Who Has The Best Email Advertising Campaigns Of 2019?

IAC Award Crystal TrophyThe Web Marketing Association judges will select the best email advertising messages and campaigns in 86 industries as part of their 17th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration may do so at www.IACward.org before the deadline of January 31, 2019.

“Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association.  “The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists.  Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work”.

The 2019 Internet Advertising Competition Awards is industry based and will accept entries from 86 industries, including construction, computer hardware, consumer goods, credit unions, medical, financial services, real estate and small business just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.

Past Best of Show Email Campaigns winners include:

Year    Entry Name  – Winner

2018    Sanky Communications -Vera Fall/Welcome Series

2017    USA Network – Mr. Robot Email Campaign

2016    USA Network – Mr. Robot Email Campaign

2015    L’Oreal Mousse Absolue Campaign- Acxiom Digital Impact

2014    OCE “Choose My Future” Email Nurturing Campaign  – FVM Strategic Communications

2013    Designed for Peace – McCann Digital Israel

2012    Customers Get Their Deal OnVerticalResponse – VerticalResponse

2011    Coffey Anderson – Email campaign – CDMG Inc.

2010    PGATOUR.COM Scores Hole in One with Video in Email – PGATOUR.COM and Datran Media’s StormPost

 

Past best of Show Email Messages Winners include:

Year    Winner – Entry Name

2018    Drum Agency – AT&T Surprise Offer December Email Promotion

2017    Sanky Communications – Covenant House 2,000 Heroes for Homeless Kids

2016    Orange Label Art + Advertising – Greenwell Farms: Holiday Email Campaign

2015    Hilton Sandestin Beach Golf Resort & Spa Email – Miles and Hilton Sandestin Beach Golf Resort & Spa

2014    Garnier Stylefinder Email – Acxiom Digital Impact

2013    Marketing Results Holiday Email – Marketing Results, Inc.

2012    ESPN – Tutu Email – TMP Worldwide

2011    e-Dialog 2010 Holiday Card – e-Dialog, Inc.

2010   e-Dialog 2009 Holiday Card – e-Dialog, Inc.

 

The 2019 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Online Video

Rich media ads

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Online applications

Online newsletter campaign

Integrated ad campaign

Mobile Apps

Ads the client did not choose

 

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2019. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2019 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

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