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Year: 2009
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Web Marketing Year In Review
As 2009 comes to a close, the Web Marketing Association would like to thank everyone who helped make our annual award programs a success this year.
Our Award Show Participants – you trust us to judge your websites and online advertising fairly and without favoritism, with expert judges, and create an outstanding marketing opportunity for you when you win. For 13 years we have worked hard to develop an online system that gives everyone an equal opportunity to get recognized for their best work.
Our Award Judges – Our expert judges volunteer an incredible amount of expertise and effort in reviewing and analyzing thousands of entries each year. While personally rewarding in many ways, these individuals care about the state of online Web development and give back to the online advertising community.
Our Sponsors – Our sponsors are hand picked because of their leadership position in the world of online marketing. These companies support our programs by providing high value exposure to help drive traffic to our award programs. This year our sponsors include: BGT Partners, 24-7PressRelease.com, AllBusiness, ExactTarget, ad:tech conferences, Internet World UK, Search Engine Strategies, Burst Media, Webmaster Radio, Rovion and Website Magazine.
Our Volunteers – The Web Marketing Association is a volunteer organization and it is the dedication of those who give back to the online marketing community. The individuals who help us promote the awards, judge the entries, coordinate award delivery, blog about the awards and all of the other things that get done to make these programs a success for the past 13 years.
As we begin our 14th year, we promise to you that we will continue to improve our award programs, provide unbiased evaluations of your entries and recognize the best Web sites and online advertising each year in our WebAward and IAC Awards programs.
Bill Rice
President
Web Marketing Association
P.S. There is still time to enter the 2010 Internet Advertising Competition (IAC) Awards. The deadline for entry is January 29, 2010.
P.P.S. We are looking for additional online marketing professionals who can serve as IAC Award judges this year. If you think you have want it takes to be a judge, please complete the Online Judges Nomination Form.
Michael Moore and Online Lead Generation
Advances in website content management based on built-in analytics integrated with marketing automation technology (aka trickle marketing), provide the cost effective touch from marketing which can results in great leads.
Airline Web sites battle it out for fewer customers
Web Marketing Association President William Rice was quoted in a recent article on MarketWatch by Christopher Hinton entitled Airline Web sites battle it out for fewer customers.
The article discusses how the industry has used the Internet and how different companies have moved at different rates.
The Difference Between IAC Awards and WebAwards
We recently received the following question:
“Can you clarify for me the difference between the Internet Advertising
Awards Website category and the WebAwards.”
Simply, the WebAwards (www.webaward.org) focus on the development of the total website and accepts entries from April through May. Micro sites tend to do well, but landing pages do not have enough content and navigation and tend to be at a disadvantage.
The Internet Advertising Competition (www.iacaward.org) focuses on the advertising effectiveness of a website (among other forms of online ads) and accepts entries from Nov through January. It does not look at overall website development, rather the effectiveness of the site as a branding and/or direct marketing tool.
If you visit the guidelines section of each website, you will see the details of the competitions.
Internet Advertising Competition Awards To Name Best Online Ads of 2009
The Web Marketing Association announces the launched of the 8th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 29, 2010.
Awards will be presented within each of the industry categories and advertising formats including:
Online ad (including banner, pop-up or interstitial)
Rich media online ad
Email message
Online newsletter
Website (including landing pages and microsites)
Integrated ad campaign
Ads the client did not choose
Two new categories have been added this year. Online video and Mobile applications will now also be eligible to compete in the IAC Awards.
Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2009 through January 29, 2010, except for “Ads the Client did not pick, which do not need to have run.
The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at www.iacaward.org. The deadline for entry is January 29, 2010 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Judging for the IAC Awards will take place in February, 2010, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2010. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.
2009 Best of Show Awards were awarded in each of the online medium categories. Last year’s winners are:
Design Lab for Design Lab Holiday Card (Best of Show Email message)
Digitas and Kelley Blue Book for Pontiac G8 – Tommy Kendall Avatar (Best of Show Rich media Online ad)
Atmosphere BBDO for Dude (Best of Show Integrated ad campaign)
Atmosphere BBDO for Photo Slice (Best of Show Interactive application)
Ogilvy San Francisco for iPath Origami Banners & Behind the Scenes Video (Best of Show Rich media Online campaign)
Agency.com for Skittles: Mix The Rainbow (Best of Show Online ad)
Biggs|Gilmore</strong> for The Spoonful (Best of Show Online Newsletter campaign)
AvatarLabs for WALL-E (Best of Show Online campaign)
Publicis Modem for LG – Learn to Fly (Best of Show Ads the client did not pick)
Overdrive Interactive for Symmetricom Next Generation Network (Best of Show Email message campaign)
Verizon, NFL Network and Communifx for Verizon and NFL Network Online Demo (Best of Show Websites)
Biggs|Gilmore of Kalamazoo, MI was recognized with the 2009 Top Agency Award, winning 19 IAC Awards. Their awards include a Best of show, 8 Best of Industry awards and 10 Outstanding awards.
A complete list of past winners can be found at www.IACAWARD.ORG/winners.asp
The 2010 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, 24-7PressRelease.com, AllBusiness, ExactTarget, ad:tech conferences, Microsoft PopPhizz, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion and Website Magazine.
Merchandise Claim Notification Scam
WE have received several emails like the following:
I have just received a merchandise claim notification from IAC Awards Center Director, Las Vegas, NV for a vehicle entitlement requiring a redempton fee of $47.97. I would like to know if this is a legitimate merchandise incentive offer, or a scam.
The Web Marketing Association is based in Connecticut and does not have anything to do with this or any “merchandise claim notification”
As for vehicle entitlement requiring a redemption fee of $47.97 – two things come to mind. First you get what you pay for and I don’t know what vehicle you can expect for $47.97. Second, if it sounds to good to be true….
10 Great B-to-B Sites
BtoB Magazine recently ran a special report entitled 10 Great B-to-B Sites by Karen Bannan.
Each year, BtoB asks a panel of five Web site design and usability experts to identify 10 of the best b-to-b Web sites out there. For the third year, Bill Rice, president of the Web Marketing Association, was asked to participate and comments on website development standards based on his experience with the annual WebAward competition.
Free Full Conference Pass to ad:tech New York
This month the Web Marketing Association is providing a free full conference pass to their New York conference http://www.ad-tech.com/NY to one lucky person. This year the conference will be held at Jacob K. Javits Center November 4-6. This is a great conference and always packed with interesting speakers and outstanding networking opportunities.
To enter send your contact information (name, title, company, address) to adtech@webaward.org. We will pick a winner on the 15th and notify them by email.