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Search Engine Strategies New York Starts Today

Search Engine Strategies New York is a 4 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO) that starts today at the Hilton New York. This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is the 8th annual conference and remains the only event dedicated to search and its place within the corporate marketing mix.

Come a visit the Web Marketing Association in the exhibit hall at booth 120.

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Stuff given out by the WMA

We would like to congratulate the following people for receiving free stuff from the Web Marketing Association and the WebAward program:

Stephen Kennedy of received a full conference pass to ad:tech SF for completing our survey from the last issue of Interactive Briefing.

Tisha Rogers of Worldwide Brands, Inc received a $100 AMEX Gift Card for stopping by our booth at eComXpo.

Jim Stone, Director, Marketing at Seenon received a video iPod for stopping by our booth at the Hollywood OMMA conference.

Stop by our booth at SES NY, ad:tech or Internet World UK for a chance to receive a 30gb Video iPod.

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WebAward Participants Have It Easy

One great feature that has been added to the Web Marketing Association’s WebAward program this year is the ability of last year’s participants to enter their Websites into the 2007 WebAwards with a single click.

When participants log in to their nominator account, they will see an option to enter selected sites into this year’s WebAward program. They then can update the information as needed, but save a lot of time and effort not entering what has not changed.

It’s just one more way the Web Marketing Assocaition is trying to make your life a little easier.

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1to1 and online innovation

The 1to1 Blog recently wrote an posting “Is Web Innovation Dead?” by Mila D’Antonio. She spoke with Bill Rice, President of the Web Marketing Association about the WebAwards and the judging criteria.

At the end of the post she asks “What have you found that’s innovative online? Please share the Web site and examples. If you have any good examples of online innovation, drop her a line.

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Web Marketing Association is looking for the Best Web sites in 96 Industry Categories

The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks and recognized the best web sites in 96 industries. The deadline for entry is May 31, 2007 and the WebAward Web site is located at

“Even the most amazing web sites remain invisible without the proper recognition,” said William Rice, President of the Web Marketing Association. “The WebAward competition not only recognizes the best web sites on the Internet today, but our participants get valuable feedback from our experts judges to help make their web site better in the future”.

The WebAwards competition judges website entries on seven criteria: design, innovation, content, use of technology, interactivity, copywriting and ease of use. Participants receive not only their score for each criteria, but the average for their industry and the overall WebAwards to provide them benchmarks for their own web development efforts.

Participants in the 2007 WebAwards will receive:

• An independent evaluation of their Website
• Valuable feedback to help benchmark your efforts and it relationship to its industry.
• A free copy of the 2008 Internet Standards Assessment Report when published

If your site wins a WebAward, you will also get:

• A beautiful image plaque or certificate of achievement to display proudly
• Higher visibility for your company
• A great marketing opportunity to promote your site to the media
• Links to your site from the highly ranked WebAward site to help SEO
• Best of Industry winners will also receive a free press release distributed by PRWeb.

Judges are leading Internet professionals that are selected from hundreds of nominations every year. They volunteer their time and talent to help improve the standard of excellence of Web development. Most judges have participated in the WebAwards for several years.

Judging for the 2006 WebAwards will take place in June through August, with winners announced in September. Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites, including members of the media, interactive creative directors, site designers, content providers and webmasters, with an in-depth understanding of the current state-of-the-art in Web site development and technology.

The WMA’s WebAward competition is the only major award program to provide in-depth, quantitative analysis of results that help entrants develop standards of excellence for future innovation. The aggregated results of each WebAward competition are published in the annual Internet Standards Assessment Report which will be provided to each participant.

To enter, go to and create a free nominator account. The deadline is May 31,2007 so don’t wait, enter today!