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Web Marketing Association Names Award-Winning Websites in 96 Industries

2016 WebAward Winners
2016 WebAward Winners

The Web Marketing Association is pleased to announce the winners of its 20th annual WebAward Competition for Web site development. Entries from 40 countries were adjudicated in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

A complete list of the winning sites can be found at the WebAward Web site at

“Each year, the online marketing community raises the bar in terms of website development,” said William Rice, President of the Web Marketing Association. “Website design is constantly evolving to better meet the needs of the online audiences.  This year, the WebAwards competition received remarkable entries from around the world that show impressive creativity and functionality.   We congratulate all of our winners for developing websites that deliver for their audiences. ”


Best of Show

The 2016 Best of Show WebAward is presented to BETC Paris for their outstanding work on The End of Society Simulator.  The site was also recognized as Best Entertainment Website and Best Media Website and  Best Mobile Website.

The end of society simulator uses real data to create a hyper-personalised experience of events to set the scene before the launch of Tom Clancy’s The Division. Inspired by existing epidemic models with input from emergency risk specialists, the website simulates a global pandemic of the fictional variola chimera virus. The experience starts after the user has been infected when he is asked to type in his address and before being taken through the fall of society’s dominos (overwhelmed hospitals, out of stock pharmacies and supermarkets, riots, exodus, global blackout, fall of governments). The simulation demonstrates how quickly the cities and society that we take for granted can collapse even from our own home.


Top Agency

TravelClick, Inc. was named Top Agency at the 2016 WebAward Competition, taking home 29 WebAwards this year. The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms.  TravelClick provides innovative solutions for hotels around the globe that increase revenue, reduce cost, and improve performance. TravelClick has a worldwide on-the-ground presence that enables us to maintain a deep understanding of local markets in the context of the global hospitality industry. The agency was recognized in the 2016 WebAwards with 15 Outstanding Website WebAwards and 14 Standard of Excellence WebAwards.

Fourteen agencies or companies were also recognized as Outstanding Website Developer for winning six or more WebAwards in 2016. They include:


AGENCY (Number of Awards)

TMP Worldwide 22

Scorpion Design, LLC 20

Miles 12

DEG 11

Risdall Marketing Group 11

SapientNitro 11

Nebo 10

Lyons Consulting Group 9


HeBS Digital 7


Positioner SA 6

Springbox 6

UP Hotel Internet Marketing 6


Competition format

The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

The WebAward competition format allows Web sites to compete head to head with other sites within their industry to win the Best of Industry award.  Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards.  Each site is judged on seven different criteria and earns a score between 0 and 70 points.  The highest score in a given category wins Best of Industry for that category. If the remaining entries receive a score of 60 or greater, they receive the Outstanding Web site award. Entries that score higher than their industry average and below 59.9 receive the Standard of Excellence.

The 2016 WebAwards are sponsored by the following leading organizations: Small Army Creative Services,, ad:tech conferences, EContent Magazine, VerticalResponse, SEO, Inc., Webmaster Radio and Website Magazine.


About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward, Internet Advertising Competition and MobileWebAward award programs  have been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 20th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.