Year: 2014

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Win a copy of The Language of Content Strategy


The WMA is holding a drawing for 10 copies of the book “The Language of Content Strategy” Co-produced by long-time WebAward judge Scott Abel and Rahel Anne Bailie, this collection of terms forms the core of an emerging profession and, as a result, helps shape the profession.

To enter and receive a chance to win a free copy of this book, go to the WMA Contest page

Deadline to enter is June 30th.

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Two Weeks Until The Webward Deadline

There are only two weeks left to enter the 18th annual WebAward Competition for Website Development. Entries are accepted from all over the world and compete in 96 different industry categories.

Few Website award programs recognize the individual achievement behind the creation of today’s top web sites the way we do at the Web Marketing Association. We believe it is important to recognize the people and organizations responsible for developing some of the most effective and best web sites on the Internet today. It’s a great morale builder.

Whether you enter this website award to help impress your clients, impress your boss, justify your interactive budget, create an Internet marketing opportunity, or receive valuable feedback regarding the status of your own website development efforts, you will be impressed with how easy it is to enter. When you enter the WebAwards, you also will experience how exciting it can be to win the recognition you deserve!

Enter today at www.webaward.org

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IAC Winners Update

We have been told by our award Manufacturer, Society Awards, that the initial Best of Industry crystal statues for each of the winners has been produced and shipped to the nominator associated with the winning entry. Certificates for Outstanding Online Advertising winners were also shipped this week.

The awards ordered from the WMA Recognition Center are currently in production and will be shipped as soon as they are completed.

Winners can order additional personalized awards to recognize their achievement at the WMA Recognition Center.

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Attributes of Award Winning Websites Study is now available from the Web Marketing Association


The Web Marketing Association is releasing the results of a new report entitled Attributes of Award Winning Websites – A study of the 2013 WebAward winners and what made them successful. Our goal is to provide the Web development community with insights into current industry trends by examining various aspects of websites selected as winners in the 2013 WebAward competition for website development and comparing them to those entries that were not selected as winners. 
“We think this study will help give those developing websites important insights into industry development trends,” said William Rice, President of the Web Marketing Association. “Since 2006, we have gathered demographic data on the sites entered. Whether you are in an agency or a corporate interactive marketing department, it is always difficult to benchmark your efforts and demonstrate to senior management and/or clients how your efforts compare. The results of this study will be one way to help accomplish that task.”
The study includes information on the following topics:
Target Audience
Development Platform
Programming Platform
Who developed the site
Budget 
The study also examines specific website features including:
Email Mailing List
RSS Feeds
Use of Flash
Live Chat
Use of Audio and Video
Inclusion of Banner Ads
Shopping Cart
Multiple Languages
To see what we found from the 1,092 sites submitted to the WebAwards in 2013 in our free 24 page Attributes of an Award Winning Website Study, please go to http://www.webaward.org/awardwinning_report.asp

To enter the 2014 WebAward Competition for Website Development, please go to the WebAward.org Website.
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Outstanding Website Developers

Each year the WebAward Competition for Website Development has special awards for though interactive agencies who excel in web development across multiple clients. Last year, 19 agencies and companies were also recognized as Outstanding Website Developers for winning six or more awards in the 2013 WebAward Competition. They are:

AGENCY (Number of Awards)
Biggs|Gilmore – 24
TravelClick – 24
SapientNitro – 15
Sabre Hospitality Solutions – 15
BGT Partners – 15
TMP Worldwide – 15
CareTech Solutions – 11
Cuker Interactive – 10
Webmonster.com – 9
Nebo – 9
Positioner SA – 8
4SPOTS – 7
Atlantic BT – 7
Roundarch Isobar – 7
TopSpot Internet Marketing – 6
RED Interactive Agency – 6
Miles – 6
Red Clay Interactive – 6
HeBS Digital – 6

Risdall Marketing Group was named Top Agency at the 2013 WebAward ompetition, taking home 37 WebAwards. This is the second time Risdall has won the Top Agency WebAward.  The Top Agency award is given to recognize the consistently outstanding development going on at interactive firms.

In the 2014 WebAwards competition, agencies and companies will again compete not only for the Top Agency Award, but also for the Outstanding Website Developer Award.

Enter today and win the recognition you deserve.

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Winners of the 2014 Internet Advertising Competition Awards Announced


The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

“Each year the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc.  “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”
Best of Show Winners
2014 Best of Show Awards were awarded in each of the online medium categories.  This year’s winners are:
RED Interactive Agency for The LEGO Movie Digital Ad Campaign (Best of Show Rich media Online campaign)
Sanky, Inc. for African Wildlife Online Newsletter campaign (Best of Show Online Newsletter campaign)
Interlude for Finn & Friends “The Great Outdoors” (Best of Show Online Video)
Bailey Lauerman for “Better Bot” Homepage Takeover (Best of Show Rich media Online ad)
POSSIBLE /Grey for Gillette Precision Play of the Week (Best of Show Online campaign)
POSSIBLE for Egg Beaters Benefit Calculator (Best of Show Interactive application)
Acxiom Digital Impact for Garnier Stylefinder Email (Best of Show Email message)
FVM Strategic Communications for Choose My Future Email Nurturing Campaign (Best of Show Email message campaign)
These Days Y&R for Marina, reclaim the name of shame (Best of Show Integrated ad campaign)
INNOCEAN USA for The Walking Dead Chop Shop (Best of Show Social Media campaign)
Resolution Media for Lets be amazing(Best of Show Online ad)
Lowe Campbell Ewald for Navy: SeaPerch App(Best of Show Mobile application)
Human. for Hudson Yards New York(Best of Show Website)
Top Agency Winners
The Web Marketing Association also recognizes the agency that shows consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. In a change from prior years, each entrant was awarded points based on the level of award for each award received. A Best of Show is worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points is awarded the Top Agency Award.
INNOCEAN USA is recognized with the 2014 Top Agency Award, winning 18 IAC Award winning entries. Their awards include a Best of Show award, 14 Best of Industry awards and 4 Outstanding awards, earning them 100 points towards the Top Agency Award.
13 additional organizations were recognized as Outstanding Advertising Developers in the 2014 IAC Awards for winning 6 or more awards. They are:
AGENCY (number of awards)
Acxiom
16
POSSIBLE
15
RED Interactive Agency
11
Marcus Thomas LLC
10
BlueRush
10
TBWA Tequila
9
Scorpion Design, Inc.
8
Overdrive Interactive
8
Conde Nast Marketing Solutions
8
TMP Worldwide
7
SapientNitro
7
These Days Y&R
6
TEB
6
Sanky Communications, Inc.
6
Lowe Campbell Ewald
6
Imaginuity
6
A&E
6

The IAC Awards web site with a complete list of winners is located at www.IACAward.org

The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development at www.webaward.org , Internet Advertising Competition at www.iacaward.organd the new MobileWebAwardsat www.mobile-webaward.org  recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today.  Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.
The Web Marketing Association is now accepting entries for the 18th annual WebAward Competition for Web site development.  Deadline for entry is May 30 2014.
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IAC Awards Judging Complete

We are please to report that the judging of the 12th annual Internet Advertising Competition Awards is now complete and we will begin tabulating the results.


Winners of the 12th annual IAC Awards will be announced to the participants on Monday, March 31st. The public announcement will be Thursday, April 3rd on the IAC website.

The Web Marketing Association wishes to thank the dedicated individuals who served as expert judges for this award competition. Their time and talent make the IAC Awards the standard for online advertising recognition programs world-wide.

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The Best Web Sites of 2014 To Be Named By Web Marketing Association


The Web Marketing Association is pleased to announce the call for entries for its 18thannual international WebAward competition.  The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site.  It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding Web sites.  The deadline for entry for the 2014 WebAwards is May 30, 2014.   
A complete list of past winners and this year’s entry form can be found at www.webaward.org.

This year’s top awards will include:
·         A “Best of Industry” WebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.  
·         The competition’s highest honor, the 2014 WebAward “Best of Show,” will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development.  Last year’s Best of Show winner was BETC Parisfor their exceptional work on Peugeot RCZ Test Driver.  The site was also recognized as Best Automobile Website. 
·         The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward. For the second time, the Top Agency award was awarded to Risdall Marketing Group taking home 37 WebAwards. 
·         Interactive and advertising agencies that win a 2014 WebAward will automatically be included in the Award Winning Agency Database with a free premium listing.

Each year, many agencies and some corporations win multiple awards and deserve additional recognition. This year, we will recognize each organization that wins 6 or more WebAwards with an Outstanding Interactive Developer trophy. In 2013, there were 19 agencies recognized with this prestigious award.
Websites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score.  Each WebAwardentry is judged against other entries in its industry category and then against an overall standard of excellence.  Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.  
Judging for the 2014 WebAwards will take place in June through August and winners will be announced in September.  Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites,–includingmembers of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as Universal McCann, SapientNitro, T Rowe Price, Bridge Worldwide, Disney, Euro RSCG, Boeing, Huge, ING Direct, VML, Facebook, J. Walter Thompson, Gartner, Possible Worldwide, YUM!, Cuker Interactive, PayPal, Razorfish, Munich Re, Refinery, Ernst & Young, Magellan Health Service, R/GA, Family Cookbook Project, Saatchi & Saatchi, SAP, Starwood Hotel, and Website Magazine.
Check out our Web Marketing Association Facebook Pageand be sure to like us as we will be providing hints and tips on how to improve your chances on winning a top award though out the award program entry period.
The 2014 WebAwards are sponsored by the following leading organizations: Burst Media, EContent Magazine, ExactTarget, ad:tech conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
To enter the 18th annual WebAward Competition for Website Development, please visit our website and create a nominator account.