Posted on

Who Has The Best Online Newsletters of 2010?

The Web Marketing Association judges will select the best online newsletters of 2010 in 86 industries as part of their 9th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 28, 2011.

Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters.

The 2011 Internet Advertising Competition Awards will accept entries from 86 industries, including health care, biotech, airline, B2B, professional services, consumer goods, education, financial services, technology and travel just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best online newsletter for that industry.

The 2010 Best of Show winner for Online Newsletters was Miles Media for VISIT FLORIDA. The newsletter was also recognized as the Best Travel Online Newsletter campaign.

Other Award Winning Online Newsletters for 2010 included:

Berry Network, Inc won Best B2B Online Newsletter campaign for Advisor e-Newsletter
Deep Interactive Asia won Best Bank Online Newsletter campaign for Citibank Hong Kong Newsletter
Biggs|Gilmore won Best Consumer Goods Online Newsletter campaign for Kotex Extras and Best Food Industry Online Newsletter campaign for Rice Krispies The Spoonful
DWS Investments won Best Financial Services Online Newsletter campaign for Newsletter for Institutional Investment Professionals
ITechLaw won Best Legal Online Newsletter campaign for ITechLaw eNews
TD Friends of the Environment Foundation won Best Non-Profit Online Newsletter campaign for TD FEF – Taking Root
Integrative Logic Cetaphil® eCRM Team won Best Pharmaceuticals Online Newsletter campaign for Cetaphil Skin Care Club® eCRM Program
TD Merchant Services won Best Small Business Online Newsletter campaign for TD Merchant Services – BizBuilder

The 2010 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 28, 2010 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:
Social Media Campaigns (New for 20111)
Online ad (including banner, pop-up or interstitial)
Online ad campaign
Email message
Rich media ad campaign
Rich media online ad
Online newsletter campaign
Integrated ad campaign
Web sites (including microsites and landing pages)
Online Video
Mobile Apps
Ads the client did not choose

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2010 through January 28, 2011 (except for the Ads the client did not choose format which do not have to have run.)

The 2011 Internet Advertising Competition Awards are sponsored by Webmaster Radio, Burst Media, Internet World UK, BGT Partners, PR Newswire, AllBusiness, ExactTarget, Search Engine Strategies, ad:tech conferences, and Website Magazine. The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

Posted on

Best Online Advertising To Be Named In Internet Advertising Competition Awards

http://www.webmarketingassociation.org/images/iaclogo.jpg

Internet Advertising Competition

The Web Marketing Association announces the Call For Entries for the 9th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 28, 2011.

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 28, 2011 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats including:
Best Social Media Campaign (New for 2011)
Best Online video
Best Mobile applications
Best Online newsletter
Best Online ad (including banner, pop-up or interstitial)
Best Rich media online ad
Best Email message
Best Integrated ad campaign
Best Website (including best landing pages and best microsites)
Best Ads the client did not choose

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2010 through January 28, 2011, except for “Ads the Client did not pick, which do not need to have run.

Judging for the IAC Awards will take place in February, 2011, and winners will be notified by e-mail in March, 2011. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

The 2011 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, PR Newswire, AllBusiness, ExactTarget, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

Posted on

Web Marketing Association Announces the Winners of the 2010 Internet Advertising Competition Awards

The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

2010 Best of Show Awards were awarded in each of the online medium categories. This year’s winners include:

e-Dialog for e-Dialog 2009 Holiday Card (Best of Show Email message)
Conde Nast Digital for Proctor & Gamble: Must Have Its (Best of Show Online campaign)
Dean Media Group for Platform Addict (Best of Show Ads the client did not pick)
Bridge Worldwide for Pasta Al Denta Banners (Best of Show Integrated ad campaign)
Biggs|Gilmore for Gliders (Best of Show Interactive application)
Biggs|Gilmore for Video Recipes (Best of Show Online Video)
Biggs|Gilmore for FrootLoops.com (Best of Show Website)
COSSETTEfor Living Breathless (Best of Show Rich media Online ad)
Y&R New York and VML for Give It A Ponder (Best of Show Rich media Online campaign)
imc2 for Pizza Hut iPhone App (Best of Show Mobile application)
PGATOUR.COM and Datran Media’s StormPostfor PGATOUR.COM Scores Hole in One with Video in Email (Best of Show Email message campaign)
Mattel & Razorfish for Hot Wheels Battle Force 5 (Best of Show Online ad)
Miles Media for VISIT FLORIDA (Best of Show Online Newsletter campaign)

Biggs|Gilmore of Kalamazoo, MI was recognized for the second year in a row with the 2010 Top Agency Award, winning 16 IAC Awards. Their awards include 3 Best of Show awards, 9 Best of Industry awards and 7 Outstanding awards.

Other IAC Award winners who received at least five awards included:

AGENCY (number of award winning entries)

Biggs|Gilmore 16
Bridge Worldwide 10
VML 10
BlueRush 9
Conde Nast Digital 8
Organic, Inc. 7
USDM.net 7
Aristotle 6
BGT Partners 6
Disney Parks & Resorts Online 6
Hitchcock Fleming & Associates 6
COSSETTE 5
John Hancock 5
Leopard 5
Razorfish 5
The Kaplan Thaler Group 5
Y&R 5

The Competition web site with a complete list of winners is located at www.IACAward.org

Posted on

IAC Awards Deadline Extended

The deadline for the Web Marketing Association Internet Advertising Competition Awards has been extended until Friday, February 12, 2010. This will be the only extension as the judging of the entries will begin the following Monday.

Existing entries can be edited until this date and new entries can be submitted as well.

To enter, go to http://www.IACAward.org

Good luck to all participants.

Posted on

Final Week To Enter The Internet Advertising Awards

Don’t forget to enter the Web Marketing Association’s 8th annual Internet Advertising Competition. The deadline is this Friday, January 29th. All forms of online advertising can be entered. www.iacaward.org.

Entering is easy. Entries are submitted online by logging in to your existing Nominator Account. If you are new to the IAC Awards, you can create a new Nominator Account here. Upload your creative onto a html page and you are ready to win.

Awards will be presented within each of the industry categories and advertising formats such as:

online ad (including banner, pop-up or interstitial)
rich media online ad
email message
online newsletter campaign
Website (including microsites and landing pages)
integrated ad campaign
Mobile Apps (NEW for 2010)
Online video (NEW for 2010)
ads the client did not choose

The Top Agency Award will be given to the agency who wins the most awards in the 2010 IAC Awards. So make sure everyone in your organization has submitted their work!

Don’t wait! Enter your best online advertising and win the recognition you deserve! Enter today at www.IACAward.org

Posted on

The Difference Between IAC Awards and WebAwards

We recently received the following question:

“Can you clarify for me the difference between the Internet Advertising
Awards Website category and the WebAwards.”

Simply, the WebAwards (www.webaward.org) focus on the development of the total website and accepts entries from April through May. Micro sites tend to do well, but landing pages do not have enough content and navigation and tend to be at a disadvantage.

The Internet Advertising Competition (www.iacaward.org) focuses on the advertising effectiveness of a website (among other forms of online ads) and accepts entries from Nov through January. It does not look at overall website development, rather the effectiveness of the site as a branding and/or direct marketing tool.

If you visit the guidelines section of each website, you will see the details of the competitions.

Posted on

Internet Advertising Competition Awards To Name Best Online Ads of 2009

The Web Marketing Association announces the launched of the 8th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 29, 2010.

Awards will be presented within each of the industry categories and advertising formats including:
Online ad (including banner, pop-up or interstitial)
Rich media online ad
Email message
Online newsletter
Website
(including landing pages and microsites)
Integrated ad campaign
Ads the client did not choose

Two new categories have been added this year. Online video and Mobile applications will now also be eligible to compete in the IAC Awards.

Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2009 through January 29, 2010, except for “Ads the Client did not pick, which do not need to have run.

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at www.iacaward.org. The deadline for entry is January 29, 2010 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Judging for the IAC Awards will take place in February, 2010, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2010. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

2009 Best of Show Awards were awarded in each of the online medium categories. Last year’s winners are:

Design Lab for Design Lab Holiday Card (Best of Show Email message)
Digitas and Kelley Blue Book for Pontiac G8 – Tommy Kendall Avatar (Best of Show Rich media Online ad)
Atmosphere BBDO for Dude (Best of Show Integrated ad campaign)
Atmosphere BBDO for Photo Slice (Best of Show Interactive application)
Ogilvy San Francisco for iPath Origami Banners & Behind the Scenes Video (Best of Show Rich media Online campaign)
Agency.com for Skittles: Mix The Rainbow (Best of Show Online ad)
Biggs|Gilmore</strong> for The Spoonful (Best of Show Online Newsletter campaign)
AvatarLabs for WALL-E (Best of Show Online campaign)
Publicis Modem for LG – Learn to Fly (Best of Show Ads the client did not pick)
Overdrive Interactive for Symmetricom Next Generation Network (Best of Show Email message campaign)
Verizon, NFL Network and Communifx for Verizon and NFL Network Online Demo (Best of Show Websites)

Biggs|Gilmore of Kalamazoo, MI was recognized with the 2009 Top Agency Award, winning 19 IAC Awards. Their awards include a Best of show, 8 Best of Industry awards and 10 Outstanding awards.

A complete list of past winners can be found at www.IACAWARD.ORG/winners.asp

The 2010 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, 24-7PressRelease.com, AllBusiness, ExactTarget, ad:tech conferences, Microsoft PopPhizz, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion and Website Magazine.

Posted on

Web Marketing Association Announces the Winners of the 2009 Internet Advertising Competition Awards

The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

2009 Best of Show Awards were awarded in each of the online medium categories. This year’s winners include:

Design Lab for Design Lab Holiday Card (Best of Show Email message)

Digitas and Kelley Blue Book for Pontiac G8 – Tommy Kendall Avatar (Best of Show Rich media Online ad)

Atmosphere BBDO for Dude (Best of Show Integrated ad campaign)

Atmosphere BBDO for Photo Slice (Best of Show Interactive application)

Ogilvy San Francisco for iPath Origami Banners & Behind the Scenes Video (Best of Show Rich media Online campaign)

Agency.com for Skittles: Mix The Rainbow (Best of Show Online ad)

Biggs|Gilmore for The Spoonful (Best of Show Online Newsletter campaign)

AvatarLabs for WALL-E (Best of Show Online campaign)

Publicis Modem for LG – Learn to Fly (Best of Show Ads the client did not pick)

Overdrive Interactive for Symmetricom Next Generation Network (Best of Show Email message campaign)

Verizon, NFL Network and Communifx for Verizon and NFL Network Online Demo (Best of Show Websites)

For a complete list of the winners, visit the The Competition web site at www.IACAward.org

The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The award program honors excellence in online advertising and to recognizes the individuals and organizations responsible for the best in Internet marketing.

Posted on

Biggs|Gilmore Wins 2009 Top Agency Award in the IAC Awards

The Web Marketing Association is pleased to announce that Biggs|Gilmore of Kalamazoo, MI was recognized with the 2009 Top Agency Award in the 2009 Internet Advertising Competition Awards. The Top Agency Award is given each year to the organization which wins the most awards in the program. This year Biggs|Gilmore won 19 IAC Awards. Their awards include a Best of show, 8 Best of Industry awards and 10 Outstanding awards.

The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The award program honors excellence in online advertising and to recognizes the individuals and organizations responsible for the best in Internet marketing.

Other IAC Award winners who received multiple awards included:

AGENCY (number of awards)

Biggs|Gilmore 19
Bridge Worldwide 15
BGT Partners 14
Atmosphere BBDO 12
One to One Interactive 10
Integrative Logic 9
Razorfish 9
Arc Worldwide 8
VML 8
Door C @ Carlson Marketing 7
Deadline Advertising 6
Drumroll 6
Euro RSCG 4D 6
Hitchcock Fleming & Associates 6
LeapFrog Interactive 6
Organic, Inc. 6
360i 5
CNN 5
Red Door Interactive 5
USDM.net 5
Agency.com 5
Publicis Modem 5
Dotglu 4
Leopard Communications 4
Palm Communication 4
Resource Interactive 4
Yahoo! 4

For a complete list of the winners, visit the The Competition web site at www.IACAward.org