Posted on

15th Annual WebAward Competition Kicks Off Call For Entries

The Web Marketing Association is pleased to announce the call for entries for its 15th annual international WebAward competition. The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites. The deadline for entry in the 2001 WebAwards is May 27, 2011. A complete list of past winners and this year’s entry form can be found at www.webaward.org.

Web sites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.

This year’s top awards will include:

A “Best of Industry” WebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.

The competition’s highest honor, the 2011 WebAward “Best of Show,” will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development. Last year’s Best of Show winner was Hitchcock Fleming & Associates Inc. for its outstanding work on the “Glidden Website.” The site was also recognized as Best Manufacturing Website.

The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward. For the second year in a row, the Top Agency award was awarded to the Bay Area interactive agency Extractable taking home 27 WebAwards.

There is one significant change in this year’s WebAwards. The much coveted Top Agency WebAward is given to the organization who wins the most total WebAwards in a single competition. However each year many agencies and some corporations win multiple awards and deserve additional recognition. This year, we will recognize each organization that wins 10 or more WebAwards with an Outstanding Interactive Developer trophy.

Check out our Web Marketing Association Facebook Page and be sure to like us as we will be providing hints and tips on how to improve your chances on winning a top award though out April and May.

The 2011 WebAwards are sponsored by the following leading organizations: BGT Partners, PR Newswire, Burst Media, AllBusiness.com, ExactTarget, ad:tech conferences, Internet World UK, SES Conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

Posted on

SES Conference & Expo

In the March issue of Interactive Briefing, the link to SES Conference & Expo contained a typo and was not functioning. The correct information is below:

SES Conference & Expo
March 21-25
Hilton New York

Learn to become an indispensable source of insight for your firm by making the most of the data at your finger tips. At SES, we’re thrilled to tell you about the latest in our training programs for marketers, site owners, and managers. SES New York is bringing the latest in marketing analytics training, identifying the seven steps for building and maintaining a great analytics infrastructure.

You’ll learn about: * Analyzing patterns of user behaviors, Connecting analytics to design for identifying obstacles/opportunities, Attributing site traffic by sources, Measuring ROI of specific marketing efforts.

Sessions and forums we recommend include: IAB Local Advertising Forum; PPC Beyond Search: New Ad Formats, Display & Social; RTB, DSP, ATD, WTF: Finding Quality is a Sea of Solutions; Analytics RX: Diagnosis and Recovery; Reaching Latinos through SEO; Conversion Tools of the Master Craftsman.

Web Marketing Association Members: SAVE 20% when you enter priority code: 20WMA Look for us at booth #2502 at the show.

Posted on

Online and on Target

William Rice, President of the Web Marketing Association was quoted in an article in the February 14, 2011 issue of the magazine Modern Healthcare by Andis Robeznieks entitled “Online and on Target:
Hospitals add sophistication to their websites, improving value to patients
.”

Bill discusses the evolution of healthcare websites and current bast practices based on results from the annual WebAward program, now in its 15th year.

Posted on

SES Conference Drawing Winner

Congratulations to Steve Schwalb of Digital Eel in St. Petersburg, FL for being chosen as the winner of a full conference pass to Search Engine Strategies conference in New York March 21-25, 2011.

This year SES is taking the lead in dissecting the new online marketing landscape and figuring out what it means for you. SES continues to be the industry’s leading forum, delivering marketers the broadest scope from which to view the industry and learn to fully integrate all the dimensions of search, taking advantage of all the possibilities.

There is still time to sign up to attend this top conference for Internet marketers. Go to http://www.sesnewyork.com for complete details.

Posted on

Free Full Conference Pass to Search Engine Strategies

Today is the last day to sign-up to win a free full conference pass to Search Engine Strategies in New York on March 22-26. If you would like a chance to attend this conference for free, send your contact information, including name, title, company, and address to SES@WebAward.org by February 28th to enter our drawing. Learn more about the conference at http://www.sesnewyork.com/

Posted on

Internet Advertising Competition Awards Deadline Extended

IAC Award Crystal Trophy

The Web Marketing Association has extended the deadline to enter the 9th annual Internet Advertising Competition Awards. The new deadline is now February 11th at midnight EST. This will be the only extension as the judging will begin the following Monday.

All existing entries can be edited until the new deadline date as well.

Entering is easy. Entries are submitted online by logging in to your existing Nominator Account. If you are new to the IAC Awards, you can create a New Nominator Account here. Upload your creative onto a html page and you are ready to win. Entries will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats such as:

Social Media Campaign (NEW for 2011)

Online Ad (including banner, pop-up or interstitial)

Rich Media Online Ad

Email Message

Online Newsletter Campaign

Website (including microsites and landing pages)

Integrated Ad Campaign

Moble Apps

Online video

Ads The Client Did Not Choose

Best of Show awards for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2010 through January 28, 2010, except for the Ads The Client Did Not Choose which do not have to have run.

IAC Best of Industry winners will receive a new custom-made IAC Award that uses high quality clear and black crystal, with a custom geometric hand cut shape, and the pieces of black and clear crystal seamlessly fused and polished together by hand. In between the clear and black, the IAC logo is etched on the bottom of the clear piece, creating a beautiful unique design. Personalization is added with a steel plate on the base. It will be an impressive addition to any display case and will make an extraordinary client gift.

Winning an Internet Advertising Competition award is a great way to show clients and senior management the excellence of your work – and it won’t hurt the moral in the office either!

Don’t wait! Enter your best online advertising and win the recognition you deserve! Enter today at www.IACAward.org

Posted on

Internet Advertising Competition Awards Deadline Extended

IAC Award Crystal Trophy

The Web Marketing Association has extended the deadline to enter the 9th annual Internet Advertising Competition Awards. The new deadline is now February 11th at midnight EST. This will be the only extension as the judging will begin the following Monday.

All existing entries can be edited until the new deadline date as well.

Entering is easy. Entries are submitted online by logging in to your existing Nominator Account. If you are new to the IAC Awards, you can create a New Nominator Account here. Upload your creative onto a html page and you are ready to win. Entries will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats such as:

Social Media Campaign (NEW for 2011)

Online Ad (including banner, pop-up or interstitial)

Rich Media Online Ad

Email Message

Online Newsletter Campaign

Website (including microsites and landing pages)

Integrated Ad Campaign

Moble Apps

Online video

Ads The Client Did Not Choose

Best of Show awards for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2010 through January 28, 2010, except for the Ads The Client Did Not Choose which do not have to have run.

IAC Best of Industry winners will receive a new custom-made IAC Award that uses high quality clear and black crystal, with a custom geometric hand cut shape, and the pieces of black and clear crystal seamlessly fused and polished together by hand. In between the clear and black, the IAC logo is etched on the bottom of the clear piece, creating a beautiful unique design. Personalization is added with a steel plate on the base. It will be an impressive addition to any display case and will make an extraordinary client gift.

Winning an Internet Advertising Competition award is a great way to show clients and senior management the excellence of your work – and it won’t hurt the moral in the office either!

Don’t wait! Enter your best online advertising and win the recognition you deserve! Enter today at www.IACAward.org

Posted on

The New Rules of Selling Consulting Services in 2011 Whitepaper

The New Rules of Selling Consulting Services in 2011 – The economy ups and downs and ups, changes in buyer behavior, the web, social media, sales enablement tools, and increased competition have transformed how and why clients buy. Register and receive a free whitepaper to help you better understand the changing dynamics of selling consulting services.