The 2009 Best of Show WebAward is presented to Organic, Inc. for their exceptional work on “Bank of America – Morris on Campus” website. The site was also recognized as Best Bank WebAward.
Bank of America enlisted Organic to help B of A maintain this leadership position by developing an online marketing program that would meet the needs of students in their current stage of life. Organic created Morris – the Wise Upperclassman and his online web show, “Morris On Campus.” For students, Morris is a peer, a mentor, and a confidante — someone who has recently had to make the same financial decisions other underclassmen are making today. “Morris On Campus”—a series of 6 web shows—is a way for Morris to communicate bank messaging, in terms that students can understand.
This is the second time Organic, Inc. has won the coveted Best of Show WebAward. They also received top honors at the very first WebAward competition in 1997 for their work on Philips Home Theater Web site.
Organic, Inc. won an impressive 12 WebAwards in 2009.