In its 30th year, the Web Marketing Association’s WebAward Competition, available at www.webaward.org, is seeking entries from superior credit union nationwide. This event sets benchmarks in 86 categories, including credit union, banks, and financial Services, based on seven criteria for website success. Credit union websites have until May 20, 2026 to enter.
“For credit unions, the website has become the digital front door to membership growth and community engagement,” highlighted William Rice, President of the Web Marketing Association. “Today’s members expect secure, mobile-first experiences, frictionless online account opening, personalized financial education tools, real-time support, and seamless integration with digital banking platforms. At the same time, credit unions must uphold strict regulatory compliance, data privacy, accessibility standards, and cybersecurity protections — all while differentiating themselves from larger financial institutions. In a highly competitive and trust-driven environment, digital performance directly impacts member acquisition and retention. The WebAward Competition provides credit unions and their development partners with an objective evaluation against industry benchmarks, along with the powerful distinction of being recognized as an ‘Award-Winning Website.’ That recognition enhances credibility, strengthens search visibility, builds member confidence, and validates the organization’s commitment to delivering exceptional digital financial services.”
The evaluation of websites hinges on seven criteria: design, innovation, content, technology, interactivity, copy writing and ease of use. Each credit union entry is compared within its category and against a definitive standard of excellence.
All credit union contestants receive beneficial feedback, with specific scores measured against the industry standard. They can also gain tailored feedback from the WebAward’s experienced judging panel about their website development work.
Winners of a WebAward in the credit union category will also receive:
- Increased visibility for their company
- Marketing opportunity to promote the company website to the media
- Links to your site from the highly ranked WebAward site to help SEO
- Social media posts for your company and personal feeds
- A highlight for your resume.
- Admiration of peers, friends and co-workers
- Unlimited bragging rights
Each year, the Web Marketing Association names the Best Credit Union Website based on the score they receive from the WebAward judges.
Past winners of the Best Credit Union Website include:
- 2025 – ZAG Interactive for WESTconsin Credit Union
- 2024 – Risdall Marketing Group for Empeople Credit Union
- 2023 – Jack Henry for Embers Credit Union
- 2022 – Jack Henry for P1FCU
- 2021 – Sundin Marketing for ST. JEAN’S CREDIT UNION
- 2020 – ZAG Interactive for Andrews Federal Credit Union
- 2019 – ZAG Interactive for University Credit Union
- 2018 – ZAG Interactive for Coastal Credit Union
- 2017 – ZAG Interactive for Black Hills Federal Credit Union
- 2016 – America First Credit Union for America First Credit Union Website
- 2015 – CU Solutions Group for Water & Power Community Credit Union
- 2014 – ZAG Interactive for SF Police Credit Union
- 2013 – Extractable for Logix Federal Credit Union Website
- 2012 – Boston Interactive for IC Federal Credit Union
- 2011 – Extractable for Security Service Federal Credit Union
- 2010 – Extractable for Citizen’s Equity
- 2009 – America First Credit Union for www.americafirst.com
- 2008 – Delta Community for CU Delta Community Credit Union
- 2007 – Extractable for SAFE credit union
- 2006 – Webnbeyond for Union America Mortgage
- 2005 – America First Credit Union for www.americafirst.com
- 2004 – Imirage, Inc for APCI Federal Credit Union
Credit Union Websites can be entered into consideration for the 2026 Best Credit Union Website and other financial related WebAward at the WebAward Website.
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To learn more and to enter the 30th annual WebAward Competition for Website Development, please visit our website and create a nominator account.
About the WebAwards
The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.