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Best Travel Website to be Named by Web Marketing Association in 27th Annual WebAward Competition

The Web Marketing Association is looking for the best travel sites in the world as part of their 27th annual international WebAward Competition for Web site development at The WebAwards is the standards-defining competition that sets benchmarks for 86 industries, including travel, airline and hotel & lodging websites, based on the seven criteria of a successful web site. The deadline for the best travel web sites to enter to be judged is May 31, 2023.

“Travel websites are the gateway to the world for millions of people. A well-designed website can inspire wanderlust and make it easy for travelers to plan their next adventure,” said William Rice, President of the Web Marketing Association. “The travel industry has been transformed by the Internet and travel web sites have been doing a great job keeping up with the shift in the industry that removed agents as the source of travel information. Judges have looked highly upon travel web site’s use of design, copywriting and interactivity. The WebAward Competition offers a platform to showcase the best in travel website development and inspire the next generation of travelers.”

Websites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the Travel category is judged against other travel entries and then against an overall standard of excellence.

All travel entrants benefit from receiving valuable feedback in terms of their specific criteria scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Winners of a WebAward in the travel categories will also receive:

  • Handsome statue or certificate of achievement
  • A limited-edition Commemorative NFT
  • Increased visibility for their company
  • Marketing opportunity to promote the company website to the media
  • Links to your site from the highly ranked WebAward site to help SEO
  • A highlight for your resume.
  • Admiration of peers, friends and co-workers
  • Unlimited bragging rights

Each year, the Web Marketing Association names the Best of Industry for the various travel categories based on the score they receive from the WebAward judges.

Winners of the Best Travel Website include:

2021 – Reichl und Partner eMarketing GmbH for SIMON’S BEST TRAVEL GMBH WEBSITE
2020 – 4 Roads for Natural World Safaris
2019 – VERB Interactive for VBT
2018 – Visit Huntington Beach for Surf City USA
2017 – Michigan Economic Development Corporation and Miles Partnership for Pure Michigan’s New Leisure Website
2016 – Experience Grand Rapids for Experience Grand Rapids Website
2015 – TripCreator ehf. for
2014 – USDM for Colorado Springs
2013 – Pixo Punch Limited for Hong Kong Summer Spectacular Campaign
2012 – Boyd Gaming Corporation for B Connected Online
2011 – Civic Resource Group for Wyoming Travel and Tourism Web Portal and Online Management System
2010 – & Razorfish for The New
2009 – VisitSweden for VisitSweden
2008 – Teehan+Lax Inc for AirMiles Make Like Miles
2007 – Arnold Worldwide for Hungry Suitcase
2006 – Hospitality eBusiness Strategies for RIU Cancun Portal
2005 – Yellowstone Journal Corporation for
2004 – Quicksilver Associates for Seabourn Cruise Line
2003 – Apollo Interactive for Excalibur Las Vegas Resort Hotel & Casino
2002 – Arnold Worldwide for Alaska

Winners of the Best Airline Website include:

2022 – FirmStudio & Greater Bay Airlines for Greater Bay Airlines Corporate Website
2019 – Origo for Cabo Verde Airlines
2018 – FINE for XOJET
2016 – SapientNitro & China Airlines for China Airline Website Re-design
2015 – DigitasLBi for Virgin Atlantic Airways
2014 – Icelandair & TM Software for Icelandair
2013 – ROKKAN for JetBlue
2011 – Carlson Marketing for JetBlue – “TrueBlue Be True”
2010 – Lufthansa in partnership with Amadeus for Lufthansa in partnership with Amadeus
2009 – Blast Advanced Media for Nature Air – Eco Friendly Costa Rica Airline
2008 – Atmosphere BBDO for
2007 – Cramer-Krasselt for AirTran Raceway
2006 – TM Interactive for American Airlines – We Know Why You Fly
2005 – TM Interactive for We Know Why You Fly
2004 – Cramer-Krasselt for AirTran Airways – E-Annual 2003
2003 – Agence Braque for Jetsgo

Winners of the Best Hotel & Lodging Website include:

2021 – UP Hotel Agency for THE HARI
2020 – UP Hotel Internet Marketing for Maison Panthere
2019 – UP Hotel Internet Marketing for Qbic (2019 Best of Show)
2018 – TravelClick, Inc. for Thistle Hotels
2017 – [D³] Digital Design + Development for Waldorf Astoria Beverly Hills – At The Center of Extraordinary (2017 Best of Show)
2016 – HeBS Digital for Tsogo Sun
2015 – HeBS Digital for Red Lion Hotels Website
2014 – Forte Village Resort for Forte Village
2013 – HeBS Digital for Crowne Plaza Times Square Manhattan
2012 – TravelClick Web Solutions for Puente Romano
2011 – Sabre Hospitality Solutions for The Shores Resort & Spa
2010 – TRAVELCLICK for Harbour Grand Kowloon Hotel
2009 – TravelCLICK for the Albert Hotel
2008 – E-site Marketing for Hotel Terra Jackson Hole
2007 – Cendyn for Stonewall Resort
2006 – T3 (The Think Tank) for
2005 – Open World, LTD for WARWICK International Hotels
2004 – Interactive Sites for The New York Palace web site
2003 – Open World Limited for Le Meridien Hotels & Resorts
2002 – FreeRun Technologies for Simpson House Inn

Travel Websites can be entered into consideration for the 2023 Best Travel Website WebAward at the WebAward Website.

The 2023 WebAwards are sponsored by the following leading organizations:, iContact, and eTailConferences. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

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