Year: 2005

Online Exclusive: Winning a Web Site Award Is Only Half of the Battle

Prestigious Web site awards have long been used to help marketing professionals promote an organization’s Internet efforts. But what does it take to have an award-winning Web site, asks Web Marketing Association’s William Rice. According to the Web Marketing Association, it takes a site that brings many aspects together to meet the user’s need. They should know. Since 1997, the association’s WebAward Competition has set the standard of excellence for Web site development all over the globe through the seven criteria they developed and use to judge the annual WebAward Competition.
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It’s time to be recognized and gain valuable exposure for your online IR efforts.

The deadline for entering the 2005 Interactive Investor Relations Awards, the premier event to recognize outstanding writing and implementation of online investor relations in 60 industry categories, has been extended until April 15th.

Complete details and entry form can be found on the competition Web site at www.IIRaward.org. The deadline for entry is now April 15, 2005.

If you did not enter last year, you missed out the opportunity to promote your IR efforts both internally and to the investment community. Both large and small companies were among the winners of last year’s IIR Awards. The Best of Show winners was The Bank of Montreal (NYSE:BMO) which also won Best Banking IR Web site. Other winners included Coca-Cola (NYSE: KO), SAP (NYSE: SAP), CVS (NYSE:KO), GM (NYSE:GM), eBay (NASDAQ: EBAY), Dell (NASDAQ: DELL), IDEXX Laboratories (NASDAQ: IDXX), Marine Products Corp (AMEX: MPX), and Nevada Gold (AMEX: UMN)

Sponsors of the 2005 Interactive Investor Relations Awards include The Wall Street Journal Online (www.wsj.com), Barron’s (www.barrons.com), Burrelle’s Luce (www.burrellesluce.com), O’Dwyer’s PR Daily (www.odwyerpr.com), TheStreet.com (www.thestreet.com), and the American Stock Exchange (www.amex.com).

The IIR Awards are produced by the Web Marketing Association (www.webmarketingassociation.org) in association with the Wealth Management News Service (www.wmns.org). Since 1997, The Web Marketing Association had been dedicated to increasing the professional standards of excellence in Web development. Its annual WebAward Competition (www.webaward.org) has set the standard of excellence for overall Web site development for the past nine years. The Wealth Management News Service is an online public relations service providing expert commentary and ideas to the financial media.

ENTRY DEADLINE – April 15, 2005