The Web Marketing Association judges will select the Best Online Newsletters for 2021 in 86 industries as part of their 19th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email newsletters for consideration may do so at www.IACAward.org before the deadline of January 29, 2021.
“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote their work to their customers, prospects and senior management,”.
In 2020, TMV GROUP won Best of Show Online Newsletter for ROXOR Weekly Dealer Email
Other past Award-Winning Online Newsletters included:
Year Entry Name Winner
2019 Spartan Life Newsletter won by Spartan
2018 The Citizens Daily FiX Online Newsletter won by EMI Strategic Marketing
2017 #YRMatters won by The Regional Municipality of York
2016 Town & Country Bank Website won by Town & Country Bank
2015 L’Oreal Paris USA’s Red Hot Holiday Trends won by Acxiom Digital Impact
2014 African Wildlife Online Newsletter campaign won by Sanky Inc
2013 WWF fundraising email campaign won by rabbit eMarketing GmbH
2012 Bing Travel Horizontal Scroll won by Acxiom Creative
2011 Manulife Solutions won by BlueRush Digital Media Corp.
2010 Online Newsletter campaign for VISIT FLORIDA won by Miles Media
The 2021 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 29, 2021 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.
In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:
Social Media Campaigns
Online ad (including banner, pop-up or interstitial)
Online ad campaign
Rich media ad campaign
Rich media online ad
Online newsletter campaign
Integrated ad campaign
Web sites (including microsites and landing pages)
Voice Skills and Actions
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each award won will count for points. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2020, seven agencies won this honor.
Judging for the IAC Awards will take place in February 2021. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
You enter your best online advertising into the 2021 IAC Awards, go to https://www.IACAward.org