Who Has The Best Mobile Apps for Advertising?

IAC Award Crystal TrophyThe Web Marketing Association judges will select the best mobile applications for 2019 in 86 industries as part of their 17th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their mobile development work for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2019.

“While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association.  “Whether for the iPhone or Android phones, mobile apps are becoming a must have marketing tool.  The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2019 Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Rich media ads

Email message campaign

Online newsletter campaign

Online applications

Integrated ad campaign

Online Video

 

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

The 2018 Best of Show for Mobile Apps was awarded to T3 for QuickTrip Route Planner for iOS.

Other past Best of Show winners in the mobile application category include:

2017    TVGla for PetMOJI

2016    SapientNitro for Voice Cooking

2015    Franklin Templeton Asset Management (India) Pvt. Ltd for Fundtastic Cup

2014    Lowe Campbell Ewald for Navy: SeaPerch App

2013    RED Interactive Agency for Battleship: Destroyer Experience

2012    Nissan North America & Critical Mass for Nissan Versa iPad Experience

2011    HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta

2010    imc2 for Pizza Hut iPhone App 

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2019, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2019 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

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