PPC Summit

PPC Summit
Marriott Dallas/Addison Quorum by the Galleria, Dallas, TX
February 4 – 5, 2008

Make More Money with Pay Per Click (PPC). Find out how the experts run campaigns on Google Adwords, Yahoo! Search Marketing, Microsoft adCenter (MSN), and all the smaller Pay Per Click Engines! PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results.

Use code WMA10 and receive a 10% off the Pay-Per-Click workshops. Also coming to Boston, Vancouver, London, San Francisco and LA. For more info go to www.ppcsummit.com.

Internet Advertising Competition Call for judges

As always, one of the main reasons the IAC Awards have been the high quality of our volunteer judges. As in past years, we need to recruit some new judges to replace our existing judges that are not available this year. If you are a senior Internet advertising professional and would like to be considered as a judge for the 2008 IAC Awards, please complete the judges nomination form.

If you were an IAC Judge in the past, you will receive an email to activate yourself for this year. Please do not re-nominate yourself.

Best Email Advertising of 2008 to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best email advertising of 2008 in 86 industries as part of their sixth annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2008.

“Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists. Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It’s also a great marketing opportunity for the winners to promote to senior management, customers and prospects their outstanding work”.

The 2008 Internet Advertising Competition Awards will accept entries from 86 industries, including airline, biotech, B2B, consumer goods, education, health care, financial services, professional services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

The 2007 Best of Show winner for Email Message was IQ Interactive for “Explorer” Video Newsletter. The entry was also recognized as the Best Travel Email Message. Other Top Email Advertisements for 2007 included:

Goodyear Garage January Enthusiast Email Best Automobile Email message submitted by Hitchcock Fleming & Associates

Money Laundering International Conference and Exhibition Best B2B Email message submitted by Creative Direct Marketing Group

Landor Associates Best Consulting Email message submitted by Landor Associates

NMFN News Brief Best Financial Services Email message submitted by TMX Communications

SeaBear Wild Salmon Best Food Industry Email message submitted by Tellus, LLC

U.S. Department of State – “Today I will help a local government” Best Government Email message submitted by JWT Employment Communications

The Rittenhouse – Email Message Best Hotel and Lodging Email message submitted by TIG Global

MetLife Quarterly Service e-Mail Best Insurance Email message campaign Steven Paraboschi

TMX Holiday Cheers Email 2006 Best Interactive Services Email message submitted by TMX Communications

Hispanic Email Best Marketing Email message submitted by CRN International, Inc. Hispanic Email

TAMIFLU Email Best Pharmaceuticals Email message submitted by TMX Communications

Coast Sweetest Day HTML Email Best Restaurant Email message submitted by Mark Roller, Coast Restaurant

Donald Haack Diamonds – Holiday Treasures Best Retail Email message submitted by CC Communications, Inc.

I’ve been everywhere – eDM Best Telecommunication Email message submitted by The white agency

The 2007 Best of Show winner for Email Message Campaign was NASCAR.com/Datran Media for NASCAR.com Revs Up Fans with Email Marketing. The newsletter was also recognized as the Best Real Estate Email Message. Other best email ad campaigns included:

Driven to Succeed: Mercedes & Aeroplan Best Automobile Email message submitted by ThinData, Inc.

BankAtlantic Upromise Email Offer Best Bank Email message campaign submitted by BankAtlantic Marketing Department

Divide and Conquer Best Consumer Goods Email message campaign submitted by Mark Roller, Ascedia. Inc & Kohler Co.

Key Sector Marketing Campaign Best Employment Email message campaign submitted by AndersElite

Georgia.org Email Newsletters Best Government Email message campaign submitted by Spunlogic

Bariatric Edge Email Best Health Care Email message campaign submitted by Bridge Worldwide

MetLife Quarterly Service e-Mail Best Insurance Email message campaign submitted by Steven Paraboschi

TAMIFLU Email Campaign Best Pharmaceuticals Email message campaign submitted by TMX Communications

Perfect Home Email Campaign Best Retail Email message campaign submitted by nurun | ant farm interactive

SeaBear Wild Salmon Best Small Business Email message campaign submitted by Tellus, LLC

Miami, FL – Festival Season Campaign Best Travel Email message campaign submitted by USDM.net

The 2008 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at www.iacaward.org. The deadline for entry is January 31, 2008 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to email advertisements and campaigns, Awards will be presented within each of the industry categories and advertising formats such as:
Online ad (including banner, pop-up or interstitial)
Online ad campaign
Rich media online ad
Rich Media ad campaign
Email message
Email campaign
Online newsletter campaign
Microsite/Landing page
Integrated ad campaign
Ads the client did not choose

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2007 through January 31, 2008 (except for the Ads the client did not choose format which do not have to have run.)

Judging for the IAC Awards will take place in February, 2008, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2008. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

The 2008 Internet Advertising Competition Awards are sponsored by the following leading organizations: BGT Partners, Burst Media, PRWeb, Misukanis & Odden, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost’s OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, Search Engine Strategies, Webmaster Radio, Rovion, AllBusiness.com and eMarketer. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 11th year, the WebAward Competition has become the premier industry-based site recognition program for online advertisers, Web developers and marketers worldwide.

Entering the Internet Advertising Competition Awards is easy

The first thing you’ll notice when to visit the IAC Awards website www.iacaward.org is the new design. Special thanks to David Clarke and his team of expert Web developers and designers at BGT Partners, Florida’s Oldest and Most Award Winning Interactive Agency, for the wonderful design work on the new site. It has been a pleasure to work with them to create and implement the new site and supporting marketing materials. And particular credit goes to Vanessa Gelman at BGT Partners for running point on the project and making sure everything went smoothly.

Entering the IAC Awards is easy. Simply go to the new IAC Awards website at www.iacaward.org and select “Submit an Entry”. If you have a nominator account from last year, you can simply log in. If you did not create a free nominator account, providing some basic contact information is all you need to do. Once in, you can start submitting your entries.

One thing to remember is you can not use your WebAward username and password on the IAC Award site. You’ll need to have a separate account to submit your IAC Entries. If you need your password to an existing account, just enter your email address and click on the “Email password to me” button.

Sites are back up

Apparently, our ISP Web.com decided to decommission the server which hosted the Web Marketing Association database and thought that an email message sent three years ago about the possibility was sufficient notice. Without the database, both WebAward.org and IACAward.org websites were down.

Thanks to the hard work and dogged determination of our head programmer, Chip Lowell. Web.com finally agreed to move the data from the old server to the new. The sites are back up and we apologize for any inconveniences you may experienced.

Awards sites are down

Due to an problem at our ISP Web.com, the database that drives our WebAward and IAC Award websites is currently down. We are working with Web.com to get the site up and running as soon as possible.

Articles from November Interactive Briefing

Power of Two – IQ Interactive shows us that UPS Whiteboard is a great example of how the combination of the web and traditional advertising is dramatically more powerful and effective than traditional alone

Outstanding Drive – THINK, Inc. drives the Windstream Truck Tour microsite to win the Outstanding Website award at the 2007 WebAwards.

Best Online Newsletter of 2008 to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online newsletters of 2008 in 86 industries as part of their sixth annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2008.

“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “Each Online newsletter will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote to senior management, customers and prospects”.

The 2008 Internet Advertising Competition Awards will accept entries from 86 industries, including airline, biotech, B2B, consumer goods, education, health care, financial services, professional services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best online newsletter for that industry.

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

The 2007 Best of Show winner for Online Newsletter was Coldwell Banker Barbara Sue Seal Properties for CBSeal eNews. The newsletter was also recognized as the Best Real Estate Online Newsletter. Other Top Online Newsletters for 2007 included:

Snowbound Imaging News Best Computer: Software Online Newsletter submitted by Snowbound Software

The Diabetes Control for Life e-Newsletter Best Consumer Goods Online Newsletter submitted by Bridge Worldwide

frog Design Mind newsletter Best Design Online Newsletter submitted by frog design, inc.

The Intevation Report Best Email Online Newsletter submitted by EmailLabs Marketing Team

Horizons Newsletter Best Financial Services Online Newsletter and Best Investor Relations Newsletter submitted by DWS Scudder Retirement Services

Cafe Britt e-Newsletters Best Food Industry Online Newsletter submitted by Cafe Britt

Discover Rush Online Best Health Care Online Newsletter submitted by Marie Mahoney and Brian Pace, Internet Communications

DWS Scudder Retirement Matters Newsletter Best Investment Online Newsletter and Best Mutual Fund Newsletter submitted by DWS Scudder Retirement Services

Mohegan Sun Insider Newsletter Best Leisure Online Newsletter submitted by Mohegan Sun

DMN eTips Drip Online Newsletter Best Marketing Online Newsletter submitted by Direct Marketing Network

BigPond Movies -Downloads newsletter Best Movie Online Newsletter submitted by The White Agency

George Mark Children’s House Bulletin Best Non-Profit Online Newsletter submitted by Northridge Interactive

SIRIUS Music Weekly Best Radio Online Newsletter submitted by SIRIUS Satellite Radio / Modus Associates

BigPond Sport – V8 supercars newsletter Best Sports Online Newsletter submitted by The White Agency

Great Florida Getaways e-Magazines Best Travel Online Newsletter submitted by VISIT FLORIDA & Miles Media Group

The 2008 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2008 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:
Online ad (including banner, pop-up or interstitial)
Online ad campaign
Rich media online ad
Rich Media ad campaign
Email message
Online newsletter campaign
Microsite/Landing page
Integrated ad campaign
Ads the client did not choose

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2007 through January 31, 2008 (except for the Ads the client did not choose format which do not have to have run.)

Judging for the IAC Awards will take place in February, 2008, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2008. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

The 2008 Internet Advertising Competition Awards are sponsored by the following leading organizations: BGT Partners, Burst Media, PRWeb, Misukanis & Odden, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost’s OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, Search Engine Strategies, Webmaster Radio, Rovion, AllBusiness.com and eMarketer. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 11th year, the WebAward Competition has become the premier industry-based site recognition program for online advertisers, Web developers and marketers worldwide.

2008 IAC Awards Call for Entries

The Web Marketing Association announces the launched of its sixth annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2008

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at www.iacaward.org. The deadline for entry is January 31, 2008 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats such as:

online ad (including banner, pop-up or interstitial)
rich media online ad
email message
online newsletter campaign
microsite/landing page
integrated ad campaign
ads the client did not choose

Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2007 through January 31, 2008.

Judging for the IAC Awards will take place in February, 2007, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2008. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

2007 Results

2007 Best of Show Awards were awarded in each of the online medium categories. Last year’s winners include:

Fishbowl Marketing for Shamrock The Vote (Best Ads the Client Did Not Pick)

IQ Interactive for “Explorer” Video Newsletter (Best of Show Email Message)

blast! PR for NASCAR.com Revs Up Fans with Email Marketing (Best of Show Email Message Campaign)

TMX Communications for Find the Time Capsule Campaign (Best of Show Integrated ad campaign)

Hornall Anderson Design Works for My Family (Best of Show Interactive Application)

Wunderman Team Detroit for My Dream (Best of Show Microsite/Landing Page)

Idea Integration for Sony Noise Canceling Headphones (Best of Show Online ad)

Palm Communication for Oryctolagus cuniculus (Best of Show Online Campaign)

Coldwell Banker for Coldwell Banker Barbara Sue Seal eNews (Best of Show Online Newsletter Campaign)

Ayzenberg Group for Mobile Suite GUNDAM Crossfire rich media creative (Best of Show Rich Media Online Ad)

Profero for Mess With Your Mind (Best of Show Rich Media Online Campaign)

For the third year in a row, TMX Communications of Conshohocken, PA was recognized with the 2007 Top Agency Award, winning 15 IAC Awards. Their awards included 1 Best of show, 13 Best of Industry awards and two Outstanding awards.

For a complete list of past wiiners, please go to www.iacaward.org.

Are you going to be the next winner? Now is the time to find out. Enter your best online advertising into the 2008 IAC Awards and win the recognition you deserve! Enter today at www.iacaward.org.

2007 WebAward plaques, trophies and certificates

Due to a database error, we have send individuals who have ordered additional certificates awards with incorrect information. We have corrected this and new certificates are in production. This problem has also effected the trophy and image plaque orders as we have been double checking all of the information manually and this has slowed down the production process considerably.

All orders should be completed by the end of the month.

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