The Web Marketing Association announces the winners of its 20th annual Internet Advertising Competition (IAC) Awards, to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org
“At a time where everyone could use some good news, the winners of the 20th annual Internet Advertising Competition (IAC) Awards represent the best in online advertising in 86 industries and 10 advertising formats,” said William Rice, president of the Web Marketing Association, Inc. “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”
Best of Show Winners
These Best of Show winners represent the pinnacle of achievement across all industries. The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.
Here are this year’s Best of Show winners:
VSC for Bedrock Ocean Exploration Teaser, winner of Best of Show Online Video
McKinney for #UnlockPretzelCrust, winner of Best of Show Integrated Ad Campaign
McKinney for #UnlockPretzelCrust, winner of Best of Show Social Media Campaign
INNOCEAN USA for 2022 Hyundai TUCSON Question Everything Launch, winner of Best of Show Online Video Campaign
Patients & Purpose for Eugene’s Big Book of CF Words, winner of Best of Show Interactive Application
University of Guam for University of Guam Big G Weekly Newsletter, winner of Best of Show Online Newsletter Campaign
University of Guam for University of Guam Student Recruitment Campaign Fall 2021, winner of Best of Show Email Message
GEICO for GEICO Mobile, winner of Best of Show Mobile Application
tbk for Driving New Revenue Despite a Global Pandemic, winner of Best of Show Online Campaign
Norwegian Cruise Line for Norwegian Prima Website winner of Best of Show Website
Data Axle for Defy Logic Email winner of Best of Show Email Message Campaign
true[X] for 76 Presents: Jean and Gene’s Awesome Adventure Road Trip winner of Best of Show Online Ad
Top Agency Winners
The Web Marketing Association recognizes the agency that demonstrates consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. Each entrant was awarded points based on the level of award for each award received. The agency with the most points is awarded the Top Agency Award.
true[x] is recognized with the 2022 Top Agency Award for the second year in a row, winning 13 IAC Awards, including a Best of Show award, 12 Best of industry awards and a total of 112 quality points towards the Top Agency Award. True[x] is a technology company building the next generation of advertising products and experiences for premium video.
Three additional organizations were recognized as Outstanding Advertising Developers in the 2022 IAC Awards for winning 6 or more awards. They are:
AGENCY (number of awards)
INNOCEAN USA (9)
McKinney (8)
The IAC Awards web site with a complete list of winners is located at www.IACAward.org