WebMaster World Boston Drawing

WebmasterWorld’s PubCon is an educational conference and industry trade show programmed specifically for web
professionals and website site owners to be held April 18-20, 2006 at the Hynes Convention Center in Boston.

The Web Marketing Association is giving away a full conference pass for this show. To enter, send your name and contact info to webmasterworld@webaward.org by Thursday, April 13th at 5:00 EDT. We’ll contact the winner then.

The keynote for the conference is Mr. Malcolm Gladwell, the super star author of The Tipping Point: How Little Things Can Make A Big Difference and Blink: The Power of Thinking Without Thinking.
Malcolm will also do a special book signing after his talk!

For more information go to www.pubcon.com A limited number of
participants can receive 25% off the full conference rate by entering code
"wm-80625" when registering.

Web Site Award Competition Heats Up as Industry Award Season Begins

Awards season is underway and our society is hooked on awards that recognize who is best in their field. The entertainment industry has the Academy Awards, the Golden Globes and the Emmys. The auto world has MotorTrend Car of the Year, manufacturing has the Malcolm Baldridge Award and journalists have the Pulitzer Prize, just to name a few.

The online marketing community also has its way to recognize top performers. The Webby Awards like to call themselves the Oscars of the Internet while the Web Marketing Association’s WebAwards are likened to the Good Housekeeping Seal of Approval. Major advertising festivals like the Clio Awards and Cannes Lion also now include interactive categories. What these awards all have in common is the desire to recognize great Web sites. It’s how the “Best Web site” winners are chosen that make the award programs different.

“The WebAwards have been so successful for the past 10 years because of our clearly defined judging process and our focus on setting industry specific standards for Web development,” said William Rice, President of the WMA. “To us, winning a Web site award is not only a great marketing opportunity, but a chance to receive quality feedback from industry professionals that help improve the overall Web experience.”

Before entering an award competition, the Web Marketing Association offers the following tips on what to look for in a quality Web site award program:

  • Feedback – Entries should receive valuable feedback from the judges through specific commentary, advice for improvement, and quantitative scoring that can be evaluated against an industry average.
  • Clear judging criteria and process – In order to make sure each entry has an equal chance to win an award, the judging process should be comprehensive, so that judges see all of Web sites entered and not just a few finalists.
  • Longevity – The awards program should have a substantial history of Web site evaluation and a roster of winners in each category that have experienced a clear value from the program.
  • Focus – The awards program should be solely focused on the evaluation of Web sites so interactive winners are not overshadowed by winners in print or broadcast as in some well respected advertising award programs.
  • Quality of judges – Award judges should be industry professionals with a solid understanding of Web site production and Internet marketing objectives, not a simply a celebrity that brings a name but little Web development experience.

“WebAward participants know that each entry will be submitted to the judges, not just a few handpicked, big-name finalists. They’re also aware of the criteria on which they will be judged, and will receive their overall scores – compared to both their industry and the overall standard of excellence,” notes Rice. “The WMA’s WebAward competition is the only major award program to provide an in-depth, quantitative analysis of results that help entrants develop standards of excellence for future innovation.”

Internet awards season is now officially underway, and the WMA is currently accepting entries for its 10th annual international WebAward competition. The deadline for entry is May 31st and entries can be submitted at www.webawards2006.org.

About the Internet Standards Assessment Report

Recently the Web Marketing Association released a study based on nearly ten thousand Web site evaluations in more than eighty industries since 1997. The Internet Standards Assessment Report (ISAR) is the results of nearly a decade of independent evaluations of Web site development based on seven criteria critical to a successful Web site: design, innovation, content, technology, interactivity, copywriting and ease of use.

To receive a copy of The Internet Standards Assessment Report or to learn more about the Web Marketing Association’s WebAward program please visit: www.webawards2006.org.

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site.

Web Site Award Competition Heats Up as Industry Award Season Begins

Awards season is underway and our society
is hooked on awards that recognize who is best in their field.  The
entertainment industry has the Academy Awards, the Golden Globes and the Emmys.
The auto world has MotorTrend Car of the
Year, manufacturing has the Malcolm Baldridge Award and journalists have the
Pulitzer Prize, just to name a few.

The online marketing
community also has its way to recognize top performers. The Webby Awards
like to call themselves the Oscars of the Internet while the Web Marketing
Association’s WebAwards
  are likened to the Good Housekeeping Seal of Approval.
Major advertising festivals like the Clio Awards and
Cannes Lion also now include interactive categories. What
these awards all have in common is the desire to recognize great Web sites.
It’s how the "Best Web site" winners are chosen that make the award programs different.

“The WebAwards have been so successful for the past 10 years
because of our clearly defined judging process and our focus on setting
industry specific standards for Web development,” said William Rice, President
of the WMA. “To us, winning a Web site award is not only a great marketing
opportunity, but a chance to receive quality feedback from industry
professionals that help improve the overall Web experience.” 

Before entering an award competition, the Web Marketing
Association offers the following tips on what to look for in a quality Web site
award program: 

  • Feedback – Entries should receive valuable feedback from the judges through specific commentary, advice for improvement, and quantitative scoring that can be evaluated against an industry average.
  • Clear judging criteria and process – In order to make sure each entry has an equal chance to win an award, the judging process should be comprehensive, so that judges see all of Web sites entered and not just a few finalists.
  • Longevity – The awards program should have a substantial history of Web site evaluation and a roster of winners in each category that have experienced a clear value from the program.
  • Focus – The awards program should be solely focused on the evaluation of Web sites so interactive winners are not overshadowed by winners in print or broadcast as in some well respected advertising award programs.

  • Quality of judges – Award judges should be industry professionals with a solid understanding of Web site production and Internet marketing objectives, not a simply a celebrity that brings a name but little Web development experience.

“WebAward participants know that each entry will be submitted to the judges, not just a few handpicked, big-name finalists. They’re also aware of the criteria on which
they will be judged, and will receive their overall scores – compared to both
their industry and the overall standard of excellence,” notes Rice. “The WMA’s WebAward competition is the only major award program to provide an in-depth,
quantitative analysis of results that help entrants develop standards of
excellence for future innovation
.”

Internet awards season is now officially underway, and the
WMA is currently accepting entries for its 10th annual international
WebAward competition. The deadline for entry is May 31st and entries
can be submitted at www.webawards2006.org.

About the Internet Standards Assessment Report

Recently the Web Marketing Association released a study
based on nearly ten thousand Web site evaluations in more than eighty
industries since 1997. The Internet Standards Assessment Report
(ISAR) is the results of nearly a decade of independent evaluations of Web site
development based on seven criteria critical to a successful Web site: design,
innovation, content, technology, interactivity, copywriting and ease of use.

To receive a copy of The Internet
Standards Assessment Report
or to learn more about the Web Marketing
Association’s WebAward program please visit: www.webawards2006.org.

About the
WebAwards

The 10th annual international WebAwards
competition
sets the standard of excellence in 96 industry categories by
evaluating Web sites and defining benchmarks based on the seven essential
criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is
to provide a forum to recognize the people and organizations responsible for
developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment
by a professional judging panel and the marketing opportunities presented to an
award-winning Web site.

 

 

Media coverage of ISAR Study

The Web Marketing Association’s Internet Standards Asessment Report continues to draw the intererst of the media.

Here are a few examples of recent media coverage of the report:

Yahoo News:Education Web Sites Benchmarked in New Internet Study

WebProNewsKing Content Takes Queen Interactivity

Web Site Services MagazineISAR Report


Independent Agent Magazine
Insurance Industry Lacks Dynamic Web
Presence

Insurance Journal Insurance Web Sites Benchmarked in New Study

The Bivings Report What Industries Have the Best/Worst Websites?

LexBlogLaw firm websites below average : Internet Standards Assessment Report

WebProNewsGaming Sites, Great; PR Sites, No

About the Internet Standards Assessment Report

Recently the Web Marketing Association released a study
based on nearly ten thousand Web site evaluations in more than eighty
industries since 1997. The Internet Standards Assessment Report
(ISAR) is the results of nearly a decade of independent evaluations of Web site
development based on seven criteria critical to a successful Web site: design,
innovation, content, technology, interactivity, copywriting and ease of use from the annual WebAward Competition for Web site development.

To receive a copy of The Internet
Standards Assessment Report
or to learn more about the Web Marketing
Association’s WebAward program please visit: www.webaward.org.

See us at eComXpo, the virtual trade show

If you have not checked it out yet, you should stop by www.eComXpo.com and see what a virtual trade show is like.  The show has great education sessions and a number of trade show booths to visit (and win prizes from) and chat with representatives.

Here is what the Web Marketing Association trade show booth looks like.

Ecomxpo

at:tech discount offer

ad:tech San
Francisco

April 26 -28, 2006

Moscone Center North


The Web Marketing Association is pleased to announce our presence at ad:tech San Francisco, the #1 event for interactive marketing. As an exhibitor at ad:tech, we would like to extend our preferred pricing along to you a super-saver discount of 20% off the current conference price.

Register or obtain more information about ad:tech San Francisco  at www.ad-tech.com/sf.asp.

To lock in your 20% discount, register with Promotion Code: ATSFEG.

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