Category: Web Marketing Association

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Web Marketing Association to Sell WealthAdvisor.com Domain


WealthAdvisor.com is being auctioned off on Ebay and is available for a financial service company looking to strengthen its position in the highly competitive wealth management marketplace. To place a bid on this domain, go to www.eBay.com and search for WealthAdvisior.com during the auction period October 15th at Noon EDT to October 23 at Noon EDT. 
WealthAdvisor.com was first registered on December 3, 1997 and used as part of the Wealth Management News Service. It used this site to update reporter and online investors about wealth management issues and personal finance topics.
After the Wealth Management News Service closed down, the URL was maintained by William Rice, a founder of the WMNS and president of the Web Marketing Association. The URL has been sitting dormant for many years as the repository for past articles written by the WMNS. It was decided that it was time to allow WealthAdvisor.com to become an active site again.
“This is a great domain name that really should belong to a major financial services company”, says William Rice, President of the Web Marketing Association.  “This domain lends itself to demonstrating a company’s commitment to wealth management, being part of a branding campaign and driving traffic to ta website through organic search results.”
“WealthAdvisor.com also would be a great opportunity for an entrepreneur to begin an entire business advising individuals about the creating and maintaining wealth. It also could be an effective website targeting high-end financial advisors,” added Rice. A premium domain name, like WealthAdvisor.com, offers outstanding SEO benefits, but more importantly, it becomes a brandable entity and can enhance marketing efforts to wealth investors and advisors.
The domain will be listed on Ebay in an auction beginning on October 15, 2013 at 3:00 pm EDT and ending on October 23, 2013 at 3:00 pm EDT. Ebay was chosen as a way to allow all interested parties to have a chance at purchasing this highly valuable domain. The domain will be placed in escrow at www.Escrow.com to facilitate transfer to the winning bidder. This will confirm domain ownership directly with the registrar before the Seller is paid.
For additional information, contact William Rice, President of the Web Marketing Association, at wrice@webaward.org.
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Win a Free Pass to ad:tech New York

This month we are giving away a full conference pass to ad:tech New York. This industry leading conference will be help at the Javits Center November 7-8th. To enter, email your contact info (name, company, job title) to adtech@webaward.org

The cool thing about ad:tech’s educational program is the variety of formats offered to cater to everyone letting you pick the format that will help you learn the most. Keynotes are a special treat – hear from well-known people and brands who can share their secrets on what makes them the best at what they do. Also more than 250 exhibitors and 10,000+ attendees will fill the expo floor with products, tools and technologies covering all facets of digital marketing.

To learn more and register for ad:tech NY, go to  http://na.ad-tech.com/ny/

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Web Marketing Association Names Best Websites in 96 Industries


The Web Marketing Association is pleased to announce the winners of its 17th annual WebAward Competition for Web site development. More than 1,500 entries from 40 countries were adjudicated in 96 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.
A complete list of the winning sites can be found at the WebAward Website at www.webaward.org.
“As the need of online consumers evolve, so does their expectation for a company’s website,” said William Rice, President of the Web Marketing Association. “Companies and other organizations must engage audiences online and websites have evolved into a critical business tool. Each year the WebAwards receives amazing entries from around the world that show impressive creativity and functionality.   Winning a WebAward is a great way to demonstrate the effectiveness of your Web development efforts. We congratulate all of our winners for developing websites that deliver for their audiences. “
  
Top Agency
Risdall Marketing Groupwas named Top Agency at the 2013 WebAward Competition, taking home 37 WebAwards. This is the second time Risdall has won the Top Agency WebAward. The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms.  An independently owned, full-service advertising agency, Risdall Marketing Group is located in New Brighton, Minnesota, outside Minneapolis and  is one of the largest, longest-lived independent ad agencies in the United States. It was recognized in the 2013 WebAwards with Best Manufacturing Website, Best Portal Website, Best Science Website, 7 Outstanding Website WebAwards and 27 Standard of Excellence WebAwards.

Best of Show
The 2012 Best of Show WebAward is presented to BETC Paris for their exceptional work on Peugeot RCZ Test Driver.  The site was also recognized as Best Automobile Website. 
This engaging website is the second part of the launch of Peugeot’s new sports car RCZ.   One of the scientists wants to take the RCZ for a midnight test drive. He gets chased through the streets by security guards and it is up to the user to configure   the car so he can hide and escape. To get the full experience, connect with your smart phone and control the experience remotely. The driver will text you when he needs help and you can change the look of the car with your phone to help him get away.

Outstanding Website Developers

19 agencies or companies were also recognized as Outstanding Website Developer for winning six or more WebAwards in 2013. They include:
AGENCY (Number of Awards)
Biggs|Gilmore 24
TravelClick 24
BGT Partners 20
SapientNitro 15
Sabre Hospitality Solutions 15
TMP Worldwide 15
CareTech Solutions 11
Cuker Interactive 10
Webmonster.com 9
Nebo 9
Positioner SA 8
4SPOTS 7
Atlantic BT 7
Roundarch Isobar 7
TopSpot Internet Marketing 6
RED Interactive Agency 6
Miles 6
Red Clay Interactive 6
HeBS Digital 6
Competition format
The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.
The WebAward competition format allows Web sites to compete head to head with other sites within their industry to win the Best of Industry award.  Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards.  Each site is judged on seven different criteria and earns a score between 0 and 70 points.  The highest score in a given category wins Best of Industry for that category. If the remaining entries receive a score of 60 or greater, they receive the Outstanding Web site award. Entries that score higher than their industry average and below 59.9 receive the Standard of Excellence.   
The 2013 WebAwards are sponsored by the following leading organizations: ExactTarget, Burst Media, PR Newswire, BGT Partners, ad:tech conferences, Internet World UK, Search Engine Strategies, EContent Magazine, Webmaster Radio and Website Magazine.

About the Web Marketing Association

The WebMarketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward, Internet Advertising Competition and MobileWebAwardaward programs  have been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 17th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.
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Web Marketing Association Looking for Mobile Development Professionals to Judge 2013 MobileWebAward


The Web Marketing Association’s MobileWebAwards competition is currently accepting entries and is looking for qualified judges to help adjudicate this year’s award program.  This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications.   The Competition Web site is located at mobile-webaward.org and the deadline for entry is September 30, 2013.
To nominate yourself or someone within your organization, please complete the Judge’s Nomination Form. Mobile development professionals selected as judges will be contacted during the first week of October.
“Since 1997, the WebAwards have helped define the standards for website development, now the MobileWebAwards will do the same for sites and apps designed for mobile devices,” said William Rice, president of the Web Marketing Association.  “Smartphones and tablet computers are exploding and companies are racing to be allow users to connect and interact with them using mobile devices. We are looking for individuals who have direct experience developing for the expanding mobile platform. Our judges must have an in-depth understanding of the current state-of-the-art in mobile development, an eye for a well-designed interface and the objectivity to score entries according to a predefined set of criteria”.
Judging for the MobileWebAwards will take place in Mid-October, 2013, and winners will be notified by e-mail one week prior to the general announcement of winners in December, 2013. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in mobile website design and mobile application development. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, R/GA , Saatchi & Saatchi, Blattner Brunner, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG,  A&E Television Networks , New York Post Interactive, The Cincinnati Enquirer, Ernst & Young , J. Walter Thompson, Xerox, Art Institute of Pittsburgh, and Aristotle.
Entries will be accepted in both the Mobile Website and the Mobile Application formats. 
Entries will be judged on seven criteria:
  • Creativity
  • Impact
  • Design
  • Content
  • Interactivity
  • Ease of Use
  • Use of the medium
Judging an award show like the MobileWebAwards is a great way to share your experience and expertise with the mobile development community. It is an honor and an important responsibility when you are chosen to participate as a judge. You are helping to set the standard for award winning advertising throughout the Web.
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MobileWebAwards to Name Best Mobile Web Sites and Best Mobile Apps


The Web Marketing Association is pleased to announce the call for entries for its 2013 international MobileWebAward competition.  It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding mobile Websites and mobile applications.  The deadline for entry in the 2013 MobileWebAwards is September 30, 2013.  The entry form for this award program can be found at www.mobile-webaward.org.
“Revenue from Global Mobile Advertising to is expected to grow 400 Percent through 2016,” said William Rice, president of the Web Marketing Association.  “Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions. The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet.”
The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile appentry is judged against other entries of the same format in its industry category and then against an overall standard of excellence. 
This year’s top awards will include:
A “Best of Industry” MobileWebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.  
The competition’s highest honor, the 2012 MobileWebAward “Best of Show,” will be given to the one best mobile website and one best mobile app that the judges believe represents the pinnacle of outstanding achievement in Web development.  
HeBS Digital won Best of Show Mobile Website for Loews Hotels Mobile Website, which also was recognized as Best Hotel and Lodging Mobile Website.  Indiana Interactive, LLC won Best of Show Mobile Application for DNR iPhone Application, which also was awarded Best Travel Mobile Application.
The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward. In 2012, Aperto Move GmbH of Berlin Germany was named Top Interactive Agency for the 2012 international MobileWebAwards. They received five awards in the competition.
Each organization that wins 5 or more MobileWebAwards will be awarded an Outstanding Mobile Interactive Developer trophy.
Interactive agencies who are recognized with a winning entry will also be included in the Database of Award Winning Interactive Agencies.
Judging for the 2013 MobileWebAwards will take place in October and winners are expected to be announced in late December.  Judges will consist of a select group of Internet professionals who have direct experience designing and managing mobile Websites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past WebAward  judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, BGT Partners, Worldwide, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ion Global, J. Walter Thompson, John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP, Starwood Hotels, Sun Microsystems, Warner Bros. Online, Xerox and Website Magazine.
The 2013 MobileWebAwards are sponsored by the following leading organizations: BGT Partners, PR Newswire, Burst Media, MycroBurst, EContent Magazine, ExactTarget, ad:tech conferences, Internet World UK, SES Conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
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One Month Until WebAward Deadline

Now is the time to enter the 17th annual WebAward Competition for Website Development. The deadline is now only one month away and you know you don’t want to miss it! It’s time to be recognized for your outstanding Web development by entering your work into the the Internet’s premier award competition. The deadline for entry is May 31, 2013 at www.webaward.org.

Entering is easy. Simply create a nominator account or log into an existing account from past years. This password protected area will allow you to enter multiple sites, edit the information up to when the judging begins and receive updates, results and feedback on your entries throughout the competition. If you entered last year, you can resubmit your entry with a single click! 
Websites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score.  Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.  Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.
The WebAward Top Agency award recognizes consistency of effort and is given to the interactive agency that wins the most WebAwards in a given year. All locations and offices of a specific agency will be consolidated for the purpose of determining the winner of this award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 10 points, Best of Industry 5 points and each Outstanding award 3 points and a Standard of Excellence 1 point. The agency with the most points will be awarded the Top Agency Award for 2013.
Each year, many agencies and some corporations win multiple awards and deserve additional recognition. This year, we will recognize each organization that wins 6 or more WebAwards with an Outstanding Interactive Developer trophy. In 2012, there were 19 agencies recognized with this prestigious award.
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Winners of the 2013 Internet Advertising Competition Awards Announced


The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org
Best of Show Winners
2013 Best of Show Awards were awarded in each of the online medium categories.  This year’s winners are:
VML for Revlon Expression Experiment (Best of Show Social Media campaign)
TVGla for Ted Movie OnlineAdvertising (Best of Show Rich media Online ad)
bswing for Twig the Fairy (Best of Show Online Video)
McCann Digital for Donate with Style(Best of Show Website)
The Studio at Conde Nast for Samsung Unleash Your Creativity (Best of Show Rich media Online campaign)
McCann Digital for Designed for Peace (Best of Show Email message campaign)
Fitting Group for Revolutionaries Welcome Integrated Campaign (Best of Show Integrated ad campaign)
rabbit eMarketing GmbH for WWF fundraising email campaign (Best of Show Online Newsletter campaign)
RED Interactive Agency for Battleship: Destroyer Experience (Best of Show Mobile Application)
Marketing Results, Inc. for Marketing Results Holiday Email (Best of Show Email message)
BlueRush for Manulife – Rideto 65 (Best of Show Interactive application)
Biggs|Gilmore for Froot Loops – Sooper Loopers (Best of Show Online ad)
These Days for Non-Stop RapMarathon (Best of Show Online campaign)
Top Agency Winners
The Web Marketing Association also recognizes the agency that shows consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. In a change from prior years, each entrant was awarded points based on the level of award for each award received. A Best of Show is worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points is awarded the Top Agency Award.
Biggs|Gilmore is recognized with the 2013 Top Agency Award, winning 24 IAC Awards. Their awards include 8 Best of Industry awards and 16 Outstanding awards. This is the fourth time in the past five years Biggs|Gilmore has been recognized with this honor.
A dozen additional organizations were recognized as Outstanding Advertising Developers in the 2013 IAC Awards for winning 6 or more awards. They are:
AGENCY (number of awards)
17
16
13
13
12
11
11
11
10
The IAC Awards web site with a complete list of winners is located at www.IACAward.org
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Web Marketing Association Looking For Internet Experts To Judge WebAwards

The Web Marketing Association is expecting a record number of participants in its 17th annual international WebAward competition, the standards-defining award program that sets industry benchmarks based on the seven criteria of a successful Web site. They are looking for experienced Internet professionals who can help judge the Websites that are entered. Interested individuals can submit their names for consideration using the WebAward Judges Nomination Form.

The 2013 WebAward Competition for Website developmentis currently accepting entries until May 31, 2013. Judging will begin in mid-June and run through early August.

Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, Blattner Brunner, Bridge Worldwide, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ion Global, J. Walter Thompson The-Futurist , John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi Geoff-Vuleta-Profile & Saatchi, SAP, Starwood Hotels , Sun Microsystems, Warner Bros. Online, Xerox and Zugara.

If you or someone some one in your organization would make a good judge, they can learn more and enter their name for consideration on the WebAwardJudges Nomination Form.