IAC Awards to Name Best Websites for Advertising
Posted by Bill Rice - 11/18/19 at 08:11:16 am
The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their website advertising work for consideration may do so at www.IACAward.org before the deadline of January 31, 2020.
The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Association’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit. A site can be entered in both the IAC Awards and the WebAward Competition.
The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:
Social Media
Mobile Apps and websites
Online ads (including banner, pop-up or interstitial)
Rich media ads
Email message campaign
Online newsletter campaign
Online applications
Voice Skills or Actions (NEW)
Integrated ad campaign
Online Video
The 2019 Best of Show for Websites was given to Visit St. Pete/Clearwater and Miles Partnership for Visit St. Pete/Clearwater’s “Central Avenue”
Past top winners in the Website category include:
2018 Wyoming Office of Tourism and Miles Partnership for Travel Wyoming Website
2017 TMV Group for FaygoUnbottled.com.
2016 HAVAS PARIS for La Marine Nationale : On Board Careers
2015 SapientNitro for The Blight Authority: Changing Blight to Bright
2014 Human. for Hudson Yards New York
2013 McCann Digital for Donate with Style
2012 Saatchi & Saatchi LA for The Camry Effect
2011 Rockfish for America’s Health Rankings
2010 Biggs|Gilmore for FrootLoops.com
2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo
Judging for the IAC Awards will take place in February 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2020 Internet Advertising Competition Awards are sponsored by PR.com, iContent, EContent Magazine, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
Best Mobile Apps to Be Named by Web Marketing Association
Posted by Bill Rice - 11/14/19 at 08:11:59 am
The Web Marketing Association judges will select the best mobile applications for 2020 in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their mobile development work for consideration may do so at https://www.iacaward.org before the deadline of January 31, 2020.
The 2020 Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as: Social Media, Web sites (including microsites and landing pages), Online ads (including banner, pop-up or interstitial), Rich media ads, Email message and campaign, Online newsletter campaign, Online applications, Integrated ad campaign, Online Video and the newly added Voice Skills and Actions.
The 2019 Best of Show for Mobile Apps was awarded to Hong Kong Trade Development Council for HKTDC Marketplace App
Other past Best of Show winners in the mobile application category include:
2018 T3 for QuickTrip Route Planner for iOS
2017 TVGla for PetMOJI
2016 SapientNitro for Voice Cooking
2015 Franklin Templeton Asset Management (India) Pvt. Ltd for Fundtastic Cup
2014 Lowe Campbell Ewald for Navy: SeaPerch App
2013 RED Interactive Agency for Battleship: Destroyer Experience
2012 Nissan North America & Critical Mass for Nissan Versa iPad Experience
2011 HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta
2010 imc2 for Pizza Hut iPhone App
Judging for the IAC Awards will take place in February, 2019, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2019 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
Best Online Video Advertising Campaigns to Be Named by Web Marketing Association
Posted by Bill Rice - 11/13/19 at 10:11:02 amThe Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at www.IACAward.org before the deadline of January 31, 2020.
“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association. “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
Past Best of Show video winners from IAC Awards include:
2019 Cell Counting Music Video won by Thermo Fisher Scientific
2018 ADHD Unbranded Videos won by Shire and Intouch Solutions
2017 Back to Work won by Pretty Damn Sweet
2016 UpRight by Tross Creative won by Tross Creative
2015 Blind Test Drive won by INNOCEAN USA
2014 Finn & Friends “The Great Outdoors” won by Interlude, Y&R, Geometry Global
2013 Twig the Fairy won by bswing
2012 Yaris It’s a Car! Web Films won by Saatchi & Saatchi LA
2011 Help Me Choose won by Organic, Inc.
2010 Morningstar Farms Video Recipes won by Biggs|Gilmore
The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019.
In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:
Online ads (including banner, pop-up or interstitial)
Rich media ads
Social Media
Web sites (including microsites and landing pages)
Email message campaign
Online newsletter campaign
Online applications
Mobile apps
Voice Skills or Actions (NEW)
Integrated ad campaign
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2019, eight agencies received this honor.
Judging for the IAC Awards will take place in February, 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, BTL Latino, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, Possible, SapientRazorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, MRM//McCann and Wunderman / Y&R.
The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
Best Social Media Campaigns in 86 Industries to be Recognized
Posted by Bill Rice - 11/12/19 at 09:11:51 amThe Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at www.IACAward.org before the deadline of January 31, 2020.
“Marketers using social media, like Facebook, Pinterest, Instagram, and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Past Best of Show Winners in the Social Media category include:
2019 Wild Turkey: 101 Years, No Apologies won by Heat
2018 Rip It Social Media won by TMV Group
2017 Put a Price on your Precious won by These Days
2016 Ask Pharma won by Atmosphere Proximity
2015 Which Career Character Are You? AT&T Quiz won by AT&T – Jennifer Terry-Tharp
2014 The Walking Dead Chop Shop won by INNOCEAN USA
2013 Revlon Expression Experiment won by VML
2012 The Source Code Mission won by The Visionaire Group
2011 Coca-Cola Happiness Machine won by Definition 6
In addition to social media campaigns, awards will be presented within each of the industry categories and advertising formats such as:
Mobile Apps
Email message campaign
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Online applications
Integrated ad campaign
Rich media ads
Online Video
Online newsletter campaign
Voice Skills and Actions (NEW)
Judging for the IAC Awards will take place in February, 2019. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
Best Email Advertising in 86 Industries to be Recognized
Posted by Bill Rice - 11/11/19 at 11:11:12 amThe Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration may do so at www.IACward.org before the deadline of January 31, 2020.
The 2020 Internet Advertising Competition Awards is industry based and will accept entries from 86 industries, including construction, computer hardware, consumer goods, credit unions, medical, financial services, real estate and small business just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.
Past Best of Show Email Campaigns winners include:
2019 TMV Group for Faygo Email Newsletter
2018 Sanky Communications for Vera Fall/Welcome Series
2017 USA Network for Mr. Robot Email Campaign
2016 USA Network for Mr. Robot Email Campaign
2015 Acxiom Digital Impact for L’Oreal Mousse Absolue Campaign
2014 FVM Strategic Communications for OCE “Choose My Future” Email Nurturing Campaign
2013 McCann Digital Israel for Designed for Peace
2012 VerticalResponse for Customers Get Their Deal On VerticalResponse
2011 CDMG Inc. for Coffey Anderson – Email campaign
2010 PGATOUR.COM and Datran Media’s StormPost for PGATOUR.COM Scores Hole in One with Video in Email
Past Best of Show Email Messages Winners include:
2019 Zeta Creative | Giant Food Stores for Giant Food Stores Halloween Sweet Spot
2018 Drum Agency for AT&T Surprise Offer December Email Promotion
2017 Sanky Communications for Covenant House 2,000 Heroes for Homeless Kids
2016 Orange Label Art for Advertising – Greenwell Farms: Holiday Email Campaign
2015 Miles and Hilton Sandestin Beach Golf Resort & Spa For Hilton Sandestin Beach Golf Resort & Spa Email
2014 Acxiom Digital Impact for Garnier Stylefinder Email
2013 Marketing Results, Inc. for Marketing Results Holiday Email
2012 TMP Worldwide for ESPN – Tutu Email
2011 e-Dialog, Inc. for e-Dialog 2010 Holiday Card
2010 e-Dialog, Inc. for e-Dialog 2009 Holiday Card
The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:
Social Media
Online Video
Rich media ads
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Online applications
Online newsletter campaign
Integrated ad campaign
Mobile Apps
Voice Skills and Actions (New)
Judging for the IAC Awards will take place in February, 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
Internet Advertising Competition Awards to Recognize Best Interactive Applications
Posted by Bill Rice - 11/06/19 at 09:11:37 am
The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2020.
“Online apps are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.
The 2020 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as: Social Media, Web sites (including microsites and landing pages), Online ads (including banner, pop-up or interstitial), Rich media ads, Email campaign, Online newsletters, Mobile apps and websites, Integrated ad campaigns, Online Video and the newest category Voice Skills and Actions
The 2019 Best of Show for Interactive Applications went to Hong Kong Trade Development Council for HKTDC Marketplace App
Past top winners in Interactive Application format include:
Year Entry Name Winner
2018 There’s Beauty in The Build won by Wastell Homes & tbk Creative
2017 Pitbull Messin Around Launch won by Razz Interactive
2016 StopChildPorno Filter won by These Days
2015 Caine’s Quest – Jupiter Ascending won by Thinkingbox
2014 Egg Beaters Benefit Calculator won by POSSIBLE
2013 Manulife – Ride to 65 won by Manulife Financial
2012 Beef Equity – Here’s the Beef won by Wendy’s and The Kaplan Thaler Group
2011 Toyota Sponsafier won by Saatchi & Saatchi LA
2010 Apple Jacks Gliders won by Biggs|Gilmore
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, four agencies won this honor.
Judging for the IAC Awards will take place in February, 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Campbell-Ewald, CNN, DNA Communications Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Structured Digital, Small Army Creative Services, Tectis GmbH, TMP Worldwide, Universal McCann Interactive, Websavvy Consulting and Wunderman / Y&R.
The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
Internet Advertising Competition Awards Add Category for Voice Skills or Actions
Posted by Bill Rice - 11/05/19 at 08:11:05 am
The Web Marketing Association announces a new advertising medium has been added to the 18th annual Internet Advertising Competition (IAC) Awards for Voice Skills or Actions. This marks the first time an international award program will judge the exploding use of voice assistants like Alexa skills or Google Actions in branding and advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2020.
“Consumer demand for Internet enabled voice devices continues to explode,” said William Rice, President of the Web Marketing Association. “Brand marketers are recognizing this opportunity and are creating thousands of grand-breaking skills for Amazon Alexa and actions Google Assistant. There are now more than 50,000 Alexa skills alone, up from 1,000 back in June 2016. The IAC Awards will provide clients of interactive agencies and corporate marketing departments the third-party confirmation that their consumers are getting the best creative for their ad dollars. Winning awards is a great way to demonstrate your creative potential.”
Alexa skills are third-party apps you can add to your Alexa account based on your needs and preferences. Google Assistant’s version of these apps are called Google Actions.
The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, social media and now voice skills and actions in 96 industry categories. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
The 2020 Internet Advertising Competition Awards are sponsored by PR.Com, EContent Magazine, iContact, IRCE, and WebMaster Radio.
A complete list of past winners can be found at the IAC Award Website.
Web Marketing Association To Name Best Online Newsletters
Posted by Bill Rice - 11/04/19 at 04:11:46 pmThe Web Marketing Association judges will select the Best Online Newsletters for 2020 in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email newsletters for consideration may do so at www.IACAward.org before the deadline of January 31, 2020.
“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote their work to their customers, prospects and senior management,”.
In 2019, Spartan won Best of Show Online Newsletter for Spartan Life Newsletter
Other past Award-Winning Online Newsletters included:
Year Entry Name Winner
2018 The Citizens Daily FiX Online Newsletter won by EMI Strategic Marketing
2017 #YRMatters won by The Regional Municipality of York
2016 Town & Country Bank Website won by Town & Country Bank
2015 L’Oreal Paris USA’s Red Hot Holiday Trends won by Acxiom Digital Impact
2014 African Wildlife Online Newsletter campaign won by Sanky Inc
2013 WWF fundraising email campaign won by rabbit eMarketing GmbH
2012 Bing Travel Horizontal Scroll won by Acxiom Creative
2011 Manulife Solutions won by BlueRush Digital Media Corp.
2010 Online Newsletter campaign for VISIT FLORIDA won by Miles Media
The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2020 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.
In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:
Social Media Campaigns
Online ad (including banner, pop-up or interstitial)
Online ad campaign
Email message
Rich media ad campaign
Rich media online ad
Online newsletter campaign
Integrated ad campaign
Web sites (including microsites and landing pages)
Online Video
Mobile Apps
Voice Skills and Actions
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each award won will count for points. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2019, eight agencies won this honor.
Judging for the IAC Awards will take place in February 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Gravity Global, eGlue, Small Army Creative Services, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, McCann Worldgroup, Possible, SapientRazorfish, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.
The Best Online Advertising To Be Recognized By Web Marketing Association
Posted by Bill Rice - 11/01/19 at 08:11:55 amThe Web Marketing Association announces the Call for Entries for the 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, social media and voice skills in 96 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2020.
“Online advertising is driving creative achievement for many companies,” said William Rice, President of the Web Marketing Association. “We created the IAC Awards to highlight the best in this unique advertising medium by industry, and also to help advertising professionals validate their efforts to clients and senior management. The IAC Awards can provide third party confirmation that clients are getting the best creative for their ad dollars. Winning awards is a great way to demonstrate your creative potential.”
The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Awards will be presented within each of the industry categories and advertising formats including:
Best Social Media Campaign
Best Online ad (including banner, pop-up or interstitial)
Best Rich media online ad
Best Email message
Best Online newsletter
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Voice Skills or Actions
Best Integrated ad campaign
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2019 through January 31, 2020.
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. Agencies winning an IAC Award will also be automatically included in the Award Winning Agencies Database.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2019, eight agencies won this honor.
Judging for the IAC Awards will take place in February, 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2020 Internet Advertising Competition Awards are sponsored by PR.Com, EContent Magazine, iContact, WebMaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
Web Marketing Association Announces the Winners of the 2019 Internet Advertising Competition Awards
Posted by Bill Rice - 04/09/19 at 08:04:23 amThe Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org
“In 2019, digital advertising is expected to account for more than 50% of total US media ad spending for the first time. As more and more marketing dollars are poured into online advertising, the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc. “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”
Best of Show Winners
These Best of Show winners represent the pinnacle of achievement across all industries. The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.
Here are this year’s Best of Show winners:
IBM Watson Advertising for IBM Watson Advertising and Behr Paint: IBM Watson Ads winner of Best of Show Online ad
Undertone, Havas, & Huge for Undertone for Airheads/Perfetti winner of Best of Show Online campaign
true[X] + Fox Networks Group + SONIC for SONIC winner of Best of Show Rich media Online ad
Takis, OmniVirt, Starcom for Takis winner of Best of Show Rich media Online campaign
Zeta Creative | Giant Food Stores for Giant Food Stores Halloween Sweet Spot winner of Best of Show Email message
TMV Group for Faygo Email Newsletter winner of Best of Show Email message campaign
Spartan for Spartan Life Newsletter winner of Best of Show Online Newsletter campaign
Heat for Westworld: Build a Better World winner of Best of Show Integrated ad campaign
Heat for Wild Turkey: 101 Years, No Apologies winner of Best of Show Social Media campaign
Thermo Fisher Scientific for Cell Counting Music Video winner of Best of Show Online Video
Hong Kong Trade Development Council for HKTDC Marketplace App winner of Best of Show Mobile application
Heat for Words With Friends 2 winner of Best of Show Interactive Application
PPK Advertising for The Monopoly Jackpot In It To Spin It Live winner of Best Of Show Online Video Campaign
Visit St. Pete/Clearwater and Miles Partnership for Visit St. Pete/Clearwater’s “Central Avenue” winner of Best of Show Website
Top Agency Winners
The Web Marketing Association recognizes the agency that demonstrates consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. Each entrant was awarded points based on the level of award for each award received. The agency with the most points is awarded the Top Agency Award.
TMV Group is recognized with the 2019 Top Agency Award, winning 21 IAC Award winning entries, including a Best of Show award, 15 Best of industry awards 5 Outstanding awards and a total of 115 quality points towards the Top Agency Award. TMV Group is a Detroit-based independent branding agency focused on creating strategically grounded creative in digital, social media, broadcast and website design.
Eight additional organizations were recognized as Outstanding Advertising Developers in the 2019 IAC Awards for winning 6 or more awards. They are:
AGENCY (number of awards)
TMP Worldwide 15
Patients & Purpose 9
Zeta 8
Miles Partnership 8
Heat 8
INNOCEAN USA 6
TravelClick 6
true[X] 6
The IAC Awards web site with a complete list of winners is located at www.IACAward.org
The Web Marketing Association is now accepting entries for the 23rd annual WebAward Competition for Web site development. Deadline for entry is May 31, 2019.
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