The Web Marketing Association is looking for the best insurance websites in the world as part of their 30th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 86 industries, including banking, credit union, insurance, investment, mutual funds, financial services and new categories for cryptocurrency and blockchain websites, based on the seven criteria of a successful web site. The deadline for Financial-related web sites to enter to be judged is May 29, 2026.
“In the insurance industry, a website is often the first interaction that determines whether trust is built or lost,” emphasized William Rice, President of the Web Marketing Association. “Today’s policyholders expect instant quote tools, coverage comparisons, educational resources, claims reporting portals, mobile-first account management, and seamless digital communication. At the same time, insurers must navigate strict regulatory compliance, data privacy mandates, cybersecurity protections, and clear disclosure requirements. Insurance websites must simplify complex products while reinforcing stability and reliability in moments that matter most to customers. The WebAward Competition provides insurance carriers, brokers, and agencies with an objective evaluation against industry benchmarks, along with the high-visibility distinction of being recognized as an ‘Award-Winning Website.’ That recognition strengthens consumer trust, enhances competitive differentiation, improves search visibility, and validates a company’s commitment to delivering secure, customer-focused digital insurance experiences.”
Websites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the Financial Services category is judged against other financial services entries and then against an overall standard of excellence.
All financial services entrants benefit from receiving valuable feedback in terms of their specific criteria scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.
Winners of a WebAward in the Insurance categories will also receive:
- Increased visibility for their company
- Marketing opportunity to promote the company website to the media
- Links to your site from the highly ranked WebAward site to help SEO
- Social media posts for your company and personal feeds
- A highlight for your resume.
- Admiration of peers, friends and co-workers
- Unlimited bragging rights
Each year, the Web Marketing Association names the Best of Industry for the various financial services categories based on the score they receive from the WebAward judges.
Past winners of the Best Insurance Web site include:
2025 – Maximus for Healthy Louisiana Website
2024 – SmartFinancial for SmartFinancial Website
2023 – BlueCross BlueShield of Tennessee for Health Equity
2022 – theOrigo Ltd. for BOC LIFE WEBSITE
2021 – The Zebra for THE ZEBRA 2021
2020 – TrustedChoice.com for TrustedChoice.com
2019 – 90 Degree Design for Brentwood Services Website
2018 – Antyra Solutions (Private) Limited for Fairfirst Insurance
2017 – TribalVision for Falvey Yacht Insurance
2016 – Insurify for Insurify Website
2015 – GEICO for GEICO Website
2014 – TIAA-CREF Life Insurance Co. for Life Wizard
2013 – Cigna for Health Care Reform for YOU Infographic
2012 – The Progressive Group of Insurance Companies for The Progressive Group of Insurance Companies, Agency
2011 – American Family Insurance for www.amfam.com
2010 – Liberty Mutual, Hill Holiday, and RED Interactive Agency for 2099 Online Racing Game, Presented by Liberty Mutual
2009 – AXA Equitable for www.axa-equitable.com
2008 – Blue Shield of California for blueshieldcachatbox.com
2007 – Progressive Insurance for Progressive Corp.
2006 – Blue Shield of California
2005 – Internet Communications for Medical Mutual – Ohio’s Get-Well Card TM
2004 – Graficalnter.active for Horizon Empire Blue Cross BlueShield
2003 – Empire BlueCross BlueShield for Empire BlueCross BlueShield web site
2002 – Progressive Insurance for progressive.com
Insurance Websites can be entered into consideration for the 2025 Best Insurance Website and other financial related WebAward at the WebAward Website.
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About the WebAwards
The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.