Technology For Marketing & Advertising 2008
Earls Court 2, London
12-13 February 2008
The UK’s only dedicated event delivering data, digital and CRM solutions for marketing, media and advertising professionals.
40 Free Seminars in 4 themed Theatres
• Database Marketing & Marketing Analytics Theatre
• CRM & Customer Experience Theatre
• Digital: Email, Mobile & Web 2.0 Theatre
• Digital: Online Advertising & Affiliate Marketing Theatre
For more information go to http://www.t-f-m.co.uk/
We just received our November 2007 issue of Website Magazine: The Magazine for Website Success. In the issue on page 9 is an article entitled “Bravo! Boost your recognition amongst your competitors by winning Web awards” by Mike Phillips.
The article features the Web Marketing Association’s WebAwards. It reports our scoring report is “a nice way to see how your site measures up, even if you don’t win.”
William Rice, President of the Web Marketing Association is also quoted, saying “By far the most overwhelming reason to participate is for the marketing benefits – for both you as an individual, the site itself and the company. Winning the award creates a newsworthy event in and of itself”.
Create Magazine provides creative professionals with an insider’s perspective on the people, news, trends and events that influence the local advertising and creative production industries. Articles and features, written by local creative leaders and influencers, keep Create readers well-informed about the changing climate of business and competition.
It ran an article Internet Advertising Competition Awards 2008 Call for Entries is Now Open in its creative new section.
Thanks for the help in spreading the word about the Web Marketing Association’s IAC Awards.
The judges of the 2007 WebAward Competition for Website Development once again did an outstanding job at reviewing more than 2,500 web sites on seven criteria and helping to set the highest standards of excellence on the Internet. These Internet Professionals are leaders within their industries and take the time out of their busy schedules to participate in this worthwhile event. The Web Marketing Association and all of the WebAward participants thank you for your efforts.
For those who qualified, a Certificate of Appreciation is being sent to the address we have on record. You should be receiving them within the next week.
If you are not at the Search Engine Strategies Conference in Chicago this week, you are missing out on a great educational and networking event. The Hilton Chicago is a wonderful location for the conference and by all reports the sessions have been outstanding.
The Web Marketing Association has a booth in the Exhibit Hall. Stop by if you are attending to say hello, grab a free chocolate from the Creative Chocolate Printing Company and enter to win a new Apple iTouch. We are booth 424, on the back wall, you can’t miss us – We are the ones talking about the Internet Advertising Competition and the WebAwards with the iPod cranked!
PPC Summit
Marriott Dallas/Addison Quorum by the Galleria, Dallas, TX
February 4 – 5, 2008
Make More Money with Pay Per Click (PPC). Find out how the experts run campaigns on Google Adwords, Yahoo! Search Marketing, Microsoft adCenter (MSN), and all the smaller Pay Per Click Engines! PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results.
Use code WMA10 and receive a 10% off the Pay-Per-Click workshops. Also coming to Boston, Vancouver, London, San Francisco and LA. For more info go to www.ppcsummit.com.
As always, one of the main reasons the IAC Awards have been the high quality of our volunteer judges. As in past years, we need to recruit some new judges to replace our existing judges that are not available this year. If you are a senior Internet advertising professional and would like to be considered as a judge for the 2008 IAC Awards, please complete the judges nomination form.
If you were an IAC Judge in the past, you will receive an email to activate yourself for this year. Please do not re-nominate yourself.
The Web Marketing Association judges will select the best email advertising of 2008 in 86 industries as part of their sixth annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2008.
“Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists. Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It’s also a great marketing opportunity for the winners to promote to senior management, customers and prospects their outstanding work”.
The 2008 Internet Advertising Competition Awards will accept entries from 86 industries, including airline, biotech, B2B, consumer goods, education, health care, financial services, professional services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.
“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.
The 2007 Best of Show winner for Email Message was IQ Interactive for “Explorer” Video Newsletter. The entry was also recognized as the Best Travel Email Message. Other Top Email Advertisements for 2007 included:
Goodyear Garage January Enthusiast Email Best Automobile Email message submitted by Hitchcock Fleming & Associates
Money Laundering International Conference and Exhibition Best B2B Email message submitted by Creative Direct Marketing Group
Landor Associates Best Consulting Email message submitted by Landor Associates
NMFN News Brief Best Financial Services Email message submitted by TMX Communications
SeaBear Wild Salmon Best Food Industry Email message submitted by Tellus, LLC
U.S. Department of State – “Today I will help a local government” Best Government Email message submitted by JWT Employment Communications
The Rittenhouse – Email Message Best Hotel and Lodging Email message submitted by TIG Global
MetLife Quarterly Service e-Mail Best Insurance Email message campaign Steven Paraboschi
TMX Holiday Cheers Email 2006 Best Interactive Services Email message submitted by TMX Communications
Hispanic Email Best Marketing Email message submitted by CRN International, Inc. Hispanic Email
TAMIFLU Email Best Pharmaceuticals Email message submitted by TMX Communications
Coast Sweetest Day HTML Email Best Restaurant Email message submitted by Mark Roller, Coast Restaurant
Donald Haack Diamonds – Holiday Treasures Best Retail Email message submitted by CC Communications, Inc.
I’ve been everywhere – eDM Best Telecommunication Email message submitted by The white agency
The 2007 Best of Show winner for Email Message Campaign was NASCAR.com/Datran Media for NASCAR.com Revs Up Fans with Email Marketing. The newsletter was also recognized as the Best Real Estate Email Message. Other best email ad campaigns included:
Driven to Succeed: Mercedes & Aeroplan Best Automobile Email message submitted by ThinData, Inc.
BankAtlantic Upromise Email Offer Best Bank Email message campaign submitted by BankAtlantic Marketing Department
Divide and Conquer Best Consumer Goods Email message campaign submitted by Mark Roller, Ascedia. Inc & Kohler Co.
Key Sector Marketing Campaign Best Employment Email message campaign submitted by AndersElite
Georgia.org Email Newsletters Best Government Email message campaign submitted by Spunlogic
Bariatric Edge Email Best Health Care Email message campaign submitted by Bridge Worldwide
MetLife Quarterly Service e-Mail Best Insurance Email message campaign submitted by Steven Paraboschi
TAMIFLU Email Campaign Best Pharmaceuticals Email message campaign submitted by TMX Communications
Perfect Home Email Campaign Best Retail Email message campaign submitted by nurun | ant farm interactive
SeaBear Wild Salmon Best Small Business Email message campaign submitted by Tellus, LLC
Miami, FL – Festival Season Campaign Best Travel Email message campaign submitted by USDM.net
The 2008 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at www.iacaward.org. The deadline for entry is January 31, 2008 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to email advertisements and campaigns, Awards will be presented within each of the industry categories and advertising formats such as:
Online ad (including banner, pop-up or interstitial)
Online ad campaign
Rich media online ad
Rich Media ad campaign
Email message
Email campaign
Online newsletter campaign
Microsite/Landing page
Integrated ad campaign
Ads the client did not choose
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2007 through January 31, 2008 (except for the Ads the client did not choose format which do not have to have run.)
Judging for the IAC Awards will take place in February, 2008, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2008. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
The 2008 Internet Advertising Competition Awards are sponsored by the following leading organizations: BGT Partners, Burst Media, PRWeb, Misukanis & Odden, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost’s OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, Search Engine Strategies, Webmaster Radio, Rovion, AllBusiness.com and eMarketer. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 11th year, the WebAward Competition has become the premier industry-based site recognition program for online advertisers, Web developers and marketers worldwide.
The first thing you’ll notice when to visit the IAC Awards website www.iacaward.org is the new design. Special thanks to David Clarke and his team of expert Web developers and designers at BGT Partners, Florida’s Oldest and Most Award Winning Interactive Agency, for the wonderful design work on the new site. It has been a pleasure to work with them to create and implement the new site and supporting marketing materials. And particular credit goes to Vanessa Gelman at BGT Partners for running point on the project and making sure everything went smoothly.
Entering the IAC Awards is easy. Simply go to the new IAC Awards website at www.iacaward.org and select “Submit an Entry”. If you have a nominator account from last year, you can simply log in. If you did not create a free nominator account, providing some basic contact information is all you need to do. Once in, you can start submitting your entries.
One thing to remember is you can not use your WebAward username and password on the IAC Award site. You’ll need to have a separate account to submit your IAC Entries. If you need your password to an existing account, just enter your email address and click on the “Email password to me” button.
Apparently, our ISP Web.com decided to decommission the server which hosted the Web Marketing Association database and thought that an email message sent three years ago about the possibility was sufficient notice. Without the database, both WebAward.org and IACAward.org websites were down.
Thanks to the hard work and dogged determination of our head programmer, Chip Lowell. Web.com finally agreed to move the data from the old server to the new. The sites are back up and we apologize for any inconveniences you may experienced.
