainment winner of Best of Show Website

Dunkin’ Joy in Childhood Foundation for Waze x Dunkin’ Going Gold winner of Best of Show Voice Skill or Action

 

The IAC Awards web site with a complete list of winners is located at www.IACAward.org

 

Top Agency Winners

The Web Marketing Association recognizes the agency that demonstrates consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. Each entrant was awarded points based on the level of award for each award received. The agency with the most points is awarded the Top Agency Award.

TMP Worldwide is recognized with the 2020 Top Agency Award, winning 18 IAC Award winning entries, including two Best of Show awards, 11 Best of industry awards, 8 Outstanding awards and a total of 110 quality points towards the Top Agency Award. TMP Worldwide is a global leader in talent acquisition technologies, committed to finding new ways to leverage software, strategy and creative to build talent and enhance our clients’ employer brands – across every connection point.

Seven additional organizations were recognized as Outstanding Advertising Developers in the 2020 IAC Awards for winning 6 or more awards. They are:

AGENCY (number of awards)

true[X] (15)

TMV Group (12)

Patients & Purpose  (10)

tbk (7)

Zeta Global (6)

Hong Kong Trade Development Council  (6)

Yes Marketing (6)

 

The Web Marketing Association is now accepting entries for the 24th annual WebAward Competition for Web site development.  Deadline for entry is May 29, 2020.

 

IAC Award Update

Posted by Bill Rice - 03/26/20 at 01:03:25 pm

We have just completing the judging phase of the 2020 Internet Advertising Competition Awards and are now tabulating the scores from all of the IAC judges.  We expect to announce the winners publicly on April 7^th.  All participants will receive an email with their results on or about April 2^nd.

Future Digital Finance 2020 Rescheduled

Posted by Bill Rice - 03/20/20 at 09:03:19 am

Given the rapid escalation of the Covid-19 outbreak, the conference Future Digital Finance will now take place August 3 – 4, 2020 at the Hyatt Regency Miami, the original location.

At Future Digital Finance, you’ll learn directly from innovators leading the way, and leave with tactical strategies to transform your banking operations. Meet and network with the brightest minds from big banks, regional and community banks, commercial banks, credit unions and credit cards. Walk away with actionable take-aways to remain competitive and exceed the expectations of your customers.

Learn more and see the program at netfinance.wbresearch.com

Best Environmental Website of 2020 to be Named by Web Marketing Association in 24th Annual WebAward Competition

Posted by Bill Rice - 03/19/20 at 09:03:51 am

The Web Marketing Association is looking for the Best Environmental Websites in the world as part of their 24th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including Environmental websites, based on the seven criteria of a successful web site. The deadline for Environmental websites to enter to be judged is May 29, 2020.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.

All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Winners of a WebAward in the Environmental category will also receive:

• Handsome statue or certificate of achievement
• Increased visibility for their company
• Marketing opportunity to promote the company website to the media
• Links to your site from the highly ranked WebAward site to help SEO
• A highlight for your resume.
• Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Environmental Website based on the scores submitted by the competition judges.

Here are the past Best Environmental WebAward winners:

2019   VERTEX Digital Marketing Team for The Vertex Companies, Inc.

2018   Alexander & Tom, Inc. for World Heritage USA Website

2017   National Parks Conservation Association for NPCA.ORG

2016   re:group inc. for Recycle Ann Arbor website design/dev

2015   Arjowiggins Graphic for Recycled Papers

2014   ISITE Design for Northwest Earth Institute (NWEI) Website

2013   Arnold Worldwide for Reality Drop

2012   McMillan for Canadian WildLife Federation timeline

2011   ARKive for ARKive: Promoting the Conservation of the World’s Threatened Species, Through the Power of Wildlife Imagery

2010   Sabre Hospitality Solutions for See the Bigger Picture – National Geographic

2009   BLITZ Agency for Starbucks Shared Planet Web Site
Environmental and “green”-related websites can be entered into consideration for the 2020 Best Environmental Website WebAward at the WebAward Website.

The 2020 WebAwards are sponsored by the following leading organizations: PR.com, iContact, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

Best Food and Beverage Websites of 2020 to be Named by Web Marketing Association in 24th Annual WebAward Competition

Posted by Bill Rice - 03/18/20 at 02:03:03 pm

The Web Marketing Association is looking for the Best Food and Beverage Websites in the world as part of their 24th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including Food Industry and Beverage websites, based on the seven criteria of a successful web site. The deadline for Event websites to enter to be judged is May 29, 2020.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.

All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Winners of a WebAward in the Food and Beverage categories will also receive:

• Handsome statue or certificate of achievement
• Increased visibility for their company
• Marketing opportunity to promote the company website to the media
• Links to your site from the highly ranked WebAward site to help SEO
• A highlight for your resume.
• Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Food Industry and Beverage Websites based on the scores submitted by the competition judges.

 

Here are the past Best Food Industry WebAward winners:

2019 – Godiva Chocolatier for Godiva Chocolatier Website

2018 – Impression Technologies, LLC for Empanada Guy

2017 – Springbox for Lantana Redesign

2016 – IdeaWork Studios, Inc. for DBGB Website

2015 – IdeaWork Studios, Inc. for Matthew kenney Cuisine

2014 – TBWA\Tequila\Johannesburg for McDonalds Monopoly

2013 – SapientNitro for President’s Choice Digital – Insider’s Report

2012 – Biggs|Gilmore for Froot Loops – Sooper Loopers

2011 – Biggs|Gilmore for Apple Jacks – Catch the Taste

2010 – Biggs|Gilmore for Apple Jacks – Catch the Taste

2009 – G2 interactive for Fishful Thinking

2008 – Xylem CCI for Jack Link’s Beef Jerky Web site

2007 – Biggs|Gilmore for Pop-Tarts

2006 – Publicis Net for Coca Cola BlaK

2005 – These Days & Sara Lee for Jacqmotte Escape

2004 – Emerald of California for Emerald of California Website

2003 – Fairytale Brownies for brownies.com

 

Here are the past Best Beverage WebAward winners:

2019 – FINE for Cuvaison

2018 – Mindgruve for Martinelli’s Website

2017 – John McNeil Studio for Caledonia Spirits

2016 – Springbox for Arrowhead

2015 – Arnold Worldwide for Jack’n For Beats

2014 – Arnold Furnace for Jack Daniel’s Christmas Hub

2013 – Arnold Worldwide for Jack Daniel’s

2012 – Odwalla & 360i for Odwalla Goodness Grows Here

2011 – Asterix Group for You Don’t Know Oz

2010 – Hungama Digital Media Entertainment Pvt. Ltd. for Pepsi – The Game

2009 – BLITZ Agency for Naked Juice Web Site

2008 – Eurorscg 4D Amsterda, for Carte Noire: Une Declaration Nommee Desir

2007 – Squeaky Wheel Media for SoBe Beverages

2006 – Creative Presence Partners / MaxMedia Design for KING JAMES

2005 – Tribal DDB Sydney for Dare Shot

2004 – Brown-Forman for Early Times

2003 – Bacardi Global Brands / Motivo / cosmoblonde for BACARDI.COM

 

Food and Beverage -related websites can be entered into consideration for the 2020 Best Food and Beverage  Website WebAward at the WebAward Website.

Best Events Website of 2020 to be Named by Web Marketing Association in 24th Annual WebAward Competition

Posted by Bill Rice - 03/18/20 at 11:03:17 am

The Web Marketing Association is looking for the Best Events Websites in the world as part of their 24th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including Events websites, based on the seven criteria of a successful web site. The deadline for Event websites to enter to be judged is May 29, 2020.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.

All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Winners of a WebAward in the Events category will also receive:

• Handsome statue or certificate of achievement
• Increased visibility for their company
• Marketing opportunity to promote the company website to the media
• Links to your site from the highly ranked WebAward site to help SEO
• A highlight for your resume.
• Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Events Website based on the scores submitted by the competition judges.

 

Here are the past Best Event Website WebAward winners:

2019 – Primacy for Emmanuel College Centennial Celebration

2018 – TMV Group for NAIAS.com

2017 – Alexander & Tom, Inc for Pegasus World Cup Invitational

2016 – TMV Group for North American International Auto Show

2015 – David Kerr Design Inc. for Key Events

2014 – Matrix Group International, Inc. for Matrix Group 15th Anniversary Microsite

2013 – Small Army for Be Bold, Be Bald!

2012 – Rosetta for Common Thirst – Steps for Water

2011 – RTP Interactive for Teva Mountain Games

2010 – JUXT Interactive for Cisco Global Sales Experience

2009 – usdm.net(R) for POW WOW MIAMI

2008 – Hitchcock Fleming & Associates Inc. for Lock 3 Live

2007 – RED Interactive Agency for UFC 66: Liddell vs. Ortiz

2006 – Ericsson Canada Inc. for Rogers FIFA World Cup 06

2005 – Fingerprint Interactive for The Microsoft PDC Website

2004 – Arnold Worldwide for Pods Unite

2003 – Travers Collins & Company for Buffalo Niagara’s One Summer long Sensation
Events and “green”-related websites can be entered into consideration for the 2020 Best Events Website WebAward at the WebAward Website.

Best Consulting Website of 2020 to be Named by Web Marketing Association in 24th Annual WebAward Competition

Posted by Bill Rice - 03/18/20 at 07:03:05 am

The Web Marketing Association is looking for the Best Consulting Websites in the world as part of their 24th annual international WebAward Competition for Web site development at the WebAward Web site. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including consulting websites, based on the seven criteria of a successful Web site. The deadline for consulting web sites to enter to be judged is May 31, 2017.

Consulting is important to almost every industry,” said William Rice, President of the Web Marketing Association. “Their websites should provide a resource for networking and gathering important industry trends and data. Having that aspect of your association website reviewed is just one benefit of participating in the annual WebAward program”.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the advertising category is judged against other advertising entries in its industry category and then against an overall standard of excellence.

All consulting entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.
Winners of a WebAward in the consulting categories will also receive:

• Handsome statue or certificate of achievement
• Increased visibility for their company
• Marketing opportunity to promote the company website to the media
• Links to your site from the highly ranked WebAward site to help SEO
• A highlight for your resume.
• Admiration of peers, friends and co-workers

 

Here are the past Best Consulting WebAward winners:

2019 – Wells + Associates for Wells + Associates

2018 – Accenture for Accenture Corporate Website

2017 – AIM Consulting for AIM Consulting Website

2016 – Accenture  for Accenture Corporate Website

2015 – Copious for ID Experts Corporate Design

2014 – Accenture for Accenture Corporate Website

2013 – Pontoon for Launching pontoonsolutions.com

2012 – Landor Associates for Landor.com

2011 – Cru Digital for Onirik Web site

2010 – Accenture for Accenture Corporate Website

2009 – Landor Associates for Landor Associates Corporate Web Site

2008 – Exponent for Exponent Website

2007 – Michaels & Associates for Management Consulting Website | www.docntrain.com

2006 – Landor Associates for Landor Associates – Corporate Web Site

2005 – Jack Morton Worldwide for Jack Morton Worldwide

2004 – Redhead Interactive for Synthesis

2003 – PRTM Management Consulting for www.prtm.com

 

Consulting Firms wishing to be considered for the Best Consulting Website can submit their website for consideration at WebAward.org.

Best Non-Profit Websites to be named by Web Marketing Association in 24th Annual WebAward Competition

Posted by Bill Rice - 03/17/20 at 11:03:08 am

The Web Marketing Association is looking for the best non-profit and advocacy Websites in the world as part of their 24th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including advocacy, arts and non-profit websites, based on the seven criteria of a successful web site. The deadline for public interest websites to enter is May 29, 2020.

“Advocacy and non-profit websites are very competitive when it comes to Web development and organizations can benefit from the independent evaluation of their online efforts,” said William Rice, President of the Web Marketing Association.  “Advocacy sites tend to be very good a pulling at the heart strings to sway visitors to their particular point of view. Strong writing and good use of images make many of these sites successful. Sites entered into the non-profit category also benefit from a reduced entry fee which is our way of recognizing the budget constraints at many of these organizations. ”

There is also a reduced entry fee for sites entering the Non-profit industry category.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.

All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Winners of a WebAward in the public interest categories will also receive:

• Handsome statue or certificate of achievement
• Increased visibility for their company
• Marketing opportunity to promote the company website to the media
• Links to your site from the highly ranked WebAward site to help SEO
• Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Advocacy Website based on the scores submitted by the competition judges.

Recent winners of the Best Advocacy Web site include:

2019 – RMA for Support Starts With You

2018 – National Parks Conservation Association for My Park Story

2017 – Nebo for PAWS Atlanta Redesign

2016 – Aten Design Group for Human Rights Watch

2015 – Extractable for Energy Upgrade California

2014 – Havas Worldwide Prague for 3 minutes are enough

2013 – Nebo for Eames House 250

2012 – Biggs|Gilmore for Kellogg’s Share Your Breakfast

2011 – IQ for American Cancer Society

2010 – Forum One Communications for County Sin Rankings

2009 – Clarity Coverdale Fury for We All Pay the Price for Tobacco

2008 – Clarity Coverdale for Fury Are You Ok With That?

2007 – Ignite Health for Banner Moments

2006 – Ignite Health for Live with it

2005 – Tribal DDB for Exhale

2004 – Change for Register and Vote 2004

2003 – International Fund for Animal Welfare for Protecting Animals and Their Environments

2002 – The Cato Institute for The Cato Institute

Recent winners of the Best Non-Profit Web site include:

2019 – Narwhal Digital for Georgia Aquarium

2018 – Sanky Communications for AWF Fall Campaign

2017 – Sanky Inc for City Meals on Wheels

2016 – Perficient Digital for The Henry Ford

2015 – Coyne PR | The Christopher and Dana Reeve Foundation for

The Big Idea: Epidural Stimulation Research for SCI

2014 – dZi Foundation for Endless Ascent Website

2013 – Vector Media Group for Associated Press: 2012 Digital Annual Report

2012 – Mineral for Casa Pacifica Website

2011 – agency for National Cherry Blossom Festival

2010 – I-SITE for Anacostia Watershed Society

2009 – Arnold Worldwide for Tough Love 2 Game – Cupid’s Revenge

2008 – Reading Is Fundamental for Leading to Reading

2007 – Arnold Worldwide for Singing Cowpoke

2006 – Bridge Worldwide for VH1 Save The Music/P&G brandSAVER

2005 – IconNicholson for Project Rebirth Web Site

2004 – I.T. UNITED Corporation for WWF Children of the Earth

2003 – I-SITE and AWARE Foundation for Teen Health Talk

2002 – Interactive Knowledge for Corridos Sin Fronteras

Non-Profit and Advocacy Websites can be entered into consideration for the 2020 Best Advocacy Website WebAward and the Best Non-Profit Website WebAward at the WebAward Website.

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