At the recent ad:tech conference in New York, Webmaster Radio Interviewed of William Rice, President of the Web Marketing Association. He discussed how the organization was started and what it is doing today.
Click here to listen to the interview.
Who Has The Best Online Newsletters of 2010?
The Web Marketing Association judges will select the best online newsletters of 2010 in 86 industries as part of their 9th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 28, 2011.
Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters.
The 2011 Internet Advertising Competition Awards will accept entries from 86 industries, including health care, biotech, airline, B2B, professional services, consumer goods, education, financial services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best online newsletter for that industry.
The 2010 Best of Show winner for Online Newsletters was Miles Media for VISIT FLORIDA. The newsletter was also recognized as the Best Travel Online Newsletter campaign.
Other Award Winning Online Newsletters for 2010 included:
Berry Network, Inc won Best B2B Online Newsletter campaign for Advisor e-Newsletter
Deep Interactive Asia won Best Bank Online Newsletter campaign for Citibank Hong Kong Newsletter
Biggs|Gilmore won Best Consumer Goods Online Newsletter campaign for Kotex Extras and Best Food Industry Online Newsletter campaign for Rice Krispies The Spoonful
DWS Investments won Best Financial Services Online Newsletter campaign for Newsletter for Institutional Investment Professionals
ITechLaw won Best Legal Online Newsletter campaign for ITechLaw eNews
TD Friends of the Environment Foundation won Best Non-Profit Online Newsletter campaign for TD FEF – Taking Root
Integrative Logic Cetaphil® eCRM Team won Best Pharmaceuticals Online Newsletter campaign for Cetaphil Skin Care Club® eCRM Program
TD Merchant Services won Best Small Business Online Newsletter campaign for TD Merchant Services – BizBuilder
The 2010 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 28, 2010 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.
In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:
Social Media Campaigns (New for 20111)
Online ad (including banner, pop-up or interstitial)
Online ad campaign
Email message
Rich media ad campaign
Rich media online ad
Online newsletter campaign
Integrated ad campaign
Web sites (including microsites and landing pages)
Online Video
Mobile Apps
Ads the client did not choose
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2010 through January 28, 2011 (except for the Ads the client did not choose format which do not have to have run.)
The 2011 Internet Advertising Competition Awards are sponsored by Webmaster Radio, Burst Media, Internet World UK, BGT Partners, PR Newswire, AllBusiness, ExactTarget, Search Engine Strategies, ad:tech conferences, and Website Magazine. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.
Best Online Advertising To Be Named In Internet Advertising Competition Awards
http://www.webmarketingassociation.org/images/iaclogo.jpg
The Web Marketing Association announces the Call For Entries for the 9th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 28, 2011.
The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 28, 2011 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Awards will be presented within each of the industry categories and advertising formats including:
Best Social Media Campaign (New for 2011)
Best Online video
Best Mobile applications
Best Online newsletter
Best Online ad (including banner, pop-up or interstitial)
Best Rich media online ad
Best Email message
Best Integrated ad campaign
Best Website (including best landing pages and best microsites)
Best Ads the client did not choose
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2010 through January 28, 2011, except for “Ads the Client did not pick, which do not need to have run.
Judging for the IAC Awards will take place in February, 2011, and winners will be notified by e-mail in March, 2011. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
The 2011 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, PR Newswire, AllBusiness, ExactTarget, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
B2B Magazine Offers 10 Great b2b Sites
William Rice, President of the Web Marketing Association has one again been asked to participate in B2B Magazines article “10 Great b2b Sites” by Karen Bannon.
Web Marketing Association Names the Best Web Sites in 96 Industries
The Web Marketing Association is pleased to announce the winners of its14th annual WebAward Competition for Web site development. More than 2,000 sites from 45 countries were adjudicated in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. A complete list of the winning sites can be found at the WebAward Web site at www.webaward.org.
“The level of excellence in website development continues to increase, constantly making the Internet a very competitive place to do business,” said William Rice, President of the Web Marketing Association. “Each year the WebAwards receives amazing entries from around the world that show impressive creativity and functionality. As the Internet evolves, so does the state of website development and winning a WebAward is a great way to demonstrate the effectiveness of your Web development efforts.”
Best of Show
The 2010 Best of Show WebAward is presented to Hitchcock Fleming & Associates Inc. for their exceptional work on “Glidden Website”. The site was also recognized as Best Manufacturing Website.
When Glidden decided to revamp their website, they turned to Hitchcock Fleming & Associates to help communicate feelings of fun, ease and design confidence. Through the creation of an inspiring color selector, the user-friendly new site allows consumers to visualize the room of their dreams before ever lifting a brush.
Top Agency
For the second year in a row, Extractable was named Top Agency at the 2010 WebAward Competition, taking home 27 WebAwards. The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms. The Bay Area interactive agency specializing in web strategy, web design, custom technology, was recognized with Best Computer Hardware Website, Best Credit Union Website, an Outstanding Website WebAward and 24 Standard of Excellence WebAwards.
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Agencies or companies winning five or more WebAwards in 2010 include:
AGENCY AWARDS
Extractable 23
Biggs|Gilmore 22
BGT Partners 20
Risdall Marketing Group 20
LeapFrog Interactive 13
VML 13
Sabre Hospitality Solutions 12
TRAVELCLICK 12
Blenderbox Inc 9
Bridge Worldwide 9
Organic, Inc. 9
TMP Worldwide 9
AGENDA 8
Fastbooking Asia Pte Ltd 8
Arnold Worldwide 7
BrowserMedia 7
CareTech Solutions 7
Empower MediaMarketing 7
John Hancock 7
WSI 7
THOMAS IDEA CO., LTD. 6
Aristotle 5
Arc Worldwide-A Leo Burnett Co 5
Forum One Communications 5
Hanson Inc. 5
Hubbard One 5
Media Explorer Limited 5
SapientNitro 5
Savannah College of Art and Design 5
THINK Interactive 5
Walt Disney 5
WestcomZivo Limited 5
Competition format
The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.
The WebAward competition format allows Web sites to compete head to head with other sites within their industry to win the Best of Industry award. Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAward. Each site is judged on seven different criteria and earns a score between 0 and 70 points. The highest score in a given category wins Best of Industry for that category. If the remaining entries receive a score of 60 or greater, they receive the Outstanding Web site award. Entries that score higher than their industry average and below 59.9 receive the Standard of Excellence.
The 2010 WebAwards are sponsored by the following leading organizations: ExactTarget, Burst Media, PR Newswire, AllBusiness, BGT Partners, ad:tech conferences, NewsUSA, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.
About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 14th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.
Ad:tech Full Conference Pass Drawing
Once again our friends at ad:tech Conferences have given us a free full conference pass to ad:tech NYC November 3-4 at the Javats Convention Center. If you are interested in attending without having to pay, send your name, title, company, and address to adtech@webaward.org. One winner will be randomly selected September 30th and will attend as our guest.
Join us at adtech, the world’s largest digital marketing event, and learn everything you ever wanted to know about digital marketing in one collaborative setting. Through speaking sessions and hands-on tutorials, leading industry experts will show you how to market more effectively using social media, email, mobile, search, video and more. Keynote speakers include Lauren Zalaznick, President of Women and Lifestyle Entertainment Networks at NBC Universal and John Furey, Founder of MindTime Project. Register now with code WMANY and save $200 off the current online price! Visit http://ad-tech.com/ny for the latest details on schedule, speakers, exhibitors and events.
WebAward 2010 Update
In a departure from the past, the Web Marketing Association is no longer pre-announcing the winners to the participants prior to the public release of results on September 15th.
If you entered the 2010 WebAward Competition, please log in to your nominator account and review the information submitted for each entry before September 15th. Specifically review the title of the entry and who is to be recognized for winning the award. This is information that will be included on the awards as well as information that will be posted online on our website. Only the nominator can update this information and only through the nominators account.
There were some fantastic sites submitted for review this year and our expert judges spend hundreds of hours pouring over the entries and reviewing them on seven different criteria. While not everyone can win recognition in the 2010 WebAwards, everyone benefits from the judges scores benchmarked to their industry.
For 2010, the WebAwards has also upgraded it’s physical awards. The top winner in each industry will receive a handsome gold trophy to display. The Certificate of Achievement has also been upgraded with the help of our friends at BGT Partners. We are also looking to improve our production process so that winners receive their awards quicker and with less errors, so be sure to review your entry data before September 15th.
Be Bold Be Bald
On October 22, 2010, please join us and wear a bald cap all day to show solidarity with cancer patients, raise awareness to effects of this devastating illness and raise money for charity. For a small fee ($15) you will receive your own bald cap, a tee-shirt and information on how you can help make a difference.
The Web Marketing Association has created a team for the online marketing community to help this wonderful cause. Click here to learn more and join the “I Can Make A Difference” team and receive your own Be Bold Be Bald kit.
Bold, Be Bald! was created by Small Army for a Cause, a 501c3 organization founded by members of Small Army (an advertising, marketing and creative services agency) in Boston, Massachusetts. The organization was launched in honor of Mike Connell, co-founder and former Creative Principal of Small Army, who lost his battle with cancer in 2007. Mike was an active member of the WMA and he is missed by all who knew him.
WebAward Winners To Be Announced September 15th
The Web Marketing Association will announce the winners of the 2010 WebAward Competition for Website development on their website on September 15, 2010.
Participants will be contacted via email before the 15th to review their entry credits to be sure the are correct when the winners are announced.
Special thanks to the panel of expert judges who spent hundreds of hours reviewing the sites in this year’s competition.
2010 WebAward Call for Entry Now Closed
The extended deadline for the 2010 WebAward competition for Website Development has passed and no additional entries can now be submitted. Editing of existing entries has also been closed off.
We wish the best of luck to all of this year’s participants.