Category: Web Marketing Association

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MobileWebAward Hints and Tips Available

What is the best way to win a MobileWebAward from the Web Marketing Association? To enter of course! 
However there are ways to improve your chances when the judging starts. During August and September, tips and hints will be posted to the Web Marketing Association’s Facebook Page  to help you position your entry in the best possible light. 
So here are the first 5 tips to get a step ahead of the competition. 

MobileWebAward Tip #1 – Enter your responsive website. Many organizations are moving away from dedicated mobile site in favor of a responsive overall website. These sites are welcome in the MobileWebAwards and will demonstrate to senior management and clients the foresight in developing a responsive site.
MobileWebAward Tip #2 – Pay Attention to the Audience and Mission Statement. The judges use the audience and mission statement to get a sense of what you are trying to accomplish.  It puts things into perspective for them. If you are too vague or worst too long winded, the judges will go on what that think the goal of the site should be and it may not be what you expect. You don’t have to include results, just who you are targeting and why.
MobileWebAward Tip #3 – One of the best ways to understand award winning mobile websites and apps is to become a competition judge. Nominator yourself or someone within your company at http://www.mobile-webaward.org/mwa/judges.asp
MobileWebAward Tip #4 – Tell Your Other Offices. One of the most prestigious awards given out each year is the Top Agency award, given to the agency which wins the most awards in a given year. If your agency has multiple offices or international offices, make sure they submit their entries also. We will combine all offices of the same company to count for that award.
MobileWebAward Tip #5 – Select the Most Appropriate categories. The best way to pick the category your site will compete in is by saying to yourself “What would be best for my marketing program if I win?”  Many categories overlap because over the years people complained that they were one and not the other. The other thing to consider is how competitive the category might be. The “Mutual Fund” category is narrower than the “Financial Services” category and might be easier to take the top prize. However, Best Financial Services Website might have more cache for your marketing efforts. Sometimes the best idea is to enter both categories and double your chances to win.

 

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Mobile Web Professionals Needed to Judge MobileWebAward Competition

The Web Marketing Association’s MobileWebAwards competition is currently accepting entries and is looking for qualified judges to help adjudicate this year’s award program.  This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications.   The Competition deadline for entry is September 30, 2014.

To nominate yourself or someone within your organization, please complete the judge’s nomination form. Mobile development professionals selected as judges will be contacted during the first week of October.
“Since 1997, the WebAwards have helped define the standards for website development. The MobileWebAwards are doing the same for responsive websites, mobile-specific websites and apps designed for mobile devices,” said William Rice, president of the Web Marketing Association.  “Smartphones and tablet computer use continues to explode and companies are racing to be allow users to connect and interact with them using mobile devices. We are looking for individuals who have direct experience developing for the expanding mobile platform. Our judges must have an in-depth understanding of the current state-of-the-art in mobile development, an eye for a well-designed interface and the objectivity to score entries according to a predefined set of criteria”.
Judging for the MobileWebAwards will take place in Mid-October, 2014, and winners will be notified by e-mail one week prior to the general announcement of winners in December, 2014. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in mobile website design and mobile application development. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, R/GA , Saatchi & Saatchi, Blattner Brunner, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG,  A&E Television Networks , New York Post Interactive, The Cincinnati Enquirer, Ernst & Young , J. Walter Thompson, Xerox, Art Institute of Pittsburgh, and Aristotle.
Entries will be accepted in both the Mobile Website and the Mobile Application formats. Entries will be judged on seven criteria:
  • Creativity
  • Impact
  • Design
  • Content
  • Interactivity
  • Ease of Use
  • Use of the medium
“Judging an award show like the MobileWebAwards is a great way to share your experience and expertise with the mobile development community, said Rice. “It is an honor and an important responsibility when you are chosen to participate as a judge. You are helping to set the standard for award winning advertising throughout the Web”.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s two annual award programs, the WebAward Competitionand the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.
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Win a Free Pass to ClickZ Live San Francisco

ClickzLiveThe Web Marketing Association has just been given an extra Platinum pass to ClickZ Live San Francisco, August 11-14. If you would like to receive this pass to attend this outstanding conference (valued at $1,400) please submit your contact info before Friday August 8th at noon (Eastern Time) at

ClickZ Live is the evolution of SES Conference & Expo. SES established itself as a leading conference for digital marketers and now takes on the identity of the industry’s premier digital marketing publication, sister brand, ClickZ.com

At ClickZ Live San Francisco you’ll learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today’s digital marketing & advertising industry.

 

 

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Web Marketing Association Names Best Mobile Websites and Apps in 96 Industries


The Web Marketing Association is pleased to announce the call for entries for its 2014 international MobileWebAward competition.  It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding mobile Websites and mobile applications.  The deadline for entry in the 2014 MobileWebAwards is September 30, 2014.  The entry form for this award program can be found at www.mobile-webaward.org.
“As Internet traffic from mobile devices is set to overtake desktop devices, it is becoming more critical than ever to have an effective online presence tailored to mobile devices.” said William Rice, president of the Web Marketing Association.  “The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet. Whether a responsive website, mobile-specific website or a mobile app, our expert judges will select the best offerings in 96 industries.”
The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile appentry is judged against other entries of the same format in its industry category and then against an overall standard of excellence. 
This year’s top awards will include:
·         A “Best of Industry” MobileWebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.  
·         The competition’s highest honor, the 2014 MobileWebAward “Best of Show,” will be given to the one best mobile website and one best mobile app that the judges believe represents the pinnacle of outstanding achievement in Web development.  
·         The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward.
·         Each organization that wins 5 or more MobileWebAwards will be awarded an Outstanding Mobile Interactive Developer trophy.
Last year’s top awards winners were:
Huge and Newsweek won Best of Show Mobile Website for The Redesigned Newsweek.com, which also was recognized as Best News Mobile Website.
UBM Design Centraland ARM won Best of Show Mobile Application for Signum, which also was awarded Best Electronics Mobile Application.
Aperto Move GmbHof Berlin, Germany was named Top Interactive Agency for the second MobileWebAwards competition in a row. They received 9 awards, including: Best Investor Relations Mobile Application, Best Catalog Mobile Website, Best Directory or Search Engine Mobile Application, Best Environmental Mobile Application, Best Toy & Hobby Mobile Application, Best Events Mobile Website, Best Game Site Mobile Application, Best Government Mobile and Best TV Mobile Website.
Risdall Marketing Group was named an Outstanding Mobile Interactive Developer for receiving 8 MobileWebAwards in this year’s program.
Judging for the 2014 MobileWebAwards will take place in October and winners are expected to be announced in late December.  Judges will consist of a select group of Internet professionals who have direct experience designing and managing mobile Websites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past WebAward  judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, BGT Partners, Worldwide, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ion Global, J. Walter Thompson, John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP, Starwood Hotels, Sun Microsystems, Warner Bros. Online, Xerox and Website Magazine.
The 2014 MobileWebAwards are sponsored by the following leading organizations: Website Magazine, Burst Media, Small Army Creative Services, EContent Magazine, ad:tech conferences, CLickzLive, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
About the Web Marketing Association
The Web Marketing Association’s second annual MobileWebAwards are based upon the success of its long running international WebAward Competition for Website Development and the Internet Advertising Competition. All Web Marketing Association award programs recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning entry.
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Win a copy of The Language of Content Strategy


The WMA is holding a drawing for 10 copies of the book “The Language of Content Strategy” Co-produced by long-time WebAward judge Scott Abel and Rahel Anne Bailie, this collection of terms forms the core of an emerging profession and, as a result, helps shape the profession.

To enter and receive a chance to win a free copy of this book, go to the WMA Contest page

Deadline to enter is June 30th.

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Two Weeks Until The Webward Deadline

There are only two weeks left to enter the 18th annual WebAward Competition for Website Development. Entries are accepted from all over the world and compete in 96 different industry categories.

Few Website award programs recognize the individual achievement behind the creation of today’s top web sites the way we do at the Web Marketing Association. We believe it is important to recognize the people and organizations responsible for developing some of the most effective and best web sites on the Internet today. It’s a great morale builder.

Whether you enter this website award to help impress your clients, impress your boss, justify your interactive budget, create an Internet marketing opportunity, or receive valuable feedback regarding the status of your own website development efforts, you will be impressed with how easy it is to enter. When you enter the WebAwards, you also will experience how exciting it can be to win the recognition you deserve!

Enter today at www.webaward.org

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IAC Winners Update

We have been told by our award Manufacturer, Society Awards, that the initial Best of Industry crystal statues for each of the winners has been produced and shipped to the nominator associated with the winning entry. Certificates for Outstanding Online Advertising winners were also shipped this week.

The awards ordered from the WMA Recognition Center are currently in production and will be shipped as soon as they are completed.

Winners can order additional personalized awards to recognize their achievement at the WMA Recognition Center.

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Attributes of Award Winning Websites Study is now available from the Web Marketing Association


The Web Marketing Association is releasing the results of a new report entitled Attributes of Award Winning Websites – A study of the 2013 WebAward winners and what made them successful. Our goal is to provide the Web development community with insights into current industry trends by examining various aspects of websites selected as winners in the 2013 WebAward competition for website development and comparing them to those entries that were not selected as winners. 
“We think this study will help give those developing websites important insights into industry development trends,” said William Rice, President of the Web Marketing Association. “Since 2006, we have gathered demographic data on the sites entered. Whether you are in an agency or a corporate interactive marketing department, it is always difficult to benchmark your efforts and demonstrate to senior management and/or clients how your efforts compare. The results of this study will be one way to help accomplish that task.”
The study includes information on the following topics:
Target Audience
Development Platform
Programming Platform
Who developed the site
Budget 
The study also examines specific website features including:
Email Mailing List
RSS Feeds
Use of Flash
Live Chat
Use of Audio and Video
Inclusion of Banner Ads
Shopping Cart
Multiple Languages
To see what we found from the 1,092 sites submitted to the WebAwards in 2013 in our free 24 page Attributes of an Award Winning Website Study, please go to http://www.webaward.org/awardwinning_report.asp

To enter the 2014 WebAward Competition for Website Development, please go to the WebAward.org Website.