December 2014 - Web Marketing Association Recognition Center

Posted on December 11, 2014 by Bill Rice

Web Marketing Association Names Best Mobile Websites and Best Mobile Apps of 2014

The Web Marketing Association is pleased to announce the winners its third annual international MobileWebAward competition. This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications. The complete list of winners can be found at www.mobile-webaward.org.

“Since 1997, the WebAwards have helped define the standards for website development, now the MobileWebAwards will do the same for sites and apps designed for mobile devices,” said William Rice, president of the Web Marketing Association. “Smartphones and tablet computers are exploding and companies are racing to be allow users to connect and interact with them using mobile devices. The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet.”

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.

This year’s top awards include:

Noble Studios won Best of Show Mobile Website for Queens University of Charlotte, which also was recognized as Best University Mobile Website. Queens turned to Noble Studios to capture the feeling of being at the University virtually. Noble designed and developed an interactive campus tour with customizable components so prospective students could envision their college experience. They can select their area(s) of study and interest. Students are then given an interactive grid of results based on their answers.

Spark won Best of Show Mobile Application for Martin Guitar Tuner, which also was awarded Best Music Mobile Application. In addition to the guitar tuner, there is a design-your-own custom guitar component of the app, where the user can pick different body styles, wood and decorations and then share the image on social media.

Klick Health was named Top Interactive Agency for the 2014 MobileWebAwards competition. They received 9 awards, including: Best Publishing Mobile Website, Best Game Site Mobile Application, Best Pharmaceuticals Mobile Application, Best Biotechnology Mobile Website, Best Technology Mobile Website, Best Employment Mobile Website, Best Intranet Mobile Website, Best Marketing Mobile Website and Best Blog Mobile Website

Two firms were named an Outstanding Mobile Interactive Developer this year. They are RED Interactive Agency (6 awards) and Risdall Public Relations (5 awards).

A complete list of winners can be found on the award program’s Website

The Best of Industry statue is reminiscent of a personal digital device, it could be yesterday’s smart phone, today’s tablet, or tomorrow’s device. It is crafted of fine jet black crystal with the iconic “W” accent in 24kt plated gold and personalized with your award information. The award is entirely hand crafted by, Society Awards, the makers and designers of other notable award programs such as the Golden Globes, Emmys, MTV VMAs, and CLIOs to name a few, and presented in its own custom gift box.

The 2014 MobileWebAwards are sponsored by the following leading organizations: Small Army Creative Services, Burst Media, EContent Magazine, VerticalResponse, ad:tech conferences, Clickz Live, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

About the WebAwards

The Web Marketing Association’s third annual MobileWebAwards are based upon the success of its long running international WebAward Competition for Website Development and the Internet Advertising Competition. All Web Marketing Association award programs recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning entry.

Posted on December 2, 2014November 20, 2014 by Bill Rice

Best Websites for Advertising to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 13th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 30, 2015.

“Websites are an effective advertising tool to build brand awareness and engage consumers on a global scale,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise you ability to develop a website as an advertising vehicle. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Assocation’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit. A site can be entered in both the IAC Awards and the WebAward Competition.

The 2015 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 30, 2015 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Mobile Apps and websites

Online ads (including banner, pop-up or interstitial)

Rich media ads

Email message campaign

Online newsletter campaign

Online applications

Integrated ad campaign

Online Video

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

The 2014 Best of Show for Websites was given to Human. for their work on Hudson Yards New York.

Past top winners in the Website category include:

2013 McCann Digital for Donate with Style

2012 Saatchi & Saatchi LA for The Camry Effect

2011 Rockfish for America’s Health Rankings

2010 Biggs|Gilmore for FrootLoops.com

2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2014, 13 agencies won this honor.

The 2015 Internet Advertising Competition Awards are sponsored by Burst Media, Small Army Creative Services, VerticalResponse, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

Posted on December 1, 2014November 20, 2014 by Bill Rice

Best Mobile Apps and Best Mobile Websites to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best mobile applications of 2015 in 86 industries as part of their 13th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.iacaward.org before the deadline of January 30, 2015.

“While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association. “Whether for the iPhone or Android phones, mobile apps are becoming a must have marketing tool. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Rich media ads

Email message campaign

Online newsletter campaign

Online applications

Integrated ad campaign

Online Video

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

The 2014 Best of Show for Mobile Apps was awarded to Lowe Campbell Ewald for for their work on Navy: SeaPerch App.

Other top winners in the mobile category include:

2013 RED Interactive Agency for Battleship: Destroyer Experience

2012 Nissan North America & Critical Mass for Nissan Versa iPad Experience

2011 HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta

2010 imc2 for Pizza Hut iPhone App

Judging for the IAC Awards will take place in February, 2015, and winners will be notified by e-mail in March, 2015. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s two annual award programs, the WebAward Competition and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.