2015 – Page 2 – Web Marketing Association Recognition Center

Posted on November 2, 2015October 29, 2015 by Bill Rice

Web Marketing Association to Name Best Online Advertising of 2015

The Web Marketing Association announces the Call for Entries for the 14th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 29, 2016.

“Online advertising continues to explode in all of it forms,” said William Rice, President of the Web Marketing Association. “The IAC Awards can provide third party confirmation that clients are getting the best creative for their ad dollars. Winning awards is a great way to demonstrate your creative potential. We created the IAC Awards to highlight the best in this unique advertising medium by industry, and also to help advertising professionals validate their efforts to clients and senior management.”

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2016 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Advertising Formats

Awards will be presented within each of the industry categories and advertising formats including:

Best Social Media Campaign

Best Online ad (including banner, pop-up or interstitial)

Best Rich media online ad

Best Email message

Best Online newsletter

Best Website (including best landing pages and best microsites)

Best Online video

Best Mobile applications

Best Integrated ad campaign

Top Awards

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2015 through January 29, 2016.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2015, nine agencies won this honor.

Judging for the IAC Awards will take place in February, 2016, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2016 Internet Advertising Competition Awards are sponsored by Small Army, PR.Com,Vertical Response, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

Posted on October 27, 2015November 3, 2015 by Bill Rice

Reshaping the CMO Role

The Web Marketing Association has been invited to participate in an event that we think will be of interest to our members.

The Chief Marketing Officer Council will be gathering a select group of senior marketing leaders to join in a two-day knowledge exchange at the 2015 CMO Summit which will take place on December 7-8 in Napa. The theme of the summit will be “,” and we will explore the criticality of talent, technology and transformation in this age of the connected customer and the digital business. The event will feature a range of expert keynotes and interactive panels, along with a highly immersive working group session, where peers will debate and discuss core aspects of how the CMO role must evolve. Panels and keynote sessions at the event will include:

The CMO of 2020: Anticipating the Transformation of the Role
Brand Inspiration From Smarter Data Exploration: Using Insights + Analytics to Impact Product Ideation and Business Performance
The CMO as a Force Multiplier and Functional Integrator Across the Enterprise
The Path from CMO to CEO

Other topics for discussion will include customer engagement, digital strategies, marketing technology investments, millennials as consumers and employees, revolutionary cult brands, and marketing’s role in establishing and fostering customer-centric cultures.

To view the full agenda for the summit, click here: www.cmosummit.org/napa/agenda

We are excited to host our NA summit at the lovely Silverado Resort and Spa, a luxury resort in the heart of the world-famous Napa Valley Wine Country. Located just an hour north of San Francisco, it’s tucked away from the city while still being close to the Bay Area action.

The event is by-invitation-only, with extremely limited seating. Invitations will be extended on a first-come, first-served basis and will only be extended to senior marketing decision makers who currently hold a role within a corporation. Unfortunately, we will not be able to accommodate independent practitioners, consultants or marketers within agencies or consultancies at this time.

To take advantage of our special early bird pricing, please request an invitation here.

Posted on October 20, 2015October 29, 2015 by Bill Rice

Win a full conference pass to ad:tech New York

The Web Marketing Association is please to be able to offer a full conference pass to leading industry conference ad:tech New York (November 4-5) to web professionals who enter this drawing.

Visit our WMA drawing page to enter. The deadline for entering is Thursday, October 29th at 5pm EST. Winner will be notified on October 30th and posted to our WMA Facebook page.

Posted on October 16, 2015July 28, 2015 by Bill Rice

Today is the Final Deadline To Enter The MobileWebAwards

Today is the final extended deadline to enter the Web Marketing Association’s 4th annual international MobileWebAward Competition. If you have not entered already, this is your final chance. Impress your friends, show off to co-workers, get a raise from your boss – theses things are all possible when you win awards. This is the “award” in “Award-Winning Mobile App or Website”. The entry form and complete information can be found at the MobileWebAward Competition website. Enter your best mobile work today and get the recognition you deserve!

This is also the final day to edit any entries you may have already submitted.

Good luck to all of our participants.

Posted on October 1, 2015July 28, 2015 by Bill Rice

Deadline Enter MobileWebAwards Extended Until October 16th

The Web Marketing Association Call For Entries for its 4th international MobileWebAward competition has been extended until Friday, October 16, 2015 at Midnight EDT. This will be the only extension granted. This will allow all nominators to complete the editing of existing entries and anyone to submit new entries into this award program. This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications. The entry form and complete information can be found at the competition website. Enter your best mobile work today and get the recognition you deserve!

Posted on September 30, 2015July 28, 2015 by Bill Rice

Today is the Deadline To Enter The MobileWebAwards

Today, September 30, 2015 is the final day to enter the Web Marketing Association’s 4th annual international MobileWebAward. If you have not entered already, now is the time to do so. Impress your friends, show off to co-workers, get a raise from your boss – theses things are all possible when you win awards. This is the “award” in “Award-Winning Mobile App or Website”. The entry form and complete information can be found at the MobileWebAward Competition website. Enter your best mobile work today and get the recognition you deserve!

Posted on September 23, 2015July 28, 2015 by Bill Rice

Final Week to Enter Best Mobile Apps and Websites into MobileWebAwards

The Web Marketing Association Call For Entries for its 4th annual international MobileWebAward competition ends in one week (Wednesday, September 30, 2015). This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications. The entry form and complete information can be found at the competition website. Enter your best mobile work today and get the recognition you deserve!

Posted on September 21, 2015September 18, 2015 by Bill Rice

Marketing Your Award-Winning Entry

Not only is winning a MobileWebAward a great morale booster for your
team, but it can be an important tool to your marketing program.

For example, Insurance giant GEICO won Best Insurance App in last years competition and used the fact in a GEICO TV spot, created by The Martin Agency, currently running.

All in all, we like our MobileWebAward trophy much better.

Posted on September 16, 2015July 28, 2015 by Bill Rice

Only Two Weeks Left to Enter Best Mobile Apps and Websites into MobileWebAwards

Two weeks remain to enter the Web Marketing Association’s 4th annual international MobileWebAward competition. The deadline for entry is Wednesday, September 30, 2015. This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications. The entry form and complete information can be found at the competition website. Enter your best mobile work today and get the recognition you deserve!

Posted on September 10, 2015July 28, 2015 by Bill Rice

96 Industries to be included in 2015 MobileWebAwards Competition

The MobileWebAward Awards evaluates today’s best mobile websites optimized and mobile applications. Here are some of the specific industries covered in the 2015 award program: