The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 25th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at www.IACAward.org before the deadline of January 29, 2027.
“Every day, consumers encounter thousands of advertising messages, making it increasingly difficult for brands to capture attention and create meaningful connections,” said William Rice, President of the Web Marketing Association. “Online video gives advertisers a unique opportunity to break through that clutter by combining sight, sound, motion, and storytelling to communicate messages that inform, entertain, and persuade. The best online video campaigns do more than generate views. They build brands, influence consumer behavior, and deliver measurable marketing results. The IAC Awards provide an opportunity for agencies and corporate marketing teams to have their best work evaluated against industry peers and recognized for advertising excellence. Winning an IAC Award is more than a creative achievement. It is a powerful marketing credential that can strengthen agency presentations, differentiate companies from competitors, reinforce client relationships, and demonstrate the value of a marketing team’s work to executives and prospective customers.”
Past Best of Show Online Video Campaign winners from IAC Awards include:
| Year | Winner | Entry Name |
| 2026 2025 | SE2 + Costello Productions Alexander & Tom, Inc. | Break Stigma, Inspire Change: Colorado QuitLine Stories Safe Connections |
| 2024 | Most Likely To | SF Climate Action Plan |
| 2023 | Manly Bands, Michelle Luchese, Jason Bettis | Rings of Power |
| 2022 | INNOCEAN USA | 2022 Hyundai TUCSON Question Everything Launch |
| 2021 | Selective Service System (SSS) | 2020 Selective Service System PSA Campaign |
| 2020 | Adams & Knight, Inc. | Webster Bank: Jargon Defined |
| 2019 | PPK | The Monopoly Jackpot In It To Spin It Live |
| 2018 | IBM Research 5 in 5 | Rockets are Cool | Icebreaker Studios from The Weather Channel | IBM Research 5 in 5 |
Past Best of Show Online Video winners from IAC Awards include:
2026 Where America’s Journey Begins :30 Online Video won by Visit Williamsburg and Miles Partnership
2025 Cortisol in Control won by Patients & Purpose & Corcept Therapeutics, Inc.
2024 SF Climate Action Plan won by Most Likely To
2023 No Better Letter won by First Liberty Institute
2022 Bedrock Ocean Exploration Teaser won by VSC
2021 Discount Filters won by Clum Creative
2020 Finding Whelmed won by Zambezi + Experience Kissimmee
2019 Cell Counting Music Video won by Thermo Fisher Scientific
2018 ADHD Unbranded Videos won by Shire and Intouch Solutions
2017 Back to Work won by Pretty Damn Sweet
2016 UpRight by Tross Creative won by Tross Creative
2015 Blind Test Drive won by INNOCEAN USA
2014 Finn & Friends “The Great Outdoors” won by Interlude, Y&R, Geometry Global
2013 Twig the Fairy won by bswing
2012 Yaris It’s a Car! Web Films won by Saatchi & Saatchi LA
2011 Help Me Choose won by Organic, Inc.
2010 Morningstar Farms Video Recipes won by Biggs|Gilmore
The 2027 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2027.
In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:
Online ads (including banner, pop-up or interstitial)
- Rich media ads
- Social Media
- Web sites (including microsites and landing pages)
- Email message campaign
- Online newsletter campaign
- Online applications
- Mobile apps
- Integrated ad campaign
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2026, four agencies received this honor.
Judging for the IAC Awards will take place in February, 2027. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
A complete list of past winners can be found at the IAC Award Website.
To learn more and enter, visit www.IACAward.org.