The Web Marketing Association is pleased to announce the call for entries for its 2013 international MobileWebAward competition. It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding mobile Websites and mobile applications. The deadline for entry in the 2013 MobileWebAwards is September 30, 2013. The entry form for this award program can be found at www.mobile-webaward.org.
“Revenue from Global Mobile Advertising to is expected to grow 400 Percent through 2016,” said William Rice, president of the Web Marketing Association. “Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions. The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet.”
The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile appentry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.
This year’s top awards will include:
A “Best of Industry” MobileWebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.
The competition’s highest honor, the 2012 MobileWebAward “Best of Show,” will be given to the one best mobile website and one best mobile app that the judges believe represents the pinnacle of outstanding achievement in Web development.
HeBS Digital won Best of Show Mobile Website for Loews Hotels Mobile Website, which also was recognized as Best Hotel and Lodging Mobile Website. Indiana Interactive, LLC won Best of Show Mobile Application for DNR iPhone Application, which also was awarded Best Travel Mobile Application.
The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward. In 2012, Aperto Move GmbH of Berlin Germany was named Top Interactive Agency for the 2012 international MobileWebAwards. They received five awards in the competition.
Each organization that wins 5 or more MobileWebAwards will be awarded an Outstanding Mobile Interactive Developer trophy.
Interactive agencies who are recognized with a winning entry will also be included in the Database of Award Winning Interactive Agencies.
Judging for the 2013 MobileWebAwards will take place in October and winners are expected to be announced in late December. Judges will consist of a select group of Internet professionals who have direct experience designing and managing mobile Websites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past WebAward judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, BGT Partners, Worldwide, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ion Global, J. Walter Thompson, John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP, Starwood Hotels, Sun Microsystems, Warner Bros. Online, Xerox and Website Magazine.
The 2013 MobileWebAwards are sponsored by the following leading organizations: BGT Partners, PR Newswire, Burst Media, MycroBurst, EContent Magazine, ExactTarget, ad:tech conferences, Internet World UK, SES Conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.