In its 30th year, the international WebAward Competition, organized by the Web Marketing Association at www.webaward.org, is on the hunt for the world’s premier Advocacy websites. The WebAwards establishes industry standards for 86 different fields, including Advocacy, Environmental, LGBTQ and Non-profits, judging them on seven critical website effectiveness criteria. Entries for legal websites are open until May 29, 2026.
“Advocacy organizations rely on their websites as mission-critical platforms to mobilize supporters, drive fundraising, influence public policy, and communicate in real time,” remarked William Rice, President of the Web Marketing Association. “Today’s advocacy websites must balance compelling storytelling with data-driven targeting, mobile-first engagement, accessibility compliance, cybersecurity protection, and seamless integration with social and donation platforms. With increasing scrutiny around digital transparency and measurable impact, organizations need their online presence to be both persuasive and performance-driven. The WebAward Competition provides advocacy groups with an objective evaluation against industry benchmarks, delivering valuable feedback and national recognition that validates their digital strategy and demonstrates leadership in advancing meaningful change.”
Judging of websites entails analysis across seven criteria design, innovation, content, technology, interactivity, copy writing and ease of use.. Each Advocacy category entry is assessed against its peers and a standardized excellence criterion.
All Advocacy entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.
Winners of a WebAward in the Advocacy category will also receive:
- Increased visibility for their company
- Marketing opportunity to promote the company website to the media
- Links to your site from the highly ranked WebAward site to help SEO
- Social media posts for your company and personal feeds
- A highlight for your resume.
- Admiration of peers, friends and co-workers
- Unlimited bragging rights
Each year the Web Marketing Association names the Best Advocacy Website based on the scores submitted by the competition judges.
Past winners of the Best Advocacy Web site include:
2025 – Strilite Foundation for Stay Ready Arkansas
2024 – PwC for 2023 Purpose and Inclusion Report
2023 – The Confederated Tribes of Grand Ronde for Tumwata Village
2022 – Unity Web Agency for Southern Coalition for Social Justice
2021 – Hearing First and Fivestone for Starts Hear Website Powered by Hearing First
2020 – Emakina Group for UnsmokeYourWorld.com
2019 – RMA for Support Starts With You
2018 – National Parks Conservation Association for My Park Story
2017 – Nebo for PAWS Atlanta Redesign
2016 – Aten Design Group for Human Rights Watch
2015 – Extractable for Energy Upgrade California
2014 – Havas Worldwide Prague for 3 minutes are enough
2013 – Nebo Eames House 250
2012 – Biggs|Gilmore for Kellogg’s Share Your Breakfast
2011 – IQ for American Cancer Society
2010 – Forum One Communications for County Sin Rankings
2009 – Clarity Coverdale Fury for We All Pay the Price for Tobacco.
2008 – Clarity Coverdale Fury for Are You Ok With That?
2007 – Incendia Health for Banner Moments
2006 – Incendia Health Studios for Live with It
2005 – Tribal DDB for Exhale
2004 – Change for Register and Vote 2004
2003 – International Fund For Animal Welfare for International Fund For Animal Welfare
Advocacy Websites can be entered into consideration for the 2026 Best Advocacy Website WebAward at the WebAward Website.
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To learn more and to enter the 30th annual WebAward Competition for Website Development, please visit our website and create a nominator account.
About the WebAwards
The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.