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Interactive Briefing Featured Articles

The October issue of Interactive Briefing, the newsletter of the Web Marketing Association, featured two articles of interest.

What do you stand on? – Mannington Floors used rich media banner ads and effective landing pages to engage online users and lower cost per click using this award winning online ad campaign.

Internet cited as best place to get info on political candidates
– Burstmedia’s new study looks at the effect the Internet is placing on the election process. (PDF)

To sign up for the Web Marketing Association mailing list, including the monthly Interactive Briefing Newsletter, go to

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eComXpo Opens today

eComXpo, The Virtual Tradeshow for eCommerce Marketers, is the largest number of eCommerce marketers in one place at one time, ever! And you don’t have to fly to New York to experience it. Stop by and check out the vendors, including the Web Marketing Association.

Enrolling in the eComXpo University gives you full access from October 24 to February 23, 2007 to over 160 on-demand presentations from industry experts. Enjoy and learn from industry heavyweights like: Seth Godin, Shawn Collins, Declan Dunn, Paul Colligan and Chris Pirillo! Go to for complete information.

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Search Marketing Study

We at the Web Marketing Assocaition are big fans of MarketingSherpa’s newsletters and reports. Their new MarketingSherpa Search Marketing Benchmark Guide is a great help to anyone who thinks SEO is an important aspect of Web marketing. We have been given access to an executive summary of the study that you can download free-of-charge. You can purchase the entire report from the MarketingSherpa’s Website. While you’re their, sign up for some of their excellent case study newsletters!

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Web Marketing Association drawing for ad:tech Conference pass

ad:tech is one of the top conferences in the online marketing space and its next event will be held November 6-8th in New York at the New York Hilton. ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We’re committed to bringing you the now and the next of modern marketing.

The Web Marketing Association will be exhibiting at the show – stop by and say hello.

If you would like to enter our drawing for a full conference pass to ad:tech New York, simply email your contact information to before Friday, October 20th. One winner will be selected from the entries received and notified by email. This is a $1,695 value that should not be missed.

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Web Marketing Association Support eComXpo

eComXpo conference is an online conference to be held October 24-26 2006 at This virtual tradeshow for eCommerce Marketers is a great way to hear interesting speakers and meet new vendors without the expense and time away from the office.

Send your contact information to to be entered into a drawing for free access to the eComXpo University with access to 160 on-demand presentations from industry experts. Deadline is Friday, October 20th.

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2006 Interactive Investor Relations Awards competition

Do you have an award winning IR Web site? Prove it! Enter the 2006 Interactive Investor Relations Awards competition.

Have your Web site evaluated by those who matter most: individual and institutional investors, financial advisors, financial media, IR professionals and Web developers. The Interactive Investor Relations Awards recognize excellence in online investor relations in 60 industry categories, providing valuable feedback and recognition for the IR professional.

Both large and small companies were among the 2005 IIR Award winners, including Colgate-Palmolive (Best of Show 2005), The Bank of Montreal , Coca-Cola, CVS, eBay, Mattel and GM.

Complete details, entry form and the list of past winners can be found on the competition Web site at The deadline for entry is October 31, 2006.

The IIR Awards are produced by the Web Marketing Association. The WMA, founded in Boston in 1997, is dedicated to increasing the professional standards of excellence in Web development. Since its inception, the WMA has set the standard of excellence for overall Web site development with the annual WebAward Competition the premier annual event for Web developers and marketers now it its eighth year.

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St Paul Pioneer Press Coverage of MIMA Keynote

Recently, William Rice, President of the Web Marketing Association, was asked to provide the keynote address for the Minnesota Interactive Marketing Association’s annual Summit in St. Paul. The presentation covered trends in award winning websites based on the results of the 2006 WebAwards. We will be expanding on these findings and updating our Internet Standards Assessment Report later this year. The daily newspaper, St Paul Pioneer Press, covered the event and you can read the article at

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William Rice, President of Web Marketing Association, to Give Keynote Speech at 2006 Minnesota Interactive Marketing Association Summit

Rice to Address Minnesota Interactive Marketing Association (MIMA) Summit Attendees outlining the future of award-winning websites and how MIMA members- and their companies – can push the envelope of top website

Web Marketing Association, host of the WebAward, the leading Internet award competition, has announced that its President, William Rice, will deliver the keynote speech at the 2006 Minnesota Interactive Marketing Association’s (MIMA) Summit Showcase.

Founded in 1998, MIMA is a networking and professional development forum for interactive marketing professionals. MIMA connects educational partners with members and guests to elevate the quality of interactive marketing in Minnesota. The MIMA Summit brings together the latest concepts, strategies, technologies, and thought leaders shaping the interactive marketing community.

“I’m honored to be part of the 2006 MIMA Summit,” said Rice. “WebAward has ten years of top website design data to share with MIMA members to help them elevate the design of their company websites.”

Details for the Minnesota Interactive Marketing Association 2006 Summit

When: Wednesday, October 04, 2006 – 7:45 a.m. to 7 p.m.

Where: The Depot,  225 Third Ave. S., Minneapolis, MN 55401

Cost: Members $195, Non-members $395, Students $65

Media attendance at the event is free.

“MIMA is an excellent forum for leaders in the interactive marketing community to share cutting-edge concepts and strategies that are at the forefront of the marketing industry,” said Rice.

About WebAwards

The WebAward Competition, produced by the Web Marketing Association, is now in its tenth year. WebAwards is the premier annual web site award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development.

The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.