Web Marketing Association – Page 23 – Web Marketing Association Recognition Center

Posted on March 31, 2015March 26, 2015 by Bill Rice

Best Advertising Web sites to be Named by Web Marketing Association in 19th Annual WebAward Competition

The Web Marketing Association is looking for the best advertising Websites in the world as part of their 19th annual international WebAward Competition for Web site development at the WebAward Web site. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including advertising, design and marketing web sites, based on the seven criteria of a successful Web site. The deadline for advertising web sites to enter to be judged is May 29, 2014.
“The advertising industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts,” said William Rice, President of the Web Marketing Association. “Advertising websites need to balance their wish to show off creativity and capability via their webs design with the equally important need to inform prospects and clients.” Increasingly awards have been added to new business pitches to demonstrate third party validation of skills and to increase creative credibility to prospective clients.

All advertising entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Winners of a WebAward in the advertising and marketing categories will also receive:

Handsome statue or certificate of achievement
Increased visibility for their company
Marketing opportunity to promote the company website to the media
Links to your site from the highly ranked WebAward site to help SEO
A highlight for your resume.
Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Advertising Website and Best Marketing Website based on the scores submitted by the competition judges.

Recent winners of the Best Advertising Web Site include:
2014 – The Engine is Red for The Engine is Red Website

2013 – LIQWID for LIQWID

2012 – Venables Bell & Partners for Slim Jim’s Center for Spice Loss

2011 – Corey McPherson Nash for Corey McPherson Nash Website

2010 – Metia for Mass Effect 2 Silverlight Campaign

2009 – Red Square Agency for the Red Square Agency Website

2008 – Sharpe Partners for the Burns Group Website.

2007 – SpotRunner for SpotRunner Website

2006 – SpotRunner for SpotRunner Website

2005 – Young & Rubicam Brands/Wunderman, Detroit for Meet the Lucky Ones
2004 – Hanon McKendry/The Brand Consultants for Lake Effect Website

2004 – Oasis for Toyota Scion
2003 – Google for Google AdWords

2002 – Fusebox, Inc for JCDecaux Airport US
Recent winners of the Best Design Web site include:

2014 – Ideas On Purpose for United Technologies Corporation Web Site

2013 – SapientNitro for Palms.com Redesign

2012 – Valtech for Normann Copenhagen

2011 – Activeark for Marimekko.com

2010 – H2O Associates for Tom Hoch Design Web site

2009 – Tribal DDB Worldwide for Warehouse 13

2008 – Azavar Technologies for Justyna Collections Catalog

2007 – Walt Disney Internet Group for Disney.com / Disney XD

2006 – Publicis Net for Experience Wonder You

2005 – R/GA for Nokia Nseries Sitelet
2004 – Gigapixel Creative for Gigapixel Creative, Inc.
2003 – Arnold Worldwide for The Touareg
2002 – PriceWeber, Inc. for Canadian Mist web site

Recent winners of the Best Marketing Web site include:

2014 – R2integrated for R2integrated Website

2013 – WebbMason for Rebranding for Interactive Success: WebbMason

2012 – UrbanDaddy for UrbanDaddy + Herradura Mixology Battle Royale (which also won Best of Show 2012)

2011 – IQ for The Wizarding World of Harry Potter

2010 – Physicians Interactive for Physicians Interactive Corporate Website

2009 – Arc Worldwide for Leo Burnett’s Big Black Pencil Goes Global

2008 TYS Creative for Ensemble HD Home Cinema System by Epson

2007 Hanson Dodge Lime for Product Launch

2006 Rare Method for Silvertip Resort

2005 Nurun | Ant Farm for Nurun | Ant Farm Interactive Website Interactive

2004 Vérité, Inc. for Symantec Client Security 2.0 Channel Launch Kit

2003 Zugara for The Getaway

2002 Disc Marketing, Inc. for Disc Marketing Corporate Website
Advertising related Websites can be entered into consideration for the 2015 Best Advertising Website and other related WebAwards at the WebAward Website.

The 2015 WebAwards are sponsored by the following leading organizations: EContent Magazine, ExactTarget, ad:tech conferences, Webmaster Radio, Burst Media and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

Posted on March 26, 2015March 23, 2015 by Bill Rice

Web Marketing Association Award Update

Interactive Advertising Competition (IAC) Awards — The 13th annual IAC Awards Call for Entries has ended. The judging is just finishing up. Winners will be announced on April 7th.

WebAward Competition — The WebAward Competition 19th annual award program will kick off on April 1. We are working on updating the competition web site so stay tuned!

MobileWebAwards — 2015 MobileWebAwards competition will start accepting entries in August, 2015!

Posted on March 23, 2015March 17, 2015 by Bill Rice

Managing Info Overload for Sales Reps – Whereoware Case Study

In today’s selling climate, clients demand superior customer service and a one-to-one dialog with your brand. To meet clients’ growing expectations, reps must monitor customer data to understand each client’s pain points and sell to them more effectively. The amount of data available can be overwhelming. Luckily, technology is the game changer to collect all that disparate data and contextualize it for reps, so it is actionable and useful. Whereoware’s Spotlight Sales App, winner of the Web Marketing Association’s Best B2B Mobile Application at the 2014 MobileWebAwards, bundles the data, tools, and targeted training reps need to succeed into an intuitive mobile app.

Sales reps juggle meetings, clients, and deadlines and are rarely in a single place for long. We developed Spotlight to help reps be as effective on the road and from a hotel as they are from their home base. With this in mind, Spotlight is designed to be extremely agile – reps can browse products in a sales meeting and then place the order from the cab ride home, even with spotty WiFi.

Allowing reps to go about their daily activities uninterrupted, Spotlight’s engine syncs records and captures reps actions in an offline queue that fires in batches once service is available. Reps experience the sync as automatic, with no interruption to their day-to-day work or waiting for the app to catch up. The Spotlight sync is unobtrusive, but effective, transmitting everything reps need to work offline. The sync engine means that product data and product imagery is always up-to-date.

Mobility is awesome, but actionable and accessible data is often the missing puzzle piece for sales apps. Giving reps access to all the leads in the database (not limiting to leads they manually entered) was a priority. We integrated Spotlight with marketing automation tool Silverpop, giving reps access to all their leads. The sync engine is universal, so transmitting Silverpop’s lead information was simple, but with so many leads, how could reps effectively focus their attention?

A customized scoring model incorporates leads’ online behavior from Silverpop (emails opened, webpages visited, items purchased, etc.) and offline behavior (interactions in meetings). When a lead becomes hot, we push a notification to their reps’ iPad. This allows the rep to focus their attention on the right leads at the right time. We added a “sales rep grade” column in Spotlight, allowing reps to manually adjust lead scores to reflect positive or negative in-person meetings. This data gives reps a client’s full online and offline history before walking into a sales meeting. Better preparation leads to more successful meetings.

To help reps be more efficient, we also integrated Spotlight with Apple’s Core Location framework. Reps can finish a meeting early and then search for other leads in close proximity to their present location by selecting a search radius. The search results also show the customers’ lead score and profile. Spotlight than calls Apple’s framework to generate and display turn-by-turn directions using GPS.

To save money and time on returned order package (because of incorrect or missing addresses), we built Spotlight with the capability to verify addresses when an order is placed. When a rep is placing an order and filling out the address field, Spotlight calls the UPS API framework to verify whether the address is “good” or if an alternative addresses is a better match. Once an acceptable address is selected, reps can fully submit their order.

Sales reps managing territories can oftentimes end up with a lone wolf mentality. They are responsible for bringing in new clients and orders, but are working predominantly without day-to-day supervision and training. Leadership can feel powerless, as sales reps interact with customers and represent their brand without direct management oversight, and reps can feel frustrated by the lack of relevant feedback.

While, Spotlight always captured sales rep activity – products ordered, GPS location of the app, customers searched and visited etc., there wasn’t an easy way to analyze this information. In our iOS Developer’s Arrash’s words, “Data is just data until its useful, and then it’s information.” To make the data actionable, we built custom pages to deliver graphs and reporting functionality. In near real time, leadership can review reps’ sales activity (the customers visited and products shown at each visit) to pinpoint areas of weaknesses and develop solutions to improve performance. Training can be tailored to a rep’s unique needs, improving the sales team overall and increasing sales.

We joke that Spotlight lets management attend every sales meeting. Between the tools ability to please clients, empower and train sales teams, and let leadership sleep easy, Spotlight is no joke. When reps can consistently place orders and give clients a seamless, reliable buying experience, they are more productive in their day-to-day role and can focus on building positive relationships and increasing brand credibility.

Jim Rothey is Partner and CTO at digital agency Whereoware, located in the Washington D.C. metro region. With over 21 years specializing in mobile and data management systems, Jim heads up the mobile team. He has 4 software patents.

Posted on March 18, 2015March 18, 2015 by Bill Rice

IAC Awards Best of Shows to be announced at ad:tech San Francisco

The Web Marketing Association announces that the Best of Show winners of the 13th annual Internet Advertising Competition (IAC) Awards will be announced at a special presentation at the ad:tech San Francisco Conference May 21^st at noon on the Keynote stage. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program evaluates all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories.

“The Web Marketing Association has had a long standing relationship with ad:tech conferences,” said William Rice, President of the Web Marketing Association. “It is a natural progression to use this industry-leading conference as a platform to announce the IAC Best of Show awards”.

The two-day ad:tech San Francisco event will take place on May 20-21, 2015, and will feature an expo floor showcasing the latest products and services, breakout sessions and keynotes led by established brands and agencies and much more!

“We are excited to host the announcement of the Best of Show winners of the 13^th annual Internet Advertising Competition (IAC) Awards,” said Kimberly Dunn, marketing director for ad:tech. “Recognizing achievements in the various digital marketing disciplines is important to the continued advancement of our industry.”

IAC Best of Show Awards will be presented within each of following advertising formats:

Best Social Media Campaign

Best Online ad (including banner, pop-up or interstitial)

Best Rich media online ad

Best Email message

Best Online newsletter

Best Website (including best landing pages and best microsites)

Best Online video

Best Mobile applications

Best Integrated ad campaign

Best of Industry and Outstanding Online Advertising IAC Winners will be announced online during the second week of April. The Top Agency and Outstanding Advertising Developer IAC Awards will also be announced in April.

Judging for the IAC Awards takes place in February and March 2015. Judges consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Competition judges include top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2015 Internet Advertising Competition Awards are sponsored by Burst Media, Small Army, Vertical Response, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

About ad:tech Conferences

ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address key industry challenges and opportunities. Several annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help deepen understanding and create new ideas that will drive business forward. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing marketplace. For more information, visit www.ad-tech.com.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, the Internet Advertising Competition Awards and the MobileWebAwards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

Posted on March 9, 2015March 10, 2015 by Bill Rice

ListnAppend Warning

The Web Marketing Association wanted to alert the online marketing community to a scam involving the company ListnAppend.

We had purchased a list of postal mailing address for online content managers to send a direct mail piece to support our award programs. The list was provided without any street address listed.

Repeated requests to Raymond Murphy, ListnAppend account development manager, to correct the situation went ignored. The bottom line is that we were scammed and we want to make sure that other online marketing professionals are made aware of the dangers of using this company.

Posted on February 16, 2015February 16, 2015 by Bill Rice

The 2015 IAC Awards Call for Entries Has Now Ended

The entries are in and now the judging phase of the 2015 Internet Advertising Competition will begin.

We have a great set of online marketing professionals from around the globe who are serving as our judges panel this year. It is now there task to review the entries and decide who is best in each category.

We will announce the date the results will be announced as soon as it is set.

Good luck to all who have entered!

Posted on January 19, 2015 by Bill Rice

Two Weeks Until the 2015 IAC Award Deadline

The Web Marketing Association Call for Entries for the 13th annual Internet Advertising Competition (IAC) Awards is January 30th, now just two weeks away. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 30, 2015.

Awards will be presented within each of the industry categories and advertising formats including:

Best Social Media Campaign

Best Online ad (including banner, pop-up or interstitial)

Best Rich media online ad

Best Email message

Best Online newsletter

Best Website (including best landing pages and best microsites)

Best Online video

Best Mobile applications

Best Integrated ad campaign

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2014 through January 30, 2015.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. INNOCEAN USA was recognized with the 2014 Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2014, 13 agencies won this honor.

Judging for the IAC Awards will take place in February, 2015, and winners will be notified by e-mail in March, 2015. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

Posted on January 5, 2015 by Bill Rice

Join These Best of Industry Winners

These top agencies and brands were recognized as Internet Advertising Competition Best of Industry winners last year. Make sure your company is acknowledged for your work this year by entering!

There is less than one month left to enter the 13th annual IAC Awards hosted by the Web Marketing Association (deadline January 30th). Now is your chance to enter and win recognition for yourself and your company while receiving all of the benefits of being a winner.

Entering is easy. Simply create a new Nominator Account or log in to an existing Nominator Account. Upload your creative and pick you industry and format. We’ll send our expert judges to evaluate it based on creativity, innovation, impact, design, copywriting, and use of the medium. If you have the highest average score in your industry, you’re a winner!

May The Best Work Win!

Posted on December 11, 2014 by Bill Rice

Web Marketing Association Names Best Mobile Websites and Best Mobile Apps of 2014

The Web Marketing Association is pleased to announce the winners its third annual international MobileWebAward competition. This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications. The complete list of winners can be found at www.mobile-webaward.org.

“Since 1997, the WebAwards have helped define the standards for website development, now the MobileWebAwards will do the same for sites and apps designed for mobile devices,” said William Rice, president of the Web Marketing Association. “Smartphones and tablet computers are exploding and companies are racing to be allow users to connect and interact with them using mobile devices. The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet.”

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.

This year’s top awards include:

Noble Studios won Best of Show Mobile Website for Queens University of Charlotte, which also was recognized as Best University Mobile Website. Queens turned to Noble Studios to capture the feeling of being at the University virtually. Noble designed and developed an interactive campus tour with customizable components so prospective students could envision their college experience. They can select their area(s) of study and interest. Students are then given an interactive grid of results based on their answers.

Spark won Best of Show Mobile Application for Martin Guitar Tuner, which also was awarded Best Music Mobile Application. In addition to the guitar tuner, there is a design-your-own custom guitar component of the app, where the user can pick different body styles, wood and decorations and then share the image on social media.

Klick Health was named Top Interactive Agency for the 2014 MobileWebAwards competition. They received 9 awards, including: Best Publishing Mobile Website, Best Game Site Mobile Application, Best Pharmaceuticals Mobile Application, Best Biotechnology Mobile Website, Best Technology Mobile Website, Best Employment Mobile Website, Best Intranet Mobile Website, Best Marketing Mobile Website and Best Blog Mobile Website

Two firms were named an Outstanding Mobile Interactive Developer this year. They are RED Interactive Agency (6 awards) and Risdall Public Relations (5 awards).

A complete list of winners can be found on the award program’s Website

The Best of Industry statue is reminiscent of a personal digital device, it could be yesterday’s smart phone, today’s tablet, or tomorrow’s device. It is crafted of fine jet black crystal with the iconic “W” accent in 24kt plated gold and personalized with your award information. The award is entirely hand crafted by, Society Awards, the makers and designers of other notable award programs such as the Golden Globes, Emmys, MTV VMAs, and CLIOs to name a few, and presented in its own custom gift box.

The 2014 MobileWebAwards are sponsored by the following leading organizations: Small Army Creative Services, Burst Media, EContent Magazine, VerticalResponse, ad:tech conferences, Clickz Live, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

About the WebAwards

The Web Marketing Association’s third annual MobileWebAwards are based upon the success of its long running international WebAward Competition for Website Development and the Internet Advertising Competition. All Web Marketing Association award programs recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning entry.

Posted on December 2, 2014November 20, 2014 by Bill Rice

Best Websites for Advertising to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 13th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 30, 2015.

“Websites are an effective advertising tool to build brand awareness and engage consumers on a global scale,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise you ability to develop a website as an advertising vehicle. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Assocation’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit. A site can be entered in both the IAC Awards and the WebAward Competition.

The 2015 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 30, 2015 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Mobile Apps and websites

Online ads (including banner, pop-up or interstitial)

Rich media ads

Email message campaign

Online newsletter campaign

Online applications

Integrated ad campaign

Online Video

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

The 2014 Best of Show for Websites was given to Human. for their work on Hudson Yards New York.

Past top winners in the Website category include:

2013 McCann Digital for Donate with Style

2012 Saatchi & Saatchi LA for The Camry Effect

2011 Rockfish for America’s Health Rankings

2010 Biggs|Gilmore for FrootLoops.com

2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo

The 2015 Internet Advertising Competition Awards are sponsored by Burst Media, Small Army Creative Services, VerticalResponse, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.