The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 24th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so at https://www.iacaward.org before the deadline of January 30, 2026.
“From utilities and loyalty wallets to immersive AR and service portals, apps are now central to brand building and performance marketing,” said William Rice, President of the Web Marketing Association. “They convert sporadic impressions into repeat engagement and measurable retention—exactly what modern CMOs need. The IAC Awards spotlight app initiatives that align creative insight with technical excellence and privacy-minded data use. Winning is more than recognition; it’s a credible endorsement that elevates internal conversations, strengthens RFP responses, and gives sales teams a trusted proof point with decision-makers.”
The 2026 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at https://www.iacaward.org. The deadline for entry is January 30, 2026 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:
- Social Media
- Web sites (including microsites and landing pages)
- Online ads (including banner, pop-up or interstitial)
- Rich media ads
- Email message campaign
- Online newsletter campaign
- Mobile apps and websites
- Integrated ad campaign
- Online Video
The 2025 Best of Show for Interactive Applications went to VIVIDSITES for ReadyMed Healthcare
Past top winners in Interactive Application format include:
Year Entry Name Winner
2024 Portfolio Insight: An intuitive, powerful portfolio-building tool for advisors and investors won by John Hancock Investment Management
2023 Hands Lab won by Hands Mobile
2022 The Hunger Project High Touch Campaign won by Sanky Communications
2021 Amadeus Integrated Booking Suite – Village Hotels won by Amadeus Hospitality (TravelClick)
2020 Big Goals Bracket won by Adams & Knight, Inc.
2019 Words With Friends 2 won by Heat
2018 There’s Beauty in The Build won by Wastell Homes & tbk Creative
2017 Pitbull Messin Around Launch won by Razz Interactive
2016 StopChildPorno Filter won by These Days
2015 Caine’s Quest – Jupiter Ascending won by Thinkingbox
2014 Egg Beaters Benefit Calculator won by POSSIBLE
2013 Manulife – Ride to 65 won by Manulife Financial
2012 Beef Equity – Here’s the Beef won by Wendy’s and The Kaplan Thaler Group
2011 Toyota Sponsafier won by Saatchi & Saatchi LA
2010 Apple Jacks Gliders won by Biggs|Gilmore
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2025, four agencies won this honor.
Judging for the IAC Awards will take place in February, 2026. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
A complete list of past winners can be found at the IAC Award Website.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.