Win a full conference pass to ad:tech New York

adtechNY-logoThe Web Marketing Association is please to be able to offer a full conference pass to leading industry conference ad:tech New York (November 4-5) to web professionals who enter this drawing.

Visit our WMA drawing page to enter. The deadline for entering is Thursday, October 29th at 5pm EST. Winner will be notified on October 30th and posted to our WMA Facebook page.

Enter to Win from the Web Marketing Association

The Web Marketing Association is offering two chances for you to improve your knowledge and understanding of web marketing.  You can register to win either a free conference pass to a major industry leading event, or an insightful book written by the Editor-in-Chief of Website Magazine, or both! Deadline to enter is July 7th.  Visit our drawing page to enter.

eTail

August 10 – 13, 2015
Boston, MA

etail-east-2015 eTail launched in 1999, and have been dedicated to supporting the growth of the retail industry ever since.  What started off as 100 people in a room discussing where this sector is headed, has lead to 2000 senior-level eCommerce executives being inspired whilst learning and developing their company as well as their careers. Learn more here.

Web 360: The Fundamentals of Web Success

web360-primeWin a free copy of the book “Web 360: The Fundamentals of Web Success” the first book to examine every discipline required for building and sustaining online success.

Today is the Deadline to Enter for free full conference pass to ad:tech San Francisco

T-210x150-AdTechToday is the final day to enter to win a free full conference pass to ad:tech San Francisco (May 20-21, 2015) from the Web Marketing Association. ad:tech brings together the digital marketing industry’s brightest minds to share tactics, strategies and insights to apply as soon as you’re back in the office. With tracks covering all of the hottest topics, you’re sure to leave the show with relevant and practical tools to help propel your business. 2015 IAC Award Best of Show winners will also be announced at this event!

Enter the ad:tech Conference drawing here! Winner will be notified by email next week.

Enter to win a free full conference pass to ad:tech San Francisco

T-210x150-AdTechWin a free full conference pass to ad:tech San Francisco (May 20-21, 2015) from the Web Marketing Association. ad:tech brings together the digital marketing industry’s brightest minds to share tactics, strategies and insights to apply as soon as you’re back in the office. With tracks covering all of the hottest topics, you’re sure to leave the show with relevant and practical tools to help propel your business. 2015 IAC Award Best of Show winners will also be announced at this event!

Enter the ad:tech Conference drawing here!

Deadline to enter is April 22, 2015. Winner will be notified by email.

Win a free full conference pass to ad:tech San Francisco

T-210x150-AdTechWin a free full conference pass to ad:tech San Francisco (May 20-21, 2015) from the Web Marketing Association. ad:tech brings together the digital marketing industry’s brightest minds to share tactics, strategies and insights to apply as soon as you’re back in the office. With tracks covering all of the hottest topics, you’re sure to leave the show with relevant and practical tools to help propel your business. 2015 IAC Award Best of Show winners will also be announced at this event!

Enter the ad:tech Conference drawing here!

Deadline to enter is April 22, 2015. Winner will be notified by email.

Managing Info Overload for Sales Reps – Whereoware Case Study

In today’s selling climate, clients demand superior customer service and a one-to-one dialog with your brand. To meet clients’ growing expectations, reps must monitor customer data to understand each client’s pain points and sell to them more effectively. The amount of data available can be overwhelming. Luckily, technology is the game changer to collect all that disparate data and contextualize it for reps, so it is actionable and useful. Whereoware’s Spotlight Sales App, winner of the Web Marketing Association’s Best B2B Mobile Application at the 2014 MobileWebAwards, bundles the data, tools, and targeted training reps need to succeed into an intuitive mobile app.

Sales reps juggle meetings, clients, and deadlines and are rarely in a single place for long. We developed Spotlight to help reps be as effective on the road and from a hotel as they are from their home base. With this in mind, Spotlight is designed to be extremely agile – reps can browse products in a sales meeting and then place the order from the cab ride home, even with spotty WiFi.

Spotlight in Action

Allowing reps to go about their daily activities uninterrupted, Spotlight’s engine syncs records and captures reps actions in an offline queueSpotlight Lead Alert-smaller that fires in batches once service is available. Reps experience the sync as automatic, with no interruption to their day-to-day work or waiting for the app to catch up. The Spotlight sync is unobtrusive, but effective, transmitting everything reps need to work offline. The sync engine means that product data and product imagery is always up-to-date.

Mobility is awesome, but actionable and accessible data is often the missing puzzle piece for sales apps. Giving reps access to all the leads in the database (not limiting to leads they manually entered) was a priority. We integrated Spotlight with marketing automation tool Silverpop, giving reps access to all their leads. The sync engine is universal, so transmitting Silverpop’s lead information was simple, but with so many leads, how could reps effectively focus their attention?

A customized scoring model incorporates leads’ online behavior from Silverpop (emails opened, webpages visited, items purchased, etc.) and offline behavior (interactions in meetings). When a lead becomes hot, we push a notification to their reps’ iPad. This allows the rep to focus their attention on the right leads at the right time. We added a “sales rep grade” column in Spotlight, allowing reps to manually adjust lead scores to reflect positive or negative in-person meetings. This data gives reps a client’s full online and offline history before walking into a sales meeting. Better preparation leads to more successful meetings.

Spotlight Ipad AppTo help reps be more efficient, we also integrated Spotlight with Apple’s Core Location framework. Reps can finish a meeting early and then search for other leads in close proximity to their present location by selecting a search radius. The search results also show the customers’ lead score and profile. Spotlight than calls Apple’s framework to generate and display turn-by-turn directions using GPS.

To save money and time on returned order package (because of incorrect or missing addresses), we built Spotlight with the capability to verify addresses when an order is placed. When a rep is placing an order and filling out the address field, Spotlight calls the UPS API framework to verify whether the address is “good” or if an alternative addresses is a better match. Once an acceptable address is selected, reps can fully submit their order.

Sales reps managing territories can oftentimes end up with a lone wolf mentality. They are responsible for bringing in new clients and orders, but are working predominantly without day-to-day supervision and training. Leadership can feel powerless, as sales reps interact with customers and represent their brand without direct management oversight, and reps can feel frustrated by the lack of relevant feedback.

How Does Spotlight WorkWhile, Spotlight always captured sales rep activity – products ordered, GPS location of the app, customers searched and visited etc., there wasn’t an easy way to analyze this information. In our iOS Developer’s Arrash’s words, “Data is just data until its useful, and then it’s information.” To make the data actionable, we built custom pages to deliver graphs and reporting functionality. In near real time, leadership can review reps’ sales activity (the customers visited and products shown at each visit) to pinpoint areas of weaknesses and develop solutions to improve performance. Training can be tailored to a rep’s unique needs, improving the sales team overall and increasing sales.

We joke that Spotlight lets management attend every sales meeting. Between the tools ability to please clients, empower and train sales teams, and let leadership sleep easy, Spotlight is no joke. When reps can consistently place orders and give clients a seamless, reliable buying experience, they are more productive in their day-to-day role and can focus on building positive relationships and increasing brand credibility.

 

Jim Rothey is Partner and CTO at digital agency Whereoware, located in the Washington D.C. metro region. With over 21 years specializing in mobile and data management systems, Jim heads up the mobile team. He has 4 software patents.

Win a copy of The Language of Content Strategy


The WMA is holding a drawing for 10 copies of the book “The Language of Content Strategy” Co-produced by long-time WebAward judge Scott Abel and Rahel Anne Bailie, this collection of terms forms the core of an emerging profession and, as a result, helps shape the profession.

To enter and receive a chance to win a free copy of this book, go to the WMA Contest page

Deadline to enter is June 30th.

The Best Web Sites of 2014 To Be Named By Web Marketing Association


The Web Marketing Association is pleased to announce the call for entries for its 18thannual international WebAward competition.  The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site.  It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding Web sites.  The deadline for entry for the 2014 WebAwards is May 30, 2014.   
A complete list of past winners and this year’s entry form can be found at www.webaward.org.

This year’s top awards will include:
·         A “Best of Industry” WebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.  
·         The competition’s highest honor, the 2014 WebAward “Best of Show,” will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development.  Last year’s Best of Show winner was BETC Parisfor their exceptional work on Peugeot RCZ Test Driver.  The site was also recognized as Best Automobile Website. 
·         The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward. For the second time, the Top Agency award was awarded to Risdall Marketing Group taking home 37 WebAwards. 
·         Interactive and advertising agencies that win a 2014 WebAward will automatically be included in the Award Winning Agency Database with a free premium listing.

Each year, many agencies and some corporations win multiple awards and deserve additional recognition. This year, we will recognize each organization that wins 6 or more WebAwards with an Outstanding Interactive Developer trophy. In 2013, there were 19 agencies recognized with this prestigious award.
Websites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score.  Each WebAwardentry is judged against other entries in its industry category and then against an overall standard of excellence.  Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.  
Judging for the 2014 WebAwards will take place in June through August and winners will be announced in September.  Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites,–includingmembers of the media, interactive creative directors, site designers, content providers and webmasterswith an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as Universal McCann, SapientNitro, T Rowe Price, Bridge Worldwide, Disney, Euro RSCG, Boeing, Huge, ING Direct, VML, Facebook, J. Walter Thompson, Gartner, Possible Worldwide, YUM!, Cuker Interactive, PayPal, Razorfish, Munich Re, Refinery, Ernst & Young, Magellan Health Service, R/GA, Family Cookbook Project, Saatchi & Saatchi, SAP, Starwood Hotel, and Website Magazine.
Check out our Web Marketing Association Facebook Pageand be sure to like us as we will be providing hints and tips on how to improve your chances on winning a top award though out the award program entry period.
The 2014 WebAwards are sponsored by the following leading organizations: Burst Media, EContent Magazine, ExactTarget, ad:tech conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
To enter the 18th annual WebAward Competition for Website Development, please visit our website and create a nominator account.

Enter to Win Free Platinum Conference Pass to Clickz Live New York!

This month, you can enter to win a free pass to Clickz Live, formally SES Conferences, March 31st to April 3rd 2014 from the Web Marketing Association. This is the global conference designed by digital marketers for digital marketers.

The Platinum Conference Pass to Clickz Live New York is valued at $2,195.

ClickZ Live is the evolution of SES Conference & Expo. SES established itself as a leading conference for digital marketers and now takes on the identity of the industry’s premier digital marketing publication: ClickZ.com. The natural transition reflects the ever-evolving changes taking place in the digital marketing industry.

To enter, simply complete the information below. You can also earn extra entries by Liking us on Facebook and tweeting about the drawing!

UPDATE: Congratulations to Daniele Federico, social media manager at FarWeb for winning our ClickZ Live drawing!

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Enter to win ad:tech San Francisco All-Access Pass!

This month, you can enter to win a free pass to ad:tech San Francisco, March 26-27, 2014 at the Moscone Center West in San Francisco.

ad:tech is the leading digital marketing event for 8,500+ marketing and technology professionals from all over the world where you can experience two action-packed days with keynotes, education led by digital marketing’s best and brightest.

To enter, simply complete the information below. You can also earn extra entries by Liking us on Facebook and tweeting about the drawing!

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Post Update: Congratulations to Karen Marcus of Freedom House for winning the full conference pass to ad:tech San Francisco (March 26-27) from the Web Marketing Association.  

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