Web Marketing Association News

Mobile Development Professionals Needed to Judge 2020 MobileWebAward Competition

Posted by Bill Rice - 08/14/20 at 11:08:54 am

The Web Marketing Association’s MobileWebAwards competition is currently accepting entries and is looking for additional qualified judges to help adjudicate this year’s award program. This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile websites and the best mobile applications. The Competition Web site is located at http://www.mobile-webaward.org and the deadline for entry is September 31, 2020

To nominate yourself or someone within your organization, please complete the Judge’s Nomination Form. Mobile development professionals selected as judges will be contacted during the first week of October.

“Since 1997, the WebAwards have helped define the standards for website development. The MobileWebAwards are doing the same for responsive websites, mobile-specific websites and apps designed for mobile devices,” said William Rice, president of the Web Marketing Association. “Smartphones and tablet computer use continues to explode and companies are racing to be allow users to connect and interact with them using mobile devices. We are looking for individuals who have direct experience developing for the expanding mobile platform. Our judges must have an in-depth understanding of the current state-of-the-art in mobile development, an eye for a well-designed interface and the objectivity to score entries according to a predefined set of criteria”.

Judging for the MobileWebAwards will take place in Mid-October, 2020, and winners will be notified by e-mail one week prior to the general announcement of winners in December, 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in mobile website design and mobile application development. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, R/GA , Saatchi & Saatchi, Blattner Brunner, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, A&E Television Networks , New York Post Interactive, Ernst & Young , J. Walter Thompson, Xerox, Art Institute of Pittsburgh, and Aristotle.

Entries will be accepted in both the Mobile Website and the Mobile Application formats. Entries will be judged on seven criteria:

Creativity
Impact

Design
Content
Interactivity
Ease of Use
Use of the medium

“Judging an award show like the MobileWebAwards is a great way to share your experience and expertise with the mobile development community, said Rice. “It is an honor and an important responsibility when you are chosen to participate as a judge. You are helping to set the standard for award winning advertising throughout the Web”.

August 14, 2020 | In Mobile, Web Marketing Association | Comments Off

Web Marketing Association Accepting Entries For 9th Annual MobileWebAwards

Posted by Bill Rice - 08/04/20 at 10:08:00 am

The Web Marketing Association is pleased to announce the call for entries for its 9^th annual international MobileWebAward competition. It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding mobile Websites and mobile applications. The deadline for entry in the 2020 MobileWebAwards is September 30, 2020. The entry form for this award program can be found at http://www.mobile-webaward.org.

“If a company is not effectively using mobile to reach its audience, it’s dead in the water.” said William Rice, president of the Web Marketing Association. “The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet. Whether a responsive website, mobile-specific website or a mobile app, our expert judges will select the best offerings in 96 industries.”

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.

This year’s top awards will include:

A “Best of Industry” MobileWebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.
The competition’s highest honor, the 2020 MobileWebAward “Best of Show,” will be given to the one best mobile website and one best mobile app that the judges believe represents the pinnacle of outstanding achievement in Web development.
The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward.
Each organization that wins 5 or more MobileWebAwards will be awarded an Outstanding Mobile Interactive Developer trophy.

Last year’s top awards winners were:

NIC Maryland won Best of Show Mobile Website for A Better Maryland Interactive Web Site.

GEICO won Best of Show Mobile Application for GEICO Mobile.

TMP Worldwide was named Top Interactive Agency for the 2019 MobileWebAwards competition. They received 13 awards including Best Employment Mobile Website.

Two additional firms were recognized as Outstanding Mobile Developers for their work. They are the Hong Kong Trade Development Council and TMV Group.

Judging for the 2020 MobileWebAwards will take place in October and winners are expected to be announced in late December. Judges will consist of a select group of Internet professionals who have direct experience designing and managing mobile Websites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past WebAward judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, Beeby Clark+Meyler, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ford Motor Company, Ion Global, IBM, J. Walter Thompson, John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP, SapientRazorfish, Sun Microsystems, Warner Bros. Online, Xerox and Website Magazine.

The 2020 MobileWebAwards are sponsored by the following leading organizations: PR.com, iContact, and WebMaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

August 4, 2020 | In MobileWebAwards, Web Marketing Association | Comments Off

Award Programs Are For More Than Just Fame and Glory

Posted by Bill Rice - 05/20/20 at 01:05:14 pm

We all love recognition. It’s human nature to crave affirmation on a job well done. Being recognized for the work we do makes us work harder to maintain a high level of excellence and hopefully be recognized once again. That is one reason why many brand marketers enter their work into advertising and Web site award programs.

Marketers are not alone entering award programs, our entire society places a great credibility on award winners and award programs are persuasive in every medium. An Oscar or Tony can have significant impact at the box office. A national book award and the sales of a novel can explode. MTV movie awards, Motor Trend Car of the Year, Grammy, and Malcolm Balridge are some popular awards we all recognize.

The Marketing and advertising community also loves awards. Clio, Cannes Lions, Addys, WebAwards, IAC Awards, One Show and DMA Echo awards all recognize outstanding advertising in each of its many forms.

Agencies and marketing departments enter awards for many reasons:

Stand Out From The Competition – Awards are a great way of helping your company stand out from the crowd. Independently assessed, they provide a genuine comparison between your company and its peers.

Client Respect – Clients respect the independent confirmation of the work being done for the company compared to industry averages and proving the outstanding level of work be winning awards can strengthen the relationship between agency and client.

Budget Time – Letting senior management know their money is well spent will help come budget time. Providing the bean counters with quantifiable evidence can help support requests for expanding marketing budgets doesn’t hurt either.

Individual Recognition – Face it, we’re not in the industry just for the money. At all levels we need affirmation of our value to the team. Awards provide us an opportunity to recognize team players at all levels.

Marketing Opportunity – Winning awards can be the start of a great marketing program. Press releases, newsletter articles, print ads and special events can be effectively used to increase brand recognition and drive traffic to your Web site.

Feedback – Receiving valuable feedback about an entry can worth the entry fee alone. Many top award programs provide comments from the judges to help future development.

Staff Morale – In this current environment with team members separated or working remotely, winning an award can bring everyone together and be a great shot in the arm to boost the team’s morale.

Excellence deserves recognition and the marketing community offers many well-established award programs that marketing professionals can use to satisfy your healthy competitive ego and allow you brag a little bit. However, you can’t win if you don’t enter.

William Rice is President of the Web Marketing Association. Founded in 1997, recognizes the people and organizations responsible for developing the most effective online marketing programs on the Internet today.

The 24th annual international WebAward competition recognizes the individual and team achievements of Web professionals in 96 industries all over the world who create and maintain outstanding Web sites. The deadline for entry for the 2020 WebAwards is May 29, 2020. A complete list of past winners and this year’s entry form can be found at www.webaward.org.

May 20, 2020 | In Web Marketing Association | Comments Off

WebAward Deadline May 29th

Posted by Bill Rice - 05/18/20 at 09:05:50 am

The deadline for entering the Web Marketing Association’s 24th annual WebAward competition is now only two weeks away – Friday, May 29th.

Excellence deserves recognition and it’s time for you to be recognized for your work. Enter the 2020 WebAwards Competition for Website Development and show the world your talent. More importantly, winning helps increase the morale of your team allowing them to get recognized for their hard work.

Remember, it’s easy to enter but you only have two weeks before it is too late, so don’t wait, enter today!

Learn more and enter at ww w.webaward.org.

May 18, 2020 | In Web Marketing Association | Comments Off

Best Online Advertising Winners Named in 2020 Internet Advertising Competition Awards

Posted by Bill Rice - 04/07/20 at 09:04:36 am

The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

“In 2019, digital advertising is expected to account for more than 50% of total US media ad spending for the first time. As more and more marketing dollars are poured into online advertising, the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc. “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”

Best of Show Winners

These Best of Show winners represent the pinnacle of achievement across all industries. The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.

Here are this year’s Best of Show winners:

DP+ for Subway HTML5 winner of Best of Show Online ad

AIA Worldwide for Future Hunters winner of Best of Show Online campaign

true[X] and Starcom for Best Buy Back To School winner of Best of Show Rich media Online ad

Scoppechio for Longhorn Steakhouse Email Campaign winner of Best of Show Email message campaign

Olive Garden for Olive Garden – New Year winner of Best of Show Email message

TMV GROUP for ROXOR Weekly Dealer Email winner of Best of Show Online Newsletter campaign

LEAP Frame for Hershey’s Time Square winner of Best of Show Integrated ad campaign

GWL Advertising and Direct Orthopedic Care for Direct Orthopedic Care winner of Best of Show Social Media campaign

Zambezi + Experience Kissimmee for Finding Whelmed winner of Best of Show Online Video

Adams & Knight, Inc. for Webster Bank: Jargon Defined winner of Best of Show Online Video Campaign

GEICO for GEICO Mobile winner of Best of Show Mobile application

Adams & Knight, Inc. for Big Goals Bracket winner of Best of Show Interactive Application

TMP Worldwide Advertising & Communications for Careers at Sony Pictures Entertainment winner of Best of Show Website

Dunkin’ Joy in Childhood Foundation for Waze x Dunkin’ Going Gold winner of Best of Show Voice Skill or Action

The IAC Awards web site with a complete list of winners is located at www.IACAward.org

Top Agency Winners

The Web Marketing Association recognizes the agency that demonstrates consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. Each entrant was awarded points based on the level of award for each award received. The agency with the most points is awarded the Top Agency Award.

TMP Worldwide is recognized with the 2020 Top Agency Award, winning 18 IAC Award winning entries, including two Best of Show awards, 11 Best of industry awards, 8 Outstanding awards and a total of 110 quality points towards the Top Agency Award. TMP Worldwide is a global leader in talent acquisition technologies, committed to finding new ways to leverage software, strategy and creative to build talent and enhance our clients’ employer brands – across every connection point.

Seven additional organizations were recognized as Outstanding Advertising Developers in the 2020 IAC Awards for winning 6 or more awards. They are:

AGENCY (number of awards)

true[X] (15)

TMV Group (12)

Patients & Purpose (10)

tbk (7)

Zeta Global (6)

Hong Kong Trade Development Council (6)

Yes Marketing (6)

The Web Marketing Association is now accepting entries for the 24th annual WebAward Competition for Web site development. Deadline for entry is May 29, 2020.

April 7, 2020 | In IAC Awards, Web Marketing Association | Comments Off

IAC Award Update

Posted by Bill Rice - 03/26/20 at 01:03:25 pm

We have just completing the judging phase of the 2020 Internet Advertising Competition Awards and are now tabulating the scores from all of the IAC judges. We expect to announce the winners publicly on April 7^th. All participants will receive an email with their results on or about April 2^nd.

March 26, 2020 | In IAC Awards, Web Marketing Association | Comments Off

Future Digital Finance 2020 Rescheduled

Posted by Bill Rice - 03/20/20 at 09:03:19 am

Given the rapid escalation of the Covid-19 outbreak, the conference Future Digital Finance will now take place August 3 – 4, 2020 at the Hyatt Regency Miami, the original location.

At Future Digital Finance, you’ll learn directly from innovators leading the way, and leave with tactical strategies to transform your banking operations. Meet and network with the brightest minds from big banks, regional and community banks, commercial banks, credit unions and credit cards. Walk away with actionable take-aways to remain competitive and exceed the expectations of your customers.

Learn more and see the program at netfinance.wbresearch.com

March 20, 2020 | In Events, Sponsors | Comments Off

Best Environmental Website of 2020 to be Named by Web Marketing Association in 24th Annual WebAward Competition

Posted by Bill Rice - 03/19/20 at 09:03:51 am

The Web Marketing Association is looking for the Best Environmental Websites in the world as part of their 24th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including Environmental websites, based on the seven criteria of a successful web site. The deadline for Environmental websites to enter to be judged is May 29, 2020.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.

All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Winners of a WebAward in the Environmental category will also receive:

Handsome statue or certificate of achievement
Increased visibility for their company
Marketing opportunity to promote the company website to the media
Links to your site from the highly ranked WebAward site to help SEO
A highlight for your resume.
Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Environmental Website based on the scores submitted by the competition judges.

Here are the past Best Environmental WebAward winners:

2019 VERTEX Digital Marketing Team for The Vertex Companies, Inc.

2018 Alexander & Tom, Inc. for World Heritage USA Website

2017 National Parks Conservation Association for NPCA.ORG

2016 re:group inc. for Recycle Ann Arbor website design/dev

2015 Arjowiggins Graphic for Recycled Papers

2014 ISITE Design for Northwest Earth Institute (NWEI) Website

2013 Arnold Worldwide for Reality Drop

2012 McMillan for Canadian WildLife Federation timeline

2011 ARKive for ARKive: Promoting the Conservation of the World’s Threatened Species, Through the Power of Wildlife Imagery

2010 Sabre Hospitality Solutions for See the Bigger Picture – National Geographic

2009 BLITZ Agency for Starbucks Shared Planet Web Site
Environmental and “green”-related websites can be entered into consideration for the 2020 Best Environmental Website WebAward at the WebAward Website.

The 2020 WebAwards are sponsored by the following leading organizations: PR.com, iContact, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

March 19, 2020 | In WebAwards | Comments Off

Best Food and Beverage Websites of 2020 to be Named by Web Marketing Association in 24th Annual WebAward Competition

Posted by Bill Rice - 03/18/20 at 02:03:03 pm

The Web Marketing Association is looking for the Best Food and Beverage Websites in the world as part of their 24th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including Food Industry and Beverage websites, based on the seven criteria of a successful web site. The deadline for Event websites to enter to be judged is May 29, 2020.

Winners of a WebAward in the Food and Beverage categories will also receive:

Handsome statue or certificate of achievement
Increased visibility for their company
Marketing opportunity to promote the company website to the media
Links to your site from the highly ranked WebAward site to help SEO
A highlight for your resume.
Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Food Industry and Beverage Websites based on the scores submitted by the competition judges.

Here are the past Best Food Industry WebAward winners:

2019 – Godiva Chocolatier for Godiva Chocolatier Website

2018 – Impression Technologies, LLC for Empanada Guy

2017 – Springbox for Lantana Redesign

2016 – IdeaWork Studios, Inc. for DBGB Website

2015 – IdeaWork Studios, Inc. for Matthew kenney Cuisine

2014 – TBWA\Tequila\Johannesburg for McDonalds Monopoly

2013 – SapientNitro for President’s Choice Digital – Insider’s Report

2012 – Biggs|Gilmore for Froot Loops – Sooper Loopers

2011 – Biggs|Gilmore for Apple Jacks – Catch the Taste

2010 – Biggs|Gilmore for Apple Jacks – Catch the Taste

2009 – G2 interactive for Fishful Thinking

2008 – Xylem CCI for Jack Link’s Beef Jerky Web site

2007 – Biggs|Gilmore for Pop-Tarts

2006 – Publicis Net for Coca Cola BlaK

2005 – These Days & Sara Lee for Jacqmotte Escape

2004 – Emerald of California for Emerald of California Website

2003 – Fairytale Brownies for brownies.com

Here are the past Best Beverage WebAward winners:

2019 – FINE for Cuvaison

2018 – Mindgruve for Martinelli’s Website

2017 – John McNeil Studio for Caledonia Spirits

2016 – Springbox for Arrowhead

2015 – Arnold Worldwide for Jack’n For Beats

2014 – Arnold Furnace for Jack Daniel’s Christmas Hub

2013 – Arnold Worldwide for Jack Daniel’s

2012 – Odwalla & 360i for Odwalla Goodness Grows Here

2011 – Asterix Group for You Don’t Know Oz

2010 – Hungama Digital Media Entertainment Pvt. Ltd. for Pepsi – The Game

2009 – BLITZ Agency for Naked Juice Web Site

2008 – Eurorscg 4D Amsterda, for Carte Noire: Une Declaration Nommee Desir

2007 – Squeaky Wheel Media for SoBe Beverages

2006 – Creative Presence Partners / MaxMedia Design for KING JAMES

2005 – Tribal DDB Sydney for Dare Shot

2004 – Brown-Forman for Early Times

2003 – Bacardi Global Brands / Motivo / cosmoblonde for BACARDI.COM

Food and Beverage -related websites can be entered into consideration for the 2020 Best Food and Beverage Website WebAward at the WebAward Website.

March 18, 2020 | In WebAwards | Comments Off

Best Events Website of 2020 to be Named by Web Marketing Association in 24th Annual WebAward Competition

Posted by Bill Rice - 03/18/20 at 11:03:17 am

The Web Marketing Association is looking for the Best Events Websites in the world as part of their 24th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including Events websites, based on the seven criteria of a successful web site. The deadline for Event websites to enter to be judged is May 29, 2020.

Winners of a WebAward in the Events category will also receive:

Handsome statue or certificate of achievement
Increased visibility for their company
Marketing opportunity to promote the company website to the media
Links to your site from the highly ranked WebAward site to help SEO
A highlight for your resume.
Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Events Website based on the scores submitted by the competition judges.

Here are the past Best Event Website WebAward winners:

2019 – Primacy for Emmanuel College Centennial Celebration

2018 – TMV Group for NAIAS.com

2017 – Alexander & Tom, Inc for Pegasus World Cup Invitational

2016 – TMV Group for North American International Auto Show

2015 – David Kerr Design Inc. for Key Events

2014 – Matrix Group International, Inc. for Matrix Group 15th Anniversary Microsite

2013 – Small Army for Be Bold, Be Bald!

2012 – Rosetta for Common Thirst – Steps for Water

2011 – RTP Interactive for Teva Mountain Games

2010 – JUXT Interactive for Cisco Global Sales Experience

2009 – usdm.net(R) for POW WOW MIAMI

2008 – Hitchcock Fleming & Associates Inc. for Lock 3 Live

2007 – RED Interactive Agency for UFC 66: Liddell vs. Ortiz

2006 – Ericsson Canada Inc. for Rogers FIFA World Cup 06

2005 – Fingerprint Interactive for The Microsoft PDC Website

2004 – Arnold Worldwide for Pods Unite

2003 – Travers Collins & Company for Buffalo Niagara’s One Summer long Sensation
Events and “green”-related websites can be entered into consideration for the 2020 Best Events Website WebAward at the WebAward Website.