Author: Bill Rice

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Winners of the 2014 Internet Advertising Competition Awards Announced


The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

“Each year the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc.  “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”
Best of Show Winners
2014 Best of Show Awards were awarded in each of the online medium categories.  This year’s winners are:
RED Interactive Agency for The LEGO Movie Digital Ad Campaign (Best of Show Rich media Online campaign)
Sanky, Inc. for African Wildlife Online Newsletter campaign (Best of Show Online Newsletter campaign)
Interlude for Finn & Friends “The Great Outdoors” (Best of Show Online Video)
Bailey Lauerman for “Better Bot” Homepage Takeover (Best of Show Rich media Online ad)
POSSIBLE /Grey for Gillette Precision Play of the Week (Best of Show Online campaign)
POSSIBLE for Egg Beaters Benefit Calculator (Best of Show Interactive application)
Acxiom Digital Impact for Garnier Stylefinder Email (Best of Show Email message)
FVM Strategic Communications for Choose My Future Email Nurturing Campaign (Best of Show Email message campaign)
These Days Y&R for Marina, reclaim the name of shame (Best of Show Integrated ad campaign)
INNOCEAN USA for The Walking Dead Chop Shop (Best of Show Social Media campaign)
Resolution Media for Lets be amazing(Best of Show Online ad)
Lowe Campbell Ewald for Navy: SeaPerch App(Best of Show Mobile application)
Human. for Hudson Yards New York(Best of Show Website)
Top Agency Winners
The Web Marketing Association also recognizes the agency that shows consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. In a change from prior years, each entrant was awarded points based on the level of award for each award received. A Best of Show is worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points is awarded the Top Agency Award.
INNOCEAN USA is recognized with the 2014 Top Agency Award, winning 18 IAC Award winning entries. Their awards include a Best of Show award, 14 Best of Industry awards and 4 Outstanding awards, earning them 100 points towards the Top Agency Award.
13 additional organizations were recognized as Outstanding Advertising Developers in the 2014 IAC Awards for winning 6 or more awards. They are:
AGENCY (number of awards)
Acxiom
16
POSSIBLE
15
RED Interactive Agency
11
Marcus Thomas LLC
10
BlueRush
10
TBWA Tequila
9
Scorpion Design, Inc.
8
Overdrive Interactive
8
Conde Nast Marketing Solutions
8
TMP Worldwide
7
SapientNitro
7
These Days Y&R
6
TEB
6
Sanky Communications, Inc.
6
Lowe Campbell Ewald
6
Imaginuity
6
A&E
6

The IAC Awards web site with a complete list of winners is located at www.IACAward.org

The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development at www.webaward.org , Internet Advertising Competition at www.iacaward.organd the new MobileWebAwardsat www.mobile-webaward.org  recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today.  Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.
The Web Marketing Association is now accepting entries for the 18th annual WebAward Competition for Web site development.  Deadline for entry is May 30 2014.
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IAC Awards Judging Complete

We are please to report that the judging of the 12th annual Internet Advertising Competition Awards is now complete and we will begin tabulating the results.


Winners of the 12th annual IAC Awards will be announced to the participants on Monday, March 31st. The public announcement will be Thursday, April 3rd on the IAC website.

The Web Marketing Association wishes to thank the dedicated individuals who served as expert judges for this award competition. Their time and talent make the IAC Awards the standard for online advertising recognition programs world-wide.

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The Best Web Sites of 2014 To Be Named By Web Marketing Association


The Web Marketing Association is pleased to announce the call for entries for its 18thannual international WebAward competition.  The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site.  It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding Web sites.  The deadline for entry for the 2014 WebAwards is May 30, 2014.   
A complete list of past winners and this year’s entry form can be found at www.webaward.org.

This year’s top awards will include:
·         A “Best of Industry” WebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.  
·         The competition’s highest honor, the 2014 WebAward “Best of Show,” will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development.  Last year’s Best of Show winner was BETC Parisfor their exceptional work on Peugeot RCZ Test Driver.  The site was also recognized as Best Automobile Website. 
·         The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward. For the second time, the Top Agency award was awarded to Risdall Marketing Group taking home 37 WebAwards. 
·         Interactive and advertising agencies that win a 2014 WebAward will automatically be included in the Award Winning Agency Database with a free premium listing.

Each year, many agencies and some corporations win multiple awards and deserve additional recognition. This year, we will recognize each organization that wins 6 or more WebAwards with an Outstanding Interactive Developer trophy. In 2013, there were 19 agencies recognized with this prestigious award.
Websites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score.  Each WebAwardentry is judged against other entries in its industry category and then against an overall standard of excellence.  Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.  
Judging for the 2014 WebAwards will take place in June through August and winners will be announced in September.  Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites,–includingmembers of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as Universal McCann, SapientNitro, T Rowe Price, Bridge Worldwide, Disney, Euro RSCG, Boeing, Huge, ING Direct, VML, Facebook, J. Walter Thompson, Gartner, Possible Worldwide, YUM!, Cuker Interactive, PayPal, Razorfish, Munich Re, Refinery, Ernst & Young, Magellan Health Service, R/GA, Family Cookbook Project, Saatchi & Saatchi, SAP, Starwood Hotel, and Website Magazine.
Check out our Web Marketing Association Facebook Pageand be sure to like us as we will be providing hints and tips on how to improve your chances on winning a top award though out the award program entry period.
The 2014 WebAwards are sponsored by the following leading organizations: Burst Media, EContent Magazine, ExactTarget, ad:tech conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
To enter the 18th annual WebAward Competition for Website Development, please visit our website and create a nominator account.
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Enter to Win Free Platinum Conference Pass to Clickz Live New York!

This month, you can enter to win a free pass to Clickz Live, formally SES Conferences, March 31st to April 3rd 2014 from the Web Marketing Association. This is the global conference designed by digital marketers for digital marketers.

The Platinum Conference Pass to Clickz Live New York is valued at $2,195.

ClickZ Live is the evolution of SES Conference & Expo. SES established itself as a leading conference for digital marketers and now takes on the identity of the industry’s premier digital marketing publication: ClickZ.com. The natural transition reflects the ever-evolving changes taking place in the digital marketing industry.

To enter, simply complete the information below. You can also earn extra entries by Liking us on Facebook and tweeting about the drawing!

UPDATE: Congratulations to Daniele Federico, social media manager at FarWeb for winning our ClickZ Live drawing!

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SES London Hosts Digital Marketing Elite

The Web Marketing Association is a supporter of the SES London Conference.

Next week, organisers of the 2014 SES London Digital Marketing Conference being held at the Queen Elizabeth II Conference Centre, will host more than seventy-five speakers from digital marketing brands like Google, Twitter and Microsoft and global agency powerhouses like MediaCom, Digitas and Ogilvy.
Delegates will be treated to three days of in-depth interactive learning and discussion from some of the leading thinkers and practitioners in the arts of display advertising, search (SEO and PPC), mobile marketing, social media and web analytics.
Keynote Highlights will include:
·         Bruce Daisley – Twitter UK’s MD who will be delivering the day-one keynote: Running in Real-Time: Bringing Campaigns to Life by Marketing in the Moment.
·         Ian Carrington – Director of Performance at Google will start day two with a talk entitled: Keeping Up With The Consumer
·         Nick Burcher – Head of Social Media EMEA for MediaCom, who will kick off day three with a speech on integrated marketing: Joining the Dots: Maximising Marketing Returns in a Socially Connected World
The conference will include three concurrent tracks covering five hot topics where delegates can choose to learn the latest on paid, owned, earned and integrated media, plus enough sessions on the all-important business intelligence to satisfy the conference-goer that they have had a more than useful, well-rounded experience.
Other speakers include Dave Naylor from Bronco, who will be speaking on SEO, Dixon Jones from Majestic SEO, who will be discussing Link Intelligence, Colm Bracken from Microsoft who’ll be showing how to build a PPC Master Plan, Lisa Myers from Verve Search, who’ll be demonstrating how to break down borders with International SEM, and Kelvin Newman, from Brighton SEO, who’ll be giving a talk on email Marketing.

To book last-minute tickets to this incredible line up of speakers impart their knowledge go to: SES London rates and registration details.

The Web Marketing Association has arraigned for £400 off any ticket price. Just enter SESL14018 at registration.

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Enter to win ad:tech San Francisco All-Access Pass!

This month, you can enter to win a free pass to ad:tech San Francisco, March 26-27, 2014 at the Moscone Center West in San Francisco.

ad:tech is the leading digital marketing event for 8,500+ marketing and technology professionals from all over the world where you can experience two action-packed days with keynotes, education led by digital marketing’s best and brightest.

To enter, simply complete the information below. You can also earn extra entries by Liking us on Facebook and tweeting about the drawing!

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Post Update: Congratulations to Karen Marcus of Freedom House for winning the full conference pass to ad:tech San Francisco (March 26-27) from the Web Marketing Association.  

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2014 IAC Awards Entry Deadline Extended

The Call for Entries for the 12th annual Internet Advertising Competition (IAC) Awards initial deadline has been extended until February 14, 2014. This will allow additional time to get your best work submitted. It is also the deadline for editing any existing entries before they are sent to the judges. The Competition Web site is located at www.IACAward.org

Awards will be presented within each of advertising formats:

Best Social Media Campaign
Best Online ad (including banner, pop-up or interstitial)
Best Rich media online ad
Best Email message
Best Online newsletter
Best Website (including landing pages and microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Enter your best work and win the recognition you deserve at www.IACAward.org

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Internet Advertising Competition Awards Entry Deadline This Friday

Time is running out to enter the Web Marketing Association’s 12th annual Internet Advertising Competition (IAC) Awards before the January 31, 2014 deadline – this Friday!

The IAC Awards are a great way to get recognized for all of the hard work you do to create exceptional online advertising. Don’t let your competition win a great marketing opportunity when it can belong to you! All you need to do is enter.

Entering is easy. Entries are submitted online by logging in to your existing Nominator Account. If you are new to the IAC Awards, you can create a New Nominator Account. Upload your creative onto a html page and you are ready to win.

Awards will be presented within each of the industry categories and advertising formats such as:
Website (including microsites and landing pages)
Social Media Campaign
Online video
Online Ad (including banner, pop-up or interstitial)
Moble Apps
Rich Media Online Ad
Email Message and Campaign
Integrated Ad Campaign
Online Newsletter Campaign
Integrated Ad Campaign

The Top Agency Award will be given to the agency who wins the most awards in the 2014 IAC Awards. All companies/agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association.

Don’t wait! Enter your best online advertising and win the recognition you deserve! Enter today at http://www.IACAward.org

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Enter to Win Free Conference Pass to Tech Marketing 360

The Web Marketing Association is giving a way a free full conference pass to Tech Marketing 360 (February 18-20, 2014 in Dana Point, CA) is the only event dedicated to technology marketers. 

You can earn additional entries by helping to spread the word about the drawing using social media.

 If you are looking for the ad:tech Drawing, please go to this blog post.

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Tech Marketing 360 Conference
February 18-20, 2014
Dana Point, CA
Tech Marketing 360 is the only event dedicated to technology marketers. Discover the most current and cutting-edge innovations and strategies to drive tech marketing success, and hear from and engage with companies like Mashable, Dun & Bradstreet, ExactTarget, IDC, Microsoft, LinkedIn, SAS, Oracle, Leo Burnett, Young & Rubicam, Juniper Networks and more – all in an intimate, upscale setting. Register with code CMWMA14 and save $100 on current pricing. 



UPDATE: Congratulations to Ashley Kennedy of add3 for winning this drawing for a free full conference pass to Tech Marketing 360!