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Internet Advertising Competition Awards Deadline Extended

The Web Marketing Association announces the deadline for the 2007 Internet Advertising Competition (IAC) Awards as been extended until Febrary 15th, 9:00p.M. EST. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org.

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats such as online ad (including banner, pop-up or interstitial), rich media online ad, email message, online newsletter campaign, microsite/landing page and integrated ad campaign and ads the client did not choose. Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2006 through January 31, 2007.

Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

The 2007 Internet Advertising Competition Awards are sponsored by BURST!Media, ad:tech, ExactTarget, Small Army, OMMA, PR Web, NewsUSA, , Misukanis & Odden, Top Rank Online Marketing, SimpleFeed, WebSite Services Magazine and www.YourPhotoOnChocolate.com.

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Today is the deadline for the IAC Awards

The deadline for the Web Marketing Association’s fifth annual Internet Advertising Competition (IAC) Awards is today, January 31, 2007. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

Please make every effort to get your entry submitted by today. You will still be able to edit your entry until February 15th.

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Web Marketing Association is a W3C Supporter

The Web Marketing Association is pleased to be a finanical supporter of the World Wide Web Consortium (W3C), an international consortium where Member organizations, a full-time staff, and the public work together to develop Web standards. W3C’s mission is to lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web.

The mission of the Web Marketing Association has away been to help set the standard of excellence for web site development. This is just one way we help support our mission. Another way we support it with our WebAward and Internet Advertising Competition(IAC) Award programs.

http://www.w3.org/Consortium/sup

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2006 WebAward Surveys Sent

Each year, we conclude the annual WebAwards with a survey sent to all participants and judges. Those surveys went out last week and if you were involved in this year’s WebAwards and did not receive one, or the regular nominator is no longer with your organization, please contact the Web Marketing Association.

If you did receive it, please complete your short survey. We truly do use the data from these surveys to shape the future award competitions.

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Problem with Ordered Certificates

We would like to apologize for the delays in getting awards to people who ordered them from our online Recognition Center. We recently changed printers and experienced problems in getting the correct certificates to those who ordered them – not once but twice.

This problem has been corrected and the certificates are once again being sent out to their rightful owners.

Thank you for your understanding in this matter.

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Award Winning Sites Embrace Total User Experience in 2006

The end of the year is often a good time to take a look back on the major trends of 2006 in website development and look ahead for 2007 and beyond.

The Web Marketing Association will be releasing its 2007 Internet Standards Assessment Report, an industry by industry assessment of current standards of excellence, in February, in the mean time, I thought it would be a value to our readers to give a heads up for what to expect.

At the Minnesota Interactive Marketing Association summit, a few months ago, I discussed the concept of Total User Experience. This is how I best sum up what made some Websites stand out above the rest in the 10th annual WebAward Competition for Website development.

I define total user experience as a Web site that combines text, sound, animation and video within its pages to deliver an informative and entertaining experience. Today a website should not require users to download a plug in, or click a link to have a video player pop up. Rather today’s award winning sites are integrating video and audio and graphics directly into the page. Users do not want to be interrupted; they want a seamless integrated experience. A Web page is more than just text and graphics, it needs to come alive to compete with the other media outlets available to consumers today. A good example of this is the 2006 WebAward Best of Show winning Website “TBS: Department of Humor Analysis” at www.tbshumorstudy.com, which also won Best TV Website. This flash based Website creates a total user experience to highlight the funny TV shows on TBS.

In the ISAR study, we will be releasing specific data relating to a decade of Website evaluations. If you are interested in receiving a free copy when it is published and download a copy of the 2006 report, add your name to the ISAR Study page.

Happy holidays to all and a very merry new year!

Bill Rice
President
Web Marketing Association

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Internet Advertising Competition Awards 2007 Call for Entries is Now Open

The Web Marketing Association announces the launched of its fifth annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2007

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2007 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats such as online ad (including banner, pop-up or interstitial), rich media online ad, email message, online newsletter campaign, microsite/landing page, interactive application, integrated ad campaign and ads the client did not choose. Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2006 through January 31, 2007.

Judging for the IAC Awards will take place in February, 2007, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2007. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

The 2007 Internet Advertising Competition Awards are sponsored by Burst Media, AdRants, ad:tech, ExactTarget, Small Army, OMMA, PR Web, NewsUSA, , Misukanis & Odden, Top Rank Online Marketing, SimpleFeed, WebSite Services Magazine and www.YourPhotoOnChocolate.com.

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Come see the Web Marketing Association at ad:tech New York

ad:tech
Hilton New York
November 6-8, 2006

Join the Web Marketing Association at THE Event for Interactive Marketing. ad:tech New York blends relevant speakers, topic driven panels and interactive workshops, providing attendees with the tools and techniques needed to compete in today’s digital world. Stop by and visit us at our booth in the exhibit hall. Register now at http://www.ad-tech.com/ny.asp

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Interactive Briefing Featured Articles

The October issue of Interactive Briefing, the newsletter of the Web Marketing Association, featured two articles of interest.

What do you stand on? – Mannington Floors used rich media banner ads and effective landing pages to engage online users and lower cost per click using this award winning online ad campaign.


Internet cited as best place to get info on political candidates – Burstmedia’s new study looks at the effect the Internet is placing on the election process. (PDF)

To sign up for the Web Marketing Association mailing list, including the monthly Interactive Briefing Newsletter, go to http://www.webmarketingassociation.org/subscribe.asp

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eComXpo Opens today

eComXpo, The Virtual Tradeshow for eCommerce Marketers, is the largest number of eCommerce marketers in one place at one time, ever! And you don’t have to fly to New York to experience it. Stop by and check out the vendors, including the Web Marketing Association.

Enrolling in the eComXpo University gives you full access from October 24 to February 23, 2007 to over 160 on-demand presentations from industry experts. Enjoy and learn from industry heavyweights like: Seth Godin, Shawn Collins, Declan Dunn, Paul Colligan and Chris Pirillo! Go to www.ecomxpo.com for complete information.