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Web Marketing Association Names the Best Web Sites in 96 Industries

The Web Marketing Association is pleased to announce the winners of its14th annual WebAward Competition for Web site development. More than 2,000 sites from 45 countries were adjudicated in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. A complete list of the winning sites can be found at the WebAward Web site at www.webaward.org.

“The level of excellence in website development continues to increase, constantly making the Internet a very competitive place to do business,” said William Rice, President of the Web Marketing Association. “Each year the WebAwards receives amazing entries from around the world that show impressive creativity and functionality. As the Internet evolves, so does the state of website development and winning a WebAward is a great way to demonstrate the effectiveness of your Web development efforts.”

Best of Show

The 2010 Best of Show WebAward is presented to Hitchcock Fleming & Associates Inc. for their exceptional work on “Glidden Website”. The site was also recognized as Best Manufacturing Website.

When Glidden decided to revamp their website, they turned to Hitchcock Fleming & Associates to help communicate feelings of fun, ease and design confidence. Through the creation of an inspiring color selector, the user-friendly new site allows consumers to visualize the room of their dreams before ever lifting a brush.

Top Agency

For the second year in a row, Extractable was named Top Agency at the 2010 WebAward Competition, taking home 27 WebAwards. The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms. The Bay Area interactive agency specializing in web strategy, web design, custom technology, was recognized with Best Computer Hardware Website, Best Credit Union Website, an Outstanding Website WebAward and 24 Standard of Excellence WebAwards.
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Agencies or companies winning five or more WebAwards in 2010 include:

AGENCY AWARDS
Extractable 23
Biggs|Gilmore 22
BGT Partners 20
Risdall Marketing Group 20
LeapFrog Interactive 13
VML 13
Sabre Hospitality Solutions 12
TRAVELCLICK 12
Blenderbox Inc 9
Bridge Worldwide 9
Organic, Inc. 9
TMP Worldwide 9
AGENDA 8
Fastbooking Asia Pte Ltd 8
Arnold Worldwide 7
BrowserMedia 7
CareTech Solutions 7
Empower MediaMarketing 7
John Hancock 7
WSI 7
THOMAS IDEA CO., LTD. 6
Aristotle 5
Arc Worldwide-A Leo Burnett Co 5
Forum One Communications 5
Hanson Inc. 5
Hubbard One 5
Media Explorer Limited 5
SapientNitro 5
Savannah College of Art and Design 5
THINK Interactive 5
Walt Disney 5
WestcomZivo Limited 5

Competition format

The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

The WebAward competition format allows Web sites to compete head to head with other sites within their industry to win the Best of Industry award. Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAward. Each site is judged on seven different criteria and earns a score between 0 and 70 points. The highest score in a given category wins Best of Industry for that category. If the remaining entries receive a score of 60 or greater, they receive the Outstanding Web site award. Entries that score higher than their industry average and below 59.9 receive the Standard of Excellence.

The 2010 WebAwards are sponsored by the following leading organizations: ExactTarget, Burst Media, PR Newswire, AllBusiness, BGT Partners, ad:tech conferences, NewsUSA, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 14th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.

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Ad:tech Full Conference Pass Drawing

Once again our friends at ad:tech Conferences have given us a free full conference pass to ad:tech NYC November 3-4 at the Javats Convention Center. If you are interested in attending without having to pay, send your name, title, company, and address to adtech@webaward.org. One winner will be randomly selected September 30th and will attend as our guest.

Join us at adtech, the world’s largest digital marketing event, and learn everything you ever wanted to know about digital marketing in one collaborative setting. Through speaking sessions and hands-on tutorials, leading industry experts will show you how to market more effectively using social media, email, mobile, search, video and more. Keynote speakers include Lauren Zalaznick, President of Women and Lifestyle Entertainment Networks at NBC Universal and John Furey, Founder of MindTime Project. Register now with code WMANY and save $200 off the current online price! Visit http://ad-tech.com/ny for the latest details on schedule, speakers, exhibitors and events.

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WebAward 2010 Update

In a departure from the past, the Web Marketing Association is no longer pre-announcing the winners to the participants prior to the public release of results on September 15th.

If you entered the 2010 WebAward Competition, please log in to your nominator account and review the information submitted for each entry before September 15th. Specifically review the title of the entry and who is to be recognized for winning the award. This is information that will be included on the awards as well as information that will be posted online on our website. Only the nominator can update this information and only through the nominators account.

There were some fantastic sites submitted for review this year and our expert judges spend hundreds of hours pouring over the entries and reviewing them on seven different criteria. While not everyone can win recognition in the 2010 WebAwards, everyone benefits from the judges scores benchmarked to their industry.

For 2010, the WebAwards has also upgraded it’s physical awards. The top winner in each industry will receive a handsome gold trophy to display. The Certificate of Achievement has also been upgraded with the help of our friends at BGT Partners. We are also looking to improve our production process so that winners receive their awards quicker and with less errors, so be sure to review your entry data before September 15th.

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Be Bold Be Bald

On October 22, 2010, please join us and wear a bald cap all day to show solidarity with cancer patients, raise awareness to effects of this devastating illness and raise money for charity. For a small fee ($15) you will receive your own bald cap, a tee-shirt and information on how you can help make a difference.

The Web Marketing Association has created a team for the online marketing community to help this wonderful cause. Click here to learn more and join the “I Can Make A Difference” team and receive your own Be Bold Be Bald kit.

Bold, Be Bald! was created by Small Army for a Cause, a 501c3 organization founded by members of Small Army (an advertising, marketing and creative services agency) in Boston, Massachusetts. The organization was launched in honor of Mike Connell, co-founder and former Creative Principal of Small Army, who lost his battle with cancer in 2007. Mike was an active member of the WMA and he is missed by all who knew him.

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WebAward Winners To Be Announced September 15th

The Web Marketing Association will announce the winners of the 2010 WebAward Competition for Website development on their website on September 15, 2010.

Participants will be contacted via email before the 15th to review their entry credits to be sure the are correct when the winners are announced.

Special thanks to the panel of expert judges who spent hundreds of hours reviewing the sites in this year’s competition.

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WebAward Entry Extension

The original deadline for entering the Web Marketing Association’s 14th annual WebAward competition is today, May 25, 2010.

We will be extending the deadline to enter the 2010 WebAward competition without a late fee until this Friday, May 28th. Any sites submitted after this date will be subject to a late fee.

The final deadline to enter will be June 15th, right before the judges receive the sites. No sites will be accepted after this date.

For complete information on how to enter, go to www.webaward.org.

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WebAwards deadline only days away!

If you are like most Internet professionals, you have already entered the 2010 WebAward competition for website development. If you have not done so yet, what are you waiting for? There is only one week – 7 days – less than 168 hours – to earn the recognition that will get you noticed. You’ve waited long enough, it’s time to enter.

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You don’t want your CEO coming to you in September and asking why your competitor won one of those cool new WebAward trophies and have to tell him or her that you missed the deadline! With 96 industries participating, of course there is a category for you.

The 14th Annual WebAward competition deadline for entry is May 25th, right before the Memorial Day Holiday in the USA. Entering is easy. Simply create a nominator account or log into an existing account from past years. This password protected area will allow you to enter multiple sites, edit the information and receive updates, results and feedback on your entries throughout the competition. Avoid a late fee by completing your Web sites entries before the deadline.

If you have already submitted your site, please make sure the entry is complete, the URL is active and any entries fees due have been paid before the deadline so the entry can be submitted to the judges.

Want to know how to increase your chances of winning a WebAward? Become a Fan of the WebAward Page on Facebook. Each day a new tip is posted to give you better insight into how to best position your entry to give it the maximum impact with the judges.

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10 More WebAward Winning Tips

The Web Marketing Association is offer tips to improve your chances at winning a 2010 WebAward on the WMA Facebook Fan Page every weekday for until the May 25th entry deadline.

Here are 10 more Tips:

WebAward Tip #6 – Selecting the Most Appropriate category. The best way to pick the category your site will compete in is by saying to yourself “What would be best for my marketing program if I win?”. Many categories overlap because over the years people complained that they were one and not the other. The other thing to consider is how competitive the category might be. The “Mutual Fund” category is narrower than the “Financial Services” category and might be easier to take the top prize. However, Best Financial Services Website might have more cache for your marketing efforts. Sometimes the best idea is to enter both categories and double your chances to win.

WebAward Tip #7 – Tell Your Other Offices. One of the most prestigious awards given out each year is the Top Agency award, given to the agency which wins the most awards in a given year. If your agency has multiple offices or international offices, make sure they submit their entries also. We will combine all offices of the same company to count for that award.

WebAward Tip #8 – Non-English sites Are Welcome! The international WebAwards accepts sites in 10 languages (English, Spanish, French, Italian, Russian, Dutch, Chinese, Japanese, Greek and Turkish) and assigns these sites to judges who are fluent in that language. However, if an English version of the site is available, please submit that site as we have many more English speaking judges that other languages.

WebAward Tip #9 – Don’t Forget Microsites. It’s not just major enterprise websites that win awards. Sometimes it is the microsite, a site dedicated to a single product or concept, that does very well. It all starts with the URL you submit on the entry form.

WebAward Tip #10 – It’s Not Just The Big Names That Win. We pride ourselves for having a fair competition where it’s not only big brands that win. Judges are assigned sites to review without knowing who else might be in the category. Other website award programs have a history of sending only “big name” sites judges as nominated sites. At the WebAwards, the judges review all of the sites and the one with the highest scores wins.

WebAward Tip #11 – Enter The Same Site Every Year. Your site does not have to be new to enter the WebAwards each year. As Internet standards change, judges view sites differently and criteria scores can be different year over year. It’s a great way to benchmark your site and know what areas need to be improved over time.

WebAward Tip #12 – The URL You Enter Is Our Starting Point. Judges start their review based on the URL provided on the entry form, so you can submit sections of an overall website, not just the homepage. This is helpful when one division or product line has great content and wants to promote itself, but the site is part of a larger organization.

WebAward Tip #13 – Blog About The WebAwards. The more people know about the WebAwards, the more impressed they will be when they hear you have won one. Please help us by blogging about the WebAwards and sending people to www.webaward.org to learn more.

WebAward Tip #14 – Don’t Enter A Banner Ad. Each year several banner ad campaigns are entered the WebAwards and the nominators are always disappointed that they do not win because they don’t have meet the requirements of a website. Banner ads belong in the annual IAC Awards, not the WebAwards.

WebAward Tip #15 – Don’t Enter A Landing Page. Each year landing pages are entered the WebAwards and rarely do they win awards. Landing pages usually are missing several key elements of a complete website and they are better suited to the annual IAC Awards, not the WebAwards. Micro sites however, tend to do very well because of their narrow focus.

Click here to enter the 14th annual Web Marketing Association WebAwards.