According to January, 2008 O’Dwyers PR Report, WPP Group,one of the world’s largest communications services groups, said that ad agencies that win the most awards are the most profitable. Agencies now publicize themselves by promoting their awards instead of advertising in Ad Age and adweek said marketing guru Al Ries.
Category: Web Marketing Association
Ad Agencies’ Obsession With Winning Awards
An article in the New York Times by Randall Rothenberg entitled Ad Agencies’ Obsession With Winning Awards holds true today as well as when the article was published.
The article reported that few in advertising question the importance of these honors to agency creative people and that although major advertisers routinely deny concern with awards, agency executives overwhelmingly affirm their importance in luring new business.
The Web Marketing Association is proud of it two award program’s the WebAwards and the Internet Advertising Competition Awards
How do we reach our target market?
Shara Rutberg of Fortune Small Business needed and expert to help a business owner connect with customers through search engine optimization and other web strategies. She looked to William Rice, President of the Web Marketing Association.
Keeping Up with the Web Marketing Association
If you are interested in keeping up to date with the Internet Advertising Competition and the WebAwards call for entry and winners announcement as well as receive our monthly newsletter Interactive Briefing, you need to be on our mailing list. Click here to subscribe.
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Landing Page Design: What’s Working
Recently the Web Marketing Association and MarketingShepa held a Teleconference on landing page design that was extremely well attended.
In the teleconference we:
• Discussed five types of Landing Page Tests that work best for increasing conversion rates
• Examined real creative samples and their results
• Covered examples of increased conversions for PPC dynamic search, registration forms, creative elements, SEO landings, and mobile email
• Revealed biggest tips on measuring landing pages
If you’re interested in giving your conversions up to a 48% lift, increasing your average shopping cart, and making your job easier with proven guidelines on what really works, you can download the slides here and then listen to the Landing page design seminar recording here.
Please note: This presentation was based on new data from the report, “MarketingSherpa Landing Page Handbook (2008 edition)“. If you are serious about creating better landing pages and improving conversions, then this report is a must read.
The Internet Advertising Competition Awards also has a category for microsites and landing pages. This is a great way to have other experts judge the effectiveness of your work and get recognized for your achievement.
WebAwards Featured in Website Magazine
We just received our November 2007 issue of Website Magazine: The Magazine for Website Success. In the issue on page 9 is an article entitled “Bravo! Boost your recognition amongst your competitors by winning Web awards” by Mike Phillips.
The article features the Web Marketing Association’s WebAwards. It reports our scoring report is “a nice way to see how your site measures up, even if you don’t win.”
William Rice, President of the Web Marketing Association is also quoted, saying “By far the most overwhelming reason to participate is for the marketing benefits – for both you as an individual, the site itself and the company. Winning the award creates a newsworthy event in and of itself”.
Sites are back up
Apparently, our ISP Web.com decided to decommission the server which hosted the Web Marketing Association database and thought that an email message sent three years ago about the possibility was sufficient notice. Without the database, both WebAward.org and IACAward.org websites were down.
Thanks to the hard work and dogged determination of our head programmer, Chip Lowell. Web.com finally agreed to move the data from the old server to the new. The sites are back up and we apologize for any inconveniences you may experienced.
Search Engine Strategies – Chicago
Search Engine Strategies is a sponsor of the Web Marketing Association and their next conference will be at the Chicago Hilton December 3-7.
SES returns to Chicago for it’s ninth year bringing back your favorite sessions, with fresh content, in addition to many new and exciting ones. If you haven’t experienced an SES event this is the one to do it. This 5-day, multi-track event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments for 2008.
Register by Friday, November 16 and save $150. Web Marketing Association members save a little more when they register with priority code *10WMA.* Learn more and register at the Search Engine Strategies Website
WMA Server problems
Our ISP changed servers over the long weekend and we were not informed until the WebAward.org site went down. The site is now back on line and we apologize if you were not able to access the site.
2007 winners will be posted to the site on September 18th.
Web Marketing Association on Web Marketing Watch
At the recent Search Engine Strategies conference in Toronto Canada, Sage Lewis from Web Marketing Watch interviewed William Rice, President of the Web Marketing Association about the 2007 WebAwards.
Here is the video clip of the interview.