Search Engine Strategies New York

The Web Marketing Association will be appearing at several leading conferences this Spring to support the 2007 WebAward Competition. The WMA is a association sponsor of this event.

Search Engine Strategies New York
April 10-13
Hilton New York, NYC

Search Engine Strategies New York is a 4 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is our 8th annual conference and remains the only event dedicated to search and its place within the corporate marketing mix.

Early Bird Special: Register by Friday, March 23rd, 2007 and save $100. Save an extra 10% off when you use priority code 10WMA.

Using RSS to Expand Online Marketing Programs

The Web Marketing Association’s WebAward Competition is pleased to recommend this white paper that discusses RSS as a customer communications channel, how it complements your email programs, and best practices for its use. (Registration required, PDF)

eComXpo

The Web Marketing Association will be appearing at several leading conferences this Spring to support the launch of the 2007 WebAward Competition. The WMA is a association sponsor of this event.

eComXpo
March 20-22
Online at www.ecomxpo.com/home.htm

eComXpo is the virtual tradeshow for search, affiliate and interactive marketers. Since the show is 100% online and virtual, you can attend from the comfort of your home or office computer. All the benefits of a top tradeshow, without the hassle or expense associated with traditional tradeshows. More than 7,000 advertisers, publishers, search marketers, merchants, affiliates, networks, agencies and vendors will attend, making this the world’s largest tradeshow for ecommerce marketers.

William Rice, President of the Web Marketing Association, will be moderating a panel at this conference. Stay tuned for more detail.

OMMA Hollywood Conference and Expo

The Web Marketing Association will be appearing at several leading conferences this Spring to support the launch of the 2007 WebAward Competition. The WMA is a association sponsor of this event.

OMMA Hollywood Conference and Expo
March 19-20, 2007
Renaissance Hollywood Hotel, Hollywood, CA

OMMA is the hottest conference and trade show for the business of Online Media, Marketing and Advertising. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor. The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions, making it the perfect opportunity to get your company message and sales executives in front of the online agency and marketing community in Hollywood for two full days.

The New Rules of PR

The Web Marketing Association’s WebAward Competition is pleased to recommend the e-book authored by marketing strategist and online expert David Meerman Scott and presented by WebAward sponsor PRWeb, Keep your PR team one step ahead of the competition and extend the reach of your news, make sure your organization leverages `The New Rules of PR‘. (PDF)

MarketingSherpa’s Email Marketing Summit ’07 + Bootcamp, Awards & Expo

The Web Marketing Association will be appearing at several leading conferences this Spring. The WMA is a big supporter of MarketingSherpa’s efforts across the board.

MarketingSherpa’s Email Marketing Summit ’07 + Bootcamp, Awards & Expo
March 4-6, 2007
Miami Hotel, Miami, FL

Join 650 Email Marketers in Miami for advanced bootcamp training, 4 interactive labs (including live ON-SITE Eyetracking Lab), inspirational Case Studies, peer panels and loads of networking. Reserve your ticket at MarketingSherpa’s Website

New WebAward Sponsor Opportunity

The Web Marketing Association will be offering sponsorships of specific industries within the WebAward competition for the first time in 2007. Industry sponsors will receive visibility and links to their Website within the WebAward competition Website with regards to the industry they sponsor.

If your company or organization is interested in participating as an industry sponsor, please contact Web Marketing Association President William Rice at wrice@webaward.org to learn more.

Web Marketing Association will be exhibiting at these leading Internet conferences

Trade show and conferences are one of the best places to learn about what is happening in the industry and to meet with Internet professionals who are judges and/or participants in our award programs. This spring we will be traveling to all of the major Internet-oriented conferences increasing the awareness of the Web Marketing Association and the WebAward Competition. Many times we are able to get valuable discounts and offer free conference passes the readers of this newsletter.

Right now, you will find us at MediaPost’s OMMA Hollywood March 19 & 20, Search Engine Strategies New York April 10-13, eComXpo, March 20 & 22, ad:tech San Francisco April 25 & 26, and then we go international at Internet World London May 1-3, and finally Search Engine Strategies Toronto June 12 & 13. You will find contact information for all of these conferences on their Website and in our Interactive Briefing newsletter.

Return on Marketing Investment Conference

The Web Marketing Association will be appearing at several leading conferences this Spring. The WMA is a association sponsor of this event.

The 10th Annual Return on Marketing Investment Conference
February 26-28, 2007
Trump International Sonesta Beach Resort, Miami, FL

Where is your $$$ most valuable? Register today to find out! Leading organizations, across industries, will show you how to correlate your marketing spend to business results. You will hear from: NBC Universal, Wachovia, Best Buy, Scottrade, Food Network, Forbes.com, Duke University, Motorola, Wells Fargo, Nissan North America, Hilton Hotels, Sony Ericsson and many others.

Mention the code XM1921WMA and receive a complimentary white paper. Learn more and sign up at www.iirusa.com/romi

Cramer-Krasselt Wins Best of Show for AirTran Airways 2005 Annual Report Interactive Investor Relations Awards Competition

The Web Marketing Association is pleased to announce the winners of the 2006 Interactive Investor Relations Awards Competition (IIR Awards) for investor relations Web site development. Entries competed with peers within more than 50 industry categories as well as against an overall standard of excellence. Sites were judged on design, navigation, ease of use and use of technology to enhance the investor’s experience as well as specific content criteria relating to investor and financial communication.

The 2006 Best of Show IIR Award is presented to Cramer-Krasselt for AirTran Airways 2005 Annual Report (NYSE: AAI) for their outstanding investor Web site. In the opinion of the competition judges, the site went beyond all others entered in the IIR Awards to provide investors and the financial community an interesting and compelling review of why investors should continue to invest in AirTran.

A complete list of the winning sites can be found at the interactive Investor Relations Award Web site at www.iiraward.org.

Other companies recognized for their industry leading investor relations Web sites are:

Site (Exchange:Ticker) – Award

Abbott (NYSE: ABT), Best Pharmaceuticals IR Site:
ABN AMRO (NYSE: ABN), Best Financial Services IR Site:
Advanced Growing Systems, Inc. (AGWS),Best Agriculture IR Site:
AirTran Airways (NYSE: AAI), Best Airline IR Site:
Allis-Chalmers Energy, Inc. (AMEX: ALY), Best Industrial Services IR Site:
Altria Group, Inc. (NYSE: MO), Best Consumer Goods IR Site:
Answers Corporation (NASDAQ: ANSW), Best Interactive Services/e-Commerce IR Site:
Blockbuster, Inc. (NYSE: BBI), Best Entertainment IR Site:
Central European Media Enterprises (NASDAQ: CETV), Best Broadcasting IR Site:
China Telecom Corporation Limited (NYSE: CHA), Best Conglomerates IR Site, Best Information Services IR Site:
ClearOne (OTCBB: CLRO), Best Office Equipment IR Site:
Danske Bank (OMX: DANSKE), Best Banking IR Site:
Dell Inc. (NASDAQ: Dell), Best Computer Hardware IR Site:
Duke Realty Corporation (NYSE: DRE), Best Real Estate IR Site:
FEMSA (NYSE: FMX), Best Beverage IR Site:
Genentech (NYSE: DNA), Best Biotechnology IR Site:
Healthstream (NASDAQ: HSTM), Best Education IR Site:
IMS Health (NYSE: RX), Best Health Care Service IR Site:
Interlink Global Corporation (OTCBB: ILKG), Best International Business IR Site:
Johnson & Johnson (NYSE: JNJ), Best Health Care Products IR Site:
Kellogg Company (NYSE: K), Best Food Industry IR Site:
Kyphon Inc. (NASDAQ: KYPH), Best Medical IR Site:
Legacy Communications Corporation (OTCBB: LGCC), Best Radio IR Site:
Marine Products Corporation (NYSE: MPX), Best Leisure IR Site:
Neste Oil (Helsinki: NES1V), Best Oil and Gas IR Site:
NetSol Technologies (NASDAQ: NTWK), Best Professional Services IR Site:
Nortech Systems, Inc. (NASDAQ: NSYS), Best Aerospace and Defense IR Site:
Pall Corporation (NYSE: PLL), Best Manufacturing IR Site:
Park Ohio Holdings Corporation (NASDAQ: PKOH), Best Diversified Business IR Site:
PotashCorp (NYSE: POT), Best Metals and Mining IR Site:
Promana Solutions (PLSU), Best Employment IR Site:
Publicis Groupe (NYSE: ), Best Advertising/Marketing Services IR Site:
Silverleaf Resorts, Inc. (AMEX: SVL), Best Hotel and Lodging IR Site:
Southern Company (NYSE: SO), Best Energy IR Site:
Stoneridge, Inc. (NYSE: SRI), Best Automotive IR Site:
Symantec Corporation (NASDAQ: SYMC), Best Computer Software IR Site, Best Technology IR Site:
Tejas Incorporated (OTCBB: TEJS), Best Brokerage IR Site:
The Asia Pacific Fund (NYSE: APB), Best Mutual Funds IR Site:
The Dow Chemical Company (NYSE: DOW), Best Chemicals IR Site:
The Home Depot (NYSE: HD), Best Retail IR Site:
The Procter & Gamble Company (NYSE: PG), Best Personal Care Products IR Site:
TrygVesta (OMX:TRYG), Best Insurance IR Site:
WCI Communities, Inc. (NYSE: WCI), Best Home Builders/Building Products IR Site:
Williams Partners, L.P. (NYSE: WPZ), Best Natural Resources IR Site:
Yahoo! (NYSE: YHOO), Best Media IR Site:
Yum! Brands Inc. (NYSE: YUM), Best Restaurant IR Site:

Additional sites were also recognized as Outstanding Websites. They are: Avaya Inc. (NYSE: AV), Devon Energy Corporation (NYSE: DVN), Arrow Electronics, Inc. (NYSE: ARW), eBay Inc. (NASDAQ: EBAY), CVS Corporation (NYSE: CVS),EDS (NYSE: EDS),Life Time Fitness, Inc.(NYSE: LTM), Haemonetics (NYSE: HAE), Catena Fastigheter AB (NYSE: NO), ERA Real Estate (NYSE: H), Colgate-Palmolive (NYSE: CL), Metso Corporation (NYSE), Finnvera (NYSE), SAP AG (NYSE: SAP), Time Warner (NYSE: TWX), SI International (NASDAQ: SINT), Tiffany & Co. (NYSE: TIF), PNM Resources (NYSE: PNM), Air Products (NYSE: APD), Fremont General Corporation (NYSE: FMT), DWS Scudder, Qualcomm Inc. (NYSE: QCOM), Smithfield Foods, Inc. (NYSE: SFD), ANSYS, Inc. (NASDAQ: ANSS), Bank of America (NYSE: BAC), Edison International (NYSE: EIX), Cisco Systems, Inc. (NASDAQ: CSCO), Bank of Montreal (TOR:BMO), EnPro Industries (NYSE: NPO), Air France-KLM (NYSE: AKH), Colony Capital Inc., Merrill Lynch (NYSE: MER), Freddie Mac (NYSE: FRE), Siemens AG (NYE: SI), Northern Trust Corporation (NASDAQ: NTRS), Aspreva Pharmaceuticals (NASDAQ: ASPV), Pinnacle West Capital Corporation (NYSE: PNW), Global Sources Ltd. (NASDAQ: GSOL), Kraft Foods Inc. (NYSE: KFT), W.W. Grainger, Inc. (NYSE: GWW), Warner Music Group (NYSE :WMG), Huntington Bancshares Incorporated (NASDAQ: HBAN), Cadence Design Systems, Inc. (NASDAQ: CDNS), EMC Corporation (NYSE: EMC), Deutsche Telekom, Inc. (NYSE: DT), Adstar, Inc. (NASDAQ: ADST), Callisto Pharmaceuticals, Inc. (AMEX: KAL), Titan Global Holdings (OTCBB: TTGL), Crown Crafts, Inc. (OTCBB: CRWS), Smart & Final, Inc. (NYSE: SMF), EDAP TMS S.A. (NASDAQ: EDAP), Cleveland-Cliffs, Inc. (NYSE: CLF), TODCO (NYSE: THE), Intervoice (NASDAQ: INTV), General Motors (NYSE: GM), and BASF AG (NYSE: BF)

Special recognition is also given to b2i Technologies, Inc. of Richardson Texas. For the second year in a row, B2i won more awards than any other participant, taking home 26 awards in the 2005 IIR Awards for their clients, including 17 Best of Industry Awards and 9 Outstanding IR Website Awards.

The interactive Investor Relations Awards are judged by individual and institutional investors, financial advisors, financial media, IR professionals and Web developers. Each site is judged on 35 different criteria, earning a score between 0 and 100 points. The highest score in a given category wins Best of Industry for that category. Remaining entries receiving a score of 80 points or greater receive the Outstanding Web site Award. All entries receive judges’ comments and feedback to help participants understand how their entry is viewed and to facilitate improvement.

The Web Marketing Association (WMA) was founded in Boston in 1997 as an organization dedicated to upholding professional standards of excellence in Web development. Members are advertising, marketing, public relations and Web professionals who share an interest in improving the quality of Web communications. Since its inception, the WMA has set the standard of excellence for overall Web site development with the annual WebAward Competition, a premier annual event for Web developers and marketers.

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