The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org
“In 2019, digital advertising is expected to account for more than 50% of total US media ad spending for the first time. As more and more marketing dollars are poured into online advertising, the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc. “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”
Best of Show Winners
These Best of Show winners represent the pinnacle of achievement across all industries. The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.
Here are this year’s Best of Show winners:
IBM Watson Advertising for IBM Watson Advertising and Behr Paint: IBM Watson Ads winner of Best of Show Online ad
Undertone, Havas, & Huge for Undertone for Airheads/Perfetti winner of Best of Show Online campaign
true[X] + Fox Networks Group + SONIC for SONIC winner of Best of Show Rich media Online ad
Takis, OmniVirt, Starcom for Takis winner of Best of Show Rich media Online campaign
Zeta Creative | Giant Food Stores for Giant Food Stores Halloween Sweet Spot winner of Best of Show Email message
TMV Group for Faygo Email Newsletter winner of Best of Show Email message campaign
Spartan for Spartan Life Newsletter winner of Best of Show Online Newsletter campaign
Heat for Westworld: Build a Better World winner of Best of Show Integrated ad campaign
Heat for Wild Turkey: 101 Years, No Apologies winner of Best of Show Social Media campaign
Thermo Fisher Scientific for Cell Counting Music Video winner of Best of Show Online Video
Hong Kong Trade Development Council for HKTDC Marketplace App winner of Best of Show Mobile application
Heat for Words With Friends 2 winner of Best of Show Interactive Application
PPK Advertising for The Monopoly Jackpot In It To Spin It Live winner of Best Of Show Online Video Campaign
Visit St. Pete/Clearwater and Miles Partnership for Visit St. Pete/Clearwater’s “Central Avenue” winner of Best of Show Website
Top Agency Winners
The Web Marketing Association recognizes the agency that demonstrates consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. Each entrant was awarded points based on the level of award for each award received. The agency with the most points is awarded the Top Agency Award.
TMV Group is recognized with the 2019 Top Agency Award, winning 21 IAC Award winning entries, including a Best of Show award, 15 Best of industry awards 5 Outstanding awards and a total of 115 quality points towards the Top Agency Award. TMV Group is a Detroit-based independent branding agency focused on creating strategically grounded creative in digital, social media, broadcast and website design.
Eight additional organizations were recognized as Outstanding Advertising Developers in the 2019 IAC Awards for winning 6 or more awards. They are:
AGENCY (number of awards)
TMP Worldwide 15
Patients & Purpose 9
Miles Partnership 8
INNOCEAN USA 6
The IAC Awards web site with a complete list of winners is located at www.IACAward.org
The Web Marketing Association is now accepting entries for the 23rd annual WebAward Competition for Web site development. Deadline for entry is May 31, 2019.