Online Exclusive: Winning a Web Site Award Is Only Half of the Battle
Prestigious Web site awards have long been used to help marketing professionals promote an organization’s Internet efforts. But what does it take to have an award-winning Web site, asks Web Marketing Association’s William Rice. According to the Web Marketing Association, it takes a site that brings many aspects together to meet the user’s need. They should know. Since 1997, the association’s WebAward Competition has set the standard of excellence for Web site development all over the globe through the seven criteria they developed and use to judge the annual WebAward Competition.
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