The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at www.IACAward.org before the deadline of January 31, 2024.
“Online video has surged to the forefront of advertising, capturing audiences worldwide, and it’s here to stay,” said William Rice, the president of the Web Marketing Association. “The diversity in video advertising, from viral sensations to serialized content and integrated page-based campaigns are why online videos are so effective at grabbing attention. Each entry in the IAC Awards is evaluated for its creativity, innovation, and the compelling use of the medium, along with impactful design and copywriting. This prestigious competition uncovers and celebrates the creators of exceptional online video content, providing winners with a powerful platform to showcase their winning strategies to top executives, customers, and potential clients.”
Past Best of Show Online Video winners from IAC Awards include:
2023 No Better Letter won by First Liberty Institute
2022 Bedrock Ocean Exploration Teaser won by VSC
2021 Discount Filters won by Clum Creative
2020 Finding Whelmed won by Zambezi + Experience Kissimmee
2019 Cell Counting Music Video won by Thermo Fisher Scientific
2018 ADHD Unbranded Videos won by Shire and Intouch Solutions
2017 Back to Work won by Pretty Damn Sweet
2016 UpRight by Tross Creative won by Tross Creative
2015 Blind Test Drive won by INNOCEAN USA
2014 Finn & Friends “The Great Outdoors” won by Interlude, Y&R, Geometry Global
2013 Twig the Fairy won by bswing
2012 Yaris It’s a Car! Web Films won by Saatchi & Saatchi LA
2011 Help Me Choose won by Organic, Inc.
2010 Morningstar Farms Video Recipes won by Biggs|Gilmore
The 2024 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2024.
In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:
- Online ads (including banner, pop-up or interstitial)
- Rich media ads
- Social Media
- Web sites (including microsites and landing pages)
- Email message campaign
- Online newsletter campaign
- Online applications
- Mobile apps
- Voice Skills or Actions
- Integrated ad campaign
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2023, five agencies received this honor.
Judging for the IAC Awards will take place in February, 2024. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
A complete list of past winners can be found at the IAC Award Website.
To learn more and enter, visit www.IACAward.org.