The Web Marketing Association’s 24th annual Internet Advertising Competition (IAC) Award program is currently accepting entries and is looking for qualified judges to help adjudicate this year’s award program. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

To nominate yourself or someone within your organization, please complete the Judge’s Nomination Form. Internet and advertising professionals selected as judges will be contacted during the first week of January.

“We are looking to expand the judging pool for the awards by bring on qualified advertising professionals to help us set the standard of excellence for online advertising,” said William Rice, president of the Web Marketing Association, Inc. “We created the IAC Awards to highlight the best in this unique advertising medium by industry and need additional individuals who have direct experience developing online advertising. Our judges must have an in-depth understanding of the current state-of-the-art in web advertising, an eye for a well-designed ad and the objectivity to score entries according to a predefined set of criteria.”

Judging for the IAC Awards will take place in February, 2026. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 30, 2026 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

“It is an honor and an important responsibility when you are chosen to participate as a judge,” said Rice. “Judging an award show like the IAC Awards is a great way to share your experience and expertise with the online advertising community. You are helping to set the standard for award winning advertising throughout the Web.”

The 2026 Internet Advertising Competition Awards are sponsored by PR.com, iContact and eTail Conferences.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 24th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration may do so at www.IACward.org before the deadline January 30, 2026.

“Email marketing remains the connective tissue of the modern marketing mix—linking search, social, content, and paid media into a coherent customer journey,” said William Rice, President of the Web Marketing Association. “What began as simple text blasts has evolved into sophisticated, highly personalized campaigns that speak to specific segments with precision. The most effective programs marry creativity and innovation with disciplined design, accessibility, and measurement. That’s exactly what the IAC Awards recognize. When your email work earns an IAC, you gain independent validation that your lifecycle strategy doesn’t just perform—it leads. That credibility strengthens budget discussions, reassures executives, and gives sales and account teams a powerful proof point with clients and prospects.”

The 2026 Internet Advertising Competition Awards is industry based and will accept entries from 86 industries, including construction, computer hardware, consumer goods, credit unions, medical, financial services, real estate and small business just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.

Past Best of Show Email Campaigns winners include:                                              

2025    CRC Companies for Oakland School’s Holiday Fundraising Campaign

2024    Ad Cucina for Biscuit Belly e-mail campaign

2023    John Hancock for Year 1 Onboarding

2022    Data Axle for Defy Logic Email

2021    Zeta Global | Sprint | Tmobile for SPRINT Samsung Galaxy S20 5G Launch

2020    Scoppechio for Longhorn Steakhouse email campaign

2019    TMV Group for Faygo Email Newsletter

2018    Sanky Communications for Vera Fall/Welcome Series

2017    USA Network for Mr. Robot Email Campaign

2016    USA Network for  Mr. Robot Email Campaign

2015    Acxiom Digital Impact for L’Oreal Mousse Absolue Campaign

2014    FVM Strategic Communications for OCE “Choose My Future” Email Nurturing Campaign

2013    McCann Digital Israel for Designed for Peace

2012    VerticalResponse for Customers Get Their Deal On VerticalResponse

2011    CDMG Inc. for Coffey Anderson – Email campaign

2010    PGATOUR.COM and Datran Media’s StormPost for PGATOUR.COM Scores Hole in One with Video in Email

Past Best of Show Email Messages Winners include:         

2025    RPE Origin for Sweeps Email

2024    Ad Cucina for Biscuit Belly e-mail campaign

2023     Marriott International & Data Axle for Marriott Bonvoy Year in Review Generates Engagement with Hyper-Personalized Content

2022    University of Guam for University of Guam Student Recruitment Campaign Fall 2021

2021    Sanky Inc for Habitat for Horses Giving Tuesday Campaign

2020    Olive Garden for Olive Garden – New Year

2019    Zeta Creative | Giant Food Stores for Giant Food Stores Halloween Sweet Spot

2018    Drum Agency for AT&T Surprise Offer December Email Promotion

2017    Sanky Communications for Covenant House 2,000 Heroes for Homeless Kids

2016    Orange Label Art for Advertising – Greenwell Farms: Holiday Email Campaign

2015    Miles and Hilton Sandestin Beach Golf Resort & Spa For Hilton Sandestin Beach Golf Resort & Spa Email

2014    Acxiom Digital Impact for Garnier Stylefinder Email

2013    Marketing Results, Inc. for Marketing Results Holiday Email

2012    TMP Worldwide for ESPN – Tutu Email

2011    e-Dialog, Inc. for e-Dialog 2010 Holiday Card

 2010   e-Dialog, Inc. for e-Dialog 2009 Holiday Card

The 2026 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 30, 2026 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:

• Social Media
• Online Video
• Rich media ads
• Web sites (including microsites and landing pages)
• Online ads (including banner, pop-up or interstitial)
• Online applications
• Online newsletter campaign
• Integrated ad campaign
• Mobile Apps

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2025, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2026. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 24th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so at https://www.iacaward.org before the deadline of January 30, 2026.

“From utilities and loyalty wallets to immersive AR and service portals, apps are now central to brand building and performance marketing,” said William Rice, President of the Web Marketing Association. “They convert sporadic impressions into repeat engagement and measurable retention—exactly what modern CMOs need. The IAC Awards spotlight app initiatives that align creative insight with technical excellence and privacy-minded data use. Winning is more than recognition; it’s a credible endorsement that elevates internal conversations, strengthens RFP responses, and gives sales teams a trusted proof point with decision-makers.”

The 2026 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at https://www.iacaward.org.  The deadline for entry is January 30, 2026 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:

• Social Media
• Web sites (including microsites and landing pages)
• Online ads (including banner, pop-up or interstitial)
• Rich media ads
• Email message campaign
• Online newsletter campaign
• Mobile apps and websites
• Integrated ad campaign
• Online Video

The 2025 Best of Show for Interactive Applications went to VIVIDSITES for ReadyMed Healthcare

Past top winners in Interactive Application format include:

Year    Entry Name                 Winner

2024    Portfolio Insight: An intuitive, powerful portfolio-building tool for advisors and investors won by John Hancock Investment Management

2023    Hands Lab won by Hands Mobile

2022    The Hunger Project High Touch Campaign won by Sanky Communications

2021    Amadeus Integrated Booking Suite – Village Hotels won by Amadeus Hospitality (TravelClick)

2020    Big Goals Bracket won by Adams & Knight, Inc.

2019    Words With Friends 2 won by Heat

2018    There’s Beauty in The Build won by Wastell Homes & tbk Creative

2017    Pitbull Messin Around Launch won by Razz Interactive

2016    StopChildPorno Filter won by These Days

2015    Caine’s Quest – Jupiter Ascending won by Thinkingbox

2014    Egg Beaters Benefit Calculator won by POSSIBLE

2013    Manulife – Ride to 65 won by Manulife Financial

2012    Beef Equity – Here’s the Beef won by Wendy’s and The Kaplan Thaler Group

2011    Toyota Sponsafier won by Saatchi & Saatchi LA

2010    Apple Jacks Gliders won by Biggs|Gilmore

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2025, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2026. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the  Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

The Web Marketing Association judges will select the best mobile applications for 2026 in 86 industries as part of their 24th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their mobile development work for consideration may do so at http://www.iacaward.org before the deadline of January 30, 2026.

“Mobile applications have revolutionized the way brands connect with consumers, transforming everyday convenience into dynamic touchpoints for marketing,” said William Rice, President of the Web Marketing Association. “These pocket-sized powerhouses are pivotal in building brand awareness and ensuring engagement is always at the consumer’s fingertips. As essential components of the modern marketing toolkit, especially for iPhone and Android devices, apps represent the cutting edge of consumer interaction. The IAC Awards are the platform to demonstrate your mastery in this rapidly evolving arena, offering winners the invaluable chance to showcase their innovative contributions to an audience that matters—from the C-suite to the customer. Join the ranks of those leading the charge in mobile marketing,” said William Rice, President of the Web Marketing Association.”

The 2026 Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 30, 2026 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:

• Social Media
• Web sites (including microsites and landing pages)
• Online ads (including banner, pop-up or interstitial)
• Rich media ads
• Email message campaign
• Online newsletter campaign
• Online applications
• Integrated ad campaign
• Online Video

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other past Best of Show winners in the mobile application category include:

2025

2024    Hong Kong Trade Development Council for HKTDC Marketplace App

2023     John Hancock for John Hancock’s retirement app

2022    GEICO for GEICO Mobile

2021    GEICO for GEICO Mobile

2020    GEICO for GEICO Mobile

2019    Hong Kong Trade Development Council for HKTDC Marketplace App

2018    T3 for QuickTrip Route Planner for iOS

2017    TVGla for PetMOJI

2016    SapientNitro for Voice Cooking

2015    Franklin Templeton Asset Management (India) Pvt. Ltd for Fundtastic Cup

2014    Lowe Campbell Ewald for Navy: SeaPerch App

2013    RED Interactive Agency for Battleship: Destroyer Experience

2012    Nissan North America & Critical Mass for Nissan Versa iPad Experience

2011    HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta

2010    imc2 for Pizza Hut iPhone App

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2025, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2026, and winners will be notified by e-mail in March, 2026. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

To learn more and enter, visit www.IACAward.org.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the  Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

The Web Marketing Association judges will select the best online ads and campaigns in 86 industries as part of their 24th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so at https://www.iacaward.org before the deadline of January 30, 2026.

“From high-impact leaderboards and sticky side rails to native placements and conversion-focused landing pages, page-based ads remain the backbone of digital reach and response,” said William Rice, President of the Web Marketing Association. “They transform attention into action across the open web—driving awareness, qualified traffic, and measurable ROI. The IAC Awards spotlight page-based initiatives that blend creative insight with smart media execution, brand-safe placement, and privacy-minded data use. Winning is more than recognition; it’s a credible endorsement that elevates internal conversations, strengthens RFP responses, and gives sales teams a trusted proof point with decision-makers.”

The 2026 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at https://www.iacaward.org.  The deadline for entry is January 30, 2026 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:

• Social Media
• Web sites (including microsites and landing pages)
• Interactive Applications
• Email message campaign
• Online newsletter campaign
• Mobile apps and websites
• Integrated ad campaign
• Online Video

Past top winners in Online Ad Campaigns format include:

Year	Winner	Entry Name
2025	BBDO and Critical Mass	Sleep with Rain
2024	Sanky Communications	African Wildlife Foundation: Let this sink in
2023	Glacier Digital	Dundurn Press BIPOC Amplifier
2022	tbk	Driving New Revenue Despite a Global Pandemic
2021	DELVE	DELVE Applies Data Science to Deliver 200% ROAS for UNICEF USA
2020	AIA Worldwide	Future Hunters
2019	Undertone, Havas, & Huge	Undertone for Airheads/Perfetti
2018	TROSS	RhinoWolf Video
2017	These Days	Sound of Tomorrow
2016	Western Union	Westernunion.com American Dream Sweepstakes
2015	Threshold Interactive	Getting Try-Curious With Butterfinger Cups
2014	POSSIBLE / Grey	Gillette Precision Play of the Week
2013	These Days	Non-Stop Rap Marathon
2012	Definition 6	Where Will Happiness Strike Next
2011	Critical Mass & TBWA\Chiat\Day	the new car
2010	Conde Nast Digital	Procter & Gamble: Must Have Its

Past top winners in Online Ad format include:

Year	Winner	Entry Name
2025	Infillion + Zenith	Uncrustables: Don’t Catch The Crust!
2024	Infillion and Rufus	Amazon
2023	Infillion + Horizon Media	Benjamin Moore
2022	true[X] and Carmichael Lynch	76 Presents: Jean and Gene’s Awesome Adventure Road Trip
2021	true[X]	Walgreens
2020	DP+	Subway HTML5
2019	IBM Watson Advertising	IBM Watson Advertising and Behr Paint: IBM Watson Ads
2018	Inoventiv Canada Corp	William Pitt Sotheby’s International Realty
2017	DCPI Creative Group	Disney x Coach
2016	Eyestorm Productions	Pint Class Ep. 2 – Temple of Stone
2015	MRM McCann West	Sydney
2014	RESOLUTION MEDIA	Lets be amazing
2013	Biggs|Gilmore	Froot Loops – Sooper Loopers
2012	The Liv Ballard Collection	Ieri Oggi Domani (Yesterday, Today and Tomorrow)
2011	GEICO Insurance inconjunction with CDG Interactive	GEICO Gecko Wheel of Wisdom iAD
2010	Mattel & Razorfish	Hot Wheels Battle Force 5

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2025, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2026. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the  Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 24th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at www.IACAward.org before the deadline of January 30, 2026.

“Online video now sits at the center of modern advertising and it’s not budging,” said William Rice, President of the Web Marketing Association. “From short-form bursts to serialized storytelling and integrated page experiences, video earns attention like nothing else. The IAC Awards honor work that pairs creativity and innovation with smart use of the medium—backed by strong design and copy—to drive real impact. This prestigious competition uncovers and celebrates the creators of exceptional online video content, providing winners with a powerful platform to showcase their winning strategies to top executives, customers, and potential clients.”

Past Best of Show Online Video Campaign winners from IAC Awards include:

Year	Winner	Entry Name
2025	Alexander & Tom, Inc.	Safe Connections
2024	Most Likely To	SF Climate Action Plan
2023	Manly Bands, Michelle Luchese, Jason Bettis	Rings of Power
2022	INNOCEAN USA	2022 Hyundai TUCSON Question Everything Launch
2021	Selective Service System (SSS)	2020 Selective Service System PSA Campaign
2020	Adams & Knight, Inc.	Webster Bank: Jargon Defined
2019	PPK	The Monopoly Jackpot In It To Spin It Live
2018	IBM Research 5 in 5 | Rockets are Cool | Icebreaker Studios from The Weather Channel	IBM Research 5 in 5

Past Best of Show Online Video winners from IAC Awards include:

2025    Cortisol in Control won by Patients & Purpose & Corcept Therapeutics, Inc.

2024    SF Climate Action Plan won by Most Likely To

2023    No Better Letter won by First Liberty Institute

2022    Bedrock Ocean Exploration Teaser won by VSC

2021    Discount Filters won by Clum Creative

2020    Finding Whelmed won by Zambezi + Experience Kissimmee

2019    Cell Counting Music Video won by Thermo Fisher Scientific

2018    ADHD Unbranded Videos won by Shire and Intouch Solutions

2017    Back to Work won by Pretty Damn Sweet

2016    UpRight by Tross Creative won by Tross Creative

2015    Blind Test Drive won by INNOCEAN USA

2014    Finn & Friends “The Great Outdoors” won by Interlude, Y&R, Geometry Global

2013    Twig the Fairy won by bswing

2012    Yaris It’s a Car! Web Films won by Saatchi & Saatchi LA

2011    Help Me Choose won by Organic, Inc.

2010    Morningstar Farms Video Recipes won by Biggs|Gilmore

The 2026 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 30, 2026.

In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:

Online ads (including banner, pop-up or interstitial)

• Rich media ads
• Social Media
• Web sites (including microsites and landing pages)
• Email message campaign
• Online newsletter campaign
• Online applications
• Mobile apps
• Integrated ad campaign

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2025, four agencies received this honor.

Judging for the IAC Awards will take place in February, 2026. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

To learn more and enter, visit www.IACAward.org.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the  Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 24th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their website advertising work for consideration may do so at www.IACAward.org before the deadline of January 30, 2026.

“Great websites don’t just look good—they change behavior,” said William Rice, President of the Web Marketing Association. “The IAC Awards recognize the craft and rigor behind web experiences that elevate brands and deepen engagement. This recognition is more than an award—it’s an endorsement of skill and innovation in the digital space that professionals can leverage for enhanced visibility and acclaim among clients, prospects, and industry leaders”.

The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Association’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience.  Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit.  A site can be entered in both the IAC Awards and the WebAward Competition.

The 2026 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 30, 2026 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:

• Social Media
• Mobile Apps and websites
• Online ads (including banner, pop-up or interstitial)
• Rich media ads
• Email message campaign
• Online newsletter campaign
• Online applications
• Integrated ad campaign
• Online Video

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other past top winners in the Website category include:

2025    Patients & Purpose & Corcept Therapeutics, Inc. for Cortisol in Control

2024    US Virgin Islands Department of Tourism and Miles Partnership for US Virgin Islands Website

2023    Lapero for Arkansas Foodbank Website

2022    Norwegian Cruise Line for Norwegian Prima Website

2021    AbelsonTaylor for Our Lab Is Everywhere

2020    TMP Worldwide Advertising & Communications for Careers at Sony Pictures Entertainment

2019    Visit St. Pete/Clearwater and Miles Partnership for Visit St. Pete/Clearwater’s “Central Avenue”

2018 Wyoming Office of Tourism and Miles Partnership for Travel Wyoming Website

2017 TMV Group for FaygoUnbottled.com.

2016 HAVAS PARIS for La Marine Nationale : On Board Careers

2015 SapientNitro for The Blight Authority: Changing Blight to Bright

2014 Human. for Hudson Yards New York

2013 McCann Digital for Donate with Style

2012 Saatchi & Saatchi LA for The Camry Effect

2011 Rockfish for America’s Health Rankings

2010 Biggs|Gilmore for FrootLoops.com

2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2025, four agencies won this honor.

Judging for the IAC Awards will take place in February 2026. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.

A complete list of past winners can be found at the IAC Award Website.

To learn more and enter, visit www.IACAward.org.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the  Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

The Web Marketing Association judges will select the Best Online Newsletters for 2026 in 86 industries as part of their 24th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email newsletters for consideration may do so at www.IACAward.org before the deadline of January 30, 2026.

“Email newsletters remain one of the few channels that consistently connect strategy to outcomes,” said William Rice, President of the Web Marketing Association. “In a modern marketing mix that blends search, social, programmatic, and video, newsletters are the owned channel that stitches it all together—nurturing demand created elsewhere, reinforcing brand stories, and converting interest into measurable action. At the IAC Awards, we evaluate the full craft—copywriting, creativity, design, and impact—because excellence in this format compounds over time. When your newsletter earns an IAC, you gain independent validation that your program isn’t just working—it’s leading. That credential strengthens pitches, reassures executives, and signals to clients and prospects that your team delivers durable results.”

Past Best of Show Online Newsletters include:

2025    RPE Origin for Well-U

2024    Data Axle and Marriott International for Marriott Bonvoy Inspires Travel with Design, Imagery and Animation

2023    Engaging Marriott Bonvoy Members Worldwide with Personalized Content at Scale to Drive Bookings won by Marriott International & Data Axle

2022    University of Guam Big G Weekly Newsletter won by University of Guam

2021    Marriott Bonvoy Traveler won by Data Axle for Marriott Bonvoy

2020    ROXOR Weekly Dealer Email won by TMV GROUP

2019    Spartan Life Newsletter won by Spartan

2018    The Citizens Daily FiX Online Newsletter won by EMI Strategic Marketing

2017    #YRMatters won by The Regional Municipality of York

2016    Town & Country Bank Website won by Town & Country Bank

2015    L’Oreal Paris USA’s Red Hot Holiday Trends won by Acxiom Digital Impact

2014    African Wildlife Online Newsletter campaign won by Sanky Inc

2013    WWF fundraising email campaign won by rabbit eMarketing GmbH

2012    Bing Travel Horizontal Scroll won by Acxiom Creative

2011    Manulife Solutions won by BlueRush Digital Media Corp.

2010    Online Newsletter campaign for VISIT FLORIDA won by Miles Media

The 2026 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 30, 2026 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:

• Social Media Campaigns
• Online ad (including banner, pop-up or interstitial)
• Online ad campaign
• Email message
• Rich media ad campaign
• Rich media online ad
• Online newsletter campaign
• Integrated ad campaign
• Web sites (including microsites and landing pages)
• Online Video
• Mobile Apps

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each award won will count for points. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2025, four agencies won this honor.

Judging for the IAC Awards will take place in February 2026. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 23^rd annual Internet Advertising Competition is sponsored by the following leading organizations: PR.com, eTail Conferences and iContact.

To learn more and enter, visit www.IACAward.org.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the  Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 24th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at www.IACAward.org before the deadline of January 30, 2026.

“The landscape of consumer engagement is changing rapidly with social media platforms becoming a powerhouse in brand-building,” states William Rice, the president of the Web Marketing Association. Platforms such as Facebook, Pinterest, Instagram, and LinkedIn are not just networking sites anymore; they are vital tools for marketers to amplify brand visibility and interact with their audience effectively. Whether through innovative apps or captivating pages, leveraging social media can significantly boost your brand’s presence. The IAC Awards are the perfect platform to showcase your mastery in this dynamic arena, offering winners the prestigious opportunity to highlight their work to upper management, clients, and potential customers.”

The 2026 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 30, 2026 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Past Best of Show Winners in the Social Media category include:

2025    Lacks Enterprises Social won by TMV Group

2024    GLAAD Paid Media Ads won by Sanky Communications

2023    Florida Lottery’s Scratch Factor Livestream won by PPK

2022    #UnlockPretzelCrust won by McKinney

2021    Staycation Social Campaign won by Norwegian Cruise Line

2020    Direct Orthopedic Care won by GWL Advertising and Direct Orthopedic Care

2019    Wild Turkey: 101 Years, No Apologies won by Heat 

2018    Rip It Social Media won by TMV Group

2017    Put a Price on your Precious won by These Days

2016    Ask Pharma won by Atmosphere Proximity 

2015    Which Career Character Are You? AT&T Quiz won by AT&T – Jennifer Terry-Tharp

2014    The Walking Dead Chop Shop won by INNOCEAN USA

2013    Revlon Expression Experiment won by VML

2012    The Source Code Mission won by The Visionaire Group

2011    Coca-Cola Happiness Machine won by Definition 6

In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:

• Mobile Apps
• Email message campaign
• Web sites (including microsites and landing pages)
• Online ads (including banner, pop-up or interstitial)
• Online applications
• Integrated ad campaign
• Rich media ads
• Online Video
• Online newsletter campaign

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

Judging for the IAC Awards will take place in February, 2026. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

The 24th Annual Internet Advertising Competition is sponsored by the following leading organizations: PR.com, eTail Conferences, and iContact.

To learn more and enter, visit www.IACAward.org.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the  Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

The Web Marketing Association announces the Call for Entries for the 24th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, and social media in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 30, 2026.

“Great digital ads don’t happen by accident; they’re the product of insight, creativity, and relentless optimization,” said William Rice, President of the Web Marketing Association. “That’s why we created the IAC Awards—to showcase campaigns that deliver. An IAC win tells your stakeholders their budget built real value. Seize this opportunity to not just showcase your work, but prove your advertising prowess.”

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 30, 2026 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats including:

Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Industry Categories include:

Advertising | Advocacy | Airline | Architecture | Arts | Associations | Automobile | B2B | Bank | Beverage | Biotechnology | Blockchain | Blog | Catalog | Computer: Hardware | Computer: Software | Construction | Consulting | Consumer Goods | Cooking and Recipe | Credit Union | Crypto Currency | Design | Directory or Search Engine | Education | Electronics | Employment | Energy | Entertainment | Environmental | Events | E-Zine | Faith-based | Family | Fashion or Beauty | Financial Services | Food Industry | General Interest | Government | Health Care | Healthcare Provider | Home Building | Hotel and Lodging | Information Services | Insurance | Interactive Services | International Business | Intranet | Investment | Legal | Leisure | LGBTQ | Magazine | Marketing | Manufacturing | Media | Medical | Medical Equipment | Military | Mobile | Music | Mutual Fund | News | Non-Profit | Online Community | Other | Pharmaceuticals | Photography | Political | Professional Services | Public Relations | Publishing | Radio | Real Estate | Recreation | Regional | Restaurant | Retail | SAAS | School | Science | Shopping | Small Business | Sports | Technology | Telecommunication | Transportation | Travel | University

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2025 through January 30, 2026. 

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 5 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2025, four agencies won this honor.  

Judging for the IAC Awards will take place in February-March, 2026. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Epsilon, Facebook, Google, Hawkeye, IBM Interactive, JWT, Mastercard, McCann Worldgroup, MullenLowe, Possible, Postali, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2026 Internet Advertising Competition Awards are sponsored by PR.Com, iContact, eTail Conferences.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

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