The Web Marketing Association is now accepting entries for its 29th annual WebAward Competition, recognizing the best financial services websites worldwide. As a standards-defining competition, the WebAwards evaluate sites in banking, credit unions, insurance, investment, mutual funds, and the emerging fields of cryptocurrency and blockchain. Enter by May 30, 2025, at www.webaward.org.
“A well-designed financial website is critical for building trust and credibility with customers,” said William Rice, President of the Web Marketing Association. “With increasing competition, financial service providers must balance innovation and user experience with strict regulatory requirements. The WebAwards provide a unique opportunity for firms to gain expert feedback, showcase their digital excellence, and stand out in a rapidly evolving industry.”
Websites in the financial services category are judged based on seven key criteria: design, innovation, content, technology, interactivity, copywriting, and ease of use. Each entry competes against its industry peers and an overall standard of excellence.
Why Enter the WebAwards?
Winning a WebAward delivers valuable recognition and marketing advantages, including:
✅ Industry Recognition – Establish your brand as a leader in financial website development.
✅ SEO Boost – Receive a backlink from the authoritative WebAward site.
✅ Media Exposure – Showcase your award-winning website to industry professionals and journalists.
✅ Social Media Promotion – Gain visibility through WebAwards’ platforms.
✅ Professional Credibility – Strengthen your company’s reputation and your personal resume.
✅ Bragging Rights – Earn well-deserved recognition among peers and clients.
Each year, the Web Marketing Association names Best of Industry winners for top-performing financial websites. Whether your site focuses on banking, investment, insurance, or emerging fintech sectors, this competition is your opportunity to highlight excellence in web development.
Each year, the Web Marketing Association names the Best of Industry for the various financial services categories based on the score they receive from the WebAward judges.
Past winners of the Best Financial Services Website include:
- 2024 – SCB X Public Company Limited and Mirum Thailand for SCBX Website
- 2023 – WSI for Impact Financial Enginering
- 2022 – Risdall Marketing Group for First Advisors
- 2021- MBC Strategic for ANGEL OAK CAPITAL ADVISORS
- 2020 – Mastercard for MASTERCARD.COM WEBSITE DESIGN
- 2019 – Conceptual Minds, Inc. for ClienTax, Inc.
- 2018 – Small Army for Country Bank Website
- 2017 – Great-West Life, London Life, Canada Life for HelloLife Consumer Site
- 2016 – Edward Jones for Edward Jones Website
- 2015 – Prudential Financial for Sponsor Center – Supporting Retirement Security Plan Participants
- 2014 – Nimble for Nimble Website
- 2013 – Nimble for Nimble Website
- 2012 – InvestLab & Comrade for InvestLab Tradepop Branding & Design
- 2011 – Brightworks Interactive Marketing & RBC for RBC Better Student Life
- 2010 – Standard Chartered Bank and TBWA\TEQUILA\Hong Kong for The Standard Chartered Bank Homepage
- 2009 Standard Chartered Bank and TBWA\TEQUILA\Hong Kong for The Standard Chartered Private Bank Global Website
- 2008 Organic Inc for Bank of America Fees & Processes
- 2007 John Hancock Funds, LLC for Financial Professional Website
- 2006 T3 (The Think Tank) for Chase Card with Blink
- 2005 Merrill Lynch for Merrill Lynch Gateway Website
- 2004 Moving Minds, LLC for Trancentrix Corporate Payment Solutions Website
- 2003 Weber Shandwick Worldwide for CNBC on MSN Money
Past winners of the Best Bank Website include:
- 2024 – Jack Henry for Hocking Valley Bank
- 2023 – Jack Henry for First Eagle Bank
- 2022 – First National Bank and Trust for A BETTER DIGITAL USER EXPERIENCE
- 2021 – Jack Henry Digital – Banno for THE BANK OF PRINCETON
- 2020 – Jack Henry & Associates / Banno Group for THINK BANK
- 2019 – ZAG Interactive for Berkshire Bank
- 2018 – Mirum (Thailand) Co., Ltd. For Krungthai Bank Website
- 2017 – Reichl und Partner eMarketing for DADAT Direct Bank
- 2016 – Western Alliance Bancorporation for Western Alliance Bancorporation Website Redesign
- 2015 – TURKIYE IS BANKASI (ISBANK) for Turkiye Is Bankasi New Privia Website
- 2014 – Ally Bank for Ally Bank Product Pages
- 2013 – Group Digital Banking for The New Standard Chartered Bank India Website
- 2012 – Cleartag SAL for Audi Card Artist Website
- 2011 – Finn Digital on behalf of Johnson Financial Group for Johnson Bank Website Redesign
- 2010 – Standard Chartered Bank and TBWA\TEQUILA\Hong Kong for The Standard Chartered Bank Homepage
- 2009 – Organic, Inc. for Bank of America – Morris on Campus (2009 Best of Show Winner)
- 2008 – TBWA\TEQUILA\ HK for Standard Chartered Bank/People in Action
- 2007 – Organic, Inc. for Bank of America No Fee Mortgage Plus
- 2006 – Carat Fusion for Wachovia Championship 17
- 2005 – Agency.com for Sainsburysbank.co.uk
- 2004 – Ion Global Limited for HSBC Card Services HK
Past winners of the Best Credit Union Website include:
- 2024 – Risdall Marketing Group for Empeople Credit Union
- 2023 – Jack Henry for Embers Credit Union
- 2022 – Jack Henry for P1FCU
- 2021 – Sundin Marketing for ST. JEAN’S CREDIT UNION
- 2020 – ZAG Interactive for Andrews Federal Credit Union
- 2019 – ZAG Interactive for University Credit Union
- 2018 – ZAG Interactive for Coastal Credit Union
- 2017 – ZAG Interactive for Black Hills Federal Credit Union
- 2016 – America First Credit Union for America First Credit Union Website
- 2015 – CU Solutions Group for Water & Power Community Credit Union
- 2014 – ZAG Interactive for SF Police Credit Union
- 2013 – Extractable for Logix Federal Credit Union Website
- 2012 – Boston Interactive for IC Federal Credit Union
- 2011 – Extractable for Security Service Federal Credit Union
- 2010 – Extractable for Citizen’s Equity
- 2009 – America First Credit Union for www.americafirst.com
- 2008 – Delta Community for CU Delta Community Credit Union
- 2007 – Extractable for SAFE credit union
- 2006 – Webnbeyond for Union America Mortgage
- 2005 – America First Credit Union for www.americafirst.com
- 2004 – Imirage, Inc for APCI Federal Credit Union
Past winners of the Best Cryptocurrency Web site include:
- 2024 – iTrustCapital for Crypto IRA Website
- 2023 – Solid Digital for Cryptotech Solutions
- 2022 – Certificate Exchange Inc. for CRYPTOBUXX.COM
Past winners of the Best Insurance Web site include:
- 2024 – SmartFinancial for SmartFinancial Website
- 2023 – BlueCross BlueShield of Tennessee for Health Equity
- 2022 – theOrigo Ltd. for BOC LIFE WEBSITE
- 2021 – The Zebra for THE ZEBRA 2021
- 2020 – TrustedChoice.com for TrustedChoice.com
- 2019 – 90 Degree Design for Brentwood Services Website
- 2018 – Antyra Solutions (Private) Limited for Fairfirst Insurance
- 2017 – TribalVision for Falvey Yacht Insurance
- 2016 – Insurify for Insurify Website
- 2015 – GEICO for GEICO Website
- 2014 – TIAA-CREF Life Insurance Co. for Life Wizard
- 2013 – Cigna for Health Care Reform for YOU Infographic
- 2012 – The Progressive Group of Insurance Companies for The Progressive Group of Insurance Companies, Agency
- 2011 – American Family Insurance for www.amfam.com
- 2010 – Liberty Mutual, Hill Holiday, and RED Interactive Agency for 2099 Online Racing Game, Presented by Liberty Mutual
- 2009 – AXA Equitable for www.axa-equitable.com
- 2008 – Blue Shield of California for blueshieldcachatbox.com
- 2007 – Progressive Insurance for Progressive Corp.
- 2006 – Blue Shield of California
- 2005 – Internet Communications for Medical Mutual – Ohio’s Get-Well Card TM
- 2004 – Graficalnter.active for Horizon Empire Blue Cross BlueShield
- 2003 – Empire BlueCross BlueShield for Empire BlueCross BlueShield web site
- 2002 – Progressive Insurance for progressive.com
Past winners of the Best Investment Web site include:
- 2024 – Up Hotel Agency for Siggis Capital
- 2023 – MBC Strategic for Buckingham Strategic Partners
- 2022 – MBC Strategic for AXIOM INVESTORS
- 2021 – Sondhelm Partners for CHASE INVESTMENTS
- 2020 – Cloud Construct for RA Capital
- 2019 – MBC Strategic for Domos
- 2018 – PaperStreet Web Design for Aviator Capital
- 2017 – John Hancock Investments for John Hancock Investments Website
- 2016 – Boston Interactive for Standish Mellon
- 2015 – Orbis Investments for Orbis Access
- 2014 – Behringer for BehringerInvestments.com
- 2013 – Behringer Harvard for Behringer Harvard.com
- 2012 – Extractable for Motif Investing Website Redesign
- 2011 – John Hancock Funds, LLC for John Hancock Funds Financial Professional Website
- 2010 – Lending Club Corporation for Lending Club
- 2009 – Razorfish for Investor’s Business Daily
- 2008 – John Hancock Annuities for jhannuities.com
- 2007 – Frank Worldwide Inc. for 55 West Wacker- Cape Horn Group
- 2006 – i33 communications LLC for BetterInvesting web site redesign
- 2005 – BusinessWeek Online for BusinessWeek Online web site
- 2004 – Alliet Capital Corporation for Allied Capital Corporation web site
- 2003 – Summit Partners for Summit Partners web site
- 2002 – Frank Russell Company for Russell.com
Past winners of the Best Mutual Fund Web site include:
- 2024 – MBC Strategic for Howard Mutual Funds
- 2023 – Tom Sudyka Lawson Kroeker Investment Management
- 2022 – MBC Strategic for HOMESTEAD FUNDS
- 2020 – Mairs & Power / SunStar Strategic for Mairs & Power Website
- 2017 – Pacific Life for Pacific Funds Web Site
- 2015 – Aston Asset Management for Aston Funds Website
- 2014 – Aston Asset Management for Aston Funds Website
- 2013 – John Hancock Investments for John Hancock Investments Advisor Site
- 2012 – John Hancock Funds, LLC for John Hancock Funds Public Website
- 2011 – John Hancock Funds, LLC for John Hancock Funds Financial Professional Website
- 2010 – John Hancock Funds, LLC for Mutual Fund Financial Professional Website
- 2009 – John Hancock Funds, LLC for John Hancock Funds Financial Professional Website
- 2008 – John Hancock Funds John for Hancock Funds Public Website
- 2007 – John Hancock Funds, LLC for John Hancock Funds Financial Professional Website
- 2006 – Cohen & Steers for Cohen & Steers website
- 2005 – Cohen & Steers for Cohen & Steers website
- 2004 – bbdigital/SEI Investments for HighMark Funds web site
- 2003 – Barclays Global Investors for iShares.com
- 2002 – Pioneer Investments for pioneerfunds.com
The 2025 WebAwards are sponsored by the following leading organizations: PR.com, iContact, and eTailConferences. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
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Enter the 2025 WebAwards Today!
Gain industry-wide recognition and expert insights to elevate your financial services website. Submit your entry before the May 30, 2025, deadline at www.webaward.org.