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eTail West

eTailWest250x250Banner1eTail, a marketing partner of the Web Marketing Association, is your one-stop shop for all things multi-channel and eCommerce; an event where inspiration meets innovation; socializing meets ROI. We’re bigger and better this year – covering every topic related to your job, both strategically and tactically. Experience tons of new sessions, interactive learning, guest speakers and keynotes, all in beautiful Palm Springs.

Keynote speakers come from top retailers – companies such as Barnes & Noble, JustFab, HSN, Coach, HP, Sears – to name a few. You can attend high impact presentations, debate –themed panel discussions, collaborative working group sessions, retailer only meet-ups – you’re guaranteed to leave with pages of notes. Bring your team – there’s more sessions and content than ever before.

Where else can you network like you can at eTail. Nowhere. There is a new chance to make a valuable business contact, connect one on one with other retailers and catch up with old friends – every single day.

Register today using code ETW16WMA to receive 25% off the full conference price for qualified retailers!

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2015 MobileWebAward Winners Announced

WA_Logo_2006The Web Marketing Association is pleased to announce the winners its fourth annual international MobileWebAward competition. This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications. The complete list of winners can be found at www.mobile-webaward.org.

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.

This year’s top awards include:

WSI won Best of Show Mobile Website for Lastejaam, which also was recognized as Best Family Mobile Website. Lastejaam provides an easy library of children’s TV shows and games provided by the Estonian Public Broadcasting company.

FreshDirect won Best of Show Mobile Application for FreshDirect iPhone App, which also was awarded Best Food Industry Mobile Application. This app allows individuals to order groceries online today for delivery tomorrow.

TopSpot Internet Marketing was named Top Interactive Agency for the 2015 MobileWebAwards competition. They received 6 awards, including: Best Small Business Mobile Website, Best Medical Mobile Website, Best Construction Mobile Website, Best Sports Mobile Website, Best Catalog Mobile Website, and an Outstanding Mobile Website Award.

A complete list of winners can be found on the award program’s Website

The Best of Industry statue is reminiscent of a personal digital device, it could be yesterday’s smart phone, today’s tablet, or tomorrow’s device.  It is crafted of fine jet black crystal with the iconic “W” accent in 24kt plated gold and personalized with your award information.  The award is entirely hand crafted by, Society Awards, the makers and designers of other notable award programs such as the Golden Globes, Emmys, MTV VMAs, and CLIOs to name a few, and presented in its own custom gift box.

The 2015 MobileWebAwards are sponsored by the following leading organizations: Small Army Creative Services, PR.com, EContent Magazine, VerticalResponse, ad:tech conferences, Clickz Live, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

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Best Mobile Apps to Be Named by Internet Advertising Competition

IAClogoThe Web Marketing Association judges will select the best mobile applications of 2016 in 86 industries as part of their 14th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.iacaward.org before the deadline of January 29, 2016.

“While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association.  “Whether for the iPhone or Android phones, mobile apps are becoming a must have marketing tool. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2016 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2016 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Rich media ads

Email message campaign

Online newsletter campaign

Online applications

Integrated ad campaign

Online Video

Ads the client did not choose

 

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

 

The 2015 Best of Show for Mobile Apps was awarded to Franklin Templeton Asset Management (India) Pvt. Ltd for their work on Fundtastic Cup.

 

Other Best of Show winners in the mobile category include:

2014    Lowe Campbell Ewald for Navy: SeaPerch App

2013    RED Interactive Agency for Battleship: Destroyer Experience

2012    Nissan North America & Critical Mass for Nissan Versa iPad Experience

2011    HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta

2010    imc2 for Pizza Hut iPhone App

 

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2015, nine agencies won this honor.

 

Judging for the IAC Awards will take place in February, 2016, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

 

The 2016 Internet Advertising Competition Awards are sponsored by Small Army Creative Services, PR.com, VerticalResponse, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.

 

A complete list of past winners can be found at the IAC Award Website.

IAC Award Crystal Statue

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Best Online Apps to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online apps in 86 industries as part of their 14th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.iacaward.org before the deadline of January 29, 2016.

“Online apps are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association.  “The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2016 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2016 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Rich media ads

Email message campaign

Online newsletter campaign

Mobile apps and websites

Integrated ad campaign

Online Video

 

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
Past Best of Show winners in Interactive Application format include:

 

Year    Entry Name – Winner

2015    Caine’s Quest Jupiter Ascending – Thinkingbox

2014    Egg Beaters Benefit Calculator – POSSIBLE

2013    Manulife Ride to 65 – Manulife Financial

2012    Beef Equity Here’s the Beef – Wendy’s and The Kaplan Thaler Group

2011    Toyota Sponsafier – Saatchi & Saatchi LA

2010    Apple Jacks Gliders – Biggs|Gilmore

 

Judging for the IAC Awards will take place in February, 2016, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

 

The 2016 Internet Advertising Competition Awards are sponsored by Small Army Creative Services, PR.com, VerticalResponse, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.

 

A complete list of past winners can be found at the IAC Award Website.

 

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Best Online Video Advertising Campaigns to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 14th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 29, 2016.

“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association.  “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other Best of Show winners from IAC Awards for best video include:

Year Entry Name Winner
2015 Blind Test Drive INNOCEAN USA
2014 Finn & Friends “The Great Outdoors” Interlude, Y&R, Geometry Global
2013 Twig the Fairy bswing
2012 Yaris It’s a Car! Web Films Saatchi & Saatchi LA
2011 Help Me Choose Organic, Inc.
2010 Morningstar Farms Video Recipes Biggs|Gilmore

The 2016 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2016 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:

Online ads (including banner, pop-up or interstitial)

Rich media ads

Social Media

Web sites (including microsites and landing pages)

Email message campaign

Online newsletter campaign

Online applications

Mobile apps

Integrated ad campaign

 

Judging for the IAC Awards will take place in February, 2016, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.

 

The 2016 Internet Advertising Competition Awards are sponsored by Small Army Creative Services, PR.com, VerticalResponse, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.

 

A complete list of past winners can be found at the IAC Award Website.

 

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Best Websites for Advertising to Be Named by Web Marketing Association

IAClogoThe Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 14th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 29, 2016.

“Websites are an effective advertising tool to build brand awareness and engage consumers on a global scale,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise you ability to develop a website as an advertising vehicle. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

 

The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Association’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience.  Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit. A site can be entered in both the IAC Awards and the WebAward Competition.

 

The 2016 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2016 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Mobile Apps and websites

Online ads (including banner, pop-up or interstitial)

Rich media ads

Email message campaign

Online newsletter campaign

Online applications

Integrated ad campaign

Online Video

 

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

 

The 2015 Best of Show for Websites was given to SapientNitro for their work on The Blight Authority: Changing Blight to Bright.

 

Past top winners in the Website category include:

2014 Human. for Hudson Yards New York

2013 McCann Digital for Donate with Style

2012 Saatchi & Saatchi LA for The Camry Effect

2011 Rockfish for America’s Health Rankings
2010 Biggs|Gilmore for FrootLoops.com
2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo

Judging for the IAC Awards will take place in February, 2016, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

 

The 2016 Internet Advertising Competition Awards are sponsored by Small Army Creative Services, PR.com, VerticalResponse, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.

 

A complete list of past winners can be found at the IAC Award Website.

 

IAC Award Crystal Statue

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Best Social Media Advertising Campaigns to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best social media advertising campaigns in 86 industries as part of their 14th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 29, 2016.

“Marketers using social media, like Facebook, Pinterest, Instagram, and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2016 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 30, 2015 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

 

Past Best of Show Winners in the Social Media category include:

Year Entry Name Award Level Winner
2015 Which Career Character Are You? AT&T Quiz Best Employment Social Media Campaign, Best Of Show Social Media Campaign AT&T – Jennifer Terry-Tharp
2014 The Walking Dead Chop Shop Best Automobile Social Media Campaign, Best Mobile Social Media Campaign, Best Of Show Social Media Campaign INNOCEAN USA
2013 Revlon Expression Experiment Best Consumer Goods Social Media Campaign, Best Of Show Social Media Campaign VML
2012 The Source Code Mission Best Movie Social Media Campaign, Best Of Show Social Media Campaign The Visionaire Group
2011 Coca-Cola Happiness Machine Best Beverage Social Media Campaign, Best Of Show Social Media Campaign Definition 6

In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:

Online newsletter campaign

Mobile Apps

Email message campaign

Online ads (including banner, pop-up or interstitial)

Online applications

Web sites (including microsites and landing pages)

Integrated ad campaign

Rich media ads

Online Video

 

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2015, nine agencies won this honor.

 

The 2016 Internet Advertising Competition Awards are sponsored by Small Army Creative Services, PR.com, VerticalResponse, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.

 

A complete list of past winners can be found at the IAC Award Website.

 

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Online Advertising Professionals Needed to Judge 2016 IAC Awards

IAClogoThe Web Marketing Association’s 14th annual Internet Advertising Competition (IAC) Award program is currently accepting entries and is looking for qualified judges to help adjudicate this year’s award program. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at http://www.iacaward.org and the deadline for entry is January 29, 2016.

To nominate yourself or someone within your organization, please complete the Judge’s Nomination Form. Internet and advertising professionals selected as judges will be contacted during the first week of January.

“We created the IAC Awards to highlight the best in this unique advertising medium by industry,” said William Rice, president of the Web Marketing Association, Inc. “We are looking to expand the judging pool for the awards by bring on qualified advertising professionals to help us set the standard of excellence for online advertising. We are looking for individuals who have direct experience developing online advertising. Our judges must have an in-depth understanding of the current state-of-the-art in web advertising, an eye for a well-designed ad and the objectivity to score entries according to a predefined set of criteria”.

Judging for the IAC Awards will take place in February, 2016, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2016 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

“Judging an award show like the IAC Awards is a great way to share your experience and expertise with the online advertising community, said Rice. “It is an honor and an important responsibility when you are chosen to participate as a judge. You are helping to set the standard for award winning advertising throughout the Web”.

The 2016 Internet Advertising Competition Awards are sponsored by Small Army Creative Services, PR.com, VerticalResponse, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.

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Best Online Newsletters to Be Named by Web Marketing Association

iactrophyThe Web Marketing Association judges will select the best online newsletters of 2016 in 86 industries as part of their 14th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 29, 2016.

“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association.  “Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

 

Past Best of Show Online Newsletter Winners

Other Award Winning Online Newsletters included:

Year Entry Name Winner
2015 L’Oreal Paris USA’s Red Hot Holiday Trends Acxiom Digital Impact
2014 African Wildlife Online Newsletter campaign Sanky Inc
2013 WWF fundraising email campaign rabbit eMarketing GmbH
2012 Bing Travel Horizontal Scroll Acxiom Creative
2011 Manulife Solutions BlueRush Digital Media Corp.
2010 Online Newsletter campaign for VISIT FLORIDA Miles Media

The 2016 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 29, 2016 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

 

Other Award Categories

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media Campaigns

Online ad (including banner, pop-up or interstitial)

Online ad campaign

Email message

Rich media ad campaign

Rich media online ad

Online newsletter campaign

Integrated ad campaign

Web sites (including microsites and landing pages)

Online Video

Mobile Apps

 

Top Awards

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

 

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2015, nine agencies won this honor.

 

Judging for the IAC Awards will take place in February, 2016, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

 

The 2016 Internet Advertising Competition Awards are sponsored by Small Army Creative Services, PR.com, VerticalResponse, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.

 

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s two annual award programs, the WebAward Competition and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

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