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Online Marketing Summit, San Diego

Online Marketing Summit San Diego, February 11-13, 2013 at the San Diego Convention Center, connects marketers with the knowledge, experts and technologies that are transforming digital marketing and business. Join us for three days of 70+ conference sessions and workshops across eight tracks and discover the latest insights on analytics & big data, content marketing, demand generation, email, mobile, search, social, and strategy.

Register Today and use code CMWMA1 for 25% off Conference Passes or get a Free Expo Pass.

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New Media Expo and BusinessNext Social Conference

Here are two of the top Internet Marketing Conferences that we will be supporting this Fall. They offer a great opportunity to keep up with current trends and to meet key people within the industry.

New Media Expo (NMX)(Formerly BlogWorld)
January 6-8
Rio All-Suite Hotel & Casino, Las Vegas

Join thousands of your peers from across the globe at the must-attend conference & tradeshow for bloggers, podcasters, video creators and social media innovators, New Media Expo in Las Vegas, presented by BlogWorld! Enjoy 3 value-packed days of sessions, networking and cutting-edge knowledge from over 170 speakers that will bring your content quality, marketing, audience and monetization to a whole new level. Learn from the pros including: Leo Laporte, Host & Producer of TWiT.tv, Dana White, President of The UFC; C.C. Chapman, Co-Author of Content Rules; Rand Fishkin, Founder & CEO of SEOMoz and dozens more.

Register now and use Code WMA10 to save 10% off your ticket.


BusinessNext Social

January 6-8
Rio All-Suite Hotel & Casino,Las Vegas

Join peers from across the globe at the must-attend conference for social business and marketing pros, BusinessNext Social in Las Vegas! Enjoy 3 value-packed days of sessions, networking and cutting-edge knowledge that will transform your business. Learn from luminaries including: Dana White, President of The UFC; Guy Kawasaki, author of Enchantment; Ethan McCarty, Global Director of Social Strategy at IBM and dozens more. Plus…The Winklevoss Twins (of Facebook fame) will announce their next social media venture LIVE. Don’t miss this important event!

Register now and use Code WMA10 to save 10% off your ticket.

Win A Free Pass To the BusinessNext Social Conference.
To enter, Simply enter your name and contact info on the Web Marketing Association Contest Page Deadline for entry is December 19th.

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Top 5 articles last month on WMA SmartBrief

Each month, the Web Marketing Association reports the top articles appearing in the WMA SmartBrief daily newsletter. Subscribe to the free WMA SmartBrief here.

Here are the Top 5 WMA SmartBrief Articles for November, 2012

Behind the scenes with an Obama banner-ad designer
7 must-have tools for Web designers
Custom news sites give big brands a digital megaphone
Obama’s victory could hinder digital marketers
8 ways to make your footers less boring

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EContent Magazine

EContent is a Web Marketing Association Sponsor and a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContent magazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models.

Subscribe to EContent Magazine today.

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Best Websites for Advertising to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2013.

“Websites are an effective advertising tool to build brand awareness and engage consumers on a global scale,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise you ability to develop a website as an advertising vehicle. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Assocation’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit. A site can be entered in both the IAC Awards and the WebAward Competition.

The 2013 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2013 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Saatchi & Saatchi LA won 2012 Best of Show for Websites for their work on The Camry Effect.

Past top winners in the Website category include:

2011 Rockfish for America’s Health Rankings

2010 Biggs|Gilmore for FrootLoops.com

2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. In the 10th annual IAC Awards, Saatchi & Saatchi LA was recognized with the 2012 Top Agency Award, winning 17 IAC Awards. Their awards include 7 Best of Industry awards and 10 Outstanding awards.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association. In 2012, ten agencies won this honor.

Judging for the IAC Awards will take place in February, 2013, and winners will be notified by e-mail in March, 2013. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.

The 2013 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, PR Newswire, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

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Best Online Newsletters to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online newsletters of 2013 in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2013.

“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

The 2012 Best of Show winner for Online Newsletters was Acxiom Creative for Bing Travel Horizontal Scroll. The newsletter was also recognized as the Best Directory or Search Engine Online Newsletter campaign.

Other Award Winning Online Newsletters included:
2011 Manulife Solutions
BlueRush Digital Media Corp.
2010 Online Newsletter campaign for VISIT FLORIDA
Miles Media
2009 Rice Krispies “The Spoonful”
Biggs|Gilmore
2008 FedEx LAC Sales Team Intranet Redesign
BGT Partners & FedEx
2007 CBSeal eNews
Coldwell Banker Barbara Sue Seal Properties
2006 Scudder Participant e-Newsletter
Scudder Retirement Services
2005 Buick Email Re-contact Program
i33 Communications, LLC

The 2013 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2013 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association. In 2012, ten agencies won this honor.

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Website Magazine

If you’re not already getting Website Magazine, you should be. There’s no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.

Take your ‘Net presence to the next level with Website Magazine Pro subscription, a digital publication distributed to over 145,000 Internet industry insiders. Receive practical guidance on search marketing, social media, web design, software and more each month. For just $44.95/yr, you’ll have access to the techniques, trends and tactics you need to accelerate your Web success.

Website Magazine’s Editor-in-Chief Pete Prestipino has also published a companion book for those looking to master the fundamentals of Web success. A perfect Internet training tool, Web 360 from Website Magazine covers a wide range of topics, from domain names and hosting to email and analytics and nearly everything else in between. Learn more at www.Web360book.com.

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Web Marketing Association to Name Best Online Video Advertising Campaigns

The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 31, 2013.

The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association. “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

Saatchi & Saatchi LA won Best of Show Online Video in the 2012 Internet Advertising Competition Awards for Yaris It’s a Car! Web Films.

Other top winners from IAC Awards for best video include:
2011 Help Me Choose entered by Organic, Inc.
2010 Morningstar Farms Video Recipes entered by Biggs|Gilmore

The 2013 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2013 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association. In 2012, ten agencies won this honor.

Judging for the IAC Awards will take place in February, 2013, and winners will be notified by e-mail in March, 2013. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.

The 2013 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, PR Newswire, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

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Best Mobile Websites and Best Mobile Apps to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best mobile applications and the best mobile websites in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2013.

“While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association. “Whether for the iPhone, Blackberry, or Android phones, mobile apps are becoming a must have marketing tool. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2013 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2013 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Nissan North America & Critical Mass won 2012 Best of Show for Mobile Apps for their work on Nissan Versa iPad Experience. The app also won Best Automobile Mobile Application.

Other top winners in the mobile category include:
2011 Eastbound & Down S2 – Kenny Powers Home Run Fiesta submitted by HBO
2010 Pizza Hut iPhone App submitted by imc2

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association. In 2012, ten agencies won this honor.

Judging for the IAC Awards will take place in February, 2013, and winners will be notified by e-mail in March, 2013. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.

A complete list of past winners can be found at the IAC Award Website.

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Best Email Advertising Campaigns to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 11th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACward.org before the deadline of January 31, 2013.

“Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists. Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work”.

The 2012 Best of Show winner for Email Campaign was VerticalResponse for VerticalResponse Customers Get Their Deal On.

Past Top Email Advertisements for include:
2011 Coffey Anderson – Email campaign submitted by CDMG Inc.
2010 PGATOUR.COM Scores Hole in One with Video in Email submitted by PGATOUR.COM and Datran Media’s StormPost
2009 Symmetricom Next Generation Network Email Message Campaign submitted by Overdrive Interactive
2008 Get A Room submitted by Mr & Mrs Smith
2007 NASCAR.com/Datran Media for “TrackPass Scanner” Email Campaign submitted by NASCAR.com/Datran Media
2006 Aeroplan Member Welcome & Activation Sequence submitted by ThinData, Inc.
2005 Endo_Lidoderm Campaign submitted by TMX Healthcare

The 2013 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2013 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association. In 2012, ten agencies won this honor.

Judging for the IAC Awards will take place in February, 2013, and winners will be notified by e-mail in March, 2013. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.

A complete list of past winners can be found at the IAC Award Website.